Technology

RAD Amplify Uses Audience Signals to Predict Creator Campaign Performance

RAD Amplify starts creator marketing campaigns where most platforms end: the audience. The New York-based company,...

Platform

Threads Expands Podcast Features to Help Creators Promote Shows and Track Results

Meta is rolling out an expanded podcast toolkit on Threads starting September 16, adding tools that...

Technology

Creator Content Is Becoming Input for AI Shopping. Artan AI Is Building the Measurement

If AI shopping assistants are citing a brand’s creator content to answer purchase queries, how many...

Platform

YouTube Creators Premiere Shows at Venice, Toronto Film Festivals for the First Time

YouTube debuted a slate of creator-led shows at both the Venice and Toronto International Film Festivals...

Tech

Red Seat Ventures’ Supercast Adds Live Streaming

Supercast, the podcast subscription platform owned by Fox Corporation’s Red Seat Ventures, launched live streaming for...

Strategy

NFL’s 2026 Creator Playbook Builds Around International Markets and Platform Experimentation

The NFL opened the 2026 season with its largest creator program to date, positioning digital creators...

Brand

Nikon Expands 2026 Creator Tour to Five New U.S. Cities

Nikon will bring its creator-focused touring program to five additional markets this fall, extending the 2026...

Platform

Instagram Adds Feature Letting Users Add Tagged Posts to Their Profile Grid

Instagram is rolling out a feature that lets users add posts they are tagged in directly...

Agency

Ogilvy Group UK Names Grey CEO Jai Kotecha as New President of Social

The Ogilvy Group UK has created a new group-wide social leadership position and given it to...

Commentary

Influencer Marketing Investment Is Outpacing the Infrastructure Built to Manage It, Report Finds

Eighty-nine percent of brands and agencies expect to raise Influencer Marketing spend over the next 12...

Tech

AnyMind Group Updates AI Live Commerce Platform With More Lifelike Avatars, Deeper Analytics

AnyMind Group, the Tokyo Stock Exchange-listed BPaaS company, announced updates to AnyLive, its AI live commerce...

Tech

Billion Dollar Boy’s Companion Launches AI Tools for Creator Vetting, Recruitment

Companion, the AI-powered intelligence platform built by global social agency Billion Dollar Boy, has launched two...

Influencer

YouTuber Michelle Khare’s ‘Challenge Accepted’ Petitions for Emmy Consideration

Michelle Khare‘s YouTube series “Challenge Accepted” has successfully petitioned to join the Television Academy’s ballot for...

Tech

Universal Ads Adds Creator-Led Channels to Its Streaming TV Advertising Platform

Universal Ads, the Comcast-owned platform that lets brands create, buy, and measure ads across premium video,...

Platform

Meta One Subscription Service Launches With Paid Discovery Benefits, Scheduling, and AI Tools for Creators

Meta has launched Meta One, a tiered subscription service covering Instagram, Facebook, WhatsApp, and Meta AI...

Commentary

Top 10 Products Sold on TikTok in August 2026

medicube’s four-month run atop TikTok Shop’s product rankings ends in August, and none of the three...

Agency

Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Strategy

How Chipotle Built a Gen Alpha Creator Campaign Around an Order That Already Existed 

Chipotle’s latest creator campaign began not with a marketing brief but with a social listening report....

Tech

How Manychat Runs a Performance Creative System Around Retention, Creators, and Weekly Testing 

Josh Levine runs Manychat’s performance creative program with a two-person team, tests new static ads every...

Strategy

IMCX Brings a Deals-First Conference Back to Los Angeles After a Multi-Year Absence

After a multi-year absence, the Influencer Marketing Conference & Expo (IMCX) is returning to Los Angeles...

Platform

TikTok Launches Creator-Led Episodic Series Program for Brands with Creator Agency Amplify

TikTok and creator agency Amplify have launched “The Next Episode,” an initiative designed to move brands...

Tech

Media Monetization Firm Mission Media Adds ‘Quality Score’ to Podcast Ad Platform

New York-based media monetization company Mission Media has introduced a “Quality Score” methodology within its Content...

Platform

Roblox Crowns ‘Animal Hospital’ Sweep at 2026 Innovation Awards

Roblox announced the winners of its 2026 Roblox Innovation Awards (RIAs) at the close of this...

Brand

Steven Bartlett Teams With Authentic Brands Group to Launch $400M Creator Venture

Steven Bartlett’s creator holding company Steven.com and brand and entertainment platform Authentic have launched OBSN, short...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of August 2026

Karan Aujla’s Australian tour turned into a visa-drama news story in August, and Tate McRae closed...