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Agency
Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy
February 11, 2025Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...
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Platform
TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits
February 11, 2025TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...
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Brand
Moving at the Speed of Culture: Jordan Howlett Gives His 35M Followers VIP Behind The Scenes Access to Lakers’ Blockbuster Dončić Trade
February 10, 2025When the NBA’s biggest trade bombshell of the season dropped – Luka Dončić moving to the...
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Influencer
Fashion TikToker Nicky Campbell Signs With The Jeffries for Management
February 10, 2025Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...
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Platform
U.S. VP Vance to Negotiate Potential TikTok Sale
February 10, 2025United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...
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Platform
Elon Musk Says He Is Not Bidding For TikTok
February 10, 2025Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...
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Commentary
Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption
February 10, 2025New research from We Are Social reveals significant changes in how people consume digital content, with...
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Commentary
Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage
February 10, 2025News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...
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Commentary
Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea
February 10, 2025KakaoTalk dominates South Korea’s social media market with a 98.9% adoption rate among adults, surpassing both...
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Platform
Trump Wants TikTok Deal But China Has Other Plans, Sources Say
February 10, 2025Chinese officials are prepared to let TikTok’s U.S. operations shut down rather than approve a forced...
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Platform
German Groups Sue Elon Musk’s X Over Hidden Election Data That Could Track Disinformation
February 10, 2025Two German activist organizations have filed a lawsuit against X in a Berlin court, claiming the...
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Platform
British Parents Sue TikTok Over Viral Challenge Deaths
February 10, 2025A group of British parents filed a wrongful death lawsuit against TikTok and its parent company,...
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Commentary
Research Reveals UK, Australia Consumers’ Alignment On Social Media Usage
February 7, 2025New research from Sprout Social reveals that 91% of consumers in both the UK and Australia...
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Commentary
Report Sees Brands Refining Strategies To Focus On Community Connections In 2025
February 7, 2025Social media will continue to influence how consumers interact with brands in 2025, according to the...
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Brand
Bucket List Publications: Empowering A New Family Travel Content Category
February 7, 2025“The idea of traditional jobs has really kind of gone out the window,” says Lesley Carter,...
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Platform
SwayID: The ‘Seatbelt’ For Safeguarding Influencer & UGC Marketing In Times Of Trust Crisis
February 7, 2025The creator economy has hit a critical inflection point. The U.S. Federal Trade Commission (FTC) has...
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Brand
LatAm Beauty Tech Firm B4A Secures $2.5M To Expand Influencer Partnerships
February 6, 2025Beauty for All (B4A), Latin America’s leading beauty technology company, announced a R$15 million ($2.5M) investment...
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Platform
TikTok Connects Creators With Global Leaders In First ‘Experience Space’ At Davos
February 6, 2025In a first for the World Economic Forum (WEF) in Davos, TikTok established a dedicated “Experience...
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Commentary
Sundance 2025 Embraces Creator Economy With Dedicated Event, Highlights Industry Trends
February 6, 2025Leading YouTube creators Sean Evans, Rhett McLaughlin, and Link Neal shared insights on content monetization and...
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Commentary
Influencer Collab Costs In Decline, But UGC Offers Bright Spot In 2025, Report Finds
February 6, 2025A new report from influencer marketplace Collabstr, tracking data from 40,000 advertisers and 100,000 creators, reveals...
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Platform
Potential TikTok Buyout Bid Through Newly-Proposed U.S. Sovereign Wealth Fund
February 5, 2025A new TikTok buyout bid could emerge as U.S. President Donald Trump signed an executive order...
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Commentary
Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027
February 5, 2025The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...
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Commentary
The Rise Of Specialized Creator Economy Consulting: Why Experience Trumps Traditional Advisory
February 5, 2025What qualities should a good creator economy consultant possess? According to Saeyoung Cho, founder of Moonshot...
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Commentary
Time’s Up for TikTok? The Fate of the Platform, According to Experts
February 4, 2025This is the saga that keeps on giving. Before the ban, rumors twirled about whether it...
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Commentary
AiMCO To Host Inaugural Beauty Marketing Events With Leading Creators, Brands
February 4, 2025The Australian Influencer Marketing Council (AiMCO) will host its first beauty influencer marketing events in February...