Platform

Roblox Expands Creator Infrastructure From Game Development to Payments, Distribution, and AI 

Roblox is expanding the infrastructure around its Creator Economy, adding new ways for developers to get...

Talent Collectives

Outshine Talent Is Expanding Across Sports, Entertainment, and Creative Representation

Barbara Jones founded Outshine Talent in 2019 with an early conviction that TikTok would become a...

Commentary

One Fee, No Expiration: 33 Creator Economy Professionals on Whether Perpetual Usage Rights Are Ever a Fair Deal

Usage in perpetuity is among the most consequential and contested terms in creator marketing contracts. Under...

Tech

Triton Digital Adds Demographic Targeting to Its Podcast Ad Platform

Triton Digital has launched Demos+ Demographic Targeting, a new capability that lets advertisers target podcast content...

Talent Collectives

Tiltify Launches Creator Impact Honors, Judged by Eight-Person Jury Including MatPat, McKinsey’s Monica Khan

Tiltify, a creator-driven fundraising platform, has launched the Creator Impact Honors, a new annual awards program...

Talent Collectives

Arcade Signs Max Fosh, Fallow Chefs, and Four Other Acts Ahead of Europe’s First Creator Media Upfront

Arcade, the management company behind YouTube supergroup The Sidemen, has signed six new creators and creator...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of August 2026

Tom Holland added 1.9 million Instagram followers in August as “Spider-Man: Brand New Day” overtook “Avengers:...

Commentary

Affluent Shoppers Trust Creators Nearly 5x More Than Celebrities, YouTube Anchors Luxury Purchase Journey, per Report

Affluent U.S. consumers say they trust content creators far more than celebrities when researching a luxury...

Strategy

Why a Hollywood IP Investment Firm Is Treating YouTube Channels Like Film Libraries

Content Partners has spent two decades buying entertainment assets that keep earning: film and television libraries,...

Tech

Fox’s Red Seat Ventures Adds AI Ad-Targeting Tool to Speakeasy Podcast Platform

Red Seat Ventures, the Fox Corporation creator media company, has integrated Barometer, an AI-powered brand suitability...

Brand

NFL Partners With Deestroying, Zach King, Dhar Mann for 2026-2027 Season Creator Slate

The NFL is expanding its creator partnerships for the 2026-2027 season, lining up dozens of creators,...

Commentary

Majority of Shoppers Want Creator Reviews Folded Into AI Recommendations, Study Finds

New research from the IAB finds that 56% of consumers prefer AI shopping recommendations that draw...

Commentary

New York’s AI Disclosure Law Draws First Complaints as California, Hawaii Follow Suit

New York’s first-in-the-nation law requiring advertisers to disclose the use of AI-generated “synthetic performers” is generating...

Platform

YouTube Expands Live Reaction Feature ‘Watch With’ to More Creators

YouTube is expanding its test of “Watch With,” a feature that lets eligible creators broadcast live...

Platform

Twitch Reports 8.6B Hours of Gaming Content Watched Jan-Sep 2026

Twitch viewers watched more than 8.6 billion hours of gaming content on the platform between January...

Commentary

Wimbledon Rules Out Influencer Accreditation Following US Open Disruptions

Wimbledon will not create an accreditation category for influencers or content creators, a move that comes...

Platform

TikTok Expands Ad Placements Across Europe, Launches Newsletter to Grow Livestreaming

TikTok is extending its “Out of Phone” advertising program with six new partners across the UK,...

Commentary

IMDb Adds ‘Digital Creator’ Category, Drops Film & TV Credit Requirement

IMDb has added “Digital Creator” as a professional category on IMDb and IMDbPro, opening the platform...

Commentary

StreetTalk Study Shows Street Interview Ads Reach More New Buyers Than Standard Creative

A street interview ad that introduces a product to a stranger may never receive credit for...

Tech

Billion Dollar Boy’s Companion Launches Creator Pricing Tool to Give Brands a Benchmark for Negotiations  

Companion, the creator tech platform within Billion Dollar Boy (BDB) Group, launched Creator Investment Intelligence in...

Tech

SonicOrigin Is Embedding Creator Rights Into Digital Content to Govern AI Training

What does a creator actually control once a file leaves their hands? For Marc Gray, CEO...

Influencer

How an Ex-Professional Figure Skater Is Using a Family Creator Business to Crack Open Ice Skating Entertainment

For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new...

Influencer

How Autotuned Vids Turned a Viral TikTok Format Into a Music Business

When an auctioneer clip remixed by Autotuned Vids reached 14 million TikTok views last month, the...

Influencer

From Every Side of the Table: Emmy Petit on How Creator Partnerships Should Work 

Emmy Petit describes herself as “a creator, influencer, Influencer Marketing professional, and consultant,” and insists none...

Brand

Alo Yoga Taps Actor-Singer-Racer Wang Yibo as Global Brand Ambassador

Alo Yoga has named Chinese actor, singer and racer Wang Yibo as its newest global brand...