Tech

Creator Economy Deals Are Getting Lost in Personal Inboxes. rep’d Is Building a Representation Directory

A major brand opportunity sat in one of Arielle Harris’s clients’ personal inboxes until the brand...

Influencer

This British Reality TV Star Is Building a Creator Business From Scratch in Los Angeles 

Chloe Sims spent more than ten years on the British reality series “The Only Way Is...

Technology

RAD Intel’s Lickly Launches to Put Creator Decisions on Defensible Ground Before Brands Spend 

RAD Intel introduced Lickly, its marketing decision intelligence company, at HubSpot UNBOUND in Boston last month....

Influencer

Why This Michelin-Trained Chef Creator Duo Runs Its Blog and Social Channels as Separate Businesses

Mei Liu and Kyong Han are classically trained chefs and the husband-and-wife duo behind “Two Plaid...

Influencer

Jourdan Blue Has Been Performing His Whole Career … The Livestream Is What Pays

Jourdan Blue’s early livestreaming setup had one unusual piece of equipment: a TV remote control. He...

Technology

Upfluence Turns Its Creator Marketing Platform Fully Agentic, Betting AI Can Run Campaigns End to End

Running an influencer campaign has always required someone to find creators, write outreach, handle negotiations, review...

Tech

From Campaigns to Payouts: CreatorCore Is Building Infrastructure for End-to-End Creator Campaign Management 

When The Clementine Group, a talent management and Influencer Marketing agency, outgrew spreadsheets, co-founders Dominick Paielli...

Influencer

Meet Bruce ‘Pop Pop’ Johnson, the Grandfather the Internet Didn’t Know It Needed

Alexander, 39, portrays Bruce “Pop Pop” Johnson, a fictional grandfather character whom he built around a...

Talent Collectives

Red Seat Ventures Backs Top Creators to Build a Cross-Platform Media Network

Red Seat Ventures debuted at No. 4 on the Edison Podcast Ranker by total reach this...

Strategy

Teachable Bets That Owned Revenue Will Outlast Brand Deals as Creators Scale

A brand deal validates a creator. It does not, Olivia Owens argues, build a business. As...

Talent Collectives

Digital Fox Talent Backs Long-Form Creators as the Middle Tier of Creator Management Thins

Digital Fox Talent has no outside investors and operates with a team of five. For founder...

Influencer

The Boomer Mom Character She Built for Therapy Is Now a Comedy and Drama Creator Business

When Kristen Knutson became a mother, she started writing to process it, not in a journal...

Technology

PubMatic Opens Programmatic Television to Creator Publishers, Starting With Steven Rinella’s MeatEater

PubMatic launched Creator Marketplace in June 2026, a programmatic connected television auction built for independent creator...

Brand

At Bonkers Toys, Creator Toy Deals Start With Fan Demand, Not Follower Count

Bonkers Toys has built its creator licensing business around a question that follower counts cannot answer:...

Technology

Trolley’s Tim Nixon on Why Creator Payments Have Become a Talent Retention Issue 

Getting creators paid accurately, on time, and in their preferred currency requires more compliance, tax, and...

Agency

Stradvert Media Turns Street Interviews Into a Performance Play for DTC Brands

Audiences have learned to identify paid endorsers. Influencers, actors, and UGC creators all carry an implied...

Technology

Favikon’s AI Agent Favy Arrives in Claude and ChatGPT, Backed by Proprietary Creator Data

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into...

Technology

Ghost Is Building a Creator Marketing Model Between Agencies and In-House Teams

For brands testing creator marketing, the choice can feel binary: build an internal team to manage...

Tech

Reign Maker Group and Launchpoint Are Building the Back-End of Enterprise Creator Marketing

Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s...

Talent Collectives

Arcade Sets Out to Bring Primetime Budgets to European Creator Media

Television continues to command a large share of traditional media budgets, even as young adults increasingly...

Tech

MAKE Is Building Banking for Creator Income With Fanvue as Its First Flagship Partnership

A creator earning across multiple platforms and currencies is, in the eyes of most traditional banks,...

Strategy

CreatorIQ Connect 2026: The Creator ROI Case Is Settled, Building the Systems Around It Is Not

CreatorIQ Connect 2026 brings more than 1,000 brand practitioners, agency partners, platform representatives, and creators to...

Technology

RAD Amplify Uses Audience Signals to Predict Creator Campaign Performance

RAD Amplify starts creator marketing campaigns where most platforms end: the audience. The New York-based company,...

Technology

Creator Content Is Becoming Input for AI Shopping. Artan AI Is Building the Measurement

If AI shopping assistants are citing a brand’s creator content to answer purchase queries, how many...

Agency

Influencer Plans to Turn Creator Campaigns Into AI Recommendation Engines

When a consumer asks an AI assistant which shoe to buy, the answer may trace back...