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Brand
Base Token Surges 14% After Tokenization Strategy Announced
April 29, 2025Base’s native token surged 14% following an announcement by its developer, Jesse Pollak, regarding the tokenization...
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Commentary
India Ad Council Tightens Rules For Health And Finance Influencers
April 29, 2025The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...
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Brand
Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections
April 29, 2025Heineken has launched a new campaign titled “#SocialOffSocials” featuring Joe Jonas and social media personality Seth...
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Commentary
Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment
April 29, 2025The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...
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Commentary
Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry
April 29, 2025The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...
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Commentary
Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025
April 29, 2025Streams Charts has released its Q1 2025 rankings of top C by watch time across the...
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Platform
TikTok Shop Eyes Japan Launch As U.S. Ban Looms
April 29, 2025TikTok plans to enter Japan’s online shopping market within the next few months, according to Nikkei,...
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Influencer
Leilani Green Shares Her ‘Big Sister’ Strategy For Beauty Influencing
April 29, 2025Image credit: @yarki9 Beauty creator Leilani Green spent four years creating content before earning her first...
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Brand
AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market
April 28, 2025AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...
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Brand
Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing
April 28, 2025Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....
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Brand
BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada
April 28, 2025BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...
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Agency
Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign
April 28, 2025Linqia has launched “Creator Ads,” a solution allowing brands to extend creator content across multiple marketing...
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Platform
TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts
April 28, 2025TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...
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Brand
Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising
April 28, 2025Truelink Capital has acquired a stake in adtech firm Channel Factory to capitalize on the growing...
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Technology
How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing
April 28, 2025RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...
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Talent Collectives
Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach
April 28, 2025Fixated is a creator management company founded in July 2023 by former BMG North America President...
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Commentary
Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape
April 25, 2025Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...
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Influencer
Jade Lily: Beauty Content Is Both About Business Strategy And Creative Choice
April 25, 2025Beauty content creator Jade Lily transitioned from corporate marketing to full-time content creation after being laid...
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Technology
AI-Driven Platform Influsence On Track For $300M Valuation
April 25, 2025Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...
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Brand
LAMY Seeks To Elevate Financial Literacy Through UGC
April 25, 2025LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...
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Platform
YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary
April 25, 2025YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...
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Talent Collectives
Convergence Launches In Los Angeles To Build 360° Economic Engine For Creator Economy
April 25, 2025Image credit: Convergence As 90% of brands plan to increase creator budgets this year, a new...
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Commentary
India Sets Up $1 Billion Fund To Boost Creator Economy
April 25, 2025India established a $1 billion fund to bolster its creator economy as part of broader efforts...
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Technology
Yessir Media Rethinks Animation Production For Children’s Programming
April 25, 2025“Speed is a huge advantage,” Will Bryan says about what Yessir Media, a company he co-founded...
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Brand
Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director
April 25, 2025FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...
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