Commentary

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming...

Agency

Digital Voices Founder Jennifer Quigley-Jones on Why She Sold: Indie Influencer Agencies Are Running Out of Road

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer...

Commentary

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

Agency

Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Platform

Meta Pulls ‘Horizon Worlds’ From Quest Headsets, Shifts Platform to Mobile Only

Meta is removing “Horizon Worlds” from its Quest VR headsets by June 2026, redirecting the social...

Platform

LinkedIn Deploys LLM-Based Feed Ranking System to Surface Content Beyond Members’ Networks

LinkedIn has rolled out a new Feed ranking system powered by large language models (LLMs) and...

Tech

AnyMind Group Launches AI-Powered Tool to Help Advertisers Scale UGC Campaigns

AnyMind Group has launched AnyDigital Max, a new AI-powered solution designed to help advertisers analyze, optimize,...

Commentary

New Podcast Listeners Show Stronger Purchase Intent Across 4 Key Brand Categories, Report Finds

Podcasting’s expanding U.S. audience is creating measurable advertising opportunities beyond the medium’s traditional brand categories, according...

Tech

Amaze to Launch Live Shopping Tools Enabling In-Stream Purchasing for Creators, Brands

Creator-powered commerce platform Amaze has announced expanded live shopping capabilities, designed to help creators and brands...

Talent Collectives

Creator Economy Veterans Behind TalentX, YMU Form Independent Talent Firm Glossary Artists

A group of former TalentX and YMU Entertainment executives has launched Glossary Artists, an independent talent...

Platform

LinkedIn Expands Creator, Video Ad Tools as B2B Marketers Demand Greater Scale

LinkedIn is introducing a set of new advertising and creator-partnership products, targeting B2B marketers seeking broader...

Agency

Movers+Shakers Names Three Senior Executives to Support Social-First Agency Growth

Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business...

Agency

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...

Influencer

B2B Influencer Marketing Has Been Measured Wrong All Along, Says Kudos Narratives Founder Margo Laz

B2B brands have spent years applying consumer-influencer logic to professional platforms, chasing follower counts, celebrating viral...

Agency

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

Platform

Tubi, TikTok Launch Creator Development Program to Fast-Track Talent Into Long-Form Programming

Tubi, a Fox-owned streaming service, and TikTok have announced a Creatorverse Incubator, designed to help TikTok...

Tech

LTK Launches ‘Quick Collabs’ Tool to Streamline Brand-Creator Partnerships

Creator commerce platform LTK has launched Quick Collabs, a new feature within the LTK Brand Platform...

Agency

UnderCurrent Talent: A Platform Model for Scaling Niche Creators in a Consolidating Market

Eric Bogard doesn’t believe talent management companies should operate like traditional agencies. As founder and CEO...

Tech

Kale’s Isha Patel: Why Fan-Powered Marketing Works Better Than Average Influencer Campaigns 

Brands spend millions activating paid influencers while their most enthusiastic customers post nothing. Not because they...

Platform

Streaming Platform Playback Lands at Disney and ESPN After December Shutdown

Sports livestreaming platform Playback announced on X on March 17 that its team had joined Disney...

Agency

#paid Partners With Pinterest to Connect Brands With Consumers Through Creator-Led Campaigns

Creator marketing platform #paid has announced a strategic partnership with Pinterest, joining the platform’s Creator Partnership...

Platform

Snap to Shut Down Standalone Bitmoji App, Consolidate Features Into Snapchat

Snap will shut down its standalone Bitmoji app on June 30, 2026, moving all avatar-creation and...

Commentary

Creator Economy Jobs March 2026: Amazon, Google, and Warner Music Group Lead Enterprise-Scale Creator Hiring

The Creator Economy demonstrates accelerated enterprise adoption in March 2026, with major tech companies, entertainment conglomerates,...

Platform

Facebook Launches Creator Fast Track Program as Platform Reports $3B in Creator Payouts for 2025

Facebook has announced the Creator Fast Track program, offering established creators from other platforms guaranteed monthly...

Commentary

Employee-Generated Content in 2026: From Amplification to Infrastructure

Employee-generated content (EGC) has crossed a threshold. What began as a supplementary tactic, with employees occasionally...