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AnyMind Group Launches AI Avatar Service Allowing Creators To Earn Passive Income

Published on August 22, 2025

Southeast Asia-based tech company AnyMind Group has launched AnyLive for Creators, a service that allows influencers and content creators to generate AI avatars for live stream commerce. The platform enables creators to earn passive income through affiliate campaigns while their digital twins stream continuously across platforms like YouTube, TikTok, and Facebook.

Malaysian content creator Bella Khann, who has amassed over 1.4 million TikTok followers and 1.2 million YouTube subscribers, has become the first to join the program. Khann plans to deploy her AI avatar on her secondary TikTok account, which has over 500,000 followers.

“We’re opening up a new dimension for creators by extending their influence beyond time and effort,” said Akinori Kubo, Managing Director of Global E-Commerce at AnyMind Group, in a press release. “We’re developing more than just automation, but a step forward for the creator economy where commerce is co-created by humans and AI.”

The AI avatars can deliver content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.

Regional Opportunity

The Asia-Pacific live commerce market is projected to exceed $77 billion by 2030, while the region’s creator economy is expected to surpass $75 billion by 2032, according to AnyMind’s research. The company’s initiative aims to address challenges in these spaces, including increasing streaming demands and limited creator bandwidth.

In China, digital avatars generated over $46.9 billion in revenue last year, with forecasts projecting this figure to reach $90.1 billion by 2025, according to iiMedia Research.AnyLive’s recently launched analytics module enables creators to benchmark their performance against their AI avatars and use AI-generated scripts to improve livestream outcomes. The platform collects and analyzes streaming data from major e-commerce platforms, providing metrics on viewer comments, retention rates, conversion data, and gross merchandise value.

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Nii A. Ahene

Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.

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