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BuzzFeed Studios, muVpix Team Up for 100-Title Microdrama Slate
July 23, 2026BuzzFeed Studios has entered a partnership with vertical-drama studio muVpix to produce more than 100 microdrama...
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Brandon Smithwrick Left Corporate to Build Content Systems. B2B Brands Are Paying Attention.
July 21, 2026By the time Brandon Smithwrick had matched his corporate salary through creator work, he was still...
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How Opera GX Built a Creator Campaign Around Gaming Hardware to Market a Free Browser
July 20, 2026Hardware brands long ago wrote the creator gifting playbook: send the product, let the creator put...
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Invisible Narratives Has Access to $300 Million to Prove Creator Economy IP Is the Next Hollywood
July 16, 2026The Creator Economy is worth an estimated $250 billion. Hollywood is worth roughly $1.5 trillion. The...
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What a Former TikTok Shop Manager Learned From $14M in Live Sales
July 14, 2026Live shopping on TikTok has moved from novelty to an established commercial channel. But according to...
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How Jubilee Media Built Scalable IP From Human Dialogue, With Traditional Streamers Taking Notice
July 14, 2026Jason Y. Lee had a clear principle when he launched Jubilee Media in 2017: build a...
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Former Sky and Fox Sports Executives Launch Jupiter Festival to Debate the Future of Content
July 10, 2026William Mellis and Eric Markgraf have each spent decades inside the media industry as senior executives....
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Farmer Boys Built a CTV Campaign Around One Creator’s Jingle. Salad Sales Rose 20%
July 10, 2026Farmer Boys built its summer CTV commercial from a single creator’s jingle about a salad. The...
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Donut Media’s Partnerships Chief Amanda Klein on What Marketers Still Get Wrong About Buying YouTube
July 10, 2026Donut Media has spent more than a decade building one of YouTube’s most recognized automotive channels....
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‘CatsOnACouch’ Creator Sues Trump Administration Over Alleged Vance Event Ban
July 9, 2026Amanda McGonigle, the creator behind the satirical Instagram account @catsonacouch, has sued the Office of the...
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Dr. Kellyann Is Heading to Social Commerce Summit to Argue Trust Beats Shelf Space Now
July 6, 2026Dr. Kellyann Petrucci returns to the Social Commerce Summit in New York on July 16 to...
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Ben Newton’s Bedford Is Betting Professionals Will Learn the Systems Behind Creator-Led Growth
July 6, 2026Ben Newton has spent his career building the “educational plumbing” in a world changing faster than...
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OLIPOP’s Steven Vigilante Says Brands Are Misreading Creator Marketing: ‘One Video’ Is Not a Test
June 29, 2026OLIPOP Director of Media and Partnerships Steven Vigilante said at VidCon 2026 on Friday that most...
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How Sprout Social Turned Cannes Lions Into a Creator Community Play
June 29, 2026At Cannes Lions 2026, Sprout Social had a presence at Canva Beach with a cabana, but...
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From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days
June 25, 2026Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...
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Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards
June 23, 2026Creator content now accounts for 44% of paid media creative on average, according to new research...
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The 3-Billion-Impression Campaign That Kept Its Brand Name Hidden Until the Credits
June 17, 2026A cultural behavior millions of people live by, but rarely name: bathroom vanities overwhelmed with beauty...
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Creator Economy’s Cannes Moment Is Real. The Hard Work Is Everything That Comes After
June 15, 2026Creator marketing has been working its way toward the center of Cannes Lions for several years....
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Manychat Offers Creators a Times Square Billboard in New Contest Challenging ‘Not a Real Job’ Stigma
June 12, 2026Manychat has launched a contest giving U.S.-based content creators the opportunity to win a Times Square...
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RockWater’s ‘Night Before VidCon’ Goes Official as Creator Economy M&A Exits the Hype Cycle
June 8, 2026The Creator Economy has no shortage of conferences, panels, and pitch competitions. What it still lacks,...
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Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens
June 3, 2026Organic reach built the Creator Economy. Ashley Brock believes it won’t sustain it. As organic distribution...
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From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform
May 29, 2026Eight years ago, four organizers behind Dream Con spent a full year planning an event in...
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