All posts tagged "tiktok"
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Commentary
TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds
August 7, 2025TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...
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Agency
Ogilvy Singapore Hosts Inaugural Creator Camp
August 7, 2025Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators,...
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Brand
Argos Embraces Creator-Led Mockumentary With ‘Arghaüs’ Art Gallery Series
August 7, 2025Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products...
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Platform
TikTok Joins MrBeast, Mark Rober’s TeamWater Campaign, Donates $1.5 Million
August 6, 2025TikTok is launching its partnership with creators MrBeast and Mark Rober on TeamWater with a $1.5...
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Platform
French Officials Call On Regulator To Crack Down On TikTok’s ‘Burn Lines’ Trend
August 5, 2025French Health Minister Yannick Neuder and Digital Minister Clara Chappaz have formally requested national regulator Arcom...
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Platform
Senator Markey Proposes Alternative To TikTok Ban With New Security Framework
August 4, 2025Democratic Senator Edward Markey introduced new legislation on July 31 that would establish national security safeguards...
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Platform
TikTok Adds New Parent Controls For Teen Accounts
August 4, 2025TikTok introduced new Family Pairing features, expanding parental controls for teen accounts amid ongoing regulatory scrutiny...
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Platform
Tomorrowland 2025 Sets Record As TikTok’s Biggest Live Event Ever
August 4, 2025Tomorrowland 2025 has broken all previous records for live event viewership on TikTok, attracting more than...
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Brand
Aussie TikToker Maddy MacRae Lives At Changi Airport For Five Days In Creative Campaign
August 1, 2025Australian TikTok comedian Maddy MacRae has conducted a five-day residency at Singapore’s Changi Airport as part...
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Platform
TikTok Rolls Out ‘Footnotes’ In U.S. To Add Community-Driven Context To Videos
July 31, 2025TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information...
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Platform
TikTok Rolls Out New Tools To Protect Creators From Harassment
July 31, 2025TikTok is introducing new features designed to help creators manage unwanted comments, ensure content guideline compliance,...
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Platform
TikTok Expands Beyond Phones With Four New Real-World Partnerships
July 30, 2025TikTok announced the expansion of its “Out of Phone” program with four new partnerships that extend...
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Commentary
TikTok Nano Influencer Engagement Far Outpaces Other Platforms, Per Report
July 30, 2025TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators...
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Platform
TikTok Expands Search Ads As Google Competitor
July 29, 2025TikTok is expanding its search advertising capabilities as user search behavior on the platform grows, positioning...
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Platform
TikTok, iHeart Join Forces To Find the Next Music Star
July 29, 2025TikTok and iHeartRadio have launched a new singing competition called “Next Up: Live Music,” creating a...
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Platform
TikTok To ‘Go Dark’ In U.S. If China Rejects Sale Deal, Says Commerce Secretary Lutnick
July 25, 2025U.S. Commerce Secretary Howard Lutnick issued a stark warning on Thursday, July 24, that TikTok will...
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Platform
BeReal Is Planning A Comeback To Recapture Its Gen Z Appeal
July 25, 2025BeReal, the photo-sharing app that won Apple’s “App of the Year” award in 2022, is implementing...
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Influencer
Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners
July 23, 2025Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....
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Influencer
Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System
July 23, 2025Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority...
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Brand
JanSport’s ‘Cringe’ Comedy TikTok Strategy Drives Record Back-To-School Sales
July 22, 2025JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy performance...
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Platform
Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows
July 21, 2025Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok‘s U.S. operations,...
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Platform
TikTok To Spotlight Music Creators With New ‘Songwriter Features’
July 18, 2025TikTok has announced the beta launch of “Songwriter Features,” a suite of tools designed to highlight...
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Brand
Pacsun Taps Content Creators For Denim Campaign Targeting Gen Z After Going Viral On TikTok
July 17, 2025Pacsun is introducing its “Denim Days” fall campaign targeting Gen Z consumers while highlighting the cohort’s...
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Platform
TikTok Partners With LinkU To Empower Creator-Fan Relationships In Southeast Asia
July 17, 2025LinkU has announced a new collaboration with TikTok, bringing together over 340 creators and publishers across...
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Platform
TikTok Announces Stricter Content Rules, Enhanced User Safety Measures For European, UK Users Coming July 25
July 17, 2025TikTok has announced significant updates to its Terms of Service for users in the European Economic...
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