Platform

TikTok Launches Standalone Pro Events App in U.S., Debuts With FIFA World Cup 2026 Hub

Published on June 4, 2026

TikTok launched TikTok Pro Events in the United States this week, a dedicated standalone application designed to deepen fan engagement during major cultural events. The app debuts with a fan hub for the FIFA World Cup 2026 and is available for download on the Apple App Store and Google Play Store.

The launch expands on TikTok’s existing FIFA relationship. In January, FIFA designated TikTok as its “Preferred Platform” for the 2026 World Cup, the first such designation the organization has issued. That partnership runs through the end of 2026 and builds on a collaboration that generated tens of billions of views during the 2023 Women’s World Cup.

TikTok Pro Events allows users to explore trending videos, engage with global fan content, and access curated creator feeds. Users aged 18 and older can earn Stars by completing in-app activities such as searching for trending hashtags, visiting the FIFA World Cup hub, and sharing content. Stars can be redeemed for official FIFA World Cup 2026 merchandise through a dedicated in-app store, TikTok Shop coupons, or the option to direct TikTok-funded charitable donations.

Feeding America Partnership

TikTok partnered with Feeding America to enable users to direct platform-funded donations toward hunger relief. “We can end hunger when we come together, and our partnership with TikTok gives sports fans a simple and meaningful way to be part of that effort,” said Monica Lopez Gonzalez, chief marketing and communications officer at Feeding America. “By engaging with tournament content on TikTok Pro Events, the fan community can help direct earned Stars toward donations that support neighbors facing hunger.”

Creator and Advertiser Opportunities

FIFA World Cup 2026 hubs also remain accessible within the main TikTok app by searching “FIFA World Cup.” Those hubs are powered by TikTok GamePlan, a product suite for sports teams, leagues, and broadcasters. Official Media Partners can live-stream portions of matches, post curated clips, and monetize World Cup coverage through TikTok’s premium advertising solutions.

TikTok’s internal data shows that 72% of its users engage with fan-made sports content, and that fans are 42% more likely to tune in to live matches after watching sports content on the platform.