Tech

Former Apple Executive Launches AI Likeness Governance Platform for Creators

Phillip Shoemaker, a former Senior Director of App Store Review at Apple, has launched PersonaShield, a...

Influencer

The Wassabi Brothers Are Taking Two Decades of YouTube to VidCon and Finally Arriving as One

When Andrew Burris was growing up, his older brothers were already building YouTube careers he could...

Influencer

Lana Rae Went Deeper Into Roblox While Everyone Else Was Looking for the Exit

There is a dress somewhere in Lana Rae’s VidCon wardrobe that started as a Pinterest pin,...

Agency

True Native Media’s Heather Osgood Explains Where Brands Go Wrong With Podcast Ads 

U.S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each...

Tech

G&B Digital Management Is Paying College Creators Because Mentorship Alone Won’t Level the Field

G&B Digital Management and College of Influence awarded $1,000 each to five college creators this spring,...

Influencer

Kristal Heredia Built a Creator Talent Firm After Seeing Inequities in Brand Deals Firsthand

When Kristal Heredia started managing a creator early in her career, she quickly learned how much...

Influencer

‘Hard Fork’ Podcast Hosts Sign with UTA as They Exit NYT for Independent Media Venture

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have...

Commentary

Podcast Retargeting Outperforms Standard Campaigns by Up to 7x as YouTube Simulcasting Reaches New Highs

Podcast advertisers deploying site visitor retargeting campaigns see dramatically stronger performance than standard buys, while YouTube...

Platform

YouTube Removes Dislike Button From Shorts, Adds Speed Controls and Clear Screen Mode

YouTube is rolling out a set of player updates to YouTube Shorts, including the removal of...

Brand

Starbucks Pilots TikTok Creator Network Program With Ad Revenue Sharing for Barista Creators

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the...

Commentary

The Deals, the Doubts, and the AI Tension: 27 Creator Economy Voices on the Biggest Takeaways From Cannes Lions 2026

Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever...

Platform

TikTok, Strava Launch €100K European Fund to Support Local Fitness Creators

TikTok and Strava, a tracking app for running and cycling, have launched a €100,000 pan-European Local...

Tech

PAVE Studios Taps Supporting Cast to Power ‘Crime House’ Subscriptions as Podcast Publishers Bet on Direct Revenue

PAVE Studios has selected Supporting Cast to provide subscription infrastructure for “Crime House,” the company’s true...

Talent Collectives

Blink49 Creator Studios Names Former pocket.watch Exec Omar Gharaibeh as VP of Creator Partnerships

Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh,...

Commentary

Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...

Commentary

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders’...

Influencer

How Tre Welch Turned Unscripted Family Moments Into a Calculated Media Business 

For eight months, Tre Welch went live almost every night while keeping the existence of his...

Strategy

From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days

Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...

Platform

How a Century-Old Comics Syndicate Became a Creator Economy Accelerator

Tommy Devoid launched his daily comic strip “Never Been Deader” on Instagram in April 2023. Three...

Commentary

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Tech

Dentsu, CreatorIQ Partner to Integrate Audience Targeting Data With Creator Selection

Dentsu and CreatorIQ have announced a data partnership that connects dentsu’s proprietary audience platform with CreatorIQ’s...

Platform

Meta Relaunches Facebook Creator Studio as AI-Powered App

Meta is reintroducing Facebook Creator Studio as a standalone AI-powered application designed to help creators grow...

Platform

Sprout Social Adds Snapchat Publishing Integration, Enabling Brands to Schedule Stories and Spotlights

Sprout Social has launched a Snapchat publishing integration, making it available to all customers on the...

Influencer

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Tech

The Podcast Consultant Is Acquiring Its Way to Scale, and CEO Karl Hughes Has Already Mapped the Risks

Most business podcasts fail not because of poor production, but because brands quit. Karl Hughes is...