MLB Stakes Claim In Creator Economy With Jomboy Media Partnership

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix's golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy

Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn's...

Aston Martin’s Formula One Fan Engagement From TikTok Creators

Aston Martin Aramco Formula One Team has released new data on the performance of its Creator...

Fast-Casual Chain DIG Introduces Persian-Inspired Dish Through Influencer Collaboration

DIG, a Northeast-based fast-casual restaurant chain, has partnered with Persian-American content creator Cyrus Veyssi to launch...

Capital One To Face Lawsuit From Social Media Creators Over Alleged Commission Theft

A federal judge has ruled that Capital One must face a class-action lawsuit from social media...

V10 Entertainment Acquires Ex-YouTube Executive’s Content Firm, Towerhouse, To Boost Digital Strategy

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood

Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...

Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process

Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...

How Creator Camp Secured A ‘Shark Tank’ Deal With Barbara Corcoran

Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18%...

Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast 

Global meat snacks brand Jack Link's is teaming up with MrBeast (Jimmy Donaldson) to develop a...

e.l.f. Beauty Acquires Hailey Bieber’s Skincare Brand rhode For $1 Billion

Cosmetics company e.l.f. Beauty is acquiring Hailey Bieber's skincare brand rhode in a $1 billion transaction,...

Saudi Media Group Partners With TikTok To Empower Content Creators, Drive Regional Growth

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing...

Inter Miami CF Launches Official Snapchat Account At Dreams Cup To Engage Young Fans

Inter Miami C.F. officially launched its Snapchat profile (@intermiamicf) during the opening ceremony of this year's...

‘Dancing With The Stars’ Ramps Up Influencer Strategy By Inviting Twitch Star Kai Cenat To Join The Show

"Dancing with the Stars" (DWTS) has extended an invitation to Kai Cenat, one of the world's...

Disney+ Acquires Preschool Series ‘CoComelon’ As Netflix Exits Due To Viewership Decline

Disney+ has acquired preschool series “CoComelon” after Netflix declined to renew its license. The acquisition grants...

FIFA Unveils Club World Cup Trophy On iShowSpeed Stream

FIFA President Gianni Infantino appeared on YouTube creator iShowSpeed’s livestream to unveil the official Club World...

Booking.com Moves All Affiliates To Awin: What Travel Bloggers Need To Know About ‘Termination’ Notices

Booking.com has initiated a restructuring of its affiliate program, sending "Termination of Partnership" notices to content...

Nescafé Taps TikToker Zach King as First-Ever Global Brand Influencer

Image credit: Nestlé Nestlé's Nescafé brand has announced a global partnership with digital creator Zach King,...

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...