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Influencer
Ravengriim Breaks Down Her Long Game: Consistency, Creative Control, And Expanding Beyond Social Video
January 15, 2026Ravengriim built her creator career by refusing to flatten her interests into a single lane, operating...
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Platform
TheFlow Founder Michael Hanuschik On Designing A Healthy Ecosystem For The Creator Economy
January 15, 2026Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the...
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Agency
How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands
January 15, 2026StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...
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Agency
Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA
January 15, 2026Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...
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Influencer
Fashion Influencer Jayda Cheaves Signs With Wasserman For Representation
January 15, 2026Fashion influencer and social media star Jayda Cheaves has signed with Wasserman for representation, per The...
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Commentary
Connecticut Launches State-Sponsored Directory Connecting Businesses With Social Media Influencers
January 15, 2026Connecticut has launched a state-sponsored directory connecting businesses with social media content creators, marking what officials...
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Influencer
Kai Cenat Expands Into Fashion With Launch Of Clothing Brand Vivet
January 15, 2026Twitch streamer Kai Cenat announced the launch of his clothing brand, Vivet, in a 23-minute YouTube...
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Platform
TikTok Identifies Three Major Behavioral Shifts For 2026 In Annual Trend Forecast
January 15, 2026TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing...
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Influencer
Kelce Brothers Launch Amazon Retail Hub For ‘New Heights’ Podcast Merchandise
January 15, 2026Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New...
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Commentary
YouTube’s Expanding CTV Role Pushes Media Agencies Toward Higher Investment In 2026, Pixability Finds
January 15, 2026Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role...
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Commentary
CreatorIQ Survey Finds Creator Pay Skews To Top Tier Despite Rising Influencer Marketing Spend
January 15, 2026Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across...
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Agency
Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma
January 14, 2026NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...
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Commentary
From Endless Scroll To Earned Attention: What Goat Agency’s 2026 Report Signals For Creators And Brands
January 14, 2026For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans...
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Technology
Tech Company SuperAwesome Acquires Starglow Media To Expand Into Kids & Family Audio Content
January 14, 2026SuperAwesome has acquired Starglow Media, an independent ecosystem of kids’ and family audio content. The deal...
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Platform
WhatsApp Adds Member Tags, Text Stickers To Group Chats
January 14, 2026WhatsApp has released three features for group chats focused on personalization and event management. According to...
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Platform
Threads Tests Basketball Game For Direct Messages
January 14, 2026Meta is developing an in-message basketball game for Threads as the company continues expanding features on...
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Commentary
YouTube Creator Partnerships Require 90-Day Attribution Windows, Analysis Reveals
January 14, 2026AI-powered creator advertising platform Agentio analyzed more than 10,000 YouTube creator integrations to determine optimal strategies...
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Tech
Podcast Analytics Provider Podstock Partners With Swedish PodX Group For International Expansion
January 13, 2026Podcast analytics company Podstock has formed a partnership with Stockholm-based PodX Group, marking Podstock’s first expansion...
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Platform
Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ
January 13, 2026Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...
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Agency
QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head
January 13, 2026Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...
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Commentary
The 15 Fastest-Growing UK Instagram Accounts Of December 2025
January 12, 2026Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...
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Commentary
Creator Economy M&A Deals Jump 17% In 2025 As Software And Agencies Lead Activity
January 12, 2026Creator economy merger and acquisition (M&A) activity reached a record high in 2025, with 81 deals...
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Strategy
How Wicked Saints Studios Turned A Mission-Driven Game Into A Creator-Embedded Campaign For Real-World Connection
January 12, 2026Wicked Saints Studios does not view creators as a marketing channel layered on top of a...
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Talent Collectives
From Brand Deals To Equity: How Friends In Reality Rethinks Creator Management
January 12, 2026Friends In Reality, a New York-based talent management company founded in 2024 by Devain Doolaramani, operates...
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Agency
Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators
January 12, 2026Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...
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