Tech

How Cliptic Uses Paid Clipping Networks to Scale Brand Reach

How does a brand’s existing content reach a million social media viewers a month through accounts...

Agency

NextWave Media’s Hudson Matter on Why Brands Should Rethink Their YouTube Strategy

Hudson Matter, a YouTuber with 2.2 million subscribers, built YouTube channels for mainstream celebrities under a...

Platform

Meta Adds Audio Links, Trending Insights and Reference Reels to Edits, Drops Series Linking

Meta is rolling out a new set of creation tools across its Edits app and Instagram...

Influencer

Seven Years in Accounting Fuelled Sully Finlay’s Comedy Career

In the summer of 2020, Sully Finlay walked into an improv class alone. A friend who...

Commentary

Report Flags ‘GTA VI’ Launch Window as a Risk for Creator and Paid Campaigns on Competing Titles

A new risk assessment from Open World Research and Data Analytics advises brands running creator and...

Commentary

Malaysian Nano Creators Post Higher Engagement Than Mega Influencers Across Platforms, Report Finds

Influencer Marketing platform SushiVid has published data showing an inverse relationship between follower count and engagement...

Platform

Meta Imposes New Scraping Terms on Business Accounts, Raising Publisher Concerns

Meta’s updated commercial terms, taking effect October 30, will authorize the company to deploy web scrapers...

Commentary

More Than Half of Podcast Listeners Say Ad Load Is Too High, Favor Host Reads, Free Membership Tiers, Study Finds

“The Podcast Study 2026,” a survey of 1,205 podcast listeners conducted by Strategic Solutions Research and...

Strategy

Dhar Mann Studios Is Replacing One-Off Branded Videos With Multi-Touch Brand Campaigns

A brand partnership built around a single idea – confidence – generated more than 70 million...

Influencer

iShowSpeed Partners With Obamas’ Higher Ground to Bring Ghanaian Documentary to Theaters

Darren Watkins Jr., the YouTube creator known as iShowSpeed, is producing a documentary about Ghana’s independence...

Commentary

American Film Market Adds Dedicated Creator Economy Panel to New Opening-Day Summit

The American Film Market announced that its inaugural New Global Screen Economy Summit, opening AFM’s 47th...

Influencer

GigaStar Makes YouTube Revenue Tradable as Its Creator Economy ‘Nasdaq’ Works to Build Liquidity

Until this summer, fans who bought a share of a YouTuber’s future ad revenue on GigaStar...

Agency

Viral Nation’s Fabio Gonçalves Shares Why Brands Should Look Beyond Follower Counts 

Fabio Gonçalves, Director of Talent at Viral Nation, argues that creator marketing is maturing into a...

Influencer

Jordan Howlett Stars in Tidy Cats’ Crime Procedural and Makes the Case for Episodic Brand Deals

Tidy Cats has launched a three-part crime procedural on social media, casting content creator Jordan Howlett...

Strategy

As Creators Scale, Specialist Lenders Replace Wary Banks 

Traditional banks have been reluctant to lend to online content creators, but a growing field of...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of September 2026

Magician and entertainer Ash Magic added over 450K Instagram followers in September, more than double any...

Commentary

Creator Economy Event Calendar – October 19, 2026 – PI LIVE Europe, AfroTech, Web Summit, and More

This issue’s Creator Economy calendar spans nine events from October 19 through November 12, 2026, with...

Influencer

Paris Hilton Filled Her House With 200 ADHD Creators to Change What Your Feed Says About ADHD

Paris Hilton hosted more than 200 neurodivergent creators at her Los Angeles home on October 15...

Commentary

Podcast Fans Trust Creator Hosts More Than Their Own Friends, Survey Finds

A survey of 3,000 U.S. adults commissioned by Amazon’s Wondery found that 81% of fans who...

Commentary

Study Finds 74% of Consumers Want to Know Where AI Gets Its Answers

A new Raptive survey of 3,083 U.S. consumers finds that trust in AI-generated answers depends heavily...

Platform

TikTok Shop Rolls Out Automated Ad Tool and Subscription Feature for UK Sellers

TikTok Shop added a slate of new seller tools in the UK this month, including an...

Tech

Later Posts Record Quarterly Revenue as New Business Grows 128%

Later, an Influencer Marketing company, reported its highest quarterly revenue in company history for the third...

Brand

Disney Signs Dude Perfect to Company-Wide Creative Partnership

The Walt Disney Company and Dude Perfect have announced an integrated creative partnership spanning entertainment, sports,...

Commentary

U.S. SBA Clarifies Federal Small Business Classification for 27M Creator-Led Businesses

The U.S. Small Business Administration (SBA) announced October 15 that qualifying content creators fall under NAICS...

Platform

TikTok, Vertical Studio Made By Us Studios™ Partner to Produce Creator-Led Micro-Series

TikTok has entered a strategic partnership with Made By Us Studios™ to co-produce a slate of...