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Strategy
Dr. Kellyann Is Heading to Social Commerce Summit to Argue Trust Beats Shelf Space Now
July 6, 2026Dr. Kellyann Petrucci returns to the Social Commerce Summit in New York on July 16 to...
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Platform
YouTube Partners With Mark Rober’s Crunch Labs to Launch Free Science Curriculum
July 6, 2026YouTube is partnering with engineer and creator Mark Rober to bring Class CrunchLabs, a free, standards-aligned...
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Platform
X Launches Live Studio, Backs Livestreaming Push With $1M Creator Fund
July 6, 2026X has introduced “Live Studio,” a new livestreaming command center for creators, and will set aside...
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Agency
Edelman Appoints Kenny Gold as Global Chief Creator Officer, Adding Former Deloitte Digital Creator Lead to Its Ranks
July 6, 2026Edelman has named Kenny Gold as its Global Chief Creator Officer, adding a former Deloitte Digital...
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Commentary
Creator Economy Event Calendar – July 6, 2026 – Open Sauce, GCX, Affiliate Summit East, and More
July 6, 2026This week’s Creator Economy calendar spans events across the United Kingdom, the United States, and Europe,...
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Strategy
Ben Newton’s Bedford Is Betting Professionals Will Learn the Systems Behind Creator-Led Growth
July 6, 2026Ben Newton has spent his career building the “educational plumbing” in a world changing faster than...
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Platform
TikTok LIVE, Food Network Launch Creator-Chef Cooking Series
July 6, 2026TikTok LIVE and Food Network are launching a livestreamed cooking series that pairs TikTok creators with...
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Commentary
Top 10 Highest-Revenue Shops on TikTok Shop: June 2026
July 6, 2026medicube US Store extends its hold on the No. 1 spot to four straight months in...
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Influencer
The State of AI in the Creator Economy in 2026
July 4, 2026The middle melts first. Every few weeks the creator economy has the same argument with itself....
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Commentary
How Creator Businesses Hand Off Control: 18 Creator Economy Professionals Weigh In
July 3, 2026Creator-led businesses tend to hit the same wall as they grow. One person can no longer...
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Technology
The Cirqle Bets the Real Automation in Creator Marketing Is Budget Decisions, Not Busywork
July 3, 2026The Cirqle opened a private beta this spring for its agentic platform, built to run influencer...
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Commentary
Italy’s Influencer Market Grows to €425M as Celebrity Pay Falls for a Third Straight Year
July 3, 2026Influencer Marketing spending in Italy will reach €425 million in 2026, up 10.4% from €385 million...
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Tech
How RedCircle Automated Podcast Advertising Without Automating Away What Makes It Work
July 3, 2026Running a host-read podcast advertising campaign across dozens of independent shows requires hundreds of back-and-forth emails,...
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Brand
HappyNest Entertainment Expands Kids & Family Slate With Space Camp, R.L. Stine, and Louie and Bear Franchises
July 2, 2026HappyNest Entertainment announced an expanded development slate, adding the Space Camp brand, a project based on...
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Commentary
Australia Moves to Ban Gambling Companies From Paying Influencers Under New Advertising Law
July 2, 2026The Australian government will introduce legislation on July 3 that prohibits gambling companies from paying influencers,...
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Tech
How the MLB Players Union is Becoming a Content Studio with Portal A
July 2, 2026The Major League Baseball (MLB) Players Association just started making its own original shows. On June 9,...
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Commentary
Uscreen’s Allison Yazdian On Why Creators Need a Business, Not Just an Audience
July 2, 2026Allison Yazdian spent last week on a VidCon stage telling a room full of creators that...
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Influencer
Warner Bros. Turns Internet Horror Icon ‘Siren Head’ Into a Movie, Continuing Hollywood’s Creator-to-Screen Pipeline
July 2, 2026Warner Bros. has acquired film rights to “Siren Head,” the internet-born horror creation of artist Trevor...
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Commentary
Google, Idris Elba’s Akuna Group Launch $1M AI Program for African Creators
July 2, 2026Google has partnered with Idris Elba’s Akuna Group on a program worth more than $1 million...
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Agency
Moburst Acquires Amazon Marketing Agency Hyperzon, Continuing M&A Push After $11.8M Investment
July 2, 2026Moburst, a full-service mobile-first digital marketing agency, has acquired Hyperzon, a full-scale Amazon marketing agency, the...
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Agency
UK’s Miroma Group Acquires Majority Stake in Creator & Audio Agency Ad Results Media
July 2, 2026Miroma Group has acquired a majority stake in Ad Results Media (ARM) from Shamrock Capital, marking...
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Commentary
Gen Z Discovers Products Through Influencers Almost as Often as Search Engines, Data Shows
July 2, 2026Social media influencers and bloggers are now the ninth most common way Americans discover new products,...
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Platform
TikTok, Philippine Department of Tourism Launch Creator-Led Travel Series ‘Wanderlust Week’
July 2, 2026TikTok has partnered with the Philippine Department of Tourism (DOT) to launch “Wanderlust Week,” a creator-led...
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Influencer
YouTuber Andrew Rea Diversifies Babish Brand With Meal Kits, Podcast, Rental Compound
July 2, 2026Andrew Rea, the YouTube cooking creator behind “Binging with Babish,” is rolling out a cluster of...
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Agency
Viral Nation’s Mathew Micheli: Data, Not Platforms, Is What Protects Creators Now
July 2, 2026Mathew Micheli came off a VidCon panel on the state of the Creator Economy with a...
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