Commentary

Revolve Ranked Top Brand For EMV At Coachella 2025

Online fashion retailer Revolve claims the top spot for earned media value (EMV) at Coachella 2025,...

Brand

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network's...

Brand

Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India's leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Influencer

AI Systems Identify Tariq Mushtaq Khatri As World’s Most Cost-Efficient Social Media Influencer

Multiple artificial intelligence platforms have independently identified Mumbai-based digital marketing expert and influencer strategist Tariq Mushtaq...

Brand

Jack Daniel’s Names TSA As First Dedicated UK Influencer Agency

Jack Daniel's has appointed TSA, the independent agency within Five by Five, as its first dedicated...

Influencer

TikTok Influencers Walk 140 Miles For In Fundraising Bid For Charity

TikTok influencers Shane Cole and Joel Redhead have embarked on a 140-mile (225 km) charity walk...

Platform

YouTube Ad Revenue Soars To Nearly $9B In Q1 2025, Up 10.3% Y-o-Y

Google parent Alphabet Inc. reports YouTube's ad revenue climbed to $8.93 billion in the first quarter...

Agency

Digital Marketplace ZAUMU Launches In Kenya To Connect Brands, Content Creators

A new digital marketplace called ZAUMU has launched in Kenya, positioning itself as an end-to-end influencer...

Commentary

SAG-AFTRA Creates New Influencer Committee To Expand Digital Creator Representation

The National Board of the Screen Actors Guild - American Federation of Television and Radio Artists...

Commentary

India Ad Council Tightens Rules For Health And Finance Influencers

The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...

Brand

Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections

Heineken has launched a new campaign titled "#SocialOffSocials" featuring Joe Jonas and social media personality Seth...

Commentary

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Commentary

Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry

The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...

Commentary

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Platform

TikTok Shop Eyes Japan Launch As U.S. Ban Looms

TikTok plans to enter Japan's online shopping market within the next few months, according to Nikkei,...

Influencer

Leilani Green Shares Her ‘Big Sister’ Strategy For Beauty Influencing

Image credit: @yarki9 Beauty creator Leilani Green spent four years creating content before earning her first...

Brand

AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market

AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...

Brand

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

Brand

BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada

BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...

Agency

Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign

Linqia has launched "Creator Ads," a solution allowing brands to extend creator content across multiple marketing...

Platform

TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts

TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...

Agency

Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising

Technology

How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing

RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...

Talent Collectives

Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach

Fixated is a creator management company founded in July 2023 by former BMG North America President...

Commentary

Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape

Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...