When Passion Meets Pressure With No Support System, Josh Zimmerman Is the Call Creators Make

For eight years, creators have been telling Josh Zimmerman things they will not tell anyone else....

CAA Signs Valkyrae as Gaming Creators Move Deeper Into Hollywood

Creative Artists Agency (CAA) has signed Rachell Hofstetter, the Twitch and YouTube streamer known as “Valkyrae,”...

LTK Outranks Every Beauty Brand in Share of Voice on YouTube’s Biggest Discovery Format, GRWM Index Finds

The inaugural quarterly index from Net Influencer and ThoughtLeaders ranks brands by the share of voice...

CNN Hires Financial Content Creator Kyla Scanlon as Economic Analyst & Contributor

CNN has named Kyla Scanlon as a contributor and economic analyst, the Warner Bros. Discovery-backed network...

‘Emotional Damage’ Creator Steven He Signs Global Management & Licensing Deal With Gushcloud International

Steven He, the filmmaker and comedy creator behind the “Emotional Damage” brand, has signed an exclusive...

How Simone Sharice Is Executing a Beauty-to-Wellness Pivot Platform by Platform 

The moment that changed Simone Sharice’s creator career happened not in front of a camera, but...

Disney Acquires Streaming Rights to YouTube Phenomenon ‘Gracie’s Corner’

Disney has acquired global streaming rights to “Gracie’s Corner,” an animated preschool series with more than...

For Tubby Nugget, VidCon Is Where Numbers Become People

At a Pasadena bookstore earlier this year, Jenine Pastores hid behind a giant inflatable alien costume...

For Brandon Hans, $23M in TikTok Shop Sales Starts With Getting Someone to Stop Scrolling

In the first months of his TikTok Shop account, Brandon Hans sold roughly $2 million worth...

MrBeast Hits 500 Million YouTube Subscribers

Jimmy Donaldson, known online as MrBeast, has become the first individual creator to reach 500 million...

Viral YouTube Short ‘Open Door’ Lands Six-Figure Feature Film Development Deal

Kevin Cate’s sci-fi short film “Open Door” has secured a six-figure development deal for a feature-length...

Peet Montzingo on Advocacy, the Content Treadmill, and Going Ghost Hunting at VidCon

In 2018, Peet Montzingo was hopping fences to get inside VidCon. He was convinced an invitation...

Alex Cooper’s Unwell Signs ‘Girls, Disrupted’ Podcast, Launches Substack Newsletter ‘UnSaid’

Alex Cooper’s Gen Z-focused media company Unwell has signed “Girls, Disrupted,” a podcast co-hosted by reality...

TJ Palma: Filming Life Is a Better Creator Strategy Than Chasing Trends 

When TJ Palma was eliminated from “Love Island USA,” he had roughly 20,000 followers. He came...

Inside Chorus, The Nonprofit Civic Creators Built Because Nobody Else Would  

For most of the decade Brian Tyler Cohen spent building one of the most-watched independent political...

Sweetgreen Handed 500 Creators Its Biggest Menu Launch and Told Them to Be Honest

sweetgreen’s biggest menu launch in its near 19-year history did not come with a script. The...

Dara Denney Is Going to Cannes With a Message Most Brands in That Room Don’t Want to Hear

Last year, Dara Denney paid $15,000 out of pocket to attend Cannes Lions. The one brand...

Content Creator & Actress Nailea Devora Signs With CAA

Mexican-American content creator and actress Nailea Devora has signed with Creative Artists Agency (CAA) for representation,...

How What Happened Last Night Turned Lifelong Friendship Into a Creator Comedy Brand 

What Happened Last Night gained over 100,000 followers on Instagram without a single member functioning as...

Mariana Antaya Built a Creator Brand on Technical Credibility, Brands Like NVIDIA and Anthropic Noticed

When Mariana Antaya posts about predicting NBA Finals outcomes with machine learning, her comments are filled...

PewDiePie Releases Free, Open-Source AI Workspace Targeting Creator Data Privacy

Felix Kjellberg, the YouTube creator known as “PewDiePie,” released Odysseus on May 31, a free, open-source,...

MrBeast Gets First-Ever Board Game as Beast Industries Expands Into Tabletop

Beast Industries and Moose Toys have unveiled “MrBeast: The Ultimate Game,” the first board game from...

Jenny Hoyos Grew Up Dreaming About VidCon and Now She Returns With a Strategy She Is Done Keeping to Herself 

Before Jenny Hoyos had millions of subscribers, she was close to walking away. Her videos were...

Mafe Anzures Designed Her Creator Business for the Day Brand Deals Stop Being Enough 

Mafe Anzures was 17 years old when five-figure ad deals began arriving in her inbox. She...

Film & TV Creator Reece Feldman Signs With CAA for Representation

Creative Artists Agency (CAA) has signed Reece Feldman, the content creator and filmmaker known as @guywithamoviecamera,...