Why e.l.f. Beauty Puts Paid Media Behind Creator Videos That Already Work Organically

e.l.f. Beauty puts advertising behind creator videos that have already performed organically, from TikTok Shop affiliates...

How Loop Earplugs Grew Beyond $100M in Top Line: 6 Creator Marketing Lessons From Its CMO

Rob Weston, former Chief Commercial and Marketing Officer at Loop Earplugs, laid out how the Belgian...

SharkNinja’s CEO Says Customers Made 98% of the CREAMi’s Billion Social Impressions

SharkNinja CEO and co-founder Mark Barrocas said customers produced nearly all of the social media attention...

Chipotle Is Bringing Back Smoked Brisket With Food Creators, Reality Star in Kitchen Campaign

Chipotle Mexican Grill has announced that it will bring back its limited-time Smoked Brisket to restaurants...

Media Company Minivela Acquires Major Stake in Microdrama Studio Red Minds Films

Minivela, a bilingual U.S. Hispanic and Latin American microdrama media company, has acquired a major ownership...

Banana Republic Debuts TikTok Series ‘The Agency’ Starring Jack Innanen

Banana Republic has launched “The Agency,” a five-part short-form video series starring Jack Innanen that marks...

Duolingo CMO Talks Risk, Trust, and Knowing When to Pull Back 

Manu Orssaud, Duolingo’s Chief Marketing Officer, told Jon Evans on the “Uncensored CMO” podcast that the...

VisitBritain Brings Nine International Influencers to UK Screen Tourism Tour

VisitBritain, the UK’s national tourism agency, hosted nine international content creators across Manchester, North Wales, Northumberland...

SharkNinja Launches Two Creator Programs for Employees, Consumer Fans

SharkNinja is formalizing the fan activity already surrounding its products into two dedicated creator programs: “First...

Creator Mikayla Nogueira’s Beauty Brand Closes Series A Led by Silas Capital

POV Beauty, the skin prep brand co-founded by beauty creator Mikayla Nogueira and industry veteran Ani...

NBA Expands Creator Access, TikTok ‘Tap to Watch’ Links Ahead of 2026/27 Season

The NBA has announced a set of digital upgrades for the 2026/27 season, expanding its “Tap...

Disney Signs Dude Perfect to Company-Wide Creative Partnership

The Walt Disney Company and Dude Perfect have announced an integrated creative partnership spanning entertainment, sports,...

Ulta Beauty Works to Convince Its CFO That Creator Content Counts as Advertising

Ulta Beauty Chief Marketing Officer Kelly Mahoney said the retailer is working to prove to its...

Whalar Co-Founder James Street Takes Stake in Good News Network

Good News Network, the 29-year-old digital publisher built around stories of human progress, has been acquired...

Creator Commerce Agency SuperOrdinary Debuts First Microdrama in Partnership With TikTok

SuperOrdinary, a Los Angeles-based creator commerce agency, released its first scripted microdrama on October 8 through...

FOX Deepens Creator Economy Push With Two Senior Creator Studios Hires

FOX Corporation has named Bryan Thoensen Senior Vice President, Content Partnerships at FOX Creator Studios, and...

Danish Consumer Group Files Complaint Against Red Bull Over Influencer Marketing to Minors

The Danish Consumer Council has filed complaints with Denmark’s Consumer Ombudsman against Red Bull Denmark, influencer...

Chipotle Launches Limited-Time Bowl With Twitch Streamer Pokimane

Chipotle has launched a limited-time, custom-branded menu item built around Twitch streamer Pokimane’s go-to order, the...

Dhar Mann Studios and Invisalign Campaign Surpasses 70M Views

Dhar Mann Studios and Invisalign have reached more than 70 million total views globally on their...

Samsung TV Plus Launches Fearne Cotton, JOE Media, and Golf Life Channels as Part of International Creator Expansion

Samsung TV Plus, the subscription-free streaming service built into Samsung Smart TVs, has added new creator-led...

At Bonkers Toys, Creator Toy Deals Start With Fan Demand, Not Follower Count

Bonkers Toys has built its creator licensing business around a question that follower counts cannot answer:...

Samsung, Content Creator Awards Launch Free Skills Labs for South African Creators

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content...