Tech

Creator Payment Platform Blitz Wants to Eliminate Net-90 From the Creator Economy

Blitz is built on a simple premise: creators and independent contractors should not have to wait...

Platform

Spotify Adds Audiobook Charts to Help Listeners, Publishers Track Trending Titles

Spotify has launched Audiobook Charts for the U.S. and UK, giving listeners and industry professionals a...

Influencer

Inside MrBeast’s YouTube Ad Campaign That Helped Him Gain 117M Subscribers in 2025

MrBeast’s main YouTube channel added 117 million subscribers in 2025, the largest single-year subscriber gain in...

Commentary

57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong

Brand Safety has moved from a secondary concern to a board-level priority as creator marketing shifts...

Commentary

Study of $1.3B in Meta Ad Spend Suggests Creative Output, Not Creative Intuition, Drives Results

Most performance ads fail, according to new research from advertising analytics platform Motion. An analysis of...

Brand

National Geographic Launches Six-Month Creator Cohort Program With Eight Digital-First Storytellers

National Geographic announced its inaugural “Creator Cohort” campaign, bringing together eight digital-first nonfiction content creators whose...

Influencer

From Skits To World Tour: How Sooshi Mango Turned Cultural Comedy Into A Global Business

When Joe Salantiri, Carlo Salanitri, and Andrew Manfre first placed a camera on a car dashboard...

Commentary

Kalshi Suspends MrBeast Employee For Insider Trading

Prediction market exchange Kalshi suspended and fined a MrBeast employee for insider trading in event contract...

Talent Collectives

Keith Dorsey on Scaling Live-First Creator Infrastructure in Atlanta

Keith Dorsey believes the future of creator management won’t be built solely on brand deals. It...

Influencer

YouTube Creator Jordan Matter Outlines Retention-First Framework At Kidscreen Summit

Jordan Matter, whose family YouTube channel has accumulated 33 billion minutes watched and grown to 34...

Tech

Epidemic Sound Launches API To Embed AI-Powered Music Licensing Into Third-Party Platforms

Epidemic Sound has launched a developer API (Application Programming Interface) that allows third-party platforms to integrate...

Influencer

How Crunch Labs Built A Multi-Platform Media Strategy Around Mark Rober

Mark Rober, a former NASA and Apple engineer whose YouTube channel has grown to more than...

Brand

Hailey Bieber’s Rhode Enters Australia To Queues, Controversy As Creators Criticize PR Strategy, Local Brand Loyalty

Rhode, the skincare brand founded by Hailey Bieber and acquired by E.l.f. Beauty for $1 billion...

Commentary

The 10 Fastest-Growing U.S. Instagram Accounts Of January 2026

Data from HypeAuditor revealed Donald Trump gained 3.5 million Instagram followers in January 2026, topping the...

Strategy

Guggenheim Brothers Media Wants To Institutionalize The Creator Economy’s Middle Market

Criswell Fiordalis and Dillon Lawson-Johnston believe the Creator Economy has entered a new stage of growth...

Tech

Spotter Showcase 2026 To Make The Case For ‘Creator TV’ As Brand Marketing’s Next Frontier

Spotter will host its second annual Spotter Showcase on March 4 in New York City, bringing...

Commentary

eBay Acquires Depop For $1.2B From Etsy In Bid To Capture Gen Z Resale Market

Deal values British resale platform at $400 million less than Etsy paid for it in 2021....

Commentary

Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies

Meta will host its Marketing Summit Online 2026 on March 11, a virtual event spanning three...

Tech

AI Startup Hightouch Launches AI Tool To Repurpose Existing Marketing Creative

Hightouch, a marketing technology startup, has launched Content Assembly, a tool that enables marketers to generate...

Platform

Snapchat Introduces Creator Subscriptions To Drive Fan Engagement, Recurring Revenue

Snapchat will begin testing a paid creator subscription feature on February 23, starting with a small...

Brand

Fallen Media Creates Dedicated Dating Content Division To Streamline Brand Integrations

New York-based studio Fallen Media has launched The Love Network, a content division that consolidates the...

Influencer

Aba Asante On Rebuilding After Virality And Turning Gen Z Storytelling Into A Business

At 16, Aba Asante uploaded a TikTok that she still describes as “so foolish,” a simple...

Commentary

Primark Leads UK Fashion Brands On TikTok As Engagement Metrics Reshape Rankings

Primark retained its position atop the UK fashion brand rankings on TikTok in Q4 2025, generating...

Technology

LTK Cuts Staff In Shift To Self-Serve Brand Platform

LTK confirms it laid off employees on Thursday as part of an organizational restructure affecting its...

Platform

YouTube’s Super Bowl LX Flag Football Game Draws 14M Live Views, Doubling Previous Year

The NFL and YouTube‘s Super Bowl LX Flag Football Game attracted over 14 million live views,...