Influencer

When Passion Meets Pressure With No Support System, Josh Zimmerman Is the Call Creators Make

For eight years, creators have been telling Josh Zimmerman things they will not tell anyone else....

Strategy

The 3-Billion-Impression Campaign That Kept Its Brand Name Hidden Until the Credits

A cultural behavior millions of people live by, but rarely name: bathroom vanities overwhelmed with beauty...

Tech

CreatorOS’s Tim Mitchell: Brands Are Still Spending on Scale When the Hook Decides Performance   

In two-thirds of sponsored creator posts, viewers stop watching before the three-second mark. Tim Mitchell has...

Influencer

How Simone Sharice Is Executing a Beauty-to-Wellness Pivot Platform by Platform 

The moment that changed Simone Sharice’s creator career happened not in front of a camera, but...

Influencer

For Tubby Nugget, VidCon Is Where Numbers Become People

At a Pasadena bookstore earlier this year, Jenine Pastores hid behind a giant inflatable alien costume...

Strategy

Creator Economy’s Cannes Moment Is Real. The Hard Work Is Everything That Comes After

Creator marketing has been working its way toward the center of Cannes Lions for several years....

Influencer

Peet Montzingo on Advocacy, the Content Treadmill, and Going Ghost Hunting at VidCon

In 2018, Peet Montzingo was hopping fences to get inside VidCon. He was convinced an invitation...

Tech

Modern.ai CEO Adam Wellington: DTC Brands Are Scaling on Data They Cannot Trust 

A brand’s Meta dashboard reported a customer acquisition cost of $27. The actual number was $274....

Influencer

Dara Denney Is Going to Cannes With a Message Most Brands in That Room Don’t Want to Hear

Last year, Dara Denney paid $15,000 out of pocket to attend Cannes Lions. The one brand...