Strategy

Andrew Foxwell on Why Creative Diversity Has Replaced Audience Targeting on Meta

Across the Meta ad accounts Andrew Foxwell reviews, a pattern repeats: brands are optimizing what they...

Brand

At Bonkers Toys, Creator Toy Deals Start With Fan Demand, Not Follower Count

Bonkers Toys has built its creator licensing business around a question that follower counts cannot answer:...

Tech

Triton Digital Lands Media Prima Berhad to Power Malaysia’s Digital Audio Push

Triton Digital, a global audio technology and services provider, has partnered with Media Prima Berhad, a...

Commentary

Creator Origin CEO: ‘There Is No Magical Pricing Calculator’

Shirel Benji Yero spent over six years watching brands set influencer rates off follower counts. Platform...

Tech

Traackr Launches Abigail, an AI Strategist for Enterprise Creator Marketing

Creator marketing intelligence platform Traackr has launched “Abigail,” an AI-native creator marketing strategist built for global...

Talent Collectives

The Only Agency Acquires UK Creator Firm The Blogger Agent

The Only Agency, a global talent representation company in fashion and beauty, has acquired The Blogger...

Technology

Community Platform Circle Promotes Sheel Shah to SVP of Ecosystem

Circle, the community platform behind more than 30,000 businesses, including those built around Jay Shetty, Oprah,...

Commentary

Influencer Promo Codes Outperform Ads as Holiday Purchase Driver, Survey Finds

Promo codes shared by a brand or an influencer were the single biggest driver of holiday...

Tech

True Crime Podcast ‘COLD’ Launches Ad-Free Subscription Club on Fox’s Supercast Platform

Red Seat Ventures, the Fox Corporation-owned creator media company, through its subscription platform Supercast, has launched...

Commentary

Top 10 Sales by Independent Creators on TikTok in August 2026

Independent creator sales on TikTok Shop rebounded in August after July’s broad pullback, led by @trending_ttok,...

Technology

Trolley’s Tim Nixon on Why Creator Payments Have Become a Talent Retention Issue 

Getting creators paid accurately, on time, and in their preferred currency requires more compliance, tax, and...

Agency

Stradvert Media Turns Street Interviews Into a Performance Play for DTC Brands

Audiences have learned to identify paid endorsers. Influencers, actors, and UGC creators all carry an implied...

Influencer

Podcaster Sammi Cohen Is Launching ‘Social Commerce Network,’ a Live Business Show Modeled on TBPN

Business and culture podcaster Sammi Cohen is launching “Social Commerce Network” (SCN), a livestreamed business news...

Influencer

MrBeast Files Trademark for ‘Beast Band,’ Pointing to Wearable Device 

Jimmy Donaldson, the YouTuber known as MrBeast, has filed a U.S. trademark application for “Beast Band,”...

Talent Collectives

UK Creators Launch ‘Creator Voices,’ a YouTube-Backed Alliance to Press for Industry Recognition

A group of UK digital creators has formed “Creator Voices,” an independent alliance backed by YouTube...

Platform

Snapchatters Spending $50+ Monthly on Short Dramas Convert to Downloads at Higher Rate Than Rivals, Study Finds

Snapchatters who watch Short Dramas are more likely to download the format’s apps, pay for episodes,...

Tech

GameSquare Partners With UGC Company Chartis to Bring Fortnite Creator Data Into Its Measurement Platform

GameSquare Holdings has struck a data and business development partnership with Chartis, a user-generated content (UGC)...

Commentary

Creators Trail Brands on Every Link Trust Metric, Route Less Traffic to Product Pages, Research Finds

A new survey from link-management company Bitly finds that independent creators differ from brand marketers across...

Brand

Samsung, Content Creator Awards Launch Free Skills Labs for South African Creators

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content...

Technology

Favikon’s AI Agent Favy Arrives in Claude and ChatGPT, Backed by Proprietary Creator Data

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into...

Technology

Ghost Is Building a Creator Marketing Model Between Agencies and In-House Teams

For brands testing creator marketing, the choice can feel binary: build an internal team to manage...

Tech

Reign Maker Group and Launchpoint Are Building the Back-End of Enterprise Creator Marketing

Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s...

Commentary

Meta Ad ROAS Fell Nearly $1 Per Dollar Spent in 2026, Report Finds

Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down...

Brand

The Sidemen Partner With Google Gemini for Multi-Video ‘Back to School’ Campaign

The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign,...

Influencer

Alex Cooper’s Unwell Expands YouTube Slate With Four New Shows After $500M Valuation

Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows...