Platform

TikTok’s Add to Music App Surpasses 6 Billion Track Saves in 12 Months

TikTok announced that its Add to Music App feature generated more than 6 billion track saves...

Platform

Visa, TikTok Launch UK’s First Creator Debit Card to Address Cash Flow Gaps Among LIVE Streamers

Visa and TikTok have introduced a debit card and business account product for TikTok LIVE creators...

Commentary

Teens Use TikTok to Discover, Snapchat to Connect, and Instagram for Both, Research Finds

TikTok, Instagram, and Snapchat each occupy a different functional role in teenagers’ daily lives, according to...

Commentary

Coachella 2026: Creator-Driven Brand Activity Favors Kendall Jenner’s 818 Tequila, Buldak, and poppi, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Brand

e.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend

e.l.f. Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer...

Commentary

Top 10 Sales by Independent Creators on TikTok in March 2026

March 2026 brings a near-complete reshuffle to TikTok Shop’s independent creator rankings. Two creators who did...

Platform

TikTok North America Ad Chief Khartoon Weiss Departs After Nearly Six Years

TikTok’s North America Lead for Global Business Solutions, Khartoon Weiss, is leaving the company, according to...

Platform

TikTok Plans Second Finnish Data Center in €1B European Storage Push

TikTok plans to invest €1 billion to build a second data center in Finland, expanding its...

Platform

TikTok, HubSpot Launch New Marketing Integration

TikTok and HubSpot have introduced a native integration that allows marketers to manage, measure, and connect...

Commentary

Top 10 Products Sold on TikTok in March 2026

A cordless vacuum that wasn’t on the February list at all tops TikTok Shop’s March 2026...

Commentary

TubeFest Is Returning to Birmingham With Expanded Program, YouTube & TikTok Speakers Headlining 2026 Edition

TubeFest, a video marketing conference for creators and entrepreneurs, returns to the Eastside Rooms in Birmingham,...

Brand

Mazda Brings Five-Genre Short Film Campaign to YouTube, TikTok With New CX-5 Launch

Mazda is distributing a short film series across YouTube, TikTok, and Hulu to support the launch...

Tech

Ernst Rustenhoven Joins The Cirqle As CSO, Betting Creator Marketing’s Defining Moment Has Arrived

Creator marketing has spent a decade fighting for budget. Ernst Rustenhoven, a former investment banker and...

Influencer

How Ainslie Harvey Turned ‘History as Gossip’ Into a Multi-Platform Media Business

“If I could just watch history documentaries all day, then I’d be happy forever.” That realization,...

Platform

TikTok Partners With Cameo to Bring Personalized Fan Videos In-App for U.S. Creators

TikTok and Cameo have announced a partnership that allows U.S.-based TikTok creators to offer personalized video...

Influencer

TikTok Spotlights Savannah Space Founder Cherie Kihato in African All-Stars Series

TikTok has featured Cherie Kihato, founder of Savannah Space, a prominent Kenyan furniture and home decor...

Strategy

Behind the Creator Campaign: Dr Pepper’s 65M-View Campaign Started With a Fan’s TikTok

In late December 2025, content creator Romeo Bingham (@romeosshow) posted a short TikTok jingle about Dr...

Agency

Social Commerce Agencies Orca and Sapphire Studios Merge to Form Third

Social commerce agencies Orca and Sapphire Studios have merged to form a new company called Third,...

Platform

TikTok Unveils New Ad Suite at IAB NewFronts, Including Logo Takeover, Prime Time Formats

TikTok introduced four new brand advertising solutions at the IAB NewFronts on March 24, expanding its...

Agency

456 Growth’s Dan Albert on Building for the TikTok Shop Era

Social commerce is dividing brands into two camps: those running experiments and those running machines. Dan...

Agency

How QYOU’s President Thinks About Scaling Creator Marketing Without Losing Brand Control

Creator marketing has crossed a threshold. The question brands now ask isn’t whether it works. It’s...

Commentary

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming...

Platform

Trump Administration to Collect $10B Fee From TikTok U.S. Deal, per Report

The Trump administration is set to receive approximately $10 billion in fees from the investors who...

Platform

Oracle Discloses $2B Stake in TikTok U.S. Joint Venture

Oracle revealed its financial position in TikTok’s U.S. operations through a quarterly filing on March 11,...

Tech

COY Creator’s Matt Silk Presents Case for Creator-Owned Media Businesses

Most creators with millions of followers don’t own them. Their audiences live on platforms they don’t...