The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025

Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...

How QYOU’s Paradise Campaign Turned Plot Secrecy into Creator Marketing Gold

Chris details the intentional design: "We very purposefully set up the first videos with a formula...

E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns

Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...

Elevating Influence From Tactic To Strategy: How Anorak Travel Creates Travel Campaigns With Purpose

The Vogue Hotel Montreal faced a marketing emergency in 2021: new ownership had failed to acquire...

The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming

Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...

Communities Over Clicks: How Different Think Is Redefining Social Media ROI

"Social media is like having your own personal television channel in your pocket that you can...

Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines

Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...

White House Shake-up Gives Content Creators Front Row Seat

The White House is implementing structural changes to its press briefing operations, creating a dedicated first-row...

Essential Creator Skills For 2025: Insights From 14 Industry Leaders

Recent research from LTK and Northwestern University's Retail Analytics Council shows that 93% of companies plan...

Creator Economy Pioneer Jacob Shwirtz Reveals Key Strategies For Lasting Success

What social media platforms are to content creators, Jacob Shwirtz is to startups in the creator...

Brat TV Acquires Electric Monster To Expand YouTube Reach

Digital entertainment studio Brat TV has acquired Electric Monster and rebranded as ZATV, aiming to broaden...

Harvard Launches Platform To Connect Student-Athletes With Businesses For ‘Better Opportunities’

Harvard Athletics has introduced a digital platform dubbed One Crimson NIL Exchange to connect student-athletes with...

Over 90% Of Brands Plan To Boost Creator Budgets In 2025

Creator marketing remains a top priority for brands heading into 2025, with 93% of companies planning...

Creator Economy Legal Guardian Tyler Chou Exposes Legal Pitfalls Creators Must Avoid

Tyler Chou, founder and CEO of Tyler Chou Law for Creators, is leveraging her 16-year Hollywood...

Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions

In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...

What’s Next For The Creator Economy? Collective Voice’s Clair Sidman Weighs In On Key White House Conference Takeaways 

The creator economy is no longer just a niche corner of the internet — it's reshaping...

YouTube Expands Shopify Partnership To Add More Brands To YouTube Shopping Affiliate Program

YouTube is broadening its partnership with Shopify, allowing more merchants to participate in the platform's Shopping...

Unveiled: The 36-Page MrBeast Guide To YouTube Dominance — And The Controversies It Sparks

A leaked internal document from MrBeast Productions offers a look into the content creation strategies of...

How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination

Sri Lanka is expanding its social media influencer campaign to boost tourism.  According to Chalaka Gajabahu,...

[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking

Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...

TikTok 2024 Trend Predictions: How Did They Do? 3 Surprising New Trends Emerge

TikTok has released an update to its "What's Next 2024 Trend Report," reviewing the accuracy of...

Research Reveals Why Shutting Down Comments and Silencing Fans Could Sink an Influencer’s Career

A new study from the University of Alabama and Vanderbilt University finds that influencers who disable...