Influencer

CMG Talent’s Attorney-Founder Says Most Creator Agencies Don’t Review Their Own Contracts

Most creator contracts are never reviewed by a lawyer, according to Joey Roesler, who knows, because...

Influencer

How Amanda Graves Built a Creator Business Around Her Tattoo Studio

Amanda Graves built an audience by showing people how she tattoos. That audience eventually began flying...

Commentary

The Creator Economy Talks Trust, but the Market Still Pays for Reach

The Creator Economy talks about trust and fit. The market still pays for reach. A survey...

Platform

Patreon Ditches Creator Similarity Model, Will Rank Discovery by Post Content Instead

Patreon is overhauling the algorithm behind its creator discovery feed, moving away from a system that...

Influencer

MrBeast Names Former Complex Networks President Justin Killion Interim Studio Head

MrBeast Studios has named Justin Killion interim head of the division, filling part of the vacancy...

Platform

YouTube Expands 24/7 ‘Stations’ Streams Beyond Music to Creators, Podcasts, and Media

YouTube announced in an August 21 update that it is expanding “Stations,” its continuous 24/7 stream...

Influencer

Disney Partners With Dhar Mann Studios on 20-Episode Series Order

Disney has struck a content partnership with Burbank-based Dhar Mann Studios, kicking off with a 20-episode...

Platform

Streamer Sues Twitch, Amazon Over Undisclosed AI Training on Creator Content

A Twitch streamer has filed a proposed class action accusing Twitch Interactive and parent company Amazon...

Commentary

Creator Economy Event Calendar – August 24, 2026 – Gamescom, Glossy Pop NYC, and a Global Influencer Marketing Awards Ceremony in London

This issue’s Creator Economy calendar spans nine events across Germany, Australia, the United Kingdom, and the...

Commentary

The State of TikTok Shop Q3 2026

Two things can be true at the same time. First, TikTok Shop has arrived. Americans have...

Strategy

How Ryde: Turned Rob Gronkowski’s Wellness Failures Into the Strategy Behind Its Functional Shot Launch

Rob Gronkowski’s job in Ryde:’s SLEEP shot launch was not to demonstrate a perfected nighttime routine....

Tech

News App SaySo Is Betting Creators Can Build a News Feed Readers Actually Finish

When Caliber, a media holding company, ran user testing for SaySo, its new creator-led news app,...

Commentary

How Long Should Brands Test a Creator Partnership? 28 Creator Economy Experts Weigh In

Brands routinely test creator partnerships for a month or two before deciding whether to continue. But...

Influencer

Vita Kari on Treating Virality as a ‘Medium for Fine Art’ 

In graduate school, Vita Kari printed an unflattering photo of themselves staring at a screen and...

Agency

How Soren Iverson Turned Daily Satirical Posts Into a Design Agency With Figma, Duolingo, and Meta As Clients

One evening in late 2022, product designer Soren Iverson assembled a concept: iOS alarms with Figma’s...

Platform

Twitch Opens Brand Sponsorship Opportunities to All Affiliates

Twitch is extending its brand sponsorship program beyond Partner-tier streamers, giving all Affiliates globally the ability...

Technology

Creator Commerce Company Amaze Holdings Explores Minority Stake in Live Social Platform C2

Amaze Holdings, Inc., a creator commerce company, has entered a non-binding letter of intent for a...

Platform

Major Update Sees Patreon Launching 30 New Creator Features

Patreon has rolled out dozens of new tools for creators in its most substantial product update,...

Influencer

Jacksepticeye, Alanah Pearce Take Creator-Funded Horror Film ‘Godmother’ to Festival Circuit

“Godmother,” an independently produced and financed horror feature from YouTubers Sean McLoughlin (Jacksepticeye, 31.2 million subscribers)...

Talent Collectives

Odyssey Entertainment Group Launches Content Division Built to Keep IP in Creators’ Hands

Odyssey Entertainment Group has launched Odyssey Originals, a new content division designed to develop shows and...

Brand

Mattel Turns UNO Into a Twitch-Streamed Esports Tournament With $50,000 Grand Prize

Mattel has launched the UNO Championship Series, a competitive live event that reframes its card game...

Agency

Ponte Firm Hires Four Senior Talent Executives, Opens First New York Office

Ponte Firm, the talent management agency representing more than 100 creators across fashion, beauty, food, home...

Commentary

Political Podcasts Surge Ahead of U.S. Midterms, Data Shows 

Political and news podcasts posted the sharpest audience gains of any genre in the second quarter...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of July 2026

Robert Irwin added over 200,000 Instagram followers in July 2026, the biggest gain on the Australian...

Influencer

The Williams Fam Made Four Brothers Working Together Its Most Valuable Creator Asset

It was Christmas, and a dance challenge was making the rounds on Vine. Tag Williams rounded...