Kristal Heredia Built a Creator Talent Firm After Seeing Inequities in Brand Deals Firsthand

When Kristal Heredia started managing a creator early in her career, she quickly learned how much...

‘Hard Fork’ Podcast Hosts Sign with UTA as They Exit NYT for Independent Media Venture

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have...

How Tre Welch Turned Unscripted Family Moments Into a Calculated Media Business 

For eight months, Tre Welch went live almost every night while keeping the existence of his...

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Valerie Lepelch Is Heading to VidCon to Prove She’s Even Better in Person

Valerie Lepelch knows what it feels like to be the one who’s quaking in her boots....

Mikey Angelo Has Spent a Decade Making the Internet His Setlist and Is Only Now Starting to Scale It

Mikey Angelo performs the internet back at the internet for a living. For once, he is...

Ecomm Cowboy Is What Happens When the Creator Economy Comes for Trade Media

At 11:50 a.m. Central, Chris Hall is in his chair, hat on, scrambling to get tweets...

MrBeast, James Patterson Set September Release Date for Thriller Novel ‘The Most Dangerous Games’

MrBeast (Jimmy Donaldson) and author James Patterson revealed the cover and release date for their co-authored...

The Creator Who Has Always Put Audience First Arrives at VidCon With Friendship Bracelets

At VidCon Anaheim this year, Megan Letter is arriving with friendship bracelets. Not a stunt, not...

After Almost a Decade on Screen, Kaido Lee Roberts Is Writing His Own Script

A fan once told Kaido Lee Roberts that they had nearly pulled the fire alarm at...

When Passion Meets Pressure With No Support System, Josh Zimmerman Is the Call Creators Make

For eight years, creators have been telling Josh Zimmerman things they will not tell anyone else....

CAA Signs Valkyrae as Gaming Creators Move Deeper Into Hollywood

Creative Artists Agency (CAA) has signed Rachell Hofstetter, the Twitch and YouTube streamer known as “Valkyrae,”...

LTK Outranks Every Beauty Brand in Share of Voice on YouTube’s Biggest Discovery Format, GRWM Index Finds

The inaugural quarterly index from Net Influencer and ThoughtLeaders ranks brands by the share of voice...

CNN Hires Financial Content Creator Kyla Scanlon as Economic Analyst & Contributor

CNN has named Kyla Scanlon as a contributor and economic analyst, the Warner Bros. Discovery-backed network...

‘Emotional Damage’ Creator Steven He Signs Global Management & Licensing Deal With Gushcloud International

Steven He, the filmmaker and comedy creator behind the “Emotional Damage” brand, has signed an exclusive...

How Simone Sharice Is Executing a Beauty-to-Wellness Pivot Platform by Platform 

The moment that changed Simone Sharice’s creator career happened not in front of a camera, but...

Disney Acquires Streaming Rights to YouTube Phenomenon ‘Gracie’s Corner’

Disney has acquired global streaming rights to “Gracie’s Corner,” an animated preschool series with more than...

For Tubby Nugget, VidCon Is Where Numbers Become People

At a Pasadena bookstore earlier this year, Jenine Pastores hid behind a giant inflatable alien costume...

For Brandon Hans, $23M in TikTok Shop Sales Starts With Getting Someone to Stop Scrolling

In the first months of his TikTok Shop account, Brandon Hans sold roughly $2 million worth...

MrBeast Hits 500 Million YouTube Subscribers

Jimmy Donaldson, known online as MrBeast, has become the first individual creator to reach 500 million...

Viral YouTube Short ‘Open Door’ Lands Six-Figure Feature Film Development Deal

Kevin Cate’s sci-fi short film “Open Door” has secured a six-figure development deal for a feature-length...

Peet Montzingo on Advocacy, the Content Treadmill, and Going Ghost Hunting at VidCon

In 2018, Peet Montzingo was hopping fences to get inside VidCon. He was convinced an invitation...