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Strategy
Inside Vybes Villa: How A Dating App Became Creator-Led IP
January 22, 2026On January 12, Gen Z dating app Vybes premiered Vybes Villa, a creator-led reality series designed...
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Influencer
Milan Mathew: Building A Creator Business Rooted In Culture, Discipline, And Community
January 22, 2026When Milan Mathew left a full-time corporate role designing mobile apps for oil and gas companies,...
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Influencer
Influencer Chiara Ferragni Makes Fashion Comeback With GUESS Spring 2026 Campaign
January 22, 2026GUESS has announced Italian influencer Chiara Ferragni as the face of its Spring/Summer 2026 global advertising...
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Platform
BBC Partners With YouTube To Produce Original Content For Digital-First Audiences
January 22, 2026The BBC has announced a partnership with YouTube to produce original content tailored for the video...
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Platform
YouTube CEO Outlines 2026 Push To Treat Creators As Studios, Expand Commerce Tools, And Scale AI Guardrails
January 22, 2026YouTube CEO Neal Mohan used his annual platform letter and a follow-up conversation with YouTube Liaison...
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Talent Collectives
Creator Management Firm UnderCurrent Talent Acquires Next Step Talent
January 22, 2026UnderCurrent Talent has acquired independent management firm Next Step Talent, expanding its creator roster to nearly...
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Commentary
BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing
January 22, 2026BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...
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Agency
Creator Agency NewGen Extends KSI Partnership Into Fourth Year
January 22, 2026NewGen has retained KSI as a social publishing services client for the fourth consecutive year, the...
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Platform
Pinterest Taps Amazon, DoorDash Executives For Top Marketing And Business Roles
January 22, 2026Pinterest has appointed two senior executives to leadership positions as the visual discovery platform advances its...
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Tech
Creator Networking Platform Creatorland Launches AI Tool To Address Creator Inbox Overload Problem
January 22, 2026Creatorland has opened a public waitlist for Dealsync, an AI-powered inbox management system designed to help...
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Commentary
Creator Economy Jobs January 2026: Creator Partnerships, Ops, And AI Content Roles Gain Momentum
January 22, 2026Creator economy work used to mean “social media manager.” In January 2026, it looks more like...
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Commentary
The 10 Fastest-Growing UK Instagram Accounts Of 2025
January 21, 2026Millie Bobby Brown added 7.2 million followers in 2025, leading a list dominated by “Stranger Things”...
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Commentary
The 10 Fastest-Growing Australian Instagram Accounts Of 2025
January 21, 2026Zachery Dereniowski added 3.2 million followers in 2025, leading a list dominated by wildlife conservation, motorsport,...
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Commentary
The 10 Fastest-Growing Canadian Instagram Accounts Of 2025
January 21, 2026Winnipeg fitness creator Shai Ross added 1.6 million followers in 2025, leading a list dominated by...
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Technology
From Music Marketing To Creator Infrastructure: Anthony Pisano’s Plan To Scale Performance At Game Over Media
January 21, 2026Anthony Pisano’s career grew closely alongside the creator economy. After more than a decade as a...
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Influencer
How NowThis Is Turning ‘Salary Transparent Street’ Into A Scalable Creator Franchise
January 21, 2026New York-based digital media company NowThis has acquired “Salary Transparent Street,” the creator-led digital franchise founded...
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Talent Collectives
Fixated Acquires Roblox-Focused Talent Agency Ellify In Seven-Figure Deal
January 21, 2026Digital talent management company Fixated has acquired gaming-focused talent agency Ellify in a seven-figure transaction, per...
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Platform
TikTok Added €31B To EU Economy In 2025, Study Finds
January 21, 2026Businesses advertising on TikTok generated €31 billion in economic value across the European Union in 2025,...
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Tech
The Sidemen Management Company Arcade Partners With Viewture On Direct Ad Sales Platform In EMEA
January 21, 2026Arcade, the management company behind The Sidemen, and creator funding company Viewture have launched Creator Access...
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Influencer
YouTuber Alan Chikin Chow Partners With Netflix, HYBE AMERICA For Scripted K-Pop Series
January 21, 2026YouTube Shorts creator Alan Chikin Chow is developing a scripted series for Netflix in partnership with...
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Platform
YouTube Distribution Is Tilting Toward Shorts, Pressuring Long-Form Reach, Data Suggests
January 21, 2026Recent changes observed in how videos surface across YouTube’s homepage and search results are reshaping visibility...
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Tech
Acast, Perfect Day Media Ink Ad Sales Distribution Deal
January 21, 2026Acast announced a partnership with Swedish podcast company Perfect Day Media, granting the former exclusive responsibility...
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Tech
Statusphere Secures $18 Million In Funding To Scale AI-Powered Micro-Influencer Platform
January 21, 2026Statusphere has closed an $18 million Series A funding round led by Volition Capital, bringing the...
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Tech
Influencer Marketing Platform Kolsquare Acquires DACH Tech Platform Storyclash
January 21, 2026French-based Kolsquare announced the acquisition of Storyclash, an AI-driven influencer marketing technology platform with operations in...
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Agency
How summer. Built A Dual-Sided Influencer Agency For Brands Demanding Performance
January 20, 2026summer. is a London-based influencer marketing agency built to operate on both sides of the creator...

