Kill Boring Dead Launches TikTok-First Bank of Queensland Campaign Built Around Local Casting Call

Melbourne social-first agency Kill Boring Dead (KBD) has launched its first campaign for Bank of Queensland...

Podean Acquires TikTok Shop Partner Social Commerce Club

Podean, an independent global marketplace marketing agency, has acquired Vancouver-based Social Commerce Club (SCC), a TikTok...

Former TikTok Exec Rema Vasan Named Global President of Social and Creator at WPP Open X

WPP has appointed former TikTok executive Rema Vasan as Global President, Social and Creator for WPP...

Creative Agency OK COOL Names Benjamin Arnold First Global CEO

OK COOL has appointed Benjamin Arnold as its first-ever Global CEO, formalizing a new leadership structure...

Creator Agency Amplify Launches Program to Help Creators Develop and Own Their IP

Australian creator agency Amplify has launched “Amplify Originals,” a pilot program that funds creators to develop...

Dentsu Integrates Meta’s Creator Marketplace APIs for Faster Creator Activation

Dentsu UK&I has launched Creator & Trends Studio, a proprietary planning platform that integrates Meta’s Creator...

Edelman Appoints Kenny Gold as Global Chief Creator Officer, Adding Former Deloitte Digital Creator Lead to Its Ranks

Edelman has named Kenny Gold as its Global Chief Creator Officer, adding a former Deloitte Digital...

Moburst Acquires Amazon Marketing Agency Hyperzon, Continuing M&A Push After $11.8M Investment

Moburst, a full-service mobile-first digital marketing agency, has acquired Hyperzon, a full-scale Amazon marketing agency, the...

UK’s Miroma Group Acquires Majority Stake in Creator & Audio Agency Ad Results Media

Miroma Group has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, marking...

Viral Nation’s Mathew Micheli: Data, Not Platforms, Is What Protects Creators Now

Mathew Micheli came off a VidCon panel on the state of the Creator Economy with a...

YKONE-Backed ONE Group Takes Stake in UAE Experiential Agency BYSELECT

ONE Group has acquired a strategic stake in BYSELECT, a UAE-based experiential strategy agency founded by...

True Native Media’s Heather Osgood Explains Where Brands Go Wrong With Podcast Ads 

U.S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each...

Avenue Z’s Jonathan Snow: TikTok Shop’s Best Customers Never Show Up in Its P&L

Jonathan Snow wants brands to stop treating TikTok Shop‘s profit-and-loss statement as the final word on...

Creator Theatrical Premieres Are Becoming Serious Business, and Screeny Wants to Scale It

This July, more than 100 theaters across the U.S. will screen a YouTube video. The event,...

LBG Media Acquires UK Social Agency Uncovered in £26M Deal

LBG Media plc, the media company behind LADbible and SPORTbible, acquired 75% of UK social-first creative...

Clark Influence Grows Toronto Team With Four New Hires Amid Creator Marketing Expansion

Clark Influence has added four staff members to its Toronto office, expanding its client services and...

CAA Signs Betches as Media Brand Looks Beyond Social & Podcasts

Creative Artists Agency (CAA) has signed women-focused digital media and entertainment brand Betches for representation across...

UTA Debuts Cannes Beach Space With Creator Lounge, Podcast Studio

United Talent Agency (UTA) is opening its first branded beach activation at Cannes Lions 2026, replacing...

Social Agency team5pm Opens Johannesburg Office as Innovation, AI Hub 

Social media agency team5pm, part of global social-first group SAMY, opened a new office in Johannesburg...

Residence Adds Influencer Marketing Agency GateMaker to Its Creative Network

Residence, the global network of creative companies, has added GateMaker, a 360-degree Influencer Marketing agency, to...

BBC Studios Names VCCP Media’s Lindsay Turner VP of Digital Growth to Scale Ad Revenue

BBC Studios Digital Brands has appointed Lindsay Turner as VP Digital Growth and Strategy to lead...

NextTrip Acquires Controlling Stake in TikTok Partner Agency YADA to Build Creator-Commerce Travel Platform

NextTrip, Inc. announced that it has acquired a controlling interest in YADA Commerce Inc., a fully...