Brand

Dhar Mann Studios and Invisalign Campaign Surpasses 70M Views

Dhar Mann Studios and Invisalign have reached more than 70 million total views globally on their...

Platform

Irish Regulator Opens Investigation Into X Over Age Verification

Ireland’s media regulator Coimisiún na Meán has opened a formal investigation into X over concerns that...

Commentary

Trusted Creator Recommendations Make Consumers 2.5 Times More Likely to Buy, Report Finds

Consumers who say they trust creator recommendations are 2.5 times more likely to make a purchase...

Platform

X Rebuilds Livestream API to Let Third-Party Platforms Manage Full Broadcast Lifecycle

X has rolled out a rebuilt Livestream API that lets authorized third-party applications and services create...

Brand

Samsung TV Plus Launches Fearne Cotton, JOE Media, and Golf Life Channels as Part of International Creator Expansion

Samsung TV Plus, the subscription-free streaming service built into Samsung Smart TVs, has added new creator-led...

Agency

Crooked Media Adds ‘Adam Mockler,’ ‘The Argument,’ and ‘Weekly Skews’ to Political Podcast Ad Sales Network

Crooked Media has added “Adam Mockler,” “The Argument,” and “Weekly Skews” to its political podcast and...

Influencer

Sports Creator Kinsey Wolanski Signs With CAA

Sports media creator Kinsey Wolanski has signed with CAA for representation, per The Hollywood Reporter. Wolanski,...

Platform

TikTok One Adds AI Creator Search, Faster Payments, and a Label for Vetted Creators, Showcased at Its LA Creators Summit

TikTok used its Creators Summit in Los Angeles on Thursday, September 24, to walk brands and...

Tech

Later Integrates YouTube’s Creator Partnerships API, Joins Expanding Partner Directory

Later has integrated YouTube’s Creator Partnerships API into its Influencer Marketing platform, adding first-party YouTube audience...

Strategy

Teachable Bets That Owned Revenue Will Outlast Brand Deals as Creators Scale

A brand deal validates a creator. It does not, Olivia Owens argues, build a business. As...

Platform

LTK Unifies AI Search, Creator Discovery, and Chatbot in New Search Tab 

Creator commerce platform LTK has launched a new “Search” tab in its app that unifies interest-based...

Agency

NewGen Named Reebok’s TikTok Agency of Record Across the UK, Germany, and France

Social-first creator agency NewGen has been appointed TikTok Influencer Agency of Record for Reebok across Germany,...

Agency

The North Face Expands SAMY Remit to Lead European Influencer Strategy

The North Face has appointed SAMY, the global social-first agency that already serves as its social...

Platform

YouTube Unveils AI Editing Tools, Custom Feeds, and Expanded Shopping at Made On YouTube 2026

YouTube announced a broad set of updates at this year’s Made On YouTube event, spanning AI-assisted...

Platform

YouTube CEO Neal Mohan Rebuffs Pressure to Join Meta’s Child Safety Settlement

YouTube CEO Neal Mohan said the video platform will not join Meta’s multistate settlement over child...

Talent Collectives

Digital Fox Talent Backs Long-Form Creators as the Middle Tier of Creator Management Thins

Digital Fox Talent has no outside investors and operates with a team of five. For founder...

Strategy

TBEX CEO on Why Travel Creators Need Businesses Beyond Search and Social

Major platforms know that sending audiences to a creator’s website is against their own interests. For...

Influencer

The Boomer Mom Character She Built for Therapy Is Now a Comedy and Drama Creator Business

When Kristen Knutson became a mother, she started writing to process it, not in a journal...

Technology

PubMatic Opens Programmatic Television to Creator Publishers, Starting With Steven Rinella’s MeatEater

PubMatic launched Creator Marketplace in June 2026, a programmatic connected television auction built for independent creator...

Commentary

VidCon Joins LIONS Portfolio: 18 Creator Economy Executives on What It Will Take to Secure Permanent Brand Budgets

LIONS has announced that VidCon, the world’s largest celebration of digital culture and its creators, is...

Strategy

Andrew Foxwell on Why Creative Diversity Has Replaced Audience Targeting on Meta

Across the Meta ad accounts Andrew Foxwell reviews, a pattern repeats: brands are optimizing what they...

Brand

At Bonkers Toys, Creator Toy Deals Start With Fan Demand, Not Follower Count

Bonkers Toys has built its creator licensing business around a question that follower counts cannot answer:...

Tech

Triton Digital Lands Media Prima Berhad to Power Malaysia’s Digital Audio Push

Triton Digital, a global audio technology and services provider, has partnered with Media Prima Berhad, a...

Commentary

Creator Origin CEO: ‘There Is No Magical Pricing Calculator’

Shirel Benji Yero spent over six years watching brands set influencer rates off follower counts. Platform...

Tech

Traackr Launches Abigail, an AI Strategist for Enterprise Creator Marketing

Creator marketing intelligence platform Traackr has launched “Abigail,” an AI-native creator marketing strategist built for global...