Tech

SonicOrigin Is Embedding Creator Rights Into Digital Content to Govern AI Training

What does a creator actually control once a file leaves their hands? For Marc Gray, CEO...

Influencer

How an Ex-Professional Figure Skater Is Using a Family Creator Business to Crack Open Ice Skating Entertainment

For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new...

Influencer

How Autotuned Vids Turned a Viral TikTok Format Into a Music Business

When an auctioneer clip remixed by Autotuned Vids reached 14 million TikTok views last month, the...

Agency

GateMaker Put Creators at the Center of Public Relations, Now Residence Is Scaling the Model

The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked...

Influencer

How a Former CNBC Journalist Is Building a Creator Brand Around the Global Migration of Americans

Helen Zhao left CNBC after five years, believing she would return. The year and a half...

Technology

Deji Oduwole Built Oya Around the Operational Work That Starts After Brands Choose Creators 

Creator marketing software has gotten good at helping brands find creators. The harder problem begins after...

Tech

From Manual Campaigns to Creator Infrastructure: How Launchpoint Is Automating the Work Behind Creator Marketing 

Running a creator marketing campaign for an enterprise brand means recruiting and DMing creators, negotiating contracts,...

Tech

Social Intelligence Platform Socialpruf Launches ‘Discovery,’ a Performance-Sorted Content Database for Creative Strategists 

For creative strategists at agencies, finding content inspiration typically means scrolling Instagram on a phone and...

Commentary

Club Wants Creators to Build Their Entire Business on One Platform

Club, a New York-based platform that launched its mobile app this month, is betting creators want...

Tech

How Viral Hub’s Co-Founders Turned Their Agency Workflow Into an Operating System for Influencer Agencies

Rafi Lieberman is the co-founder of Viral Hub Marketing, a U.S.-based Influencer Marketing and UGC agency...

Influencer

Roller Rabbit and Kit Keenan Built a Clothing Collection Around the Creator’s Point of View 

Clothing brand Roller Rabbit’s collaboration with content creator Kit Keenan started at an industry gifting event,...

Influencer

How Aliyah Bah Turned #Aliyahcore Into Fabtopia, Extending Her Creative Universe Into an Apparel Brand 

Aliyah Bah did not launch her personal brand Fabtopia the traditional way. The Atlanta-based content creator...

Commentary

Creators.gg Wants to Make Gaming Campaigns Pay for Performance, Not Follower Count

Gaming studio marketing budgets have long flowed toward established streamers, while smaller creators navigate a market...

Agency

Unscrippted Creative Caps Its Creator Roster at Five to Keep Management Creative

Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome....

Agency

TBAR Partners Built a TikTok Shop Agency Around What Brands Get Wrong About the Channel

If TikTok Shop rarely turns a profit on its own ledger, why are the most competitive...

Strategy

VidSummit Turns 13 as Founder Derral Eves Watches Creators Become Business Builders  

When Netflix, Amazon Prime, Tubi, and Paramount+ attend a conference built around YouTube channel growth, something...

Agency

Recurrent Turns Military Spouse Influence Into a Business for Brands 

Recurrent Military & Defense, the media division of Recurrent Ventures, is building the creator infrastructure around...

Talent Collectives

TBN Talent Hires Talent Manager Emma Heiland to Build a Long-Term Creator Strategy Practice

Emma Heiland’s first question for any creator she works with is not how large their audience...

Tech

JetBrains Spinout Kineto Launches an AI Agent for Operational Work Behind Influencer Marketing

Kineto, an AI company spun out of JetBrains, has launched Kinetik For Teams, an AI agent...

Influencer

How ‘Girl Who Eats Art’ Creator Juliet Rofé Built a Business Doing What She Was Told Not to Do 

In a friend’s garage, on a freezing afternoon, Juliet Rofé kept her phone plugged into the...

Tech

Sundial Is Turning Its Multicultural Media Portfolio Into One Advertiser Buying Platform

In July, ESSENCE Ventures, the investment and operating arm of Sundial Media & Technology Group, took...

Strategy

How Dove Turned a Chinese New Year Music Video Into a Cultural Engine Behind a 43M-View Creator Campaign 

Dove’s Chinese New Year (CNY) campaign in Malaysia started with a music video, then layered 78...

Strategy

The Creator Metrics Brands Keep Buying and Why They’re Getting Them Wrong

YouTube recently announced that it’s changing how it counts views on the platform, ending the 30-second...

Influencer

Nicole Story Dent Spent a Decade on the Brand Side. Now That Experience Runs a Creator Business

Nicole Story Dent is a content creator with more than three million followers across Instagram, TikTok,...

Commentary

Why EACA’s New Influencer Council Wants ‘Certified’ in Every European Creator Campaign Brief

Influencer Marketing generates 22% of all complaints against online ads across Europe, with at least half...