Platform

Binge Partners with TikTok for Content Distribution Strategy

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...

Agency

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...

Platform

Pinterest Partners With LTK To Bring Influencer Content To User Feeds

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...

Influencer

From Fan To Featured Creator: Samantha Eve’s VidCon Moment

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she...

Influencer

The Parkour Creator Who Flipped His Way To 35 Million Followers

Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair...

Brand

Google To Cut Ties With Scale AI Following Meta Investment

Google, Scale AI’s largest customer, plans to terminate its relationship with the data-labeling startup following Meta’s...

Agency

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

Commentary

Cannes Lions 2025 Festival Sees Record Growth In Creator Economy, Impact-Driven Categories

The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting...

Technology

Meet The ‘Invisible’ Architects Of Podcast Success

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...

Agency

The Creator Whisperer: How Ronit Cohn Enables Creator Success

When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators,...

Influencer

How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....

Commentary

Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises

“We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer...

Technology

Mario Joos Breaks Down The Science Behind YouTube Success

The multi-billion-view creators dominating YouTube aren’t just getting lucky with their content—they’re applying principles that can...

Commentary

Changer Empowers Creators To Build Long-Term Businesses, Beyond Moment Of Influence

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed...

Commentary

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...

Platform

Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure

Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...

Commentary

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...

Platform

Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...

Commentary

Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition

Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Agency

‘We Get It’ Aims to Elevate Creator Value Beyond Content Production

Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...

Commentary

Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase

“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of...

Influencer

The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...

Commentary

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...