Agency

Creator Marketing Agency Socially Powerful Enters MENA With Dubai Office, Free AI Discovery Tool

Socially Powerful opened its Dubai office this September, following expansions into New York and, in an...

Technology

Inside VwD’s Push to Bring Creator Sourcing and Brand Safety Into One Workflow 

VwD was built around the argument that brands partnering with creators were making high-stakes decisions without...

Platform

Meta Turns Creator Livestreams Into Paid Ads With New Instagram Live Video Ads

Meta now lets brands amplify a creator’s live Instagram broadcast as a paid advertisement, extending a...

Technology

ShopMy Launches ‘Spotlights’ Tool to Turn Organic Creator Posts Into Paid Ads 

Curator commerce platform ShopMy has launched “Spotlights,” a product that converts creators’ best-performing affiliate content into...

Platform

TikTok Introduces ‘Premier Tier’ to Its Agency Partner Badging Program

TikTok is splitting its Agency Partner badge into two tiers, adding a new “Premier Agency Partner”...

Commentary

Netflix Cracks the Podcast Top 3 in Its First Year, Native Apps Keep Losing Ground, Report Finds

Netflix has become the third most-named platform for podcast consumption in the U.S. just one year...

Talent Collectives

Guy Raz Takes Ownership of ‘How I Built This’ From NPR, Taps Vox Media for Video and Live Events

Guy Raz has acquired full ownership of “How I Built This” from NPR and will partner...

Influencer

Kevin Hart, Kai Cenat and Druski Surprise-Drop Horror-Comedy ‘Livestream From Hell’ on Prime Video

Kevin Hart, Kai Cenat and Druski released “Livestream From Hell” on Prime Video on September 30...

Platform

Meta’s Edits Rolls Out AI Assistant to All U.S. Edits Users

Meta has begun rolling out the “Edits assistant,” an AI tool built into its Instagram-linked video...

Commentary

Nearly Half of Brands Now Report 3x Return on Creator Marketing, But Integration Problems Top the List of Roadblocks, Report Finds

Nearly half of brands (48%) now report 3x or greater ROI from creator marketing, up from...

Influencer

This British Reality TV Star Is Building a Creator Business From Scratch in Los Angeles 

Chloe Sims spent more than ten years on the British reality series “The Only Way Is...

Technology

RAD Intel’s Lickly Launches to Put Creator Decisions on Defensible Ground Before Brands Spend 

RAD Intel introduced Lickly, its marketing decision intelligence company, at HubSpot UNBOUND in Boston last month....

Influencer

Why This Michelin-Trained Chef Creator Duo Runs Its Blog and Social Channels as Separate Businesses

Mei Liu and Kyong Han are classically trained chefs and the husband-and-wife duo behind “Two Plaid...

Platform

Pocket.watch Expands to Tubi With YouTube Duo’s Halloween Series ‘The Besties in Haunted High’

YouTube creators Mackenzie Turner and Lael Hansen will launch their latest series, “The Besties in Haunted...

Tech

Statusphere to Bring Ulta Beauty, Google and Liquid Death Executives Together for AI-Focused Marketing Summit

Statusphere, an AI marketing platform for enterprise consumer brands, will host its first Status Summit on...

Commentary

Discord Launches Self-Serve Ads Manager, Adds Rewarded Video Ad Format

Discord has announced the launch of “Discord Ads Manager,” a self-serve advertising platform, and “Video Quests,”...

Platform

Threads Rolls Out New ‘Live Chats’ Tools as Feature Heads to Web 

Threads is rolling out two updates to its “Live Chats” feature, adding tools that let spectators...

Talent Collectives

Motion Society Names Former Spotify & Meta Creator Partnerships Lead Chanel Simmons as U.S. Managing Director

Motion Society, a content distribution partner for creators and IP owners, has named Chanel Simmons as...

Technology

Reddit Taps Zefr for AI-Powered Ad Suitability Tools

Zefr, a provider of AI-powered brand safety and suitability solutions, has partnered with Reddit to bring...

Technology

Audio Advertising Platform Audiohook Acquires Podcast Monitoring Platform Podscan

Audiohook Corporation has acquired Podscan Inc., an AI-powered podcast monitoring and data platform, and will make...

Platform

Steven Bartlett’s Flightcast Launches Collaborative Editing Tools for Podcast Production Teams

Flightcast, the video-first podcast hosting and distribution platform co-founded by “The Diary of a CEO” host...

Tech

Rebel Audio Adds Executives From Twitch, Audible and MGM Studios Ahead of Public Launch 

Rebel Audio, the AI-powered podcasting platform, has appointed Randeep Bhatia as Chief Technology Officer and Patrice...

Influencer

Jourdan Blue Has Been Performing His Whole Career … The Livestream Is What Pays

Jourdan Blue’s early livestreaming setup had one unusual piece of equipment: a TV remote control. He...

Technology

Raptive Launches Free, Ad-Supported Creator Communities to Rival the Paywall Model

Raptive has launched Raptive Community, a free, ad-supported platform that gives creators a dedicated space to...

Strategy

How ContenFest Turned Montreal’s Language Divide Into a Creator Economy Advantage

Canada’s Creator Economy runs along a language fault line. In Quebec, Francophone creators operate in a...