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Agency
Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting
May 15, 2025“I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it’s still...
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Commentary
Group RFZ Launches Tool To Measure Individual Influencer Post Performance, Impact
May 15, 2025Digital measurement firm Group RFZ has announced a new service in Content Lens, a tool designed...
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Talent Collectives
‘The Walking Dead’ Studio Skybound Acquires Nine Four Entertainment As Digital Creator Representation Arm
May 15, 2025Skybound Entertainment, the studio behind “The Walking Dead” and “Invincible,” has acquired digital talent representation firm...
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Technology
Billo Launches Creative Performance Engine To Match Brands With Creators Based On Verified Ad Metrics
May 15, 2025Creator video ads platform Billo has unveiled its Creative Performance Engine, enabling brands to select content...
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Platform
Meta Reports $547 Billion Economic Impact, Supporting 3.4 Million U.S. Jobs
May 15, 2025Meta’s platforms continue to be significant business tools across the United States, according to the company’s...
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Platform
TikTok Launches ‘AI Alive’ Feature To Transform Photos Into Videos In Stories
May 15, 2025TikTok introduces “AI Alive,” a new feature that transforms static photos into videos within the platform’s...
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Influencer
MrBeast Partners With Riyadh Season To Launch Exclusive Content, Global Attractions In Saudi Arabia
May 15, 2025MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions...
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Platform
MrBeast’s ‘Beast Games’ Scores Two-Season Renewal After Becoming Amazon Prime Video’s Most-Watched Unscripted Show
May 15, 2025Prime Video renewed “Beast Games,” the competition series created and hosted by YouTuber MrBeast, for two...
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Talent Collectives
Monica Khan’s Answer To A Content Creator’s Growth Problem
May 15, 2025Monica Khan set up the digital division at Strand Entertainment, a Hollywood talent management company, in...
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Agency
Ashley Rudder’s Creative Darwinism Philosophy: “Only The Work that Performs and Resonates Will Survive”
May 15, 2025“The creator economy is no longer a trend. It’s actually an infrastructure,” says Ashley Rudder, Chief...
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Commentary
HubSpot’s INBOUND 2025 Heads To San Francisco With Lineup Including Amy Poehler, Sean Evans, And Dario Amodei
May 14, 2025Image credit: HubSpot HubSpot is moving its flagship INBOUND conference to San Francisco for the first...
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Agency
INFLUISH: Influencer Marketing Platform With 15,000+ Creators Onboarded, Official Meta API Access
May 14, 2025India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following...
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Commentary
Major Brands, Influencer Firms Sign Updated Marketing Code Of Conduct
May 14, 2025The Incorporated Society of British Advertisers (ISBA) and the Influencer Marketing Trade Body (IMTB) have announced...
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Agency
#paid Launches YouTube Creator Integration To Enable Organic, Paid Brand Campaigns Through Unified Platform
May 14, 2025Creator marketing platform #paid has launched YouTube creator integration, enabling brands to run both organic and...
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Agency
Captiv8 Partners With Perplexity To Embed Advanced AI Capabilities Into Influencer Marketing Platform
May 14, 2025Captiv8, an influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups...
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Agency
Endlss Launches AI-Powered Influencer Marketing Platform To Streamline Campaign Management For Brands
May 14, 2025Endlss debuted its AI-powered influencer workflow and management platform Endlss Copilot, targeting growing brands seeking to...
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Brand
Dana Malstaff’s Boss Mom Touts Community Building Approach To Business Success
May 14, 2025Boss Mom founder Dana Malstaff has built her reputation on creating engaged communities that foster genuine...
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Brand
Go Smaller To Become Bigger? Inside Glassbox Media’s Growth Strategy
May 14, 2025After selling his previous company, Giant Media, in 2014, media veteran David Segura took a break...
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Influencer
Elizabeth Weber’s Path From ‘Love Island’ Winner To Creator Educator
May 14, 2025Elizabeth Weber reached an audience of over 200,000 virtually overnight after winning “Love Island USA’s” first...
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Agency
Performance Over Popularity: Inside Virality Boost’s Influencer Marketing Strategy
May 14, 2025After managing over 70 affiliate programs and influencer campaigns for major brands including Ann Taylor, LOFT,...
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Technology
Disctopia Launches Creator Ad Platform With AdsWizz, Offers Revenue Share Deal With Independent Podcasters
May 13, 2025Disctopia, a streaming platform focused on independent creators, has launched a new advertising platform developed with...
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Commentary
Emplifi Survey: Generational Gaps To Pose Challenges For Brands With One-Size-Fits-All Approach
May 13, 2025A new survey report from the social media management platform Emplifi, which polled nearly 1,000 U.S....
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Agency
Linqia Reports Q1 2025 Growth With Expansion Of Cross-Channel Strategies
May 13, 2025Influencer marketing agency Linqia has released its Q1 2025 results, which show increased campaign volume, spending,...
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Commentary
CEO LinkedIn Presence Varies Widely Across Europe, Study Shows
May 13, 2025Switzerland tops the list of countries with the highest concentration of chief executive officers on LinkedIn,...
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Commentary
The Birth Of Creator IPOs: What Does GigaStar’s $1.3M YouTube Creator Raise Mean For Creator Financing?
May 13, 2025YouTube creator Mr. Hand Pay (Jason Boehlke) recently closed a $1.3 million funding round by selling...
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