Tech

A Music Agency’s Campaign Management Problem Became the Blueprint for a Creator Clipping Marketplace

Clipster is a Dubai-based clipping marketplace where creators clip brands’ content into short-form posts and earn...

Agency

How Creator Marketing Agency byNAME Generated 100M Views for AI Startup Poke With 12 Creators 

Poke, a $27 million-backed AI assistant built into iMessage, shut down its user-generated content (UGC) program...

Talent Collectives

CMG Talent Is Betting That In-House PR Will Become Part of Standard Creator Representation

CMG Talent launched an in-house publicity division in August 2026, folding media strategy and press placement...

Influencer

The Creator With a Spy for a Father Makes the Case for Political Creators 

At 18, stuck at home during the first COVID lockdown of her Berkeley freshman year, Maria...

Brand

Inside James B. Beam’s Open-Ended Creator Campus for Artists and Creators 

James B. Beam Distilling Co. is inviting podcasters, musicians, filmmakers, and digital creators to its Clermont,...

Influencer

Unsighted Poet Turns Joy, Strangers, and Dance Into a Global Creator Business

Unsighted Poet scouts wide sidewalks in densely populated neighborhoods, phone raised in selfie mode, and waits....

Influencer

The New Jersey Creator With Five Million Followers Who Refused to Pick a Niche

Jordan Smikle’s first real proof of what he had built did not arrive on a screen....

Agency

How CampusLaunch Turns Sororities Into Brand Distribution Networks for Gen Z

CampusLaunch, the New York-based marketing company Jake Motyl founded in 2024, specializes in sorority activations, embedding...

Talent Collectives

Shine Talent Group Names Manar El Mugammar President as Co-Founders Move to Advisory Board

Creator talent management agency Shine Talent Group has promoted Chief Operating Officer Manar El Mugammar to...

Talent Collectives

Advertising Week Names Dhar Mann Chief Creator Officer, Targets $100M in New Creator-Brand Deals

Advertising Week has appointed creator Dhar Mann as the inaugural Chief Creator Officer for Advertising Week...

Platform

Audacy Becomes Smosh’s Exclusive Podcast Sales and Distribution Partner

Audio company Audacy has signed a multi-year deal to become the exclusive sales and distribution partner...

Commentary

Creator Economy Event Calendar – September 14, 2026 – Digiday Publishing Summit, IAB Creator Marketing Growth Summit, FinCon, and More

This issue’s Creator Economy calendar spans eight events from September 14 through September 20, 2026, anchored...

Tech

Streams Charts Adds YouTube, Kick Audience Data to Its Geo and Demographics Tool

Streams Charts, a livestreaming analytics platform, has expanded its Audience Geo & Demographics tool to cover...

Platform

YouTube Creators, Memes Now Rival Hollywood Celebrities, Super Bowl in Public Recognition, Report Finds

A new “Culture & Trends” report from YouTube, produced in partnership with the research firm NRG,...

Influencer

Kai Cenat’s Fashion Brand Vivet Makes Its Runway Debut at New York Fashion Week

Twitch streamer Kai Cenat‘s clothing brand, Vivet, made its runway debut at New York Fashion Week...

Influencer

Jake & Logan Paul to Coach Rival Fighters in First Joint Hulu-ESPN Series

Jake and Logan Paul are coaching opposing teams of fighters in a new unscripted competition series...

Platform

Texas Judge Rules TikTok Misled Parents on Child Safety Filters

A Texas district judge ruled on September 10 that TikTok violated the state’s consumer protection law...

Commentary

Portuguese Digital Rights Group Sues Meta, TikTok, and YouTube Over Addictive App Design

Portugal’s digital rights group D3 has filed four collective lawsuits against Facebook, Instagram, TikTok and YouTube,...

Brand

Burger King Turns an Unofficial Rhett and Link Taste Test Into a U.S. Ad Campaign

Burger King has enlisted “Good Mythical Morning” hosts Rhett and Link for an official multi-part campaign...

Influencer

‘Hard Fork’ Hosts Reportedly in Talks for Podcast Deal Worth Up to $5M a Year

Kevin Roose and Casey Newton, the former hosts of The New York Times technology podcast “Hard...

Strategy

Alabama Turns to Australian Creators to Convert Road Trip Content Into Direct Bookings

The Alabama Tourism Department and Travel South USA have launched “This is Alabama,” a campaign built...

Commentary

Gen Z Discovers Brands on TikTok, But Trusts Influencers Less Than Friends & Family, Report Finds

Pacsun’s “2026 Youth Report,” compiled with GlobalData from 6,126 U.S. respondents aged 11 to 24, finds...

Commentary

UK Government Spent £175,000 on 16 Influencers to Push Net Zero Messaging, Conservatives Claim

The UK Department for Energy Security and Net Zero (DESNZ) paid roughly £175,000 to 16 social...

Talent Collectives

Talent Management Firm Night Launches Roblox Game Studio

Night, the Dallas-based talent management company that represents creators including Kai Cenat, Sam & Colby, Safiya...

Platform

Pinterest Endorses California’s Adam’s Law, a U.S. Law Regulating AI Companion Chatbots for Minors

Pinterest publicly endorsed California’s Senate Bill 1119, known as “Adam’s Law,” after Governor Gavin Newsom signed...