How Astral Tequila Built a Five-Episode Microdrama That Drew 6M YouTube Views

When a growing tequila brand earns a tie-in with a film franchise, the obvious move is...

Dhar Mann Studios Is Replacing One-Off Branded Videos With Multi-Touch Brand Campaigns

A brand partnership built around a single idea – confidence – generated more than 70 million...

As Creators Scale, Specialist Lenders Replace Wary Banks 

Traditional banks have been reluctant to lend to online content creators, but a growing field of...

Media Corp Urban One Enters the Microdrama Race With a Vertical Slate Premiering on BOSSIP’s TikTok

Urban One, Inc. announced two original vertical microseries built for mobile viewing, joining a format that...

Jupiter Festival Closes Miami Debut With Sponsorship Commitments at 250%

Hours after the first Jupiter Festival wrapped in Miami on October 9, its founders reported that...

Sony Pictures Hires YouTube Veteran to Lead Screen Gems’ Pivot to Digital-Native Filmmakers

Sony Pictures has named Fede Goldenberg, who spent 15 years at YouTube overseeing film and TV...

Kaer Let a Creator’s Community Co-Design a Fragrance That Sold Out in Less Than a Day 

Fatima Farouk, founder of the fragrance and body care brand Kaer, was a fan of lifestyle...

Advertising Week New York Moves Creator Programming From Conversation to Commerce

Advertising Week New York is moving creators from the conference agenda to the deal table. The...

AGC Studios Launches Creator Division to Turn Digital IP Into Film, TV Franchises

AGC Studios, the production and financing company behind more than 50 films and TV series, has...

Slow Ventures Discloses Three More Creator Investments From Its $64M Fund

Venture capital firm Slow Ventures has disclosed equity investments in three more creators through its $64...

How ContenFest Turned Montreal’s Language Divide Into a Creator Economy Advantage

Canada’s Creator Economy runs along a language fault line. In Quebec, Francophone creators operate in a...

Teachable Bets That Owned Revenue Will Outlast Brand Deals as Creators Scale

A brand deal validates a creator. It does not, Olivia Owens argues, build a business. As...

TBEX CEO on Why Travel Creators Need Businesses Beyond Search and Social

Major platforms know that sending audiences to a creator’s website is against their own interests. For...

Andrew Foxwell on Why Creative Diversity Has Replaced Audience Targeting on Meta

Across the Meta ad accounts Andrew Foxwell reviews, a pattern repeats: brands are optimizing what they...

Clipency is Building a Performance-Based Creator Marketing Model Around Dedicated Brand Pages

Clipency, a creator infrastructure platform launched in January 2026, is built on the premise that most...

CreatorIQ Connect 2026: The Creator ROI Case Is Settled, Building the Systems Around It Is Not

CreatorIQ Connect 2026 brings more than 1,000 brand practitioners, agency partners, platform representatives, and creators to...

NFL’s 2026 Creator Playbook Builds Around International Markets and Platform Experimentation

The NFL opened the 2026 season with its largest creator program to date, positioning digital creators...

How Chipotle Built a Gen Alpha Creator Campaign Around an Order That Already Existed 

Chipotle’s latest creator campaign began not with a marketing brief but with a social listening report....

IMCX Brings a Deals-First Conference Back to Los Angeles After a Multi-Year Absence

After a multi-year absence, the Influencer Marketing Conference & Expo (IMCX) is returning to Los Angeles...

Alabama Turns to Australian Creators to Convert Road Trip Content Into Direct Bookings

The Alabama Tourism Department and Travel South USA have launched “This is Alabama,” a campaign built...

Why a Hollywood IP Investment Firm Is Treating YouTube Channels Like Film Libraries

Content Partners has spent two decades buying entertainment assets that keep earning: film and television libraries,...

Bryan Barletta on Rebuilding Podcast Movement Around Creators, Buyers, and the Economics Between Them 

Podcast advertising remains what Bryan Barletta calls “an island” in media buyers’ planning infrastructure, a channel...