AnyMind Group, a Business Platform as a Service (BPaaS) company, has formed a strategic partnership with South Korea’s SOON ENT to integrate Korean creators into AnyMind’s influencer marketing ecosystem and expand their reach across Asia-Pacific markets.

The collaboration connects SOON ENT’s roster of over 200 creators, who have a combined following of approximately 1.1 billion, with AnyMind’s technology platforms. The partnership focuses on four key areas: onboarding creators to AnyTag for influencer marketing campaigns, developing AI avatars through AnyLive for commerce activities, supporting cross-border promotion into Southeast Asia, Japan, and Greater China, and providing analytics and monetization tools via AnyCreator.

“We are very excited to partner with SOON ENT, a company with outstanding achievements and expertise in short-form video and TikTok in Korea,” Ted Kim, Country Manager of Korea at AnyMind Group, said in a press release. “By combining our strengths in creators, technology, and global reach, we aim to build an environment where top Korean creators can thrive on the global stage.”

Expansion Strategy

This partnership aligns with AnyMind’s broader expansion across Asia-Pacific markets. Since its founding in 2016, the company has completed 12 acquisitions globally, including its 11th, Vibula in April 2025, and its 12th, NADESIKO in September 2025.

These strategic moves position AnyMind to capitalize on the region’s growing creator economy, projected to surpass $75 billion by 2032, according to research cited by the company. The Asia-Pacific live commerce market is expected to exceed $77 billion by 2030.

Technology Integration

AnyMind plans to implement its GenAI live commerce platform AnyLive with SOON ENT creators, allowing for the development of AI avatars that can participate in live commerce streams. This technology, launched in August as “AnyLive for Creators,” enables influencers to generate passive income while their digital twins stream continuously across platforms.

Chang Woo Park, CEO of SOON ENT, stated, “I am grateful that through this partnership with AnyMind Group, our creators will have even more opportunities than before. We will continue to grow as a company that can create an advanced environment for creators.”

SOON ENT has built a business ecosystem centered around creators, including short-form commerce (SOON SHOP), IP content production, actor management, and a soon-to-launch short-drama platform called Syuk. The company is also expanding into music publishing and content, and character IP development.

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