This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting

DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...

West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line

West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...

UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials

The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...

NASA Opens Door For Digital Creators To Join Europa Clipper Launch

NASA invites digital content creators to apply for a chance to attend the launch of the...

L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club

L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...

Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table

Board games are making a comeback, and it’s not just family game nights driving the trend....

Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch

The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...

Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection

Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign.  The brand...

NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans

The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...

RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories

Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...

How Maybelline’s Blast From The Past Aims To Captivate Gen Z

Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...

Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote

Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...

FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole

Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...

Kelce Brothers Strike $100M Deal With Amazon’s Wondery For ‘New Heights’ Podcast Expansion

Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast,...

Klook Expands Kreator Program To Turn Social Media Scrolling Into Travel Bookings

Asian travel services platform Klook is expanding its social commerce initiatives, focusing on Gen Z and...

Google’s Team Pixel Backlash: Why Influencers Are Quitting

Google’s Team Pixel program is under scrutiny due to newly introduced terms requiring participants to prefer...

Beautycon ‘24 Unveils Star-Studded Lineup With Jonathan Van Ness And Summer Fridays Founders

Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness...