Commentary

AI Search Visibility Index: Influencer Marketing Agencies, May 2026

Influencer marketing agencies are increasingly being discovered through AI search platforms, with a small number of...

Agency

H/L Agency Launches Phased Influencer Campaign for McDonald’s McCafé All-New Drinks

Independent full-service advertising and marketing agency H/L Agency has launched a phased social campaign for McDonald’s,...

Platform

TikTok Mounts Last-Ditch Bid to Escape EU’s Big Tech Regulations

ByteDance brought its challenge against the European Commission to the EU Court of Justice on May...

Platform

Snap Hosts First Spectacles Developer Bootcamp at Santa Monica HQ

Snap Inc. brought 45 Spectacles developers to its Santa Monica headquarters on May 11 for a...

Tech

Earmax Media Brings Outcome-Based Podcast Advertising Model to UK Market

Earmax Media, a specialist podcast advertising agency founded in Australia in 2024, has launched in the...

Platform

beehiiv Hires Ainsley Rossitto as Head of Podcasts in Push Beyond Newsletters

beehiiv has hired Ainsley Rossitto as Head of Podcasts as the creator media platform expands its...

Platform

TikTok, Instagram Face EU Action Over ‘Addictive Design’ as Governments Tighten Child Protections

The European Commission plans to take regulatory action against TikTok and Instagram over platform design features...

Commentary

EU Council Plans to Invite Content Creators to Ministerial Summits, Leaders’ Meetings

The Council of the European Union is developing a pilot program to grant social media content...

Influencer

Smosh Appoints Former Paramount Exec Cory Midgarden as Its First-Ever Chief Content Officer

Smosh, the sketch comedy brand founded in 2005 by Anthony Padilla and Ian Hecox, has named...

Platform

TikTok GO Launches in U.S. With Booking.com, Expedia, and Four Other Travel Partners

Having introduced direct hotel booking through a Booking.com integration in August 2025, TikTok has now formally...

Commentary

Brands Using Standard Attribution Tools Risk Cutting 40% of Top YouTube Creators, Report Finds

Brands measuring YouTube creator advertising with traditional attribution tools are systematically undercounting conversions from the channel,...

Tech

Sprout Social Expands AI Engine Into Platform-Wide Intelligence Layer

Sprout Social has announced the expansion of Trellis, its proprietary AI engine, into a platform-wide intelligence...

Influencer

MrBeast Hosts Invite-Only Advertiser Event During TV Upfronts Week in Push for Larger Brand Deals

Beast Industries hosted a breakfast for top brand and advertising executives at Penthouse 45 in Manhattan...

Agency

Linqia Launches Automated Comment Tool to Turn Creator Posts Into Commerce Moments

Linqia, an independent Influencer Marketing agency, announced a new automated comment capability that allows brands to...

Commentary

Creator TV Sports’ Creator Poker Championship Set for CBS Sports Network Premiere

Creator TV Sports, the studio label of Creator TV, Sabio Holdings’ creator-led streaming network, will air...

Agency

CYLNDR Studios Names Leah Chaney Director of Influencer to Embed Creators Into Creative Process

CYLNDR Studios has appointed Leah Chaney as Director of Influencer, a role focused on integrating creators...

Tech

Postr Debuts Automated Creator Marketing Platform

Postr, a creator marketing platform, officially launched on May 6, offering brands and content creators an...

Influencer

Dhar Mann Expands Into Podcasting With Weekly Celebrity Interview Series ‘What Happens Next’

Dhar Mann Studios announced the launch of its first original podcast, “What Happens Next,” set to...

Commentary

Spotify Streams Generate 1.5x More Listening Time Than YouTube Views, Data Finds

Podcast analytics platform Podstock has released benchmarking data showing that a single Spotify stream generates, on...

Tech

Daylight Media Acquires Podcast Review in Bid to Consolidate Podcast Discovery, Editorial

Daylight Media has announced the acquisition of Podcast Review, a podcast criticism and discovery publication, from...

Commentary

Motorsport Media Outlet The Race Undergoes C-Suite Shakeup, Taps Axios Veteran as CEO

The Race has announced a series of leadership changes as the motorsport media company expands its...

Commentary

Creator Economy Job Radar – May 12, 2026 – Starbucks, L’Oréal, and Fetch Are Bolstering Creator, Influencer Divisions

Creator Economy and Influencer Marketing hiring spans enterprise consumer brands, beauty companies, rewards platforms, agencies, and...

Commentary

BuzzFeed Sold to Byron Allen as Company Eyes Free Streaming Video, AI Expansion

Byron Allen is acquiring a majority stake in BuzzFeed for $120 million and will assume the...

Commentary

The One Shift Separating Creators Who Build Lasting Businesses from Those Who Chase the Algorithm

Most creators treat content as output. Nick Jacklin treats it as intellectual property, and he thinks...

Platform

TikTok Launches Ad-Free Subscription Tier for UK Users

TikTok has announced that it will introduce a paid, ad-free subscription option for UK users aged...