Sports Illustrated Swimsuit Taps LTK for Social Commerce Push

Sports Illustrated Swimsuit has selected LTK as its social commerce infrastructure partner, marking the media brand’s...

Meta Taps NIL Club to Deploy Hundreds of College Athletes in Ray-Ban Smart Glasses Campaign   

Meta is using NIL Club‘s platform to activate hundreds of college athletes nationwide in a campaign...

Samsung Taps AnyMind’s AI Platform to Power Live Commerce Across APAC

Samsung Electronics will use AnyMind Group’s AI live commerce platform, AnyLive, to run live commerce activities...

Fashion Retailer Quince Sued Over Unauthorized Music Use in TikTok Influencer Posts

Universal Music Group and Concord Music Group filed a copyright infringement lawsuit against direct-to-consumer fashion retailer...

e.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend

e.l.f. Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer...

Former Hartbeat CEO Thai Randolph Launches Brand & IP Platform NILE & Co., Acquires ‘As/Is,’ ‘Goodful’ from BuzzFeed

Thai Randolph, former CEO of Kevin Hart’s Hartbeat and a veteran of Sony, Meta, and WPP,...

Kentucky Fanatics Extends Partnership With University of Kentucky, Adds NIL Component for Student-Athletes

University of Kentucky Athletics (UK) has announced a 12-year partnership extension with Fanatics, adding a Name,...

While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door

Trust is shifting toward peers and community, recent Edelman research shows. Brands are reallocating spend accordingly....

Mazda Brings Five-Genre Short Film Campaign to YouTube, TikTok With New CX-5 Launch

Mazda is distributing a short film series across YouTube, TikTok, and Hulu to support the launch...

General Motors Launches Hollywood Creator Competition With New Vehicle as Grand Prize

General Motors has launched GM Creator Lab, a creator competition that places 25 selected participants on...

From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires

The toy aisle has always been a lagging indicator of culture. By the time a character...

Skincare Brand Evereden Gives Equity to Teenage Influencers in Shift From Paid Sponsorships

Evereden, a New York-based Gen Alpha skincare brand, has granted equity stakes to three teenage creators...

Ulta Beauty to Enter TikTok Shop With Exclusive Assortment

Beauty and wellness retailer Ulta Beauty will launch a storefront on TikTok Shop on March 17,...

Samsung Brings 140 Influencers to San Francisco to Launch Galaxy S26 Ultra Through Creator-Led Campaign

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San...

Domino’s Taps Athletes, Influencers, and Creators to Promote Pizza Campaign During March Madness

Domino’s is launching a social-first campaign ahead of March Madness, featuring the personal pizza customizations of...

National Geographic Launches Six-Month Creator Cohort Program With Eight Digital-First Storytellers

National Geographic announced its inaugural “Creator Cohort” campaign, bringing together eight digital-first nonfiction content creators whose...

Kidscreen Summit 2026: Where The Kids Creator Economy Meets Traditional Media

Children’s entertainment is no longer confined to a single distribution model. Characters now debut on YouTube,...

HubSpot Acquires Creator-Led Media Brand ‘Starter Story’

HubSpot Media, the in-house media division of enterprise software company HubSpot, has announced the acquisition of...

Hailey Bieber’s Rhode Enters Australia To Queues, Controversy As Creators Criticize PR Strategy, Local Brand Loyalty

Rhode, the skincare brand founded by Hailey Bieber and acquired by E.l.f. Beauty for $1 billion...

Frito-Lay Taps TikTok Shop, Influencers To Push Flavor-Swapped Chips To Gen Z

PepsiCo’s snack division launches limited-edition cross-brand flavors exclusively on TikTok Shop ahead of national retail rollout...

Dick’s Sporting Goods Doubles Down On Creator Program Amid Growing Demand For Sports Storytelling

Dick’s Sporting Goods received 10,800 applications for its Varsity Team creator program in 2026 (up from...

Fallen Media Creates Dedicated Dating Content Division To Streamline Brand Integrations

New York-based studio Fallen Media has launched The Love Network, a content division that consolidates the...