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Brand
State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition
July 17, 2025State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...
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Influencer
iShowSpeed Receives €90,000 From Baltic States To Boost Tourism
July 17, 2025The Baltic states of Estonia, Latvia, and Lithuania have collectively invested €90,000 to host American YouTuber...
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Commentary
Brands Are Prioritizing Category Expertise, Authentic Alignment In Influencer Partnerships, Report Shows
July 17, 2025A new Q2 2025 report from sales intelligence platform Winmo reveals distinct patterns in how brands...
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Brand
Pacsun Taps Content Creators For Denim Campaign Targeting Gen Z After Going Viral On TikTok
July 17, 2025Pacsun is introducing its “Denim Days” fall campaign targeting Gen Z consumers while highlighting the cohort’s...
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Commentary
Favikon Releases ‘Top 100 Creators’ List To Highlight Global Creator Economy Diversity Beyond American Influence
July 17, 2025Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven...
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Technology
Flagship Shuts Down E-Commerce Platform, Pivots To Creator Search Engine
July 17, 2025Creator technology firm Flagship pulled the shutters on its e-commerce marketplace, with July 16 marking the...
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Brand
Sweetgreen Taps Food Influencer Pierce Abernathy To Highlight Farm-To-Table Peach Campaign
July 17, 2025Sweetgreen is partnering with social media cook and model Pierce Abernathy to promote its summer menu...
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Platform
TikTok Partners With LinkU To Empower Creator-Fan Relationships In Southeast Asia
July 17, 2025LinkU has announced a new collaboration with TikTok, bringing together over 340 creators and publishers across...
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Brand
TOGETHXR, Snapchat Launch ‘Snap The Gap’ Program To Empower Nine Female Athletes As Content Creators
July 17, 2025TOGETHXR and Snapchat have announced a new partnership called “Snap the Gap,” a content accelerator program...
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Platform
TikTok Announces Stricter Content Rules, Enhanced User Safety Measures For European, UK Users Coming July 25
July 17, 2025TikTok has announced significant updates to its Terms of Service for users in the European Economic...
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Brand
WildBrain: Connecting Content Creation, Audience Engagement, And Global Licensing To Build Lasting Kids’ Franchises
July 17, 2025WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family...
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Commentary
What Does Instagram’s Google Indexing Update Mean For Creators And Brands? – 25 Experts Share Their Takes
July 17, 2025Instagram has begun allowing search engines to index public content from professional accounts as of July...
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Technology
SoundCloud, Subtext Partner To Give Creators Direct SMS Revenue Channels, Bypassing Social Algorithms
July 16, 2025SoundCloud and Subtext have announced a new partnership that enables artists to build direct fan relationships...
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Platform
YouTube Launches ‘Hype’ Feature In India To Boost Discoverability For Emerging Creators
July 16, 2025YouTube is expanding its “Hype” feature to India, offering a new mechanism for viewers to boost...
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Commentary
China Unveils Initiative To Become Global Digital Content Hub, Tourism Destination
July 16, 2025The municipal government of Shanghai has launched a policy package aimed at transforming China into a...
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Commentary
NOVA Entertainment Secures Exclusive Australian Partnership With Steven Bartlett’s FlightStory
July 16, 2025NOVA Entertainment has signed an exclusive Australian partnership with FlightStory, the UK-based media company behind “The...
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Commentary
‘Ruthless’ Podcast Joins Fox News Media Through New Licensing Deal As Part Of Digital Expansion
July 16, 2025FOX News Media has announced a licensing deal with “Ruthless,” a conservative political podcast launched in...
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Technology
How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI
July 16, 2025Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...
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Commentary
Mapping The Creator Economy: Janis Mjartans On The Systems Powering Creator Businesses
July 16, 2025Janis Mjartans, founder of Audience Monetize, a solo venture where he helps content creators and coaches...
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Agency
Dimitar Gougov Breaks Down His Creator-First Mindset That Caught Mādin’s Attention
July 16, 2025Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...
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Platform
After YouTube, Meta Cracks Down On Content Recycling On Facebook
July 15, 2025Meta announced stronger measures against unoriginal content on Facebook, following YouTube’s similar enforcement update scheduled for...
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Commentary
Influencer Marketing Trade Body Gains Full Voting Rights At UK Advertising Regulator
July 15, 2025The Influencer Marketing Trade Body (IMTB) has secured full membership status at the Committee of Advertising...
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Commentary
Over Half Of Full-Time Creators Earn Below U.S. Living Wage Despite $250B Industry, NeoReach Finds
July 15, 2025More than half of full-time content creators (56.55%) earn below the U.S. “living wage” threshold of...
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Technology
Kaleidoscope Secures $5M To Expand Into Film, TV While Growing Podcast Portfolio
July 15, 2025Podcast company Kaleidoscope has raised $5 million in Series A funding to develop new audio shows...
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Platform
TikTok CEO Appeals To Canadian Government For Urgent Meeting To Avoid Shutdown
July 15, 2025TikTok CEO Shou Chew is requesting an urgent meeting with Canadian Industry Minister Mélanie Joly regarding...
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