Talent Collectives

TBN Talent Hires Talent Manager Emma Heiland to Build a Long-Term Creator Strategy Practice

Emma Heiland’s first question for any creator she works with is not how large their audience...

Tech

JetBrains Spinout Kineto Launches an AI Agent for Operational Work Behind Influencer Marketing

Kineto, an AI company spun out of JetBrains, has launched Kinetik For Teams, an AI agent...

Influencer

How ‘Girl Who Eats Art’ Creator Juliet Rofé Built a Business Doing What She Was Told Not to Do 

In a friend’s garage, on a freezing afternoon, Juliet Rofé kept her phone plugged into the...

Commentary

Creator Economy Event Calendar – August 31, 2026 – FinCon, IAB CreatorFronts, HubSpot UNBOUND, and More

This issue’s Creator Economy calendar spans nine events from September 3 through September 20, 2026, concentrated...

Platform

YouTube Adds Amazon to Its Shopping Affiliate Program

YouTube is adding Amazon to its Shopping Affiliate Program, allowing eligible U.S. creators to tag Amazon...

Influencer

YouTube Golf Group Good Good’s CEO Accuses Callaway of Coordinated ‘Media Blitz’ After Ad Scandal Fallout

Matt Kendrick, founder and CEO of YouTube golf group Good Good, publicly accused Callaway of orchestrating...

Platform

Ina Garten Launches YouTube Channel With Vox Media-Backed Video Podcast

“Barefoot Contessa” host and cookbook author Ina Garten has launched her first official YouTube channel to...

Commentary

UK Influencer Disclosure Failures Remain Widespread as Regulators Prepare New AI Rules

UK influencer advertising disclosure failures remain widespread, and regulators are preparing to add a new layer...

Influencer

YouTuber Andrew Rea Directs Debut Fantasy Drama Short Film Starring Liza Koshy, Dean Winters

Andrew Rea, the YouTube creator behind “Binging with Babish,” is making his narrative directing debut with...

Tech

Photo-Sharing App Retro, Founded by Ex-Instagram Engineers, Raises $21M Series A

Retro, a friend-focused photo-sharing app built by former Instagram product engineers Nathan Sharp and Ryan Olson,...

Tech

Audacy to Shut Down Creator Lab Podcast Platform

Audacy is closing Creator Lab, the free podcast hosting and brand-sponsorship marketplace it built for independent...

Platform

FTC Nears Lawsuit Against YouTube Over Account Suspension Policies

The U.S. Federal Trade Commission is in the final stages of preparing a potential lawsuit against...

Brand

Streamer PlaqueBoyMax Wins State Farm’s ‘Gamerhood’ Season 5

Streamer PlaqueBoyMax won State Farm‘s “Gamerhood” Season 5, and the insurer celebrated the victory with a...

Strategy

Steller, Visit Anaheim Win Travel Award for Campaign That Ties Influencer Content to Bookings

Travel technology platform Steller’s campaign with Visit Anaheim, the destination marketing organization for Anaheim and Garden...

Tech

B2B Influencer Marketing Platform Execfluence.io Closes Series A as Onboarding Runs 350% Ahead of Target

Execfluence.io, which describes itself as the first dedicated B2B Influencer Marketing platform, has closed a Series...

Influencer

Content Market Fit Is the New Product Market Fit

Eric Zaworski, who runs performance marketing at Wispr Flow, told Motion’s Creative Strategy Summit this summer...

Tech

B2B Creator Media Company Workweek Raises $17M, Opens Its Ad Network to Outside Creators

Workweek has raised $17 million and launched a newsletter platform that lets outside creators tap into...

Agency

Unpacking Dexerto’s Evolution From Gaming Publisher to Full-Service Agency

Dexerto Media Group launched in 2015 as a gaming publication built by people who competed in...

Tech

Sundial Is Turning Its Multicultural Media Portfolio Into One Advertiser Buying Platform

In July, ESSENCE Ventures, the investment and operating arm of Sundial Media & Technology Group, took...

Commentary

How Meta’s Youth Safety Settlement Impacts Creator Campaigns: 15 Creator Economy Experts Weigh In

Meta Platforms has agreed to pay up to $18 billion over the next decade and impose...

Commentary

33 Experts on the Biggest Mistakes Brands Make With Q4 Creator Programs

Creator budgets tend to peak in Q4. Holiday campaigns, gifting activations, Black Friday and Cyber Monday...

Talent Collectives

Link Management to Host NYFW Kickoff Party With More Than a Dozen Creators

Link Management, a boutique talent management company, will host a New York Fashion Week kickoff celebration...

Strategy

BBC Creates New Senior Role to Build Youth Audiences on YouTube, TikTok and Roblox

The BBC has opened a search for a Head of Multiplatform Commissioning, a newly created senior...

Brand

J.Crew Enlists Creator Emma Chamberlain for ‘Tiny Rollneck’ Sweater Launch

J.Crew introduced the “Tiny Rollneck,” a cropped and fitted reworking of its signature Rollneck sweater, fronted...

Tech

Finnish Creator Marketing Platform Boksi Acquires German Talent Agency Goodlife Management in Reported Eight-Figure Deal

Finnish creator marketing platform Boksi has acquired Goodlife Management GmbH, a German talent and influencer management...