Influencer

The Australian Creator Who Said ‘Yes’ Before She Knew How: Kat Clark Shares Business Blueprint

Kat Clark’s story does not begin with a ring light or a viral moment. It begins...

Tech

Ernst Rustenhoven Joins The Cirqle As CSO, Betting Creator Marketing’s Defining Moment Has Arrived

Creator marketing has spent a decade fighting for budget. Ernst Rustenhoven, a former investment banker and...

Commentary

TheWrap Inaugural ‘Creators x Hollywood’ Summit to Feature Issa Rae, Dhar Mann, FOX, NFL, and More

TheWrap will host its first-ever “Creators x Hollywood” Summit on April 8, 2026, at The Lighthouse...

Commentary

AiMCO Releases 30+ Case Studies From 2025 Awards, Spotlighting Australia’s Top Influencer Campaigns

The Australian Influencer Marketing Council (AiMCO) has released a new collection of case studies that document...

Talent Collectives

Meet the Investment Banker and the Talent Veteran Applying Wall Street Rigor to Creator Management

Brooke Meister spent years working in talent management firms, including Shine Talent Group and The Sociable...

Influencer

How Ainslie Harvey Turned ‘History as Gossip’ Into a Multi-Platform Media Business

“If I could just watch history documentaries all day, then I’d be happy forever.” That realization,...

Talent Collectives

Gaming Network Bent Pixels Acquires Snapchat Publisher Sunny State Agency in $23M Deal

Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million,...

Tech

CreatorIQ, Sprinklr Partner to Give Brands Unified View of Creator, Social Performance

CreatorIQ and Sprinklr have announced a partnership connecting creator intelligence with enterprise social media systems, enabling...

Talent Collectives

CAA Taps Veteran Digital Creator Agent Rebecca Rusheen for Creators Division

Creative Artists Agency (CAA) has hired Rebecca Rusheen as an agent in its Creators division, per...

Strategy

The Washington Post Launches Creator-Led Video Series, Shares IP Ownership With Creators

The Washington Post has debuted its first creator-led video series through its newly established creator network,...

Tech

Triton Digital Lands NBC Sports Partnership for Podcast Hosting, Ad Tech

Triton Digital, a global audio technology and services company, and NBC Sports announced a partnership, with...

Commentary

B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton

B2B companies have watched creator marketing transform consumer brands for a decade. Most are still on...

Agency

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Talent Collectives

Inside Mom 2.0 Summit 2026: Ownership, AI, and the Creator Economy’s Next Phase

Parenting creators were the first to prove that personal storytelling could generate real commercial value online....

Influencer

TikToker Khaby Lame Named Ambassador for Dakar 2026 Youth Olympic Games

Khaby Lame, the Italian-Senegalese content creator and TikTok’s most-followed account, has been named an official ambassador...

Commentary

Owl & Co. to Host Vertical Media Summit in Los Angeles This June

Media consulting firm Owl & Co. will host the Vertical Media Summit on June 3, 2026,...

Platform

NYC Mayor Zohran Mamdani Lifts Government TikTok Ban, Citing Need to Reach New Yorkers on Social Media

New York City Mayor Zohran Mamdani’s administration has reversed the city’s ban on TikTok for government...

Commentary

UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update

A cross-party group of UK MPs, backed by YouTube, has written to Culture Secretary Lisa Nandy,...

Platform

TikTok Partners With Cameo to Bring Personalized Fan Videos In-App for U.S. Creators

TikTok and Cameo have announced a partnership that allows U.S.-based TikTok creators to offer personalized video...

Tech

Billion Dollar Boy Partners With Lumanu to Launch ‘Creator Payments’ in Its Companion Platform

Billion Dollar Boy has integrated a payments and compliance tool into Companion, its proprietary AI-powered creator...

Platform

TikTok Shop Partners With Singapore Retail Groups to Build Social Commerce Workforce

TikTok Shop has signed a Memorandum of Understanding (MOU) with the Singapore Retailers Association (SRA) and...

Platform

LinkedIn to Require Advance Scheduling for All Live Streams Starting June

LinkedIn has announced that it will require all live events to be scheduled in advance beginning...

Platform

Snap Acquires Rec Room Assets to Bolster AR Hardware Push as Social Gaming Platform Shuts Down

Snap Inc. has acquired select assets from Rec Room Inc. following the Seattle-based company’s announcement that...

Platform

Instagram Begins Testing Premium Subscription Offering Stealth Story Viewing, Expanded Audience Lists

Meta has begun testing a premium subscription tier on Instagram called “Instagram Plus,” the company confirmed...

Tech

Creative Data Company Vidmob Adds Creator Content Analytics to Its Platform

Vidmob has launched Influencer Intelligence, a new capability designed to convert creator content into granular data...