Stories By Tamara Blazquez
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Influencer
Lola Torres Built a Fashion Business by Choosing Affiliate Income Over Brand Deals
July 22, 2026Ask Lola Torres what she does for a living, and she will tell you she is...
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Influencer
Connor DeWolfe Built His Creator Career Inside a Single Niche and Never Looked Back
July 22, 2026Twelve hours after a video about “ADHD superpowers” went viral, Connor DeWolfe‘s comment section was already...
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Talent Collectives
Reign Maker Group Acquires Hyphen, Bets Equity Will End Creator Management’s Poaching Cycle
July 22, 2026In June, Reign Maker Group, the Los Angeles-based Creator Economy holding company co-founded by Jonathan Chanti...
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Tech
MovieMe Is Rebuilding Streaming Around Time Instead of Views
July 22, 2026Most streaming platforms pay creators based on how many people watched. MovieMe pays them based on...
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Talent Collectives
Why Brands Are Starting to Bet on IRL Creator Moments
July 21, 2026A travel company built a trip around Kristen and Maddie’s (@krisandmads) book club and sold every...
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Influencer
How Carrie Bankston Grew LTK Earnings 115% by Turning Existing Content Into a Revenue Engine
July 21, 2026Carrie Bankston did not know she was one of Aritzia’s top four LTK sellers until the...
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Strategy
Brandon Smithwrick Left Corporate to Build Content Systems. B2B Brands Are Paying Attention.
July 21, 2026By the time Brandon Smithwrick had matched his corporate salary through creator work, he was still...
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Agency
From Flat Fees to Ownership: Ponte Firm’s Shana Davis-Ross on How Her Agency Guides Creator Businesses
July 20, 2026The difference between a sponsored post and a sellout collection is not just a contract. It...
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Technology
Apple’s Former App Store Director Is Building Likeness Governance for the AI Age
July 20, 2026When an AI-generated image of the Pope in a Balenciaga coat circulated in 2023 and convinced...
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Agency
How Street Poller Media Is Turning Street Interviews Into Performance Ad Infrastructure
July 20, 2026Street interview ads were not a recognized format when Shane Ginsberg began filming them in 2020....
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Influencer
How ‘The Stella Show’ Is Adapting to the Tween Gap After Growing to 7 Million YouTube Subscribers
July 16, 2026This summer, Stella Wallace walked onto a stage at VidCon and explained to a room of...
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Strategy
Invisible Narratives Has Access to $300 Million to Prove Creator Economy IP Is the Next Hollywood
July 16, 2026The Creator Economy is worth an estimated $250 billion. Hollywood is worth roughly $1.5 trillion. The...
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Talent Collectives
How an Investor is Applying a Traditional PE Playbook to Creator Management
July 15, 2026When Nicholas Blake reviewed investment opportunities in and around the Influencer Marketing space from a private...
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Influencer
Beauty Creator Emmy Combs on Building a Platform Where Difference Comes First
July 15, 2026The first time Emmy Combs attended VidCon as a creator, she came hoping to meet others...
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Talent Collectives
Building Trust Beyond the Feed: Inside FARQ’s Creator Retreat
July 15, 2026FARQ just ran its fourth annual creator retreat, the first time the talent agency has put...
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Influencer
How Noah Miller Made the Hot Take Into a Business Model
July 14, 2026At 16, Noah Miller was reselling secondhand clothes on Depop out of his childhood bedroom during...
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Influencer
Katie Kennedy on Building a Media Business Out of History’s Most Overlooked Stories
July 14, 2026Katie Kennedy posted a TikTok about Victorian women slowly poisoning themselves in arsenic-dyed green dresses. The...
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Talent Collectives
The Case Against Mega-Influencer Budgets: How Dawson Marie Is Empowering The Creators Brands Overlook
July 13, 2026Ashlynn Racquel works both sides of the influencer deal. As the founder of Dawson Marie, a...
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Influencer
David Suh on Rebuilding His Photography Business Into a Creator-Led Media Company
July 13, 2026David Suh once played both roles in his own skit: the photographer coaching a nervous client,...
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Technology
Agentio VP Abbie Sheppard: No Brand Can Tell a Creator’s Story Better Than the Creator Can
July 13, 2026Brands know they need to invest in creators. Creators know how to build the audiences brands...
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Influencer
How Griffin Johnson Turned TikTok Fame Into a Venture Capital Career Built on Preparation and Risk
July 10, 2026For six months in 2020, Griffin Johnson spent every day on Clubhouse explaining TikTok to founders...
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Strategy
Farmer Boys Built a CTV Campaign Around One Creator’s Jingle. Salad Sales Rose 20%
July 10, 2026Farmer Boys built its summer CTV commercial from a single creator’s jingle about a salad. The...
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Influencer
Jessica Kaylee Wants Brands to Stop Booking Creators and Start Partnering With Them
July 10, 2026What happens when a creator with more than 20 million followers walks into the room where...
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Strategy
Donut Media’s Partnerships Chief Amanda Klein on What Marketers Still Get Wrong About Buying YouTube
July 10, 2026Donut Media has spent more than a decade building one of YouTube’s most recognized automotive channels....
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Influencer
Meet Lauren Paley, the ‘Stairwell Siren’ Behind the Creator Economy’s Multigenerational Music Playbook
July 9, 2026What happens when two of the Creator Economy’s most commercially valuable audiences, millennial parents who grew...
