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Velocity Capital Management Backs Merger of Creator Agency LV8, Content Network Mirage
November 3, 2026Velocity Capital Management, a private equity firm focused on sports, media, and entertainment, has acquired a...
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UK Study-Creator Agency TapLab Tells Brands to Let Students Steer Campaign Concepts
November 2, 2026TapLab, a London agency that represents study creators and runs campaigns for brands targeting Gen Z,...
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Influencer Hires Former TikTok MENA Executive Conor Thompson to Lead Brand Partnerships
November 2, 2026Marketing agency Influencer has appointed Conor Thompson as Executive Director, Brand Partnerships for the Middle East...
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Social Media Agency Spin Appoints Born Social’s Kate Higham as Group CEO
October 28, 2026Spin, the independent social media agency, has named Kate Higham, Managing Director of Born Social, as...
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Billion Dollar Boy Group Names 60 Creators to Inaugural Impact List
October 28, 2026Billion Dollar Boy, FiveTwoNine and Companion have released the first edition of “The Impact List,” an...
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Cheil India Hires Former Reckitt Digital Creative Lead to Run Samsung’s Social and Influencer Marketing
October 28, 2026Cheil India has appointed Geetika Chadha as Associate VP of Social and Influencer Marketing for its...
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AGC Studios’ New Creator Unit To Finance and Co-Develop Original IP, Digital First
October 26, 2026AGC Digital, the creator division AGC Studios launched in October 2026, aims to begin production on...
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NewGen Launches AI Content Studio, Names Jordan Carroll as Chief AI Officer
October 26, 2026NewGen, a social-first creator and Influencer Marketing agency, has launched “Social AI Studio,” a new service...
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Brands Can Get More From Talent Deals When Both Sides Have Skin in the Game, Says SonderCo’s Leslie Fogel
October 23, 2026Leslie Fogel says a celebrity or creator works harder for a brand when the deal gives...
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Grindr Appoints SAMY as Global Agency of Record for Influencer Marketing
October 23, 2026Grindr has named SAMY its agency of record for U.S. and global Influencer Marketing, following a...
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BBC Studios Taps Audio Network Ozen.fm to Sell Podcast Ads Across Latin America
October 22, 2026BBC Studios has appointed Ozen.fm as its exclusive local advertising sales representative for its podcast inventory...
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Billion Dollar Boy Group Appoints Advisory Board as It Targets $100M in 2027 Revenue
October 22, 2026Billion Dollar Boy Group (BDB Group), a global creator marketing group, has appointed a five-member Advisory...
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Iris London Hires Ex-Publicis Creative Director Joe Goulcher to Lead Social, PR Work
October 22, 2026Iris London has named Joe Goulcher, formerly Groupe Creative Director at Publicis Groupe, as its Social...
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TSL Media Group Formally Launches Social Makers Agency
October 21, 2026TSL Media Group (The Smart Local Media Group) has officially launched Social Makers, formalizing an agency...
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ShopMy Backer Inspired Capital Closes $450M Fund, Points to Creator Commerce as a Core Bet
October 21, 2026Inspired Capital has closed its fourth fund at $450 million, bringing the New York venture firm’s...
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each&everyone Builds Its Sports Offering Around Creator Intelligence and Commercial Growth
October 21, 2026Before a brand commits its budget, influencer and sports marketing agency each&everyone’s proprietary platform predicts what...
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NextWave Media’s Hudson Matter on Why Brands Should Rethink Their YouTube Strategy
October 19, 2026Hudson Matter, a YouTuber with 2.2 million subscribers, built YouTube channels for mainstream celebrities under a...
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Viral Nation’s Fabio Gonçalves Shares Why Brands Should Look Beyond Follower Counts
October 19, 2026Fabio Gonçalves, Director of Talent at Viral Nation, argues that creator marketing is maturing into a...
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Pirelli Taps Creative Agency We Are Different to Run Social and Influencer Marketing in Australia
October 16, 2026Pirelli Australia has appointed independent creative agency We Are Different to lead its social media and...
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JUMPINGGOOSE Sees Cultural Intelligence as the New Creator Premium in the AI Era
October 15, 2026Piyush Bhandari, co-founder of Bengaluru-based brand strategy firm JUMPINGGOOSE, is asking a question the Creator Economy...
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ATRX and NewStar CEOs on Why Creator Quality Outlasts Volume-Based TikTok Agency Models
October 15, 2026At its peak, ATRX Agency managed a roster of nearly 900 TikTok creators. Founder and CEO...
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Pocket.watch Hires First Ad Sales Chief to Pitch Creator Media as a Premium Network
October 15, 2026Pocket.watch named Fernando Romero as its first President of Brand and Ad Sales in September 2026,...
