Agency

Hiller Media Group’s Austin Hiller on Growing Slowly and Giving Creators Room to Create

Hiller Media Group (HMG) has paid creators nearly $6 million, roughly six times the $1 million...

Strategy

SCWB Media’s Kirstie Nicole: LGBTQ+ Audiences Reward Brands That Commit and Hold Their Position

Kirstie Nicole wants brands to treat LGBTQ+ audiences as an annual commitment shaped by people from...

Agency

Darlington Social’s Chloe Sappern and Lydia Berry on Why Celebrity Social Needs Creator-Speed Content 

Darlington Social co-founders Chloe Sappern and Lydia Berry build their agency on the premise that celebrities...

Technology

Open Creator Rates, Conversion Data Will Make Influencer Programs Run Like Paid Ads, per Iconically’s Founders

Iconically runs creator deals as auctions. Brands post a brief, creators bid to promote it, and...

Talent Collectives

Zodiac Global’s Danny Agg: Spread the Budget, Guard the Usage Clause, Build With Committed Creators

No creator post comes with a guaranteed sales number, and Danny Agg says anyone who promises...

Influencer

CAA Signs ThatMob, Creator of Viral Minecraft Horror Series ‘Verity’

Creative Artists Agency (CAA) has signed ThatMob, the creator behind “Verity,” a viral horror series built...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of October 2026

Harry Kane gained 833.4K Instagram followers in October 2026, the most of any UK account, finishing...

Technology

The Webby Awards Opens Verified Credits Registry to More Than 150,000 Digital Creatives

The Webby Awards has launched the Global Webby Credits Registry. The free platform lets more than...

Talent Management

Talent Firm Entertainment 360 Acquires Brigade, Adding Substack Writers, Podcasters to Its Roster

Entertainment 360, a Los Angeles-based talent management company, has acquired Brigade, a creative management firm focused...

Technology

Creator-Founded Influencer Platform Tano Raises $4M to Automate Brand Campaigns

Tano, a UK-based Influencer Marketing platform started by two part-time creators, has raised a $4 million...

Commentary

10 Top-Selling Products on TikTok Shop in October 2026

The medicube Smooth & Clear Body Care Set holds No. 1 for a second month with...

Influencer

Christian Podcaster Bryce Crawford Signs Exclusive Ad Sales Deal With Fox’s Red Seat Ventures

Red Seat Ventures, the creator-led media company owned by Fox Corporation, has signed an exclusive partnership...

Strategy

HotStart’s Scott Van den Berg: Build a Better Product, Pay Celebrities in Equity, Hire Operators Who’ve Scaled

A famous co-founder can sell a brand’s first product. Keeping the customer depends on the product...

Influencer

Druski’s ‘SNL’ Episode Sets a Peacock Record and Draws 424 Million Social Views

Druski’s November 7 hosting debut on “Saturday Night Live” was the most-watched episode in the show’s...

Talent Collectives

Charlie Sheen Launches Weekly Interview Podcast With Fox’s Red Seat Ventures

Red Seat Ventures, the creator-led media company owned by Fox Corporation, has launched “Mostly Sheenius,” a...

Technology

Dimension Is Building AI to Run the TikTok Shop Operations That Decide Which Sellers Break Out

Ali Mirzaei says a TikTok Shop can sign the right affiliates, get strong content and run...

Platform

Spotify’s ‘Memberships’ Turns Podcast Fans Into Paying Members Without Sending Them Off the App

Spotify now lets podcast creators sell memberships from their show pages, so a fan can sign...

Technology

As AI Makes Ad Production Unlimited, Cuttable’s Sam Ayre Says Brands That Learn Fastest Will Win 

Sam Ayre, Head of Marketing at AI advertising platform Cuttable, says Meta’s ad system has grown...

Strategy

Scripps Is Bringing YouTube Creators to TV With One Test: Can Each Show Be Reused Across Its Networks?

The E.W. Scripps Company was founded in 1878 and built its business on local journalism. In...

Commentary

Measurement Is Creator Marketing’s Biggest Problem, Survey Finds

Two-thirds of Creator Economy leaders (67%) surveyed by the Interactive Advertising Bureau (IAB) named measurement and...

Platform

Instagram Launches ‘Effect Builder,’ a Prompt-Based Tool for Creating AI Stories Effects

Instagram’s Edits team has introduced “Effect Builder,” a web-based tool that lets users create AI effects...

Platform

YouTube Data to Return to Billboard Charts in 2027 After Stream-Weighting Change

YouTube will resume sending its streaming data to Billboard’s U.S. charts in 2027, after Billboard agreed...

Commentary

Terry Crews to Host First Clio Creator Awards as Dhar Mann, Grace Wells Earn Specialty Honors

The Clios have named actor Terry Crews host of the inaugural Clio Creator Awards and will...

Platform

TikTok Extends AI Video Generation to 30 Seconds in Symphony, Opens Paid BytePlus Access

TikTok has upgraded Symphony, its generative AI creative suite for advertisers, extending AI video generation to...

Technology

OfferLab’s Sean Gartland Pitches Two-Brand Bundles as a Cheaper Way to Acquire Customers

OfferLab is built on a wager that a direct-to-consumer brand can find new customers more cheaply...