Gushcloud Acquires Majority Stake In UAE Talent Firm TalentPlus, Eyes MENA Expansion

Singapore-based creator and IP management and licensing company Gushcloud International has completed a majority acquisition of...

Influencer Taps Former TikTok Commerce Executive To Lead New Division

Creator marketing agency Influencer has appointed Hayden Bowler as Head of Commerce, establishing a dedicated commerce...

AnyMind Group Acquires Japan Live Streamer Agency Bcode To Expand Social Commerce Operations

AnyMind Group announced that it acquired all shares of Bcode Inc., a Japan-based company that manages...

How Fallen Media Turned Cultural Instinct Into A Repeatable Short-Form Studio For Creators

Back when short-form video was still dismissed as a playground for trends and throwaway clips, Sol...

CreatorX Debuts Ahead Of Podfest With Multi-Channel Creator Advertising Exchange

Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of Podfest (Jan. 15-18) in...

How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...

Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Why Genflow Is Honing In On Career Architecture To Empower The Next Generation Of Creators

Saad Aslam has spent nearly a decade operating inside the creator economy, long before it became...

PMG Acquires Influencer Marketing Agency Digital Voices

PMG announced the acquisition of Digital Voices, a London and New York-based influencer marketing agency, as...

Influencer Marketing Agency YKONE, Creative Production House MIRROR MIRROR Merge To Form Luxury Brand Marketing Group

Global influencer marketing agency YKONE and creative production house MIRROR MIRROR announced their merger to form...

ThoughtLeaders’ Bet On YouTube Sponsorships And Why CEO David Tintner Thinks Long-Form Content Still Wins

David Tintner is building a business around a deliberate bet: that high-quality, long-form YouTube content can...

TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent

TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...

Ertan Anadol On Building Tanke And Why Human Taste Still Defines The Creator Economy

As influencer marketing moves from experimentation to infrastructure, Tanke has positioned itself as a creative partner...

How Genii Creators Agency Is Building A Boutique Model For Entertainment Creators

Genii Creators Agency operates as a boutique, full-service management company focused on entertainment-driven creators who are...

The Role Of A CFO In The Creator Era: Inside Influencer’s Latest Executive Hire

Creator marketing agency Influencer has appointed Ryan Fitzpatrick as its Chief Financial Officer (CFO) in response...

How Girl Socially Turns Personality-Driven Marketing Into Growth For Creators & Female-Led Brands

Founded in 2021, Girl Socially is based in North Carolina and operates as a dual-model agency...

Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund

Trip.com Group unveiled Trip Community, a unified platform integrating the company’s content and creator initiatives to...

JDS Projects’ Jenny Dinh Safransky Breaks Down Her Agency’s Long-Term Talent Strategy

For Jenny Dinh Safransky, creator management is not about sponsorship rates or follower counts. Instead, it’s...

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...