Stories By Nii A. Ahene
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Commentary
New York Fashion Week Has Become the Biggest Creator Activation of the Fall
September 6, 2026A week built for editors and store buyers now belongs to creators, the agencies that manage...
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Influencer
Content Market Fit Is the New Product Market Fit
August 30, 2026Eric Zaworski, who runs performance marketing at Wispr Flow, told Motion’s Creative Strategy Summit this summer...
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Commentary
The State of TikTok Shop Q3 2026
August 23, 2026Two things can be true at the same time. First, TikTok Shop has arrived. Americans have...
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Influencer
Creators Figured Out Algorithmic Leverage First. 3 Lessons for Brands Still Paying for Attention
August 16, 2026Most companies get built in the same sequence: figure out the problem, then the product/service, then...
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Commentary
Algorithmic Capital and the Inevitable Rise of the Chief Creator Officer
August 8, 2026On July 23, Blenders Eyewear named Jordan Howlett its first Chief Content Officer. Howlett, known to...
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Commentary
Why the New Larry Kings Bother the Old Media So Much
August 2, 2026Larry King asked questions on CNN for twenty-five years, and he prepared for almost none of...
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Commentary
The Hottest New Degree on Campus This Fall? A Bachelor’s in Content Creation
July 26, 2026Arizona State University will enroll its first Content Creation majors this fall. The bachelor’s degree, housed...
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Commentary
Inside The Content Creation Casino
July 19, 2026Most of what creators post earns almost nothing. A few posts pay for everything. Those are...
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Commentary
The 10 Defining Creator Economy Activations of 2026 So Far
July 12, 2026Something shifted in how brands use creators this year. A creator used to be a placement,...
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Commentary
The State of AI in the Creator Economy in 2026
July 4, 2026The middle melts first. Every few weeks the creator economy has the same argument with itself....
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Influencer
The State of Talent Management in the Creator Economy 2026
June 27, 2026The creator economy spent a decade minting stars. This year the money is going to whoever...
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Commentary
Are Microdramas the Creator Economy’s Quibi Moment?
June 20, 2026The hottest pitch at Cannes Lions this year is not an AI demo. It is the...
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Influencer
LTK Outranks Every Beauty Brand in Share of Voice on YouTube’s Biggest Discovery Format, GRWM Index Finds
June 17, 2026The inaugural quarterly index from Net Influencer and ThoughtLeaders ranks brands by the share of voice...
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Commentary
How The Creator Economy Actually Works in 2026
June 13, 2026That attention moved from television to the feed is old news. What grew up to replace...
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Influencer
Inside Chorus, The Nonprofit Civic Creators Built Because Nobody Else Would
June 11, 2026For most of the decade Brian Tyler Cohen spent building one of the most-watched independent political...
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Influencer
Sweetgreen Handed 500 Creators Its Biggest Menu Launch and Told Them to Be Honest
June 11, 2026sweetgreen’s biggest menu launch in its near 19-year history did not come with a script. The...
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Influencer
Mariana Antaya Built a Creator Brand on Technical Credibility, Brands Like NVIDIA and Anthropic Noticed
June 10, 2026When Mariana Antaya posts about predicting NBA Finals outcomes with machine learning, her comments are filled...
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Tech
How Two Teenage Founders Built a YouTube Studio That Works with MrBeast, Red Bull, and NBA
June 10, 2026Many brand marketers treat YouTube like a billboard. Max Behrens (18) and Dimcha Aiwi (20), the...
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Commentary
Creator Economy Job Radar – June 8, 2026 – OnePay, Rare Beauty, Mirage, and More
June 9, 2026Creator Economy and Influencer Marketing hiring in the week of June 8, 2026, extends across fintech,...
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Agency
Accenture Song Goes All-In on Social With Acquisition of Leading Creator Agency Whalar
June 8, 2026Accenture Song has agreed to acquire Whalar, the independent creator and social agency, from its parent...
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Strategy
RockWater’s ‘Night Before VidCon’ Goes Official as Creator Economy M&A Exits the Hype Cycle
June 8, 2026The Creator Economy has no shortage of conferences, panels, and pitch competitions. What it still lacks,...
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Influencer
Film & TV Creator Reece Feldman Signs With CAA for Representation
June 8, 2026Creative Artists Agency (CAA) has signed Reece Feldman, the content creator and filmmaker known as @guywithamoviecamera,...
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Commentary
State of Capital in the Creator Economy 2026
June 7, 2026For years almost no serious capital would touch a creator. The audiences were real, the revenue...
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Commentary
The 10 Fastest-Growing U.S. Instagram Accounts of May 2026
June 5, 2026Belmont Cameli gained nearly 3 million Instagram followers in May, with visibility around “Off Campus” and...
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Platform
‘Crime Junkie’ Leads Podcast Audio Reach in May, ‘Mel Robbins Podcast’ Climbs the Rankings
June 5, 2026“Crime Junkie” held the top position in podcast audio reach for May 2026, while “The Mel...
