Platform

TikTok Shop Small Business Sales Jump 66% as Platform Reshapes Product Discovery

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the prior...

Tech

Linqia, AirOps Launch Influencer Marketing Solution Targeting AI Search Visibility

Linqia, an Influencer Marketing agency, and AirOps, an AI search platform, announced a partnership to deliver...

Commentary

Podcast Listening Moves Into Daily Habits as Comedy, Sports Gain Ground, Data Shows

Podcast listening is becoming more embedded in everyday routines as Comedy and Sports audiences expand, according...

Strategy

How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel

DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...

Commentary

James Murdoch’s Lupa Systems Acquires New York Magazine, Vox, and Podcast Network From Vox Media

James Murdoch’s investment holding company, Lupa Systems, has agreed to acquire New York Magazine, Vox.com, and...

Influencer

Twitch Streamer QTCinderella Lands CAA Representation

Twitch streamer and YouTube creator QTCinderella has signed with Creative Artists Agency (CAA) for representation, per...

Strategy

Why TikTok Shop Is Exposing the Brand Fundamentals Amazon Could Hide

Should a brand launch on TikTok Shop or Amazon, or both? A year ago, that question...

Platform

Snapchat Introduces Unified Attribution to Help App Advertisers Optimize Campaigns in Real Time

Snap Inc. has launched Unified Attribution, a new optimization and app measurement product that combines Snapchat...

Commentary

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Commentary

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Commentary

Creators Are the New Creative Production House. Superfiliate’s CEO Explains What That Actually Means

The brands winning at creator marketing aren’t running campaigns. According to Andy Cloyd, co-founder and CEO...

Brand

Lowe’s Partners With MrBeast to Launch In-Store Kids Club Workshops This Summer

Lowe’s is bringing YouTube creator MrBeast (Jimmy Donaldson) into its stores this summer through a new...

Strategy

How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign

When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...

Influencer

From MAC Counter to Times Square: Inside Marjan Tabibzada’s Creator Business Built on Trust 

When Marjan Tabibzada’s manager called her during breakfast on a brand trip, she was sitting with...

Commentary

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

Platform

Twitch Adds New Community-Driven Monetization Tools for Eligible Creators

Twitch announced three new monetization features designed to increase creator earnings through community participation: Creator Badge...

Tech

Creator Marketing Platform Hummingbirds Goes National With New York City Launch

Hummingbirds, a Des Moines-based creator marketing platform, has launched in New York City, completing its expansion...

Platform

X Unveils ‘Creator Connect,’ an AI Matchmaking Tool for Brand-Creator Campaigns

X has launched “Creator Connect,” an AI-powered solution that matches brands with creators on the platform...

Commentary

The Podcast Show Kicks Off 5th Edition With Creator Economy Stage, International Programming

The Podcast Show is opening its fifth annual edition on May 20 at London’s Business Design...

Commentary

Fashion Brand Social Media Views Surge While Engagement Rates Fall, Data Shows

Fashion brands are reaching larger audiences on TikTok, Instagram, and YouTube, but engagement rates are falling...

Tech

Fohr’s Bet That Influencer Marketing Can Be as Predictable as Any Other Media Buy  

Every time Fohr ran an influencer campaign, it felt like a trip to the casino. Bets...

Commentary

For Practitioners, By Practitioners: Influencer Marketing Infrastructure Is About More Than Just Scale  

What happens when the influencer industry starts to scale based on technology that was not built...

Tech

Kit Founder Nathan Barry: As AI Pushes Creators to Work Alone, Connection Becomes the Edge

As artificial intelligence makes it cheaper and easier for creators to produce content alone, Kit founder...

Agency

Charlotte Griffiths on Building Bridge Models to Move Diversity Beyond Fashion’s Drop-Down Menu 

In the early 2010s, as plus-size modeling gained commercial momentum, many of Britain’s largest talent agencies...

Tech

Digital Agency Moburst Lands $11.8M Investment to Deepen AI, Client Services

Moburst, a full-service mobile-first digital marketing agency, has secured an $11.8 million investment from Chrysalis Holdings,...