Why This Michelin-Trained Chef Creator Duo Runs Its Blog and Social Channels as Separate Businesses

Mei Liu and Kyong Han are classically trained chefs and the husband-and-wife duo behind “Two Plaid...

Jourdan Blue Has Been Performing His Whole Career … The Livestream Is What Pays

Jourdan Blue’s early livestreaming setup had one unusual piece of equipment: a TV remote control. He...

Meet Bruce ‘Pop Pop’ Johnson, the Grandfather the Internet Didn’t Know It Needed

Alexander, 39, portrays Bruce “Pop Pop” Johnson, a fictional grandfather character whom he built around a...

Sports Creator Kinsey Wolanski Signs With CAA

Sports media creator Kinsey Wolanski has signed with CAA for representation, per The Hollywood Reporter. Wolanski,...

The Boomer Mom Character She Built for Therapy Is Now a Comedy and Drama Creator Business

When Kristen Knutson became a mother, she started writing to process it, not in a journal...

Podcaster Sammi Cohen Is Launching ‘Social Commerce Network,’ a Live Business Show Modeled on TBPN

Business and culture podcaster Sammi Cohen is launching “Social Commerce Network” (SCN), a livestreamed business news...

MrBeast Files Trademark for ‘Beast Band,’ Pointing to Wearable Device 

Jimmy Donaldson, the YouTuber known as MrBeast, has filed a U.S. trademark application for “Beast Band,”...

Alex Cooper’s Unwell Expands YouTube Slate With Four New Shows After $500M Valuation

Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows...

MrBeast Announces His ‘Biggest YouTube Video Ever’ After Spending $10M and 1,000+ Hours on It 

Jimmy Donaldson, the creator known as MrBeast, said the YouTube video he plans to release Saturday...

HBO Sends Cease-and-Desist to Jake Paul’s Betr Over Ad Echoing ‘Entourage’ Dynamic

HBO has sent a cease-and-desist letter to Betr, the sports betting company co-founded by Jake Paul,...

Fox’s Red Seat Ventures Signs Exclusive Ad Sales & Distribution Deal With Caleb Hammer’s ‘Financial Audit’

Red Seat Ventures, the Fox Corporation-owned creator-led media company, has signed an exclusive partnership with Caleb...

YouTuber Michelle Khare’s ‘Challenge Accepted’ Petitions for Emmy Consideration

Michelle Khare‘s YouTube series “Challenge Accepted” has successfully petitioned to join the Television Academy’s ballot for...

The Creator With a Spy for a Father Makes the Case for Political Creators 

At 18, stuck at home during the first COVID lockdown of her Berkeley freshman year, Maria...

Unsighted Poet Turns Joy, Strangers, and Dance Into a Global Creator Business

Unsighted Poet scouts wide sidewalks in densely populated neighborhoods, phone raised in selfie mode, and waits....

The New Jersey Creator With Five Million Followers Who Refused to Pick a Niche

Jordan Smikle’s first real proof of what he had built did not arrive on a screen....

Kai Cenat’s Fashion Brand Vivet Makes Its Runway Debut at New York Fashion Week

Twitch streamer Kai Cenat‘s clothing brand, Vivet, made its runway debut at New York Fashion Week...

Jake & Logan Paul to Coach Rival Fighters in First Joint Hulu-ESPN Series

Jake and Logan Paul are coaching opposing teams of fighters in a new unscripted competition series...

‘Hard Fork’ Hosts Reportedly in Talks for Podcast Deal Worth Up to $5M a Year

Kevin Roose and Casey Newton, the former hosts of The New York Times technology podcast “Hard...

How an Ex-Professional Figure Skater Is Using a Family Creator Business to Crack Open Ice Skating Entertainment

For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new...

How Autotuned Vids Turned a Viral TikTok Format Into a Music Business

When an auctioneer clip remixed by Autotuned Vids reached 14 million TikTok views last month, the...

From Every Side of the Table: Emmy Petit on How Creator Partnerships Should Work 

Emmy Petit describes herself as “an entrepreneur, creator, influencer, Influencer Marketing professional, and consultant,” and insists...

Piers Morgan Launches Weekly Soccer Show as His ‘Uncensored’ YouTube Slate Keeps Growing

Piers Morgan is turning his World Cup coverage into a permanent fixture on his YouTube network,...