SAMY & L’Oréal Launched TikTok Shop in Spain Together: Here’s What the First Year Taught Them

When TikTok Shop launched in Spain in late 2024, most beauty brands were still debating whether...

POSSIBLE 2026 Puts the Creator Economy at the Center of Marketing’s Biggest Conversation

Christian Muche co-founded POSSIBLE in Miami Beach in 2023 to bring inspiration, connection, and real business...

Why RACER’s Creator Summit Is Less About Racing and More About Rebuilding Media

On April 16, motorsports media platform RACER will host the inaugural RACER Creator Summit in downtown...

The Washington Post Launches Creator-Led Video Series, Shares IP Ownership With Creators

The Washington Post has debuted its first creator-led video series through its newly established creator network,...

‘Not Just Another Day’: How SuperHeroes Produced a 100-Million-View Skate Film With AI

“Not Just Another Day” is a skateboarding film where everything the skaters do is real. The...

Behind the Creator Campaign: Dr Pepper’s 65M-View Campaign Started With a Fan’s TikTok

In late December 2025, content creator Romeo Bingham (@romeosshow) posted a short TikTok jingle about Dr...

JAM Media’s John Rice: Why Children’s Brands That Don’t Own Their Audience Will Be Left Behind

Building a hit preschool show has never been harder. Commissioning decisions are more cautious, platforms are...

Vita Coco Bet on a TikTok Creator Instead of a Super Bowl Ad and Hit a Four-Year Search High

Every February, brands spend millions on 30-second Super Bowl spots designed to generate buzz that fades...

Why Most Brands Still Misunderstand Creator Marketing, According to Consultant Lauren Simpson

For many brands, creator marketing still sits on the margins of their marketing strategy. Campaigns launch,...

Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel

B2B marketing has a trust problem. Paid acquisition costs are rising, AI is flooding every channel...

PRX, AudioUK Bring Podcast Creator Summit to London, Expanding Effort to Support Emerging Podcasters

In early February, podcasters from across the UK gathered inside Apple’s Battersea Power Station offices in...

Why a Former Tech Strategist Is Building the Infrastructure UGC Creators Never Had

User-generated content (UGC) has quietly become one of the most effective conversion tools in digital advertising....

Creator Marketing Strategist Ryan To to Brands: Stop Briefing Creators Like Ad Agencies

Most brands entering the Creator Economy arrive with the same instinct: find the biggest influencer, hand...

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

YouTube Strategist Andrii Salii Explains Why Platform Success Depends on Systems, Not Luck

Millions of creators upload to YouTube each year, but most underestimate what it takes to turn...

LOST iN’s Subway Food TourSignals a New Model for Creator-Led Travel IP

In travel media, the subway map may be the new development slate. With Subway Food Tour,...

Ashley Mady On Why Safe Social and Consumer Products Strategy Are Converging In The Kids Creator Economy

In the kids entertainment industry, distribution used to start with broadcasters. Today, it often starts with...

Guggenheim Brothers Media Wants To Institutionalize The Creator Economy’s Middle Market

Criswell Fiordalis and Dillon Lawson-Johnston believe the Creator Economy has entered a new stage of growth...

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to...

Why NBCUniversal Is Treating Creators As Infrastructure For The Milan Cortina Olympics

NBCUniversal has spent the past two years quietly re-engineering how content creators fit into the world’s...

Creators As The New Store Associates: Why PACKFIRE & Popfly Built An Ambassador Program For Trust, Not ROI

PACKFIRE, an outdoor brand selling portable fire pits, began developing its creator strategy with no expectation...

How A Dark Comedy Film Became A Creator-Led Campaign: Inside D(e)AD’s Path To Global Scale

What does it look like when an independent film skips festivals, studios, and traditional distributors, and...