Creator Hub ‘The Lighthouse’ Opens In Historic Brooklyn Pencil Factory

The Lighthouse, part of Whalar Group, has unveiled its East Coast Creator campus in Brooklyn’s Greenpoint...

Instagram Growth Coach Brock Johnson On Turning Followers Into Customers

When Instagram views began to drop across the board in early 2025, creator growth coach Brock...

The Rise Of Precision Creators: Why Depth, Not Scale, Is Winning Online

A cohort of Ithaca College alumni has quietly built a playbook for sustainable creator-economy growth, pointing...

How Movers+Shakers’ ‘Guest Quests’ Campaign Turned Zillennial Travel Into A Playable Storyline For Hilton’s Motto

When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers...

NBA 2K League Relaunches With YouTuber Jesser As Honorary Commissioner, Blending Competition And Content

NBA Take-Two Media (NBAT2), a joint venture between the National Basketball Association (NBA) and Take-Two Interactive...

NYC Mayoral Frontrunner Zohran Mamdani Hosts Exclusive Creator Briefing

New York City mayoral frontrunner Zohran Mamdani hosted more than 70 content creators at his campaign...

K1 Circuit Partners With RACER Creator Awards As Karting Sponsor, Will Host Winners At California Track

K1 Circuit has joined the RACER Creator Awards as Official Karting Partner and Community & Culture...

EA Launches ‘Battlefield’ Creator Program With Challenge-Based Rewards System

Electronic Arts Inc. is expanding its creator economy strategy with the launch of a dedicated program...

CBS Influencer Mini ‘Survivor’ Draws New Fans Despite Format Limitations

CBS’s promotional strategy for “Survivor” expands to the creator economy with a “36-Hour Survivor Influencer Experience”...

Wings Group Partners With AnyMind Group To Enhance Influencer Marketing In Indonesia

Wings Group Indonesia, one of the country’s major consumer goods manufacturers, has formed a new partnership...

The Creator Hotline: Raptive Launches ‘Ctrl Alt Ask’ Podcast

Creator media company Raptive has launched “Ctrl Alt Ask,” a biweekly podcast hosted by Stephanie Woodin,...

Fox Entertainment Invests In Ukrainian Vertical Video Startup Holywater

FOX Entertainment has acquired an equity stake in Ukrainian vertical video company Holywater, positioning itself for...

Epic Gardening Acquires GrowVeg Creator To Unite Content, Products In Gardening Space

Epic Gardening, a gardening education and retail company, has acquired Growing Interactive Limited, the company behind...

YouTube Leads Platforms In Refusing To Cooperate With EU Content Dispute Body, Report Finds

The Dublin-based Appeals Centre Europe (ACE), an independent body established under the EU’s Digital Services Act...

PRX Acquires Soundrise To Integrate Podcast Sponsorship Sales In-House By 2026

PRX, a nonprofit public media organization and podcast publisher, announced the acquisition of Soundrise, a sponsorship...

Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch

Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...

Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch

Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...

From Influencers To Solopreneurs: Menlo Ventures Bets On The Next Phase Of The Creator Economy

Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that...

Castmagic Acquires Flowsend To Enhance AI Content Creation Tools

Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...

AnyMind Group Partners With SOON ENT To Expand Korean Creator Reach Across Asia

AnyMind Group, a Business Platform as a Service (BPaaS) company, has formed a strategic partnership with...

Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition

Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...

Uganda Taps Influencers From Four Countries To Boost Tourism Market

Uganda has launched an influencer-driven tourism promotion strategy through its diplomatic missions abroad, partnering with content...

Patreon Seeks Senior Strategic Partner Manager To Drive Growth For Top Creators

Patreon is recruiting a Senior Strategic Partner Manager to oversee its highest-impact creators as the platform...

Sundance Institute Seeks Festival Editor For 2026 Film Festival Video Marketing Content

Sundance Institute is hiring a temporary Festival Editor for Video Content to support marketing efforts for...

Future Launches Creator Network Across Marie Claire, Sister Brands Amid Site Traffic Decline

Global specialist media company Future has introduced a new creator-led content initiative called “Collab,” which spans...