Kai Cenat’s Fashion Brand Vivet Makes Its Runway Debut at New York Fashion Week

Twitch streamer Kai Cenat‘s clothing brand, Vivet, made its runway debut at New York Fashion Week...

Jake & Logan Paul to Coach Rival Fighters in First Joint Hulu-ESPN Series

Jake and Logan Paul are coaching opposing teams of fighters in a new unscripted competition series...

‘Hard Fork’ Hosts Reportedly in Talks for Podcast Deal Worth Up to $5M a Year

Kevin Roose and Casey Newton, the former hosts of The New York Times technology podcast “Hard...

How an Ex-Professional Figure Skater Is Using a Family Creator Business to Crack Open Ice Skating Entertainment

For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new...

How Autotuned Vids Turned a Viral TikTok Format Into a Music Business

When an auctioneer clip remixed by Autotuned Vids reached 14 million TikTok views last month, the...

From Every Side of the Table: Emmy Petit on How Creator Partnerships Should Work 

Emmy Petit describes herself as “a creator, influencer, Influencer Marketing professional, and consultant,” and insists none...

Piers Morgan Launches Weekly Soccer Show as His ‘Uncensored’ YouTube Slate Keeps Growing

Piers Morgan is turning his World Cup coverage into a permanent fixture on his YouTube network,...

Podcaster Amanda Hirsch Apologizes for Polymarket Ad Tied to Lindsay Clancy Mistrial

Amanda Hirsch, host of the podcast “Not Skinny But Not Fat” and Hulu’s “Get Real,” apologized...

Streamer N3on Described His 24/7 AI Stream as ‘Innovative,’ Then Said ‘It’s Not AI’ 

Kick streamer N3on pushed back on accusations that he “sold out” after announcing an always-on AI...

How a Former CNBC Journalist Is Building a Creator Brand Around the Global Migration of Americans

Helen Zhao left CNBC after five years, believing she would return. The year and a half...

How Laura Whaley Built a Creator Business Where Brands Partner With Her Fictional Characters 

A dating app brand reached out to Laura Whaley, and she was ready to decline. She...

Innovative Artists Entertainment Signs Luxury Lifestyle Creator Skyelar Chase

Skyelar Chase, a digital creator known for luxury lifestyle content, has signed with Innovative Artists Entertainment...

YouTube Travel Creator Drew Binsky Signs Deal With Netflix

Netflix will begin streaming a curated collection of Drew Binsky’s travel documentaries on September 19, marking...

Amelia Dimoldenberg Ends ‘Chicken Shop Date’ After 12 Years, Turns to Scripted TV & Film

Amelia Dimoldenberg is ending “Chicken Shop Date” after 12 years, the YouTube creator announced in an...

YouTuber MoistCr1TiKaL to Self-Finance Animated Feature Based on His Own Comic

Animation studio Lyrical Animation is developing a feature-length adaptation of “Godslap,” the comic created by YouTuber...

Roller Rabbit and Kit Keenan Built a Clothing Collection Around the Creator’s Point of View 

Clothing brand Roller Rabbit’s collaboration with content creator Kit Keenan started at an industry gifting event,...

Dude Perfect’s First CEO Andrew Yaffe Departs After Less Than Two Years

Andrew Yaffe is stepping down as Dude Perfect’s first-ever CEO, roughly two years after he was...

How Aliyah Bah Turned #Aliyahcore Into Fabtopia, Extending Her Creative Universe Into an Apparel Brand 

Aliyah Bah did not launch her personal brand Fabtopia the traditional way. The Atlanta-based content creator...

Google Signs MrBeast to Multi-Year Gemini, Google Health Partnership

Google has signed Jimmy Donaldson, the YouTuber known as MrBeast, to a multi-year partnership that extends...

Disney Cancels Alex Cooper’s Hulu Dating Series ‘Love Overboard’ After One Season

Disney has canceled “Love Overboard,” the dating reality series executive produced by Alex Cooper’s Unwell Productions,...

MrBeast’s First Novel Debuts Amid Conflicting Reports on Reader Demand

“The Most Dangerous Games,” the debut novel from YouTube’s most-subscribed creator Jimmy Donaldson, known as MrBeast,...

Alex Cooper’s Unwell Sets September Premiere for ‘Unwell Summer Games’ on YouTube

Unwell, the media company run by Alex Cooper and Matt Kaplan, will launch “Unwell Summer Games”...