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Commentary
Top 10 Independent Creator Sales on TikTok Shop in May 2026
June 4, 2026May 2026’s independent creator rankings on TikTok Shop arrive with a new #1, two first–time entries...
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Tech
The High-Frequency Trader Who Decided Creators Were a Better Bet Than Stocks
June 4, 2026Joy Tang spent seven years building machine learning systems that bought and sold financial instruments in...
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Influencer
What Brands Keep Getting Wrong About Creators, According to the Professor Who Studies Both Sides
June 4, 2026In marketing circles, the word “influencer” has a reputation problem. Not just with consumers, but with...
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Agency
Brands Are Quietly Killing Their Own Influencer Campaigns From the Inside, Says Outloud Group’s Bradley Hoos
June 4, 2026Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is...
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Agency
Moburst Names Melissa Gruhin Vice President of Creative
June 4, 2026Moburst, a mobile-first digital marketing agency, has appointed Melissa Gruhin as Vice President of Creative. Gruhin...
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Platform
Meta Poaches Snap’s Creator Partnerships Exec to Lead Wearables Influencer Strategy
June 4, 2026Meta has hired Jim Shepherd as Director of Content and Creator Partnerships, with a particular focus...
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Commentary
House Bill Would Require Disclaimers on Influencer Content Funded by Political Committees
June 4, 2026Representative Mark Takano (CA-39) introduced the “Promoting Authenticity with Influencer Disclaimers Act” (PAID) on June 2,...
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Platform
Snap Names Anmol Malhotra Global Head of Content and Partnerships
June 4, 2026Snap Inc. has promoted Anmol Malhotra to Global Head of Content and Partnerships, giving him oversight...
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Platform
Meta Tests Episodic Content Hubs to Instagram, Facebook Reels With New ‘Series’ Feature
June 4, 2026Meta is testing a new feature called “Series” for Reels on Instagram and Facebook, the company...
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Platform
TikTok Launches Standalone Pro Events App in U.S., Debuts With FIFA World Cup 2026 Hub
June 4, 2026TikTok launched TikTok Pro Events in the United States this week, a dedicated standalone application designed...
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Influencer
iShowSpeed’s World Cup Song Lands Official FIFA Album Spot After Racking Up 50M Views in 24H
June 4, 2026iShowSpeed’s “World Cup (Champions)” has secured a spot on the Official FIFA World Cup 2026 Album,...
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Commentary
YouTube Daily Usage Surpasses Netflix Worldwide
June 4, 2026YouTube overtook Netflix in average daily minutes per user in 2025, reaching 99.1 minutes per day...
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Tech
How Wicked Saints Is Using Real-World Quests to Turn Games Into Brand Activation Channels
June 4, 2026Brands entering gaming are used to a particular trade-off: high engagement, near-zero conversion. Roblox, Minecraft, and...
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Commentary
BBC Studios Podcast Campaign Lifts Awareness 45% Among High-Earning World Cup Travelers
June 3, 2026A podcast advertising campaign designed to reach World Cup travel audiences increased brand awareness by 45%...
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Agency
Glossary Artists Signs Psychologist-Podcaster Dr. Patrice Le Goy and Creator-Dietitian Ayat Sleymann
June 3, 2026Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, has...
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Agency
Fluent Inc. Enters Creator Marketing With Trevant, a Performance-Driven Agency
June 3, 2026Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue...
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Influencer
Kai Cenat’s Streamer University Season 2 Confirmed, Search for New Participants Has Begun
June 3, 2026Content group AMP announced that Streamer University will return for a second season, posting a six-second...
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Platform
SiriusXM Brings Video Podcasts to Tubi in New Distribution and Ad Revenue Deal
June 3, 2026SiriusXM and Fox Corporation’s free streaming service Tubi announced a non-exclusive distribution and monetization agreement that...
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Tech
Social Video Intelligence Startup Plot Raises $10M as Enterprise Demand Surges
June 3, 2026Plot, a New York-based social video intelligence platform, raised $10 million in new funding to expand...
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Platform
X Launches ‘React with Video,’ Letting Users Record Video Reactions to Posts
June 3, 2026X has introduced “React with Video,” a new feature that allows users to film video responses...
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Tech
Ch@mobile Is Bringing Creator Culture to Wireless
June 3, 2026Ch@mobile is launching a creator-led wireless platform that aims to turn mobile plans into fan memberships,...
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Commentary
The Mailroom Model That Could Fix Creator Talent Management
June 3, 2026The Creator Economy has professionalized fast, but its talent management layer is still catching up. The...
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Tech
Collabios Built a European Creator Marketplace Around the Laws Most Brands Haven’t Read
June 3, 2026When a European influencer campaign violates local disclosure law, the fine usually lands on the brand....
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Strategy
Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens
June 3, 2026Organic reach built the Creator Economy. Ashley Brock believes it won’t sustain it. As organic distribution...
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Influencer
Why Para Surf World Champion Liv Stone Is Pushing Brands Beyond the Adaptive Creator Label
June 3, 2026When Got Milk came calling, Liv Stone had roughly 10,000 followers and a Para Surf World...
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