Agency

GIG Companies Wants to Turn Creator Influence Into Business Ownership, Leading With Infrastructure & Integrated Capabilities

Most creator-owned product lines don’t fail at launch. They fail in the weeks that follow, when...

Influencer

How Lively Lewis Media Built a Business Around YouTube’s ‘Made for Kids’ Constraints 

Seven million subscribers were never the hardest part. For Alexa Lewis, the harder problem was figuring...

Influencer

Workfriends Bets That Vetted Trust, Not Billable Hours, Can Scale Creator Commerce

Digital media veteran Kevin McClain believes creator commerce has a sales problem. Brands are flooded with...

Commentary

Perpetuity, Whitelisting, AI Clauses: 23 Creator Economy Experts on What Brands Get Wrong About Creator Usage Rights

Usage rights have become one of the most consequential components of creator marketing deals, sometimes carrying...

Commentary

Consumers Forget Brands Quickly, and AI Often Can’t Help Them Recover Them, Study Finds

Only 17% of consumers were confident they could recall the names of the last three ads...

Tech

The Clip Ship’s Alec Schweitzer Wants Brands to Replace Bigger Ad Buys With Thousands of Organic Clips 

Marketing teams often treat a viral hit as a finished success. Alec S chweitzer sees it...

Commentary

Top 10 Independent Creator Sales on TikTok Shop in July 2026

July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout...

Technology

Inside DittoDub, the AI Dubbing Startup Behind Erling Haaland’s Multilingual YouTube Push

AI dubbing has become one of YouTube’s fastest-growing creator tools. DittoDub, a Salt Lake City startup,...

Tech

Why This Podcast Company Chose Short-Form Audio Over Long-Form Video Shows 

John McDermott and his creative partner spent 2023 building podcasts that run under 10 minutes, right...

Strategy

Later’s CEO Is Betting Curated Conversation Beats the Marketing Conference Panel 

Scott Sutton has a problem with the standard marketing conference: a sponsor booth, a stage, and...

Influencer

How Jason Jin Turned an Empty Audition Calendar Into an Agency-Repped Flower Business

Before Jason Jin built a floral brand that pulls millions of views, he was an actor...

Tech

Babbl Labs Introduces AI Agent That Cuts Creator Discovery Time  

Finding the right YouTube creator has never been a judgment problem, according to Ramsey Shaffer, co-founder...

Influencer

MrBeast Studio President Corie Henson Exits After Just Under a Year

Corie Henson is stepping down as President of Beast Industry Studios, the production arm of MrBeast’s...

Influencer

‘Kill Tony’ Launches Ad-Free Subscription Tier Through Fox’s Red Seat Ventures

“Kill Tony,” the live comedy podcast hosted by Tony Hinchcliffe and Brian Redban, has launched an...

Talent Collectives

AiMCO Awards Opens 2026 Entries, Adds Categories and Moves to Sydney’s Roundhouse

The Australian Influencer Marketing Council (AiMCO) has opened entries for the 2026 AiMCO Awards, with the...

Platform

Disney Strikes First Major Deal With TikTok on Creator Content 

The Walt Disney Company and TikTok have announced a global partnership that will let creators make...

Brand

ESPN Names Fourth Creator Network Class Ahead of First Super Bowl Telecast

ESPN has announced the fourth class of its Creator Network, naming five creators who will document...

Platform

Ryan Kalil, Blake Griffin Lead NFL and NBA Veterans’ Mexican Football Team Into YouTube Docuseries

An ownership group of NFL and NBA veterans is bringing its purchase of a Mexican professional...

Brand

Jim Beam Opens Its Kentucky Distillery to Creators With New Campus

James B. Beam Distilling Co. (JBBDCo.) has launched “Creator Campus,” an open call inviting podcasters, musicians,...

Tech

Acast Opens Video Monetization on Apple Podcasts to Every Creator on the Platform

Acast is removing the waitlist on video for Apple Podcasts, opening the format and its accompanying...

Commentary

Creators Split Nearly Evenly on AI, but Close to Half Who Criticize It Also Use It, Survey Finds

A survey of nearly 1,800 creators conducted by music licensing platform Uppbeat between February and March...

Influencer

How Alex Zarfati Turned YouTube Sponsorships Into an Independent Film Budget

Alex Zarfati spent years pitching original documentaries to Netflix, Amazon, and Hulu. On one project, executives...

Influencer

Independent Podcaster Joe Budden Launches True-Crime Podcast

Joe Budden, the independent podcaster behind “The Joe Budden Podcast” and the Joe Budden Network, is...

Tech

FirstLook Launches Creators.gg to Connect Gaming Creators With Studios

Player relationship and marketing platform FirstLook has launched Creators.gg, a free platform designed to connect creators...

Platform

KICK Opens to Advertisers After Three Years of Creator-First Growth

KICK has launched KICK Ads, opening its platform to advertisers for the first time since its...