Stories By Nii A. Ahene
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Platform
Snap Finalizes $15 Million Music Licensing Deals with Major Publishers
May 9, 2025Snapchat parent company Snap Inc. has secured licensing agreements with music publishers worth nearly $15 million...
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Platform
Google’s Creator Summit In D.C. Presents Latest Insights On SEO Strategies
May 8, 2025The 2025 Google Creator Summit, which took place in Washington, D.C., revealed how search engine optimization...
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Platform
Reddit Beats Q1 Expectations As Ad Revenue Surges 61%, CEO Cautious About Google Search Impact
May 7, 2025Reddit reported stronger-than-expected first-quarter results on May 1, with revenue growth outpacing Wall Street estimates despite...
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Commentary
B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds
May 7, 2025B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...
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Platform
YouTube CEO Announces $100M Investment at WAVES 2025 Summit, Hails India as ‘Creator Nation’
May 6, 2025YouTube CEO Neal Mohan announced a $100 million investment in India's creator ecosystem over the next...
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Commentary
India’s Creator Economy Set To Exceed $100 Billion By 2030
May 5, 2025India's creator economy is on track to generate more than $100 billion in revenue by 2030,...
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Commentary
Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity
May 2, 2025Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...
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Platform
Meta Beats Q1 Revenue Estimates On Strong Ad Performance, Increases AI Infrastructure Spending
May 1, 2025Meta reported Q1 2025 revenue of $42.3 billion, up 16% year-over-year or 19% on a constant...
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Platform
YouTube Ad Revenue Soars To Nearly $9B In Q1 2025, Up 10.3% Y-o-Y
April 30, 2025Google parent Alphabet Inc. reports YouTube's ad revenue climbed to $8.93 billion in the first quarter...
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Commentary
Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025
April 29, 2025Streams Charts has released its Q1 2025 rankings of top C by watch time across the...
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Platform
TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts
April 28, 2025TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...
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Technology
AI-Driven Platform Influsence On Track For $300M Valuation
April 25, 2025Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...
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Platform
YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary
April 25, 2025YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...
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Commentary
BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing
April 23, 2025Boston Consulting Group (BCG) reports that well-executed "precision influencer marketing" campaigns are six times more efficient...
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Technology
The Format Champion: How Daniel Bennett And KDX Creative Are Decoding Viral Content
April 22, 2025"The Internet is all formats. It has nothing to do with the content that's in the...
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Platform
Netflix Could Launch Video Podcast Platform As Format’s Popularity Surges
April 21, 2025Netflix is exploring the potential of adding video podcasts to its streaming platform as part of...
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Platform
YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views
April 21, 2025Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...
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Commentary
Creator Commerce Rises As Platform Dependency Declines, Kajabi Report Shows
April 17, 2025Creators are increasingly moving away from social platform dependency toward building their own revenue streams, according...
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Brand
Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements
April 17, 2025Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...
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Strategy
The Lighthouse: A Creative Space That’s Tailor-Made for Creators
April 16, 2025The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...
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Commentary
Creator Pay Transparency: A Win-Win For Brands And Influencers
April 16, 2025New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...
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Agency
Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing
April 15, 2025Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....
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Technology
Platform Media Launches UK Content Supergroup Through Merger With Listen Entertainment, Goldhawk Productions
April 14, 2025Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions....
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Influencer
Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel
April 11, 2025Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...