Commentary

10 Independent Creators Who Drove the Most TikTok Shop Sales in April 2026

April’s independent creator rankings delivered a full reshuffling. @trending_ttok reclaimed the top position it last held...

Agency

The Creator Economy Keeps Adding Tools – The Influencer Marketing Factory Keeps Finding the Same Gap

Brands are consolidating their creator budgets under fewer agencies, demanding a single point of contact for...

Commentary

Social App Meete Faces Lawsuit Over Unauthorized Use of TikToker’s Likeness in Ad Campaign

A 19-year-old University of Tennessee student has filed a federal lawsuit against the operators of Meete,...

Agency

SocialChain Taps Havas Play UK Veteran Sophie Berman to Lead Influencer Division

Social media marketing agency SocialChain has appointed Sophie Berman as Head of Influencer, placing her in...

Platform

TikTok Unveils New Positioning as Commissioned Research Touts Mid-Funnel Influence 

TikTok unveiled a new global business positioning, “Watch it. Love it. Want it.”, at OMR Festival...

Platform

TikTok Targets Australian E-Commerce Brands With Ecommerce Equation Partnership

TikTok Australia and education platform Ecommerce Equation have announced a partnership aimed at helping Australian e-commerce...

Commentary

Mobile Video Ad Spend Set to Surpass Mobile Search for First Time in 2026

Mobile in-app video advertising is on track to outpace mobile search spending in the U.S. this...

Agency

The Team, Formerly Wasserman, Acquires Golf Creator Agency Representing Grant Horvat, Bryan Bros 

The Team has acquired Provisions Golf, a boutique creator agency representing professional golfer Grant Horvat and...

Talent Collectives

Digital Management Company Made By All Launches Hollywood Studio Venture With Tanya Cohen at the Helm

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios...

Brand

Target Launches Two Programs to Rebuild Creator Commerce Strategy

Target is rebuilding its creator commerce strategy after winding down a previous affiliate program that frustrated...

Strategy

NowThis Built a TV Network on Social Media. Now It’s Teaching Brands How to Advertise on One

Michael Vito Valentino does not think brands have a social video problem. He thinks they have...

Tech

Pixability Launches Platform to Unite YouTube Ads, Organic Channels, and Creator Strategies

YouTube advertising technology company Pixability has launched Pixability360, a platform that brings together YouTube advertising, organic...

Tech

POP.STORE Signs as VidCon Anaheim 2026 Title Sponsor to Launch Agentic AI Commerce Platform

POP.STORE, a creator monetization platform and subsidiary of CommentSold Group, will serve as the official title...

Commentary

The 10 U.S. Fastest-Growing Instagram Accounts of April 2026

NASA added 5.2 million Instagram followers in April 2026, riding the Artemis II launch on April...

Commentary

Top 10 Highest Revenue TikTok Shops in April 2026

April’s top ten tells two stories at once: medicube US Store reaches its highest revenue total...

Platform

Instagram Launches ‘AI Creator’ Labels to Flag Accounts That Regularly Use AI-Generated Content

Instagram has introduced a new account label for creators who regularly use artificial intelligence tools to...

Agency

New York Startup GLORION MEDIA Enters Podcast, Influencer Space With Social Listening-Powered Model

GLORION MEDIA launched in March as a New York City-based podcast advertising and influencer media company....

Commentary

4 in 10 Brands Are Invisible in TikTok Search, Report Finds

Nearly half of all consumers now use TikTok as a search engine, yet four in ten...

Commentary

AI Search Visibility Index: UGC Agencies, May 2026

UGC agencies are increasingly being discovered through AI search, with a small number of firms capturing...

Commentary

Creator Economy Job Radar – May 5, 2026 – Nintendo, 2K Games, and Kraken Lead Hiring as Gaming, Crypto, and Beauty Brands Scale Creator Programs

Creator Economy and Influencer Marketing hiring spans gaming publishers, crypto platforms, talent management firms, social commerce...

Commentary

10 Best-Selling Products on TikTok Shop in April 2026

Shark held two spots, a new skincare launch claimed No. 1 in its debut month, and...

Commentary

Brianna Doe on the One Thing CMOs Should Change About Creator Marketing Right Now 

The Influencer Marketing industry keeps having the same conversations. Creative freedom. Fair pay. Brand control. Brianna...

Strategy

The Creator Economy’s Regulatory Grace Period Is Over 

Australia banned children under 16 from social media in December. The UK launched a formal consultation...

Tech

Nexxen, ADvolution Bring Influencer-Based Voter Targeting to Political Campaigns

Programmatic advertising platform Nexxen and fandom intelligence provider ADvolution have formed an exclusive partnership to make...

Platform

Meta Draws Bipartisan Senate Fire for Pulling Social Media Addiction Lawsuit Ads

U.S. Senators Marsha Blackburn (R-Tenn.) and Amy Klobuchar (D-Minn.) sent a letter to Meta CEO Mark...