‘CatsOnACouch’ Creator Sues Trump Administration Over Alleged Vance Event Ban

Amanda McGonigle, the creator behind the satirical Instagram account @catsonacouch, has sued the Office of the...

Dr. Kellyann Is Heading to Social Commerce Summit to Argue Trust Beats Shelf Space Now 

Dr. Kellyann Petrucci returns to the Social Commerce Summit in New York on July 16 to...

Ben Newton’s Bedford Is Betting Professionals Will Learn the Systems Behind Creator-Led Growth 

Ben Newton has spent his career building the “educational plumbing” in a world changing faster than...

OLIPOP’s Steven Vigilante Says Brands Are Misreading Creator Marketing: ‘One Video’ Is Not a Test

OLIPOP Director of Media and Partnerships Steven Vigilante said at VidCon 2026 on Friday that most...

How Sprout Social Turned Cannes Lions Into a Creator Community Play

At Cannes Lions 2026, Sprout Social had a presence at Canva Beach with a cabana, but...

From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days

Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...

Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards

Creator content now accounts for 44% of paid media creative on average, according to new research...

The 3-Billion-Impression Campaign That Kept Its Brand Name Hidden Until the Credits

A cultural behavior millions of people live by, but rarely name: bathroom vanities overwhelmed with beauty...

Creator Economy’s Cannes Moment Is Real. The Hard Work Is Everything That Comes After

Creator marketing has been working its way toward the center of Cannes Lions for several years....

Manychat Offers Creators a Times Square Billboard in New Contest Challenging ‘Not a Real Job’ Stigma

Manychat has launched a contest giving U.S.-based content creators the opportunity to win a Times Square...

RockWater’s ‘Night Before VidCon’ Goes Official as Creator Economy M&A Exits the Hype Cycle 

The Creator Economy has no shortage of conferences, panels, and pitch competitions. What it still lacks,...

Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens

Organic reach built the Creator Economy. Ashley Brock believes it won’t sustain it. As organic distribution...

From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform

Eight years ago, four organizers behind Dream Con spent a full year planning an event in...

How a Veteran YouTuber Covered Ukraine’s Front Lines With No Budget, No Crew, and a Backpack

In late 2025, Justin Taylor spent two weeks on the Ukrainian front line, sleeping in houses...

The Founder Who Sold Wondery to Amazon Thinks Hollywood Is Sleeping on a $100B Medium

Film needed decades to mature into a global industry. Television needed decades to be treated as...

Social Commerce Won’t Scale the Way Brands Expect – Deloitte’s Dennis Ortiz Says Start With Creators

For years, the promise of social commerce in the U.S. has trailed its reality. Brands have...

How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel

DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...

Why TikTok Shop Is Exposing the Brand Fundamentals Amazon Could Hide

Should a brand launch on TikTok Shop or Amazon, or both? A year ago, that question...

How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign

When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...

How Tinder Canada Turned the Anxiety of ‘Hey’ Into a Creator Campaign

Tinder Canada had a problem anyone who has opened a dating app will recognize: nobody knew...

How Jergens Is Using Creator Experiences to Reach Younger Beauty Consumers  

For most of its 125-year history, Jergens built brand loyalty the same way: mother to daughter,...

General Motors Built Five Hollywood Soundstages to Prove Creator Marketing Can Scale

The easiest version of creator marketing is a sponsored post. A brief, a rate card, and...