YouTube’s $40B Ad Business Sees Growth Decelerate as TikTok and Netflix Close In, Report Finds

YouTube‘s advertising business crossed $40 billion in 2025, but the growth rate behind that figure is...

Nearly Half of Marketers Now Use Podcasts, But Measurement Gap Undercuts ROI Confidence

Nearly half of marketing organizations worldwide have already built podcasts into their strategy, and another quarter...

Top 10 Independent Creator Sales on TikTok Shop in June 2026

TikTok Shop’s independent creator rankings have a new leader in June 2026. @myfamilypov’s revenue nearly doubles...

Inside The Content Creation Casino

Most of what creators post earns almost nothing. A few posts pay for everything. Those are...

New Alza Festival Brings Microdramas to New York With City Backing

A new festival dedicated to microdramas, the ultra-short vertical series built for the phone, will debut...

Italy’s Greenwashing Rules Set to Take Effect for Influencer Marketing on September 27

New European Union rules targeting unsubstantiated environmental claims will apply to Influencer Marketing campaigns starting September...

Creator Programs vs. Sponsorship Logos: 28 Creator Economy Experts on What’s Winning the World Cup  

The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have...

The 10 Fastest-Growing UK Instagram Accounts of June 2026

FIFA World Cup 2026 kicked off on June 11, pushing the tournament’s official Instagram account up...

UK Sets Midnight Curfew and Default Autoplay Restrictions for 16 and 17-Year-Olds on Social Media

The UK government will require social media platforms to impose default overnight curfews and switch off...

YouTube Overtakes Spotify as UK’s Top Podcast Platform, Research Finds

YouTube has edged out Spotify to become the most-used podcast platform in the United Kingdom, according...

Podcast Hosts Now Twice as Influential as Social Media Stars, Report Finds

Weekly podcast consumers rate podcast hosts as more influential than any other media figure, including social...

Michigan Paid Over 50 Influencers More Than $500,000 for ‘Pure Michigan’ Tourism Campaign

The Michigan Economic Development Corporation paid more than 50 influencers over $500,000 combined over the past...

Q2 2026 Livestreaming Sets Record 31.4B Hours Watched as World Cup Lifts YouTube

The global livestreaming industry generated 31.4 billion Hours Watched in the second quarter of 2026, the...

Clio Creators Names Inaugural Awards Jury, Taps Dhar Mann & Hannah Stocking to Lead Creative Council

Clio Creators, the Creator Economy awards program launched by the Clios in partnership with YouTube and...

Creator Economy Job Radar – July 14, 2026 – YouTube, Unilever, ASOS, and More

Creator Economy hiring activity this week spans global technology platforms, consumer packaged goods, gaming, and fashion...

The 10 Fastest-Growing Canadian Instagram Accounts of June 2026

“Off Campus” dominated Canadian Instagram in June, with two cast members landing in the top 10...

Creator Economy Event Calendar – July 13, 2026 – CreatorFest, MozCon, Creator Economy Live East, and More

The back half of July 2026 brings a compact run of Creator Economy, Influencer Marketing, and...

Top 10 Products Sold on TikTok in June 2026

Six products exit TikTok Shop’s June 2026 products top 10 as six new entries debut, Ninja...

The 10 Defining Creator Economy Activations of 2026 So Far

Something shifted in how brands use creators this year. A creator used to be a placement,...

TikTok Delivers Up to 10x Cheaper Engagement Than Instagram, Creator Economy Pricing Report Finds

SociaVault Labs has published a new pricing reference report for the Creator Economy, compiling more than...

EU to Target Influencer Marketing of Weight-Loss Jabs, Cosmetic Surgery

The European Union is preparing to strengthen rules governing what influencers can promote online, with weight-loss...

The 10 Fastest-Growing U.S. Instagram Accounts of June 2026

Oliver Tree’s account surged after reports of his June 14 helicopter crash in Rio de Janeiro...