Influencer

How Phaith Montoya Turned Rock Bottom Into a Mental Health Movement

In 2020, Phaith Montoya was newly graduated, newly single, newly jobless, and newly alone in a...

Agency

Travel Influencer Agency Anorak Builds Out Social Division After Landing Carrefour Voyages

Anorak Travel, the Montreal-based Influencer Marketing and content creation agency focused on the travel and tourism...

Platform

Spotify Launches Creator Monetization Push With Fan Remix Tool, Podcast Memberships

Spotify announced two new creator monetization tools at its 2026 Investor Day in New York, introducing...

Strategy

Social Commerce Won’t Scale the Way Brands Expect – Deloitte’s Dennis Ortiz Says Start With Creators

For years, the promise of social commerce in the U.S. has trailed its reality. Brands have...

Commentary

UK Podcast Listeners Recall Ads at Near-Parity With Broadcast TV, New Study Finds

Podcast advertising in the United Kingdom reaches a larger, more commercially responsive audience than previously measured,...

Agency

Billion Dollar Boy Unveils Creator-Led Social Hubs to Help Brands Manage Local Presence at Scale

Creator agency Billion Dollar Boy has launched Social Hubs, an operating model that deploys regional creator-led...

Commentary

VidCon Names Markiplier, Philip DeFranco, Michelle Phan, and Cassey Ho as 2026 Hall of Fame Inductees

VidCon has announced the second annual class of its Hall of Fame, naming creator and filmmaker...

Tech

Later Launches Creator-Focused Answer Engine Optimization Tool

Later has launched creator AEO, an Answer Engine Optimization offering built for Influencer Marketing that helps...

Commentary

VidCon or Cannes Lions? 18 Creator Economy Leaders Weigh the Festival Trade-Off

VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but...

Platform

TikTok Shop Small Business Sales Jump 66% as Platform Reshapes Product Discovery

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the prior...

Tech

Linqia, AirOps Launch Influencer Marketing Solution Targeting AI Search Visibility

Linqia, an Influencer Marketing agency, and AirOps, an AI search platform, announced a partnership to deliver...

Commentary

Podcast Listening Moves Into Daily Habits as Comedy, Sports Gain Ground, Data Shows

Podcast listening is becoming more embedded in everyday routines as Comedy and Sports audiences expand, according...

Strategy

How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel

DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...

Commentary

James Murdoch’s Lupa Systems Acquires New York Magazine, Vox, and Podcast Network From Vox Media

James Murdoch’s investment holding company, Lupa Systems, has agreed to acquire New York Magazine, Vox.com, and...

Influencer

Twitch Streamer QTCinderella Lands CAA Representation

Twitch streamer and YouTube creator QTCinderella has signed with Creative Artists Agency (CAA) for representation, per...

Strategy

Why TikTok Shop Is Exposing the Brand Fundamentals Amazon Could Hide

Should a brand launch on TikTok Shop or Amazon, or both? A year ago, that question...

Platform

Snapchat Introduces Unified Attribution to Help App Advertisers Optimize Campaigns in Real Time

Snap Inc. has launched Unified Attribution, a new optimization and app measurement product that combines Snapchat...

Commentary

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Commentary

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Commentary

Creators Are the New Creative Production House. Superfiliate’s CEO Explains What That Actually Means

The brands winning at creator marketing aren’t running campaigns. According to Andy Cloyd, co-founder and CEO...

Brand

Lowe’s Partners With MrBeast to Launch In-Store Kids Club Workshops This Summer

Lowe’s is bringing YouTube creator MrBeast (Jimmy Donaldson) into its stores this summer through a new...

Strategy

How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign

When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...

Influencer

From MAC Counter to Times Square: Inside Marjan Tabibzada’s Creator Business Built on Trust 

When Marjan Tabibzada’s manager called her during breakfast on a brand trip, she was sitting with...

Commentary

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

Platform

Twitch Adds New Community-Driven Monetization Tools for Eligible Creators

Twitch announced three new monetization features designed to increase creator earnings through community participation: Creator Badge...