Strategy

How Ryde: Turned Rob Gronkowski’s Wellness Failures Into the Strategy Behind Its Functional Shot Launch

Rob Gronkowski’s job in Ryde:’s SLEEP shot launch was not to demonstrate a perfected nighttime routine....

Tech

News App SaySo Is Betting Creators Can Build a News Feed Readers Actually Finish

When Caliber, a media holding company, ran user testing for SaySo, its new creator-led news app,...

Commentary

How Long Should Brands Test a Creator Partnership? 28 Creator Economy Experts Weigh In

Brands routinely test creator partnerships for a month or two before deciding whether to continue. But...

Influencer

Vita Kari on Treating Virality as a ‘Medium for Fine Art’ 

In graduate school, Vita Kari printed an unflattering photo of themselves staring at a screen and...

Agency

How Soren Iverson Turned Daily Satirical Posts Into a Design Agency With Figma, Duolingo, and Meta As Clients

One evening in late 2022, product designer Soren Iverson assembled a concept: iOS alarms with Figma’s...

Platform

Twitch Opens Brand Sponsorship Opportunities to All Affiliates

Twitch is extending its brand sponsorship program beyond Partner-tier streamers, giving all Affiliates globally the ability...

Platform

Creator Commerce Company Amaze Holdings Explores Minority Stake in Live Social Platform C2

Amaze Holdings, Inc., a creator commerce company, has entered a non-binding letter of intent for a...

Platform

Major Update Sees Patreon Launching 30 New Creator Features

Patreon has rolled out dozens of new tools for creators in its most substantial product update,...

Influencer

Jacksepticeye, Alanah Pearce Take Creator-Funded Horror Film ‘Godmother’ to Festival Circuit

“Godmother,” an independently produced and financed horror feature from YouTubers Sean McLoughlin (Jacksepticeye, 31.2 million subscribers)...

Talent Collectives

Odyssey Entertainment Group Launches Content Division Built to Keep IP in Creators’ Hands

Odyssey Entertainment Group has launched Odyssey Originals, a new content division designed to develop shows and...

Brand

Mattel Turns UNO Into a Twitch-Streamed Esports Tournament With $50,000 Grand Prize

Mattel has launched the UNO Championship Series, a competitive live event that reframes its card game...

Agency

Ponte Firm Hires Four Senior Talent Executives, Opens First New York Office

Ponte Firm, the talent management agency representing more than 100 creators across fashion, beauty, food, home...

Commentary

Political Podcasts Surge Ahead of U.S. Midterms, Data Shows 

Political and news podcasts posted the sharpest audience gains of any genre in the second quarter...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of July 2026

Robert Irwin added over 200,000 Instagram followers in July 2026, the biggest gain on the Australian...

Influencer

The Williams Fam Made Four Brothers Working Together Its Most Valuable Creator Asset

It was Christmas, and a dance challenge was making the rounds on Vine. Tag Williams rounded...

Technology

The Creator Economy Built Tools for Influencers. MOVEMENTS Wants to Do the Same for Activists

Francisco Polo spent 15 years building petition platforms and watched what he describes as a consistent...

Technology

NBA Take-Two Media Is Turning Basketball Culture Into a Creator-Led Entertainment Business

One of basketball’s biggest commercial opportunities, according to Andrew Perlmutter, is everything that happens when the...

Influencer

How Cost n’ Mayor Turned Platform Reach Into an IP Business Built to Last

Married choreography duo Austin and Marideth Telenko met on a dance job in New York, both...

Influencer

What a Decade as a Wellness Creator Taught Sophie Jaffe About Working With Brands 

Sophie Jaffe started posting on Instagram when her children were only one and three, before the...

Tech

Nuggit’s £5M Creator Fund Pairs YouTube Financing With the Operational Support Creators Need to Scale

In alternative credit, Johnny Freeland learned to price assets that other investors couldn’t underwrite. When he...

Influencer

How Two Former Social Media Managers Built a Creator Business Around Hot Sculpt

The Sculpt Sisters had a camera crew booked and a “schools in session” concept scripted for...

Commentary

Baller League UK Ends Sky Sports Deal, Shifts Broadcast Strategy Fully Online

Baller League UK, the six-a-side football tournament featuring creator-managers including YouTubers KSI and Angry Ginge and...

Brand

Chipotle Puts YouTuber Salish Matter’s Order on the Menu in Gen Alpha Push

Chipotle Mexican Grill has introduced a limited-time “Salish Matter Order,” built around the Kid’s Cheese Quesadilla,...

Platform

Kick & Stake Founders Launch Creator Platform Club With Mobile App

Club, a social platform built by the founders of livestreaming site Kick and crypto gambling platform...

Commentary

‘Mamamia Out Loud’ Holds Top Spot on Triton’s July Australian Podcast Ranker as ABC News Cracks the Top Three

“Mamamia Out Loud” retained the No. 1 position on Triton Digital‘s “Australian Podcast Ranker” for July...