ESPN Names Fourth Creator Network Class Ahead of First Super Bowl Telecast

ESPN has announced the fourth class of its Creator Network, naming five creators who will document...

Jim Beam Opens Its Kentucky Distillery to Creators With New Campus

James B. Beam Distilling Co. (JBBDCo.) has launched “Creator Campus,” an open call inviting podcasters, musicians,...

Comcast’s Xfinity Launches Vertical Reality Series Pitting College Creators for a Six-Figure Brand Deal

Comcast’s Xfinity, its broadband, TV, and mobile service brand, has launched “Best in Class,” a seven-episode...

Influence Media Partners, Backed by BlackRock, to Acquire Anthem Entertainment Catalog for Over $600M

Influence Media Partners has signed an agreement to acquire substantially all of Anthem Entertainment’s assets, in...

TikTok Beauty Creators Katie Fang, Aliya Rachinski Take Equity Stakes in ESW Beauty

Skin care brand ESW Beauty has taken on its first outside investors nearly seven years after...

Alexander Ludwig Named Global Brand Ambassador for Perry Ellis

Perry Ellis has named actor Alexander Ludwig its new global brand ambassador, with Ludwig fronting the...

YouTube Channel ‘Toys And Colors’ Debuts First Toy Line at Target

Bonkers Toys has released its first toy line based on “Toys And Colors,” the YouTube family...

Gap Inc. Opens Its Cross-Brand Creator Program to Employees

Gap Inc. is extending its creator affiliate and advocacy platform to its own workforce, allowing employees...

How Lowe’s Is Turning Creators Into a Product Innovation Engine

One year after building the home improvement industry’s first creator network, Lowe’s is advancing its strategy...

Gymshark Faces Proposed Class Action Over Alleged Undisclosed Influencer Marketing

Gymshark is facing a proposed class action in the U.S. District Court for the Southern District...

Forever 21 Names Creator Riley Saurage Brand Ambassador in First Campaign Under New Partner Network

Forever 21 named creator Riley Saurage its newest brand ambassador, launching the partnership with a back-to-school...

Colin & Samir Partner With Lexus on Four-Part YouTube Creative Series

Creator duo Colin & Samir have partnered with Lexus to produce “Colin & Samir Start Over,”...

WWE Enters Microdrama Market With ReelShort Original Series

WWE is producing an original live-action microdrama with ReelShort, pairing wrestlers Drew McIntyre, Joe Hendry and...

Prime’s Australian Distributor Collapses Into Administration With $8M in Debt

Congo Brands Australia, the Melbourne-based distributor behind Logan Paul and KSI’s Prime drinks, has entered administration,...

State Farm Taps IShowSpeed to Headline ‘Gamerhood’ Season 5

State Farm’s reality competition series “Gamerhood” returns for a fifth season on July 31, headlined by...

Costco’s Organic Social Buzz Is Pulling In Younger Members Without a Marketing Budget

Costco is picking up a following on social media without paying for it, and the pattern...

Claire’s Taps Creator Lana Rae in Post-Bankruptcy Push for Gen Alpha

Claire’s has enlisted Lana Rae, the YouTube and Roblox creator behind “Lana’s Life,” for a roughly...

U.S. Embassy In Nigeria Seeks Contractor To Pair Top Food Influencer With American Chef

The U.S. Embassy in Abuja is soliciting proposals from contractors to run a food influencer campaign...

HappyNest Entertainment Expands Kids & Family Slate With Space Camp, R.L. Stine, and Louie and Bear Franchises

HappyNest Entertainment announced an expanded development slate, adding the Space Camp brand, a project based on...

Starbucks Pilots TikTok Creator Network Program With Ad Revenue Sharing for Barista Creators

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the...

Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe’s has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...