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Spotter Appoints Walmart Connect Executive As New CRO To Scale Creator Ad Business
July 10, 2025Los Angeles-based creator financing platform Spotter has announced the appointment of Jodie Stocker Kennedy as its...
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Creator Burnout Crisis: Research Shows 52% Experiencing Burnout, 37% Consider Leaving The Industry
July 10, 2025New research from creator-first social agency Billion Dollar Boy reveals burnout has emerged as a significant...
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TIME Launches Inaugural TIME100 Creators List Featuring Most Influential Creators
July 9, 2025TIME magazine has unveiled its inaugural TIME100 Creators list, recognizing 100 of the most influential digital...
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Strategic Vision: Co-Founder And CEO Ben Lee On Why The Business Of Creativity Joined Whalar Group
July 9, 2025The acquisition of The Business of Creativity by Whalar Group, announced in late May, combines educational...
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Lawyers Caution Influencers On Posting Political Content Amid ICE Crackdown
July 9, 2025Lawyers in the United States are telling non-immigrant content creators to avoid political commentary as immigration...
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Digital Voices Launches Global Influencer Council Uniting Marketing Experts
July 9, 2025Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...
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Nearly 90% Of Indian Influencers Unable To Make Full Living From Social Media, Report Reveals
July 8, 2025Despite the growing creator economy in India, 88% of content creators earn less than 75% of...
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North Korea Restricts Western Influencers From Upcoming Trade Fair
July 7, 2025North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...
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Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims
July 4, 2025Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...
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U.S. Marketers Invest Heavily In Creator Marketing But Face Scale Challenges
July 4, 2025U.S. marketers are committing substantial budgets to creator marketing, with 71% now investing between $1 million...
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Influencer Marketing Measurement Becomes Top Challenge As Budgets Grow, Report Finds
July 4, 2025Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary...
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UK Creator Economy Valued At £2 Billion But Faces Significant Hurdles, YouTube Report Finds
July 3, 2025The UK creator economy contributes over £2 billion to the nation’s GDP and supports more than...
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TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds
July 3, 2025A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...
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Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity
July 3, 2025YouTube continues to lead as the most used platform for podcast consumption, according to the latest...
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French Podcasters Call For Cultural Recognition Amid Record Growth
July 2, 2025The French Syndicate of Independent and Professional Audio Producers (PIA) is calling for urgent government action...
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Italy’s Influencer Marketing Sector Projected To Reach $540M In 2025, $2.38B By 2034, Research Shows
July 1, 2025Italy’s influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million...
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Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025
July 1, 2025Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...
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Reserve These Dates for Not-to-be-Missed Creator Economy Events in August
June 30, 2025Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...
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Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts
June 30, 2025According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...
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Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline
June 30, 2025The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...
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Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement
June 30, 2025New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...
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Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals
June 30, 2025A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...
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