Strategy

How Social Strategy Consultancy Shareability Convinced Brands to Stop Being the Hero of Their Own Campaigns

What does it take to make branded content that audiences actually want to watch? Jess Noble...

Strategy

After Media and Commerce, Bia Granja Says Creators Are Coming for Hollywood IP

The Creator Economy has spent two decades moving through media distribution and retail. Industry veteran Bia...

Commentary

Nearly Half of Gen Alpha Trust Influencers as Much as Family on Purchases, Report Finds

New research from Influencer Marketing agency Digital Voices finds that 49% of Generation Alpha children trust...

Platform

Snapchat Partners With Credit Data Company Experian to Deliver Financial Education to Younger Consumers

Snapchat and credit reporting company Experian have announced a partnership to bring AI-powered financial education to...

Platform

Roblox to Raise Developer Exchange Rate for Games Aimed at 18+ Players as Adult Cohort Surges 

Roblox will increase its Developer Exchange (DevEx) rate by 42% for eligible in-game spend generated by...

Agency

Former Brand Insider Carlo Lupercio Wants To Empower Latino Creators 

Influencer Marketing budgets are growing, but the creators selected for those campaigns often do not reflect...

Influencer

MrBeast Sues Toronto Production Company for $5M Over ‘Beast Games’ Dispute

MRB2024, LLC, the production company behind Jimmy “MrBeast” Donaldson’s streaming content, has filed a lawsuit against...

Commentary

How Creator Businesses Reduce Founder Dependency Without Losing Trust, According to 21 Experts  

Creator-led businesses routinely generate the kind of brand loyalty and conversion rates that traditional consumer companies...

Tech

Libsyn Opens Video Podcasting to All Creators, Launches Spotify Distribution Integration

Liberated Syndication Inc. (Libsyn) has expanded its podcast platform to include video publishing across all hosting...

Agency

L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands

L’Oréal Romania has selected SAMY, a global social-first agency, to manage Influencer Marketing for all 21...

Brand

DAZN Taps Creators for FIFA World Cup 2026 With Fan-First Content Push

DAZN has launched DAZN48, a global initiative that will recruit 48 soccer creators to produce social-first...

Brand

Expedia Names iShowSpeed Official Travel Partner in Multi-Phase Global Creator Campaign

Expedia has announced a multi-phase global partnership with content creator iShowSpeed, making the platform his official...

Influencer

Saucey Austin Grew Up on Camera. Now He’s Figuring Out Who He Is Off the Family Feed

Austin Hines, known online as “Saucey Austin,” had been watching Musical.ly transform into TikTok when he...

Brand

Sports Illustrated Swimsuit Taps LTK for Social Commerce Push

Sports Illustrated Swimsuit has selected LTK as its social commerce infrastructure partner, marking the media brand’s...

Platform

Patreon Rolls Out Network Features to Drive Fan Discovery, Creator Membership Growth  

Patreon is deploying its largest product update in company history, introducing a set of network features...

Talent Collectives

FiveTwoNine’s Creator Fund Is Bringing Missing Creator Economy Voices to Advertising’s Grand Stage

For years, Cannes Lions has declared itself the home of creativity. But when Becky Owen looked...

Strategy

The Conference That Taught Marketers Social Media Is Now Teaching Them to Fear It Less

Social Media Marketing World, the annual conference that has spent more than a decade teaching small...

Commentary

California Bill Giving Former Child Influencers the Right to Erase Monetized Content Clears Two Senate Committees

California legislation that would allow adults to demand the removal of compensated social media content featuring...

Commentary

AI Search Visibility Index: Creator Management Agencies, May 2026

Creator management agencies are increasingly being discovered through AI search, with a small number of firms...

Brand

Meta Taps NIL Club to Deploy Hundreds of College Athletes in Ray-Ban Smart Glasses Campaign   

Meta is using NIL Club‘s platform to activate hundreds of college athletes nationwide in a campaign...

Agency

Creator Authority Joins LinkedIn Marketing Partner Program to Expand B2B Influencer Campaigns

Creator Authority, a B2B-focused Influencer Marketing agency, has joined the LinkedIn Marketing Partner Program, gaining access...

Commentary

YouTube Leads Ad Recall, Purchase Influence in U.S. Teen and Millennial Survey

YouTube outperformed competing platforms on ad recall, perceived ad quality, and purchase influence in a U.S....

Strategy

From One Brief to a 50M+ View Franchise: Why Lenovo & Portal A Bet on Creator IP Over Campaigns

Many brands commission creator content and call it a strategy. Lenovo built a franchise. The distinction,...

Influencer

Sixteen Years, One Mission: How Dzung Lewis Built Honeysuckle Into a Food Brand That Lasts

In 2009, Dzung Lewis was sitting at a corporate finance desk she hated, quietly catering parties...

Tech

How Launchpoint Is Using AI to Turn College Campuses Into a Scalable Brand Channel

College campuses are among the most valuable and least efficiently reached consumer markets in the United...