Alex Cooper’s Unwell Shuts Down Beverage Line

“Call Her Daddy” host Alex Cooper’s Unwell Beverage Co. is shutting down, Bloomberg reported, days after...

TikTok Cooking Creator Nara Smith Signs With CAA

Nara Smith, the TikTok creator known for cooking elaborate meals and recreating snack foods from scratch...

Alex Cooper’s Unwell Lands $500M Valuation From Former Endeavor Executive’s Firm

WTSL, the investment firm led by former Endeavor executive Patrick Whitesell and Jason Lublin, has made...

Sidemen’s Vikkstar Breaks Silence on KSI’s Exit, Says Group Had No Plan for It

Vikkstar, a founding member of the Sidemen, addressed KSI’s departure from the YouTube collective publicly for...

Creator, Chef, Founder: Why Chef Bae Keeps the Kitchen at the Center of Her Business

The recipe Brooke Baevsky has been making since she was seven years old, a carrot and...

Creator Jazmyn W Built a Comedy Business Where No Single Revenue Stream Carries It 

Jazmyn W has spent 13 years working comedy clubs, first in San Francisco and then in...

The Body Language Creator Who Built an Audience by Refusing to Overclaim What Body Language Can Tell You 

Every video on Logan Portenier’s “Observe” channel carries a disclaimer: the analyses are educated opinion, not...

Sarah Trott Is Building ‘From Here to Where’ on Knowing What Brands Actually Want From Creators

A YouTube travel vlog changed Sarah Trott’s plans. While researching a sabbatical to Asia, she and...

‘The Benji Show’ Creator Built 7.7M Followers by Spotting Platform Shifts Before Everyone Else

In the summer of 2019, Ryan Benjelloun was bored. He was in Miami with friends, TikTok...

How Rynia Kando Turned a Stubbing-Toe Trend Into a Repeatable, Cross-Platform Business

Forty-eight hours before singer and impressionist Rynia Kando took the stage at the Hollywood premiere of...

The Atanga Twins Are Betting Luxury Fashion Wants Uniqueness, Not Reach

Curtis and Carlsen Atanga did not choose fashion first. Their mother did, having a driver take...

Melanie Wilking-Ekeler on Building a Creator Business Around Every Stage of Her Life 

Melanie Wilking-Ekeler moved to California at 17 to dance professionally, the same period she first watched...

How Lively Lewis Media Built a Business Around YouTube’s ‘Made for Kids’ Constraints 

Seven million subscribers were never the hardest part. For Alexa Lewis, the harder problem was figuring...

Workfriends Bets That Vetted Trust, Not Billable Hours, Can Scale Creator Commerce

Digital media veteran Kevin McClain believes creator commerce has a sales problem. Brands are flooded with...

How Jason Jin Turned an Empty Audition Calendar Into an Agency-Repped Flower Business

Before Jason Jin built a floral brand that pulls millions of views, he was an actor...

MrBeast Studio President Corie Henson Exits After Just Under a Year

Corie Henson is stepping down as President of Beast Industry Studios, the production arm of MrBeast’s...

‘Kill Tony’ Launches Ad-Free Subscription Tier Through Fox’s Red Seat Ventures

“Kill Tony,” the live comedy podcast hosted by Tony Hinchcliffe and Brian Redban, has launched an...

How Alex Zarfati Turned YouTube Sponsorships Into an Independent Film Budget

Alex Zarfati spent years pitching original documentaries to Netflix, Amazon, and Hulu. On one project, executives...

Independent Podcaster Joe Budden Launches True-Crime Podcast

Joe Budden, the independent podcaster behind “The Joe Budden Podcast” and the Joe Budden Network, is...

Ediza Ferris on Why She Won’t Let Brand Deals Read Like a Departure From Her Real Content 

What happens when the videos that build a following are not the videos that pay the...

How One Creator Built the Trust to Film Inside the World’s Most Restricted Military Programs 

Louis Skupien became the first British civilian to fly supersonic in an F-16 Viper jet at...

Spy Ninjas’ Founders Are Betting $25M That a YouTube Franchise Can Become an Entertainment Company

Chad Wild Clay and Vy Qwaint built “Spy Ninjas” into one of YouTube’s largest family franchises...