From Endless Scroll To Earned Attention: What Goat Agency’s 2026 Report Signals For Creators And Brands

For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans...

YouTube Creator Partnerships Require 90-Day Attribution Windows, Analysis Reveals

AI-powered creator advertising platform Agentio analyzed more than 10,000 YouTube creator integrations to determine optimal strategies...

The 15 Fastest-Growing UK Instagram Accounts Of December 2025

Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...

Creator Economy M&A Deals Jump 17% In 2025 As Software And Agencies Lead Activity

Creator economy merger and acquisition (M&A) activity reached a record high in 2025, with 81 deals...

TheBurntPeanut Tops 2025 VTuber Rankings As Western Creators Gain Ground, Data Shows

American streamer TheBurntPeanut accumulated 60.2 million hours watched in 2025 to lead all Virtual YouTubers, according...

Creators Cite Algorithm Unpredictability As Top Challenge In 2026 Survey

More than half of creators (51.7%) cite algorithm unpredictability as their biggest challenge, significantly outpacing concerns...

Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC

Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...

The 15 Fastest-Growing Australian Instagram Accounts Of December 2025

Formula 1 driver Oscar Piastri gained 237,585 Instagram followers in December 2025, leading a month dominated...

The 15 Fastest-Growing Canadian Instagram Accounts Of December 2025

Immigration consultants, cosplayers, and charity-focused creators led Canadian Instagram growth in December 2025, with regulated immigration...

What The Creator Economy Needs More Of In 2026: Perspectives From 92 Experts

After a year in which the Creator Economy’s growth also exposed its weak points, from measurement...

Guggenheim Brothers Media, Ethmar International Holding Launch Abu Dhabi Investment Fund For Creator Economy

Guggenheim Brothers Media and Ethmar International Holding have partnered to launch a multi-million-dollar investment fund based...

The 15 Fastest-Growing U.S.-Based Instagram Accounts Of December 2025

Sadie Sink gained 3.5 million Instagram followers in December 2025 as “Stranger Things” Season 5 dominated...

Tourism New Zealand’s $9.4M Influencer Spend Draws Scrutiny Over Transparency

Tourism New Zealand spent more than $9.4 million on influencer marketing campaigns between January 2024 and...

Podcast Industry Reaches 3.7 Million Shows As New Launch Rate Drops 40% From Peak, Per Report

The global podcast industry now contains 3.7 million shows and 189.8 million episodes, according to data...

Gen Z Returns To Physical Stores For Product Discovery, Creating New Opportunities For Nano Creators, Research Shows

Physical retail stores have emerged as the primary channel for product discovery among younger consumers, challenging...

AI-Generated Content Accounts For Third Of YouTube Shorts Feed, Kapwing Research Shows

Video editing platform Kapwing analyzed trending YouTube channels and new-user feeds to quantify the prevalence of...

Global Creator Economy Regulation: What Is Scheduled For 2026

A growing set of national and regional regulations is set to affect influencer marketing, digital advertising,...

Creator Economy Takes Center Stage At February 2026 Industry Gatherings

February 2026 brings a packed calendar of industry events as platforms, brands, and creators convene across...

The 15 Fastest-Growing Australian Instagram Accounts Of November 2025

November underscored how Instagram growth in Australia is shaped by crossover moments between mainstream media, professional...

The 15 Fastest-Growing Canadian Instagram Accounts Of November 2025

November highlighted how Instagram growth in Canada is increasingly driven by utility, trust, and tightly defined...

Tribeca Festival To Accept Social Media Creators For Official Selection In 2026

The Tribeca Festival announced it will expand its Tribeca NOW category to formally include social media...

Creator Economy Jobs December 2025: Twitch, Adobe, Lowe’s Hiring Spree Caps Year Of Professionalization

The creator economy concludes 2025 with notable hiring activity across traditional retailers, health companies, and specialized...