The Teacher Who Went Viral by Accident and Built a Creator Brand Without Losing Control

There was no plan. There was a list of funny things her students had said, a...

Jake Paul’s MVP Merges With PFL to Form Combined Boxing & MMA Company

Jake Paul’s Most Valuable Promotions (MVP) is merging with the Professional Fighters League (PFL), bringing the...

Twitch Streamer ExtraEmily Launches 15-Episode Hulu Series

ExtraEmily, an IRL Twitch streamer with more than 950,000 followers, has debuted her 15-episode series “Creator...

How Dexter Clark Built a Roblox Creator Business Without the Influencer Playbook

Dexter Clark does not have a posting schedule. He has a game studio, and the distinction...

How Colette Louis Built a Creator Business With Two Brands, Family Participation, and Strict Deal Rules

Colette Louis built her first audience around her daughter. Then she built a second one for...

Netflix’s Alix Earle Reality Series Gets Premiere Date, First Teaser

Netflix has released the first teaser for “Earle Meets World,” confirming a September 4 premiere date...

Court Filings Reveal How MrBeast Pitches Brands

Court documents filed in an ongoing lawsuit between MrBeast (Jimmy Donaldson) and his food-industry business partner...

Ryan Kelly on Turning Scam Hunting, Comedy, and Content Into a Diversified Creator Business

Ryan Kelly describes his job to strangers as “doing giggles on the Internet.” The real shape...

Creatorpreneur Adrian Per on Building a Business Around Ownership Instead of Virality 

In the months after his father died, Adrian Per applied for 66 jobs and received no...

Cruise YouTuber Emma Le Teace Launches Booking Agency

Emma Le Teace, the cruise content creator known to her audience as “Emma Cruises,” has launched...

Anna Renn on Building a Creator Commerce System Before Launching Her Own Brand

Anna Renn has not launched a product yet, but she is already building the infrastructure that...

Ludwig’s ‘Streamer Games’ Returns to LA in August With Country-Based Teams

Ludwig Ahgren’s Streamer Games will return for a third year on August 1-2 at USC’s Allyson...

Jake Paul’s MVP Forms Alliance With Eddie Hearn’s Matchroom Boxing to Grow Women’s Boxing

Jake Paul’s Most Valuable Promotions (MVP) and Eddie Hearn’s Matchroom Boxing have announced a “strategic alliance”...

How Center Consoles Only Grew From an Instagram Page Into a VC-Backed Marine Marketplace

Center Consoles Only (CCO), a boating media brand that Alan Blanco built starting with a $7,000...

Grammy-Winning Artist Laufey Signs With UTA for Global Representation

Grammy-winning singer-songwriter Laufey has signed with United Talent Agency (UTA) for global representation in all areas....

The Lawyer Who Brought Her Entire Framework With Her: Joanne Molinaro and the Business of The Korean Vegan

In 2021, Joanne Molinaro recorded an episode of the “Rich Roll Podcast” that ran over two...

Xavier Mortimer Figured Out That Social Media Is His Most Effective Ticket Agent

Xavier Mortimer was already a Las Vegas headliner before he was a social media creator. What...

How Comedy Creator Rob Don Built a Million-Follower Content Business by Playing Everyone but Himself

Rob Don is not on TikTok to be himself. The New York-based comedy creator has accumulated...

Ashton Hall Said He Turned Down Saratoga Water Partnership Over Missing Equity Stake  

Fitness influencer Ashton Hall said he declined a partnership offer from Saratoga Water because the deal...

How Cass Holland Turned a Beverage Cart Job Into a Multi-Platform Creator Business

The idea arrived between holes. Cassandra “Cass” Holland had started wearing body glitter at the music...

‘Uncle Roger’ Comedian Nigel Ng Signs With CAA

Comedian and digital creator Nigel Ng, known online as “Uncle Roger,” has signed with CAA for...

Amelia Dimoldenberg’s ‘Passenger Princess’ Returns for Season 2 With Six New F1 Drivers

Amelia Dimoldenberg‘s YouTube series “Passenger Princess” premiered its second season on July 22, pairing the “Chicken...

Blenders Eyewear Names Creator Jordan Howlett as Its First Chief Content Officer

Blenders Eyewear has appointed creator Jordan Howlett as its first-ever Chief Content Officer, marking the first...

WME Signs YouTube Horror Filmmaker Evan Royalty Amid ‘SCP’ Franchise Buzz

WME has signed Evan Muir, the filmmaker and digital creator known professionally as “Evan Royalty,” with...

Drew Afualo’s ‘The Comment Section’ Podcast Moves to Acast, Adds YouTube

New York Times bestselling author and creator Drew Afualo is moving her weekly podcast “The Comment...