Strategy

Why Opera GX Markets Its Browser Like a Challenger Run

The browser market is, by most measures, one of the most creatively inert categories in consumer...

Commentary

Spotter’s Brand Partnerships Director on Why Fewer Creators and Deeper Deals Win

Brand-creator partnerships are moving faster than most marketing organizations can keep up. The brands still running...

Tech

How Future Today Plans to Move the Creator Economy From Phones to Living Rooms

When Vikrant Mathur and Alok Ranjan co-founded media tech company Future Today in 2006, the rest...

Influencer

Gary Neville’s Media Group Acquires Mark Goldbridge’s YouTube Channels in Seven-Figure Deal

The Overlap, the sports media group co-founded by former Manchester United defender Gary Neville, has acquired...

Platform

Meta to Cut 10% of Workforce in May as Zuckerberg Accelerates AI Overhaul

Meta plans to lay off approximately 8,000 employees on May 20, representing roughly 10% of its...

Agency

Dove Awards Seven-Figure Micro-Influencer Brief to PrettyGreen

Unilever’s Dove division has appointed London-based creative communications agency PrettyGreen to lead its micro-influencer marketing, content...

Agency

Open World’s Justin Smith on Why the Gaming Industry’s Biggest Creator Marketing Problem Isn’t Budget

What does it mean to do creator marketing well in gaming when most brands still can’t...

Influencer

Sidemen Charity Match 2026 Raises Record £6.2 Million at Sold-Out Wembley

The 2026 Sidemen Charity Match took place on April 18, drawing a sold-out crowd of approximately...

Tech

Content Creator Nas Daily’s AI Startup Raises $27M to Expand AI Platform for Solopreneurs

Nas.com, the AI-powered business platform founded by content creator Nas Daily, whose real name is Nuseir...

Agency

Alex Cooper’s Unwell Appoints Marketing Veteran Joanne Bradford as President, Expands Executive Team

Unwell, influencer Alex Cooper’s media company targeting Gen Z women, has named Joanne Bradford President, adding...

Commentary

From Khaby Lame to K-pop Stars, Hong Kong Leverages Creator Partnerships to Boost Tourism

The Hong Kong Tourism Board invited 1,730 influencers from around the world to the city between...

Commentary

Teens Use TikTok to Discover, Snapchat to Connect, and Instagram for Both, Research Finds

TikTok, Instagram, and Snapchat each occupy a different functional role in teenagers’ daily lives, according to...

Tech

ShopMy Introduces Noir, a Concierge Shopping Service Matching Top Members With Human Stylists

ShopMy has launched Noir, an invite-only personal shopping service that pairs the platform’s highest-spending members with...

Tech

Sound Alerts: The Streaming Tool That Turned Viewer Chaos Into Streamer Revenue

When Twitch launched its “Extensions” program in 2018, most developers treated it as a minor platform...

Strategy

No Pitch, No Performance: Inside the Creator Event That Outran Its Own Venue at SXSW

At most brand activations during South by Southwest (SXSW), the format is familiar: a logo-plastered venue,...

Platform

YouTube Rolls Out Ad-Free Windows, New Live Tools to Boost Creator Earnings

YouTube has introduced four updates to its live streaming platform aimed at increasing creator earnings and...

Commentary

Netflix Creator Land Grab: 23 Experts Weigh In on Top YouTube Talent Moving to Streaming

Netflix’s push into creator-led programming is moving from experimental licensing to Hollywood-style talent lockups. After signing...

Platform

Instagram Re-Enters Creator Affiliate Commerce Years After Rivals Built Lead

While TikTok Shop processed more than $33 billion in global GMV in 2024, LTK facilitated over...

Commentary

Monica Khan: Brands Are Treating Creators Like Ad Units … That Has to Stop

Most brands say they want creator partnerships. Few have built the systems to make them work....

Influencer

The HGTV Star Who Fought for Every Credit She Has Is Now Building a Brand Nobody Can Take From Her

Alison Victoria picks up the phone from Las Vegas, where it’s 75 degrees and sunny. Inside...

Agency

Influencer Appoints North America President Jenny Penich as Global CMO

Creator marketing agency Influencer has named Jenny Penich as Global Chief Marketing Officer, effective immediately. Penich,...

Tech

SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data

Global social media agency SAMY launched Maia, a proprietary AI-powered platform designed to bring paid social,...

Platform

Snap Cuts 1,000 Jobs, 16% of Workforce, as CEO Cites AI Efficiency Gains

Snap is laying off approximately 1,000 full-time employees, representing 16% of its global workforce, the company...

Influencer

YouTuber Johnny Somali Sentenced to 6 Months in South Korean Prison for Public Nuisance, Deepfake Distribution

Johnny Somali, 25, whose legal name is Ramsey Khalid Ismael, received a six-month prison sentence from...

Agency

YMU Group Promotes Five Senior Leaders Across Entertainment Division

YMU Group, the UK talent agency representing Simon Cowell, Steve Aoki, and Paris Hilton, has promoted...