Popeyes Launches Limited-Time Streamer Meals With Agent, Cinna, ExtraEmily In Week-Long Digital Promotion

Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven...

Starbucks Partners With MrBeast For ‘Beast Games’ Season 2

Starbucks has entered a partnership with content creator MrBeast for the second season of “Beast Games:...

Steven Beckman On Building A Creator-First Studio Model To Turn YouTube-Native Storytelling Into Film IP

The expansion of the creator economy has produced global entertainment brands, billion-view franchises, and a new...

Tubi Debuts ‘Speed’ Series From Creator Kinigra Deon In Partnership With Spotter

Fox Corporation’s ad-supported streaming service Tubi announced the exclusive debut of “Speed,” a new original series...

ATP Tour Brings 11 Creators To Turin Finals For ‘On Tour With’ Campaign

The Association of Tennis Professionals (ATP) deployed 11 digital creators to the Nitto ATP Finals in...

Louisa Ioannidou On Building TheSoul Media As The Operational Backbone Of A Creator Economy Giant

When TheSoul Group formally retired the word “Publishing” from its name in October, the shift was...

Pocket.watch Reveals Full ‘Rabbit Hole’ Cast Including Josh Peck, Collins Key, Sofie Dossi

Pocket.watch announced the complete cast of “Rabbit Hole,” its 10-episode variety series premiering on Hulu in...

EA Launches ‘Battlefield 6’ Season 1 Twitch Drops With Exclusive Creator Window

Electronic Arts Inc. announced Twitch Drops for “Battlefield 6” Season 1, offering viewers exclusive in-game rewards...

Automotive Corporation Stellantis Criticizes Influencers Over ‘Unprofessional’ Jeep Recon Video

Stellantis has responded to a viral TikTok video by Los Angeles-based content creators who disassembled parts...

How EssentiallySports Built A $25M Sports Media Brand From A College Dorm Room

EssentiallySports began as a college project with $100 and a shared obsession for sports. Today, it’s...

Lottery Operator Allwyn Seeks Influencer Marketing Agency For UK, European Markets

Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing...

Radisson Hotel Group Launches Creator Hub Platform For Nano-Influencers

Radisson Hotel Group introduces Creator Hub, a platform connecting nano content creators with its hotel properties...

Tubi Expands Creator Content: Launches Exclusive Creator Series Slate, Adds 21 Kickstarter-Funded Films

Fox Corporation’s ad-supported streaming service Tubi announced its first slate of exclusive digital-first creator series from...

Samsung TV Plus Launches Mark Rober’s First Global FAST Channel In Major Creator Content Expansion

Samsung TV Plus announced the global launch of Mark Rober‘s first-ever dedicated FAST channel, expanding its...

Microsoft Taps Top Influencers To Boost Copilot In Consumer AI Battle With ChatGPT

Microsoft is recruiting major social media influencers to promote its Copilot AI assistant as it seeks...

Fox Entertainment Acquires Meet Cute Podcast Company As Content Incubator

Fox Entertainment has acquired Meet Cute, a rom-com podcast company founded in 2019, continuing its strategy...

Chewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge

Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding...

‘Creators In Fashion’: How Amy Roberts & Theorist Brought A Shoppable Runway To VidSummit

When “Creators in Fashion” took over VidSummit’s main stage in early October, the closing-night crowd witnessed...

Best Buy Doubles Down On Creator Economy For Holiday Season With 200+ Influencer Partnerships

Best Buy is launching its 2025 holiday marketing campaign with an expanded focus on creator partnerships...

Influencer-Founded Refy Beauty Enters Middle East Market Via Sephora As Brand Turns Five

Refy Beauty, the British brand founded by Instagram influencer Jess Hunt, launched its full product range...

Tubi Partners With Kevin Hart’s Hartbeat For Exclusive Creator Content Deal

Fox Corporation’s ad-supported streaming service Tubi is launching its first-ever exclusive creator content slate as part...

NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...