Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of July 2026

Dark Joseph Ravine again topped Canada’s Instagram growth chart in July 2026, adding just over 1...

Commentary

CPG Brands Have Built Out Influencer Teams, But Few Reach Leadership Level, Research Finds

Consumer packaged goods companies have staffed Influencer Marketing as a standing function across the industry, but...

Influencer

KSI, DAZN Strike Broadcast Deal to Stream Dagenham & Redbridge Matches on YouTube

KSI has partnered with streaming platform DAZN and Dagenham & Redbridge FC, the sixth-tier English club...

Commentary

Platform Engagement Predicts Brand Impact in Only 1 in 3 Creator Posts, Report Finds

Platform engagement – measured through likes and comments per view – only lines up with a...

Commentary

France’s Top Court Strikes Down Macron’s U-15 Social Media Ban

France’s constitutional council blocked a law banning social media access for children under 15 on August...

Commentary

Shoppers Who Trust AI Are 6x More Likely to Trust Creators, Study Finds

Shoppers who trust AI assistants are five to six times more likely to also trust creators,...

Commentary

Creator Economy Event Calendar – August 17, 2026 – Gamescom, IAB CreatorFronts, and a New York Podcasting Week

This issue’s Creator Economy calendar spans ten events across Kazakhstan, the United States, Australia, Germany, and...

Strategy

How Voldex Grows Roblox’s Biggest Games and Connects Brands With Their Communities 

“Brookhaven,” the most-visited game in Roblox history, was created by the Roblox developer known as Wolfpaq....

Influencer

Creators Figured Out Algorithmic Leverage First. 3 Lessons for Brands Still Paying for Attention

Most companies get built in the same sequence: figure out the problem, then the product/service, then...

Influencer

Maverick Maltin Is Running a Multi-Channel Media Business From One Creator Account

The fourth video Maverick Maltin ever posted reached one million views on TikTok. He had found...

Tech

How Diffraction Is Building Creator Rights Into Physical AI’s Training Data Market

AI labs and robotics companies need training footage to teach machines how to grip tools, navigate...

Strategy

How plusOne Turned a Birkin Giveaway Into a Brand Statement

PlusOne, a sexual wellness brand distributed at Walmart, Target, and Amazon, launched its newest Instagram campaign...

Influencer

From One Video a Day to a Nutrition Brand, Kay Dudley Is Turning Creator Trust Into a Business 

The conversation that sparked Kay Dudley’s brand began with a recipe. She had been making protein...

Strategy

Forbes’ Matt Craig on What the Top Podcast Earnings List Reveals About Power and Pay

When Netflix placed podcast shows alongside its biggest films in January 2026, it forced a question...

Influencer

Pop Musician Melanie Herrera Treats a Viral Format as a Gateway for a Creator Business That Goes Beyond It

The moment that changed everything for Melanie Herrera was not a viral video or a stroke...

Brand

Disney Signs Gary Neville’s Media Company for ‘Stick to Football,’ New Wayne Rooney Show

Disney+ has announced a one-year exclusive sponsorship agreement with The Overlap, the football media company founded...

Agency

Former Edelman Digital Chair Kevin King Named President of The Now Agency

The Now Agency, the creator-led marketing firm under Reign Maker Group, has named Kevin King as...

Influencer

Alex Cooper’s Unwell Shuts Down Beverage Line

“Call Her Daddy” host Alex Cooper’s Unwell Beverage Co. is shutting down, Bloomberg reported, days after...

Talent Collectives

Creator Agency Fixated Names Mary Murcko Chief Revenue Officer

Fixated, a creator-focused talent agency and production company, has hired media industry veteran Mary Murcko as...

Commentary

Should Brands Build Creator Programs From Their Own Employees? 32 Experts on the Risks and Payoffs

For years, brands have paid external creators to speak on their behalf. A growing number are...

Platform

Twitch Confirms Amazon Trains AI on Streamers, Triggering Creator Backlash

Twitch confirmed this week that parent company Amazon is training generative AI models on the platform’s...

Agency

Havas Red Names Joanne Ng Executive Director of Social Practice

Havas Red has promoted Joanne Ng to Executive Director, Social, putting her in charge of the...

Influencer

TikTok Cooking Creator Nara Smith Signs With CAA

Nara Smith, the TikTok creator known for cooking elaborate meals and recreating snack foods from scratch...

Platform

Meta Says It Removed Over 750,000 Suspected U-16 Accounts in Australia Since Ban Took Effect

Meta said that it has taken down more than 756,000 accounts it suspected belonged to Australians...

Talent Collectives

Digital Brand Architects Acquires Talent Management Firm V1sion Ventures

The talent management company Digital Brand Architects (DBA) is acquiring V1sion Ventures, a boutique talent-management firm...