Platform

Snap Finalizes $15 Million Music Licensing Deals with Major Publishers

Snapchat parent company Snap Inc. has secured licensing agreements with music publishers worth nearly $15 million...

Platform

Google’s Creator Summit In D.C. Presents Latest Insights On SEO Strategies

The 2025 Google Creator Summit, which took place in Washington, D.C., revealed how search engine optimization...

Platform

Reddit Beats Q1 Expectations As Ad Revenue Surges 61%, CEO Cautious About Google Search Impact

Reddit reported stronger-than-expected first-quarter results on May 1, with revenue growth outpacing Wall Street estimates despite...

Commentary

B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds

B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...

Platform

YouTube CEO Announces $100M Investment at WAVES 2025 Summit, Hails India as ‘Creator Nation’

YouTube CEO Neal Mohan announced a $100 million investment in India's creator ecosystem over the next...

Commentary

India’s Creator Economy Set To Exceed $100 Billion By 2030

India's creator economy is on track to generate more than $100 billion in revenue by 2030,...

Commentary

Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity

Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...

Platform

Meta Beats Q1 Revenue Estimates On Strong Ad Performance, Increases AI Infrastructure Spending

Meta reported Q1 2025 revenue of $42.3 billion, up 16% year-over-year or 19% on a constant...

Platform

YouTube Ad Revenue Soars To Nearly $9B In Q1 2025, Up 10.3% Y-o-Y

Google parent Alphabet Inc. reports YouTube's ad revenue climbed to $8.93 billion in the first quarter...

Commentary

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Platform

TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts

TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...

Agency

Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising

Technology

AI-Driven Platform Influsence On Track For $300M Valuation

Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...

Platform

YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary

YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...

Commentary

BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing

Boston Consulting Group (BCG) reports that well-executed "precision influencer marketing" campaigns are six times more efficient...

Technology

The Format Champion: How Daniel Bennett And KDX Creative Are Decoding Viral Content

"The Internet is all formats. It has nothing to do with the content that's in the...

Platform

Netflix Could Launch Video Podcast Platform As Format’s Popularity Surges

Netflix is exploring the potential of adding video podcasts to its streaming platform as part of...

Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Commentary

Creator Commerce Rises As Platform Dependency Declines, Kajabi Report Shows

Creators are increasingly moving away from social platform dependency toward building their own revenue streams, according...

Brand

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

Strategy

The Lighthouse: A Creative Space That’s Tailor-Made for Creators 

The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...

Commentary

Creator Pay Transparency: A Win-Win For Brands And Influencers

New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...

Agency

Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing

Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....

Technology

Platform Media Launches UK Content Supergroup Through Merger With Listen Entertainment, Goldhawk Productions

Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions....

Influencer

Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel

Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...