Influencer

Maverick Maltin Is Running a Multi-Channel Media Business From One Creator Account

The fourth video Maverick Maltin ever posted reached one million views on TikTok. He had found...

Tech

How Diffraction Is Building Creator Rights Into Physical AI’s Training Data Market

AI labs and robotics companies need training footage to teach machines how to grip tools, navigate...

Strategy

How plusOne Turned a Birkin Giveaway Into a Brand Statement

PlusOne, a sexual wellness brand distributed at Walmart, Target, and Amazon, launched its newest Instagram campaign...

Influencer

From One Video a Day to a Nutrition Brand, Kay Dudley Is Turning Creator Trust Into a Business 

The conversation that sparked Kay Dudley’s brand began with a recipe. She had been making protein...

Strategy

Forbes’ Matt Craig on What the Top Podcast Earnings List Reveals About Power and Pay

When Netflix placed podcast shows alongside its biggest films in January 2026, it forced a question...

Influencer

Pop Musician Melanie Herrera Treats a Viral Format as a Gateway for a Creator Business That Goes Beyond It

The moment that changed everything for Melanie Herrera was not a viral video or a stroke...

Brand

Disney Signs Gary Neville’s Media Company for ‘Stick to Football,’ New Wayne Rooney Show

Disney+ has announced a one-year exclusive sponsorship agreement with The Overlap, the football media company founded...

Agency

Former Edelman Digital Chair Kevin King Named President of The Now Agency

The Now Agency, the creator-led marketing firm under Reign Maker Group, has named Kevin King as...

Influencer

Alex Cooper’s Unwell Shuts Down Beverage Line

“Call Her Daddy” host Alex Cooper’s Unwell Beverage Co. is shutting down, Bloomberg reported, days after...

Talent Collectives

Creator Agency Fixated Names Mary Murcko Chief Revenue Officer

Fixated, a creator-focused talent agency and production company, has hired media industry veteran Mary Murcko as...

Commentary

Should Brands Build Creator Programs From Their Own Employees? 32 Experts on the Risks and Payoffs

For years, brands have paid external creators to speak on their behalf. A growing number are...

Platform

Twitch Confirms Amazon Trains AI on Streamers, Triggering Creator Backlash

Twitch confirmed this week that parent company Amazon is training generative AI models on the platform’s...

Agency

Havas Red Names Joanne Ng Executive Director of Social Practice

Havas Red has promoted Joanne Ng to Executive Director, Social, putting her in charge of the...

Influencer

TikTok Cooking Creator Nara Smith Signs With CAA

Nara Smith, the TikTok creator known for cooking elaborate meals and recreating snack foods from scratch...

Platform

Meta Says It Removed Over 750,000 Suspected U-16 Accounts in Australia Since Ban Took Effect

Meta said that it has taken down more than 756,000 accounts it suspected belonged to Australians...

Talent Collectives

Digital Brand Architects Acquires Talent Management Firm V1sion Ventures

The talent management company Digital Brand Architects (DBA) is acquiring V1sion Ventures, a boutique talent-management firm...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of July 2026

Seven of the ten fastest-growing UK Instagram accounts in July 2026 had direct ties to the...

Commentary

Meta Partnership Ads Outperform Licensed UGC Across $130M in Ad Spend, Report Finds

Meta Partnership Ads delivered a 19% higher click-through rate, a 10% higher conversion rate, and a...

Platform

Spotify’s The Ringer Brings ‘Wise Guys’ to Twitch in New Front Against YouTube

Spotify-owned The Ringer began live-streaming its sports gambling podcast “Wise Guys” on Twitch this week, marking...

Influencer

Alex Cooper’s Unwell Lands $500M Valuation From Former Endeavor Executive’s Firm

WTSL, the investment firm led by former Endeavor executive Patrick Whitesell and Jason Lublin, has made...

Tech

Acast Acquires Podcast Network Backyard Ventures for $20M

Acast has acquired Backyard Ventures, a U.S. podcast network representing more than 200 creators across audio,...

Influencer

Sidemen’s Vikkstar Breaks Silence on KSI’s Exit, Says Group Had No Plan for It

Vikkstar, a founding member of the Sidemen, addressed KSI’s departure from the YouTube collective publicly for...

Platform

U.S. Federal Employees Can Use TikTok Again After Yearslong Device Ban Lifted

The U.S. Office of Management and Budget (OMB) rescinded its ban on TikTok for executive branch...

Commentary

Sounds Profitable Names Ira Glass, Don Lemon Among First Speakers for Inaugural Business Summit

Sounds Profitable, the trade association for the podcasting industry, has announced the first speakers and participating...

Platform

Facebook Creator Studio Opens to Creators After Beta Test Showing Follower and Earnings Gains

Facebook has opened its rebuilt Creator Studio app to all creators using iOS in the U.S....