Disney Signs Content and Development Deal With YouTube Kids Creator Like Nastya

Disney has signed a content and development deal with Like Nastya, the kids’ YouTube brand with...

Nikon Expands 2026 Creator Tour to Five New U.S. Cities

Nikon will bring its creator-focused touring program to five additional markets this fall, extending the 2026...

Steven Bartlett Teams With Authentic Brands Group to Launch $400M Creator Venture

Steven Bartlett’s creator holding company Steven.com and brand and entertainment platform Authentic have launched OBSN, short...

Inside Jim Beam’s Open-Ended Creator Campus for Artists and Creators 

James B. Beam Distilling Co. maker of popular Jim Beam Whiskey is inviting podcasters, musicians, filmmakers,...

Burger King Turns an Unofficial Rhett and Link Taste Test Into a U.S. Ad Campaign

Burger King has enlisted “Good Mythical Morning” hosts Rhett and Link for an official multi-part campaign...

NFL Partners With Deestroying, Zach King, Dhar Mann for 2026-2027 Season Creator Slate

The NFL is expanding its creator partnerships for the 2026-2027 season, lining up dozens of creators,...

Alo Yoga Taps Actor-Singer-Racer Wang Yibo as Global Brand Ambassador

Alo Yoga has named Chinese actor, singer and racer Wang Yibo as its newest global brand...

Streamer TenZ to Host Coinbase’s New ‘VALORANT’ Tournament for a Bitcoin Grand Prize

“VALORANT” streamer TenZ will host Coinbase One Shot, a new 1v1 tournament running best-of-one matches across...

Disney Adds Dude Perfect, Dhar Mann and The Try Guys to ‘Created in LA’ Lineup

Disney and creator Jon Youshaei announced a new round of speakers to “Created in LA,” the...

How Unilever Turned World Cup Creator Hubs Into a 2.5B-Reach Content Engine

Unilever Personal Care’s “House of Fresh” creator activation during the FIFA World Cup 2026 drew more...

Sephora Launches TikTok Shop With Monthly ‘Drop Shop’ Livestream Events

Sephora will debut on TikTok Shop starting September 19, piloting a new retail format called the...

Giordano’s Enlists Food Creator Adam Witt for Limited-Edition Great Chicago Fire Pizza

Giordano’s, the Chicago deep-dish pizza chain, has partnered with food content creator Adam Witt to launch...

Chipotle Hands Its New National Ad Campaign to 100 Creators, With Zero Brand-Shot Footage

Chipotle Mexican Grill has unveiled the latest edition of its “Behind the Foil” campaign, built entirely...

Dr. Squatch and iShowSpeed Launch $1M Fan Contest Across Four Countries

Dr. Squatch, the personal care brand owned by Unilever, has announced “Speedrun: Million Dollar Mission,” a...

Streamer PlaqueBoyMax Wins State Farm’s ‘Gamerhood’ Season 5

Streamer PlaqueBoyMax won State Farm‘s “Gamerhood” Season 5, and the insurer celebrated the victory with a...

J.Crew Enlists Creator Emma Chamberlain for ‘Tiny Rollneck’ Sweater Launch

J.Crew introduced the “Tiny Rollneck,” a cropped and fitted reworking of its signature Rollneck sweater, fronted...

Sony Music Sues Over Unauthorized Songs in Social Media Posts, Kroger Faces Up to $59M

Sony Music Entertainment and nine affiliated labels sued grocery retailer Kroger on August 21, alleging at...

Mattel Turns UNO Into a Twitch-Streamed Esports Tournament With $50,000 Grand Prize

Mattel has launched the UNO Championship Series, a competitive live event that reframes its card game...

Chipotle Puts YouTuber Salish Matter’s Order on the Menu in Gen Alpha Push

Chipotle Mexican Grill has introduced a limited-time “Salish Matter Order,” built around the Kid’s Cheese Quesadilla,...

Litter-Robot Maker Whisker Launches TikTok Shop Storefront

Whisker, the connected cat care company behind Litter-Robot, has launched an official TikTok Shop storefront, opening...

Japanese Influencer Kota’s Apparel Brand Jent Louis Is Opening Its First Flagship Store in Tokyo

Jent Louis, the apparel brand created by Japanese beauty and fashion influencer Kota, will open its...

Disney Signs Gary Neville’s Media Company for ‘Stick to Football,’ New Wayne Rooney Show

Disney+ has announced a one-year exclusive sponsorship agreement with The Overlap, the football media company founded...