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Influencer
AI Influencer ‘Mia Zelu’ Goes Viral With Fake Wimbledon Coverage
July 18, 2025An AI-generated influencer named Mia Zelu has gained significant attention for posting content from Wimbledon, accumulating...
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Platform
YouTube To Have Inaugural Major Presence At MIPCOM CANNES 2025
July 18, 2025MIPCOM CANNES announced that YouTube will have its inaugural major presence at the forthcoming 41st edition...
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Platform
LTK Reinforces C-Suite To Drive $5B Creator Commerce Platform Forward
July 18, 2025Creator commerce platform LTK has announced two C-suite appointments as the company celebrates its 14th anniversary....
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Platform
Substack Raises $100M, Valuation Soars Past $1.1B Amid Creator Economy Boom
July 18, 2025Substack has secured $100 million in Series C funding, which has pushed its valuation beyond $1.1...
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Platform
TikTok To Spotlight Music Creators With New ‘Songwriter Features’
July 18, 2025TikTok has announced the beta launch of “Songwriter Features,” a suite of tools designed to highlight...
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Agency
Ex-Yoola CEO Eyal Baumel Launches Flywheel To Build Creator Franchises Beyond Social Media
July 18, 2025Eyal Baumel, former CEO of global YouTube network Yoola, has launched Flywheel, a venture focused on...
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Agency
Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’
July 18, 2025Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...
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Technology
ChannelCrawler: Filling The YouTube-Shaped Gap In Creator Discovery
July 18, 2025When it comes to creator discovery, the influencer marketing industry has primarily focused on Instagram and...
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Technology
How VwD’s AI Platform Makes Creator Partnerships Safe For Brands
July 18, 2025VwD has built an AI platform that makes creator vetting faster, more thorough, and more reliable....
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Agency
Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines
July 18, 2025Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...
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Commentary
FlightStory’s Leon Farrell On Building Creator-Led Ventures
July 18, 2025Nearly four months into his role as Director of Ventures at FlightStory, the company behind Steven...
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Brand
State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition
July 17, 2025State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...
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Influencer
iShowSpeed Receives €90,000 From Baltic States To Boost Tourism
July 17, 2025The Baltic states of Estonia, Latvia, and Lithuania have collectively invested €90,000 to host American YouTuber...
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Commentary
Brands Are Prioritizing Category Expertise, Authentic Alignment In Influencer Partnerships, Report Shows
July 17, 2025A new Q2 2025 report from sales intelligence platform Winmo reveals distinct patterns in how brands...
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Brand
Pacsun Taps Content Creators For Denim Campaign Targeting Gen Z After Going Viral On TikTok
July 17, 2025Pacsun is introducing its “Denim Days” fall campaign targeting Gen Z consumers while highlighting the cohort’s...
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Commentary
Favikon Releases ‘Top 100 Creators’ List To Highlight Global Creator Economy Diversity Beyond American Influence
July 17, 2025Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven...
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Technology
Flagship Shuts Down E-Commerce Platform, Pivots To Creator Search Engine
July 17, 2025Creator technology firm Flagship pulled the shutters on its e-commerce marketplace, with July 16 marking the...
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Brand
Sweetgreen Taps Food Influencer Pierce Abernathy To Highlight Farm-To-Table Peach Campaign
July 17, 2025Sweetgreen is partnering with social media cook and model Pierce Abernathy to promote its summer menu...
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Platform
TikTok Partners With LinkU To Empower Creator-Fan Relationships In Southeast Asia
July 17, 2025LinkU has announced a new collaboration with TikTok, bringing together over 340 creators and publishers across...
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Brand
TOGETHXR, Snapchat Launch ‘Snap The Gap’ Program To Empower Nine Female Athletes As Content Creators
July 17, 2025TOGETHXR and Snapchat have announced a new partnership called “Snap the Gap,” a content accelerator program...
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Platform
TikTok Announces Stricter Content Rules, Enhanced User Safety Measures For European, UK Users Coming July 25
July 17, 2025TikTok has announced significant updates to its Terms of Service for users in the European Economic...
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Brand
WildBrain: Connecting Content Creation, Audience Engagement, And Global Licensing To Build Lasting Kids’ Franchises
July 17, 2025WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family...
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Commentary
What Does Instagram’s Google Indexing Update Mean For Creators And Brands? – 25 Experts Share Their Takes
July 17, 2025Instagram has begun allowing search engines to index public content from professional accounts as of July...
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Technology
SoundCloud, Subtext Partner To Give Creators Direct SMS Revenue Channels, Bypassing Social Algorithms
July 16, 2025SoundCloud and Subtext have announced a new partnership that enables artists to build direct fan relationships...
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Platform
YouTube Launches ‘Hype’ Feature In India To Boost Discoverability For Emerging Creators
July 16, 2025YouTube is expanding its “Hype” feature to India, offering a new mechanism for viewers to boost...
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