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[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower
June 14, 2024New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...
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From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana
June 14, 2024The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...
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[REPORT] The Surprising Way Most TikTok Users View News On The Platform
June 13, 2024A new study from the Pew Research Center offers insights into how Americans experience news on...
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[REPORT] 96% Of Creators Earn Less Than $100K/Year – Discover The Secrets Of The 4% Who Broke Through
June 4, 2024A new report from creator commerce platform Kajabi examines what distinguishes the small percentage of online...
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Study Reveals 4 Key Factors That Determine An Influencer’s True Importance
June 3, 2024A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...
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Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn
June 3, 2024A new study by researchers at the University of Nottingham, published by the European Centre for...
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[REPORT] Creators Demand Respect As Brands Leverage Popular User-Generated Content, Survey Finds
May 30, 2024A recent survey by video software company MASV shows a stark divide between creators and brands...
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This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy
May 28, 2024Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...
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#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection
May 27, 2024On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...
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[REPORT] Gen Z Can’t Get Enough Of This Emerging Content Format (18% More Likely To Watch)
May 24, 2024According to Spotify’s recent report, “2024 Podcast Trends Tour,” the audio streaming giant has uncovered new...
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[REPORT] How Social Media Stars Are Ditching Brands For Direct-To-Fan Paydays
May 22, 2024A new report from market research firm EMARKETER reveals that more social media creators are going...
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[REPORT] Just 16% Of Games Profit From Sponsored Twitch Streams, New Research Shows
May 16, 2024In an April study titled “The Promotional Effects of Live Streams by Twitch Influencers,” researchers Yufeng...
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[REPORT] From Deloitte: Untapped Potential In The $250B (And Growing) Creator Economy
May 12, 2024Deloitte released a report titled “Creator Economy in 3D,” revealing the growing influence of content creators...
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[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)
May 8, 2024A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...
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[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions
May 8, 2024The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...
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[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits
May 8, 2024In a novel pilot study published in the journal Digital Health in April 2024, researchers from...
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Creators Are The New Media Powers – And YouTube Is Helping Them Build Empires
May 5, 2024YouTube revealed in a February letter that it has paid over $70 billion to creators, artists,...
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[REPORT] From 9-To-5 to Full-Time Creators: How 6% Made The Leap Last Year
May 2, 2024ConvertKit’s “2024 State of the Creator Economy” report finds a growing number of creators leaving traditional...
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[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)
May 1, 2024Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...
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Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations
April 30, 2024President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...