Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Influencer Plans to Turn Creator Campaigns Into AI Recommendation Engines

When a consumer asks an AI assistant which shoe to buy, the answer may trace back...

How Creator Marketing Agency byNAME Generated 100M Views for AI Startup Poke With 12 Creators 

Poke, a $27 million-backed AI assistant built into iMessage, shut down its user-generated content (UGC) program...

How CampusLaunch Turns Sororities Into Brand Distribution Networks for Gen Z

CampusLaunch, the New York-based marketing company Jake Motyl founded in 2024, specializes in sorority activations, embedding...

How Pubity Group Turned Eight Years of Social Publishing Into a Global Creative Business

Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing...

GateMaker Put Creators at the Center of Public Relations, Now Residence Is Scaling the Model

The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked...

The Digital Dept. Turns Its BRANDEdit Showroom Into a Fashion Week Café for 150 Creators

The Digital Dept., the Influencer Marketing subsidiary of Dolphin Entertainment, will stage its BRANDEdit gifting suite...

Moon at Dawn Is Applying Account-Based Marketing Logic to B2B Influencer Selection

Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their...

SuperAwesome Introduces Well-Being Program With Free Therapy, Payment Trusts for Minor Creators

When a teenage creator working on a toy brand campaign came to SuperAwesome saying she was...

Unscrippted Creative Caps Its Creator Roster at Five to Keep Management Creative

Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome....

TBAR Partners Built a TikTok Shop Agency Around What Brands Get Wrong About the Channel

If TikTok Shop rarely turns a profit on its own ledger, why are the most competitive...

Recurrent Turns Military Spouse Influence Into a Business for Brands 

Recurrent Military & Defense, the media division of Recurrent Ventures, is building the creator infrastructure around...

The Podcast Consultant Acquires B2B Podcast Producer Rise25

The Podcast Consultant, a Chicago-based business podcast production agency, announced that it has merged with Rise25,...

Unpacking Dexerto’s Evolution From Gaming Publisher to Full-Service Agency

Dexerto Media Group launched in 2015 as a gaming publication built by people who competed in...

Creator Agency NewGen to Handle Social Media Strategy for Premier Foods’ Mr Kipling, Sharwood’s Brands

London-based social-first creator agency NewGen has been appointed to lead social media strategy across four Premier...

How CreatorCaster Is Bringing a Hollywood Casting-Call Model to Family Brand Influencer Campaigns

Brands in the family market that come to CreatorCaster are not handed a software dashboard. Deborah...

Wurx Media Tells Brands Not to Judge TikTok Shop Returns by TikTok Shop Sales

At $100,000 a month in TikTok Shop revenue, a brand is typically losing between $15,000 and...

How Soren Iverson Turned Daily Satirical Posts Into a Design Agency With Figma, Duolingo, and Meta As Clients

One evening in late 2022, product designer Soren Iverson assembled a concept: iOS alarms with Figma’s...

Ponte Firm Hires Four Senior Talent Executives, Opens First New York Office

Ponte Firm, the talent management agency representing more than 100 creators across fashion, beauty, food, home...

How Go Places Brought Amazon’s Operating Discipline to TikTok Shop

Go Places was built around a specific absence in TikTok’s social commerce ecosystem: nearly every agency...

Publicis Sports, Travis Kelce Launch NIL Marketing Venture With 3 Arts Sports

Publicis Sports, the sports and culture marketing arm of Publicis Groupe, and Kansas City Chiefs tight...

Advertising Agency FUSE Create Acquires Stake in Influencer Marketing Agency Sway Group

FUSE Create, a Toronto-based advertising agency, has acquired a stake in Sway Group, an Influencer Marketing...