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Brand
Booking.com Moves All Affiliates To Awin: What Travel Bloggers Need To Know About ‘Termination’ Notices
May 23, 2025Booking.com has initiated a restructuring of its affiliate program, sending “Termination of Partnership” notices to content...
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Agency
Sundaze PR Appoints Molly DeMellier as COO to Drive Creator Economy Growth
May 23, 2025Sundaze PR has appointed former Acast executive Molly DeMellier as Chief Operating Officer as the transatlantic...
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Commentary
Your Dream Entry-Level Creator Economy Job Is Waiting (14 Open Positions)
May 23, 2025The creator economy’s expansion has created numerous internship opportunities across established companies and emerging startups. Major...
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Agency
Demand-First Content Licensing: Inside Catch+Release’s Two-Sided Marketplace For Creators And Brands
May 23, 2025Catch+Release’s 87% success rate when it comes to content licensing, compared to the typical 35% brands...
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Platform
YouTube Scores First-Ever Exclusive NFL Game Stream From Brazil For 2025 Season
May 23, 2025YouTube has secured exclusive rights to stream the NFL’s Friday night Week 1 game from São...
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Platform
YouTube Debunks Common Myths About Shorts As Format Gains Traction
May 23, 2025YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content...
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Platform
Pinterest Ad Budgets Small But Increasing As Platform Grows, Per Agency Execs
May 23, 2025Pinterest continues to occupy a small portion of advertisers’ media plans, but agency executives report growing...
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Platform
Netflix Launches ‘House Of Streams’ Reality Series Featuring Content Creators Competing For Bitcoin Prize
May 23, 2025Netflix has announced a new show, “House of Streams,” an interactive reality series that combines unscripted...
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Agency
PRophet Introduces AI Agentic Search Tool To IMAI Platform For Influencer Discovery Efficiency
May 23, 2025PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search,...
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Brand
Nescafé Taps TikToker Zach King as First-Ever Global Brand Influencer
May 23, 2025Image credit: Nestlé Nestlé’s Nescafé brand has announced a global partnership with digital creator Zach King,...
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Commentary
Short-Form Growing On YouTube While TikTok Engagement Remains Consistent Across All Video Lengths, Data Shows
May 22, 2025Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement...
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Platform
TikTok Partners With SoundCloud For Direct Music Saves, Library Transfers
May 22, 2025TikTok and SoundCloud announced a new partnership that integrates SoundCloud into TikTok’s “Add to Music App”...
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Agency
Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities
May 22, 2025Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...
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Technology
GRIN Launches AI Assistant Built Specifically For Creator Marketers
May 22, 2025GRIN has introduced Gia (GRIN Intelligent Assistant), an AI solution designed specifically for creator marketers. Fully...
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Agency
Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings
May 22, 2025Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...
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Platform
TikTok Shop Announces U.S. Layoffs Amid Sales Slump, Economic Challenges
May 22, 2025TikTok Shop has initiated layoffs of U.S. staff as part of “organizational and personnel changes” affecting...
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Commentary
Denmark To Ban Influencer Campaigns Promoting Unhealthy Food To Children Under 15
May 22, 2025The Danish government announced plans to introduce legislation banning advertisements promoting unhealthy food and drinks to...
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Platform
Inside LinkedIn’s Cannes Lions Strategy
May 22, 2025LinkedIn is returning to Cannes Lions 2025, reinforcing its position as “the essential platform for B2B...
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Commentary
GreenRoom Legal Finds Niche In Creator-First Representation
May 22, 2025Will Hanisch and partner Joe Craciun launched GreenRoom Legal in 2019 after discovering digital creators were...
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Technology
Why Kick Is Investing In An Overlooked Segment Of The Creator Economy
May 22, 2025Image credit: KICK Kick’s latest initiative, the “KICK Road” campaign, has transformed 1,000 small streamers into...
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Commentary
The Art & Science Of Creative Strategy: Motion’s ‘Make Ads That Convert’ Returns
May 22, 2025Motion’s virtual event “Make Ads That Convert” returns May 27-June 4, 2025, featuring expert workshops on...
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Platform
OnlyFans Launches Pickleball Competition Series On OFTV With Celebrity Hosts
May 21, 2025OnlyFans has announced “Smash City,” a pickleball competition series debuting June 13 on OFTV, the platform’s...
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Talent Collectives
The CEO Influencer: What Fetch Agency Is Bringing To Cannes
May 21, 2025Fetch, a New Delhi-based influencer management and PR agency, is introducing entrepreneurs to the Cannes Film...
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Brand
Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers
May 21, 2025Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...
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Technology
Primetag Launches AI Assistant Drawing Data From 20M+ Creators
May 21, 2025Primetag, an influencer marketing analytics and ROI measurement company, announced the launch of Universe, an AI-powered...