Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Influencer

TikTok Star And Podcast Host Drew Afualo Signs With Creative Artists Agency

TikTok creator and podcast host Drew Afualo signs with Creative Artists Agency (CAA), as the talent...

Brand

New BAPE X KidSuper Collection Campaign Features Twitch Stars Kai Cenat, RayAsianBoy

The new BAPE KidSuper collaboration has officially launched at the Fall/Winter 2025 Paris Fashion Week, with...

Influencer

Influencer’s $1,000 Coachella Dining Experience Draws Criticism

Influencer Adelaine Morin revealed details of her nearly $1,000 dining experience at the Nobu pop-up restaurant...

Brand

Dubai Tourism Partners With Beautiful Destinations To Train Next Generation Of Travel Content Creators

Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has launched the Beautiful Destinations Academy in...

Platform

FTC Trial Uncovers Zuckerberg’s 2018 Memo Considering Instagram Spinoff Amid Antitrust Fears

A newly revealed document shows Meta CEO Mark Zuckerberg contemplated spinning off Instagram in 2018 due...

Platform

TikTok, MLS Renew Partnership to Boost League Growth and Fan Experience

TikTok and Major League Soccer (MLS) announced the renewal of their strategic partnership through an extended...

Platform

TikTok U.S. Policy Chief To Step Down As Legal Turmoil Continues

TikTok's U.S. public policy chief, Michael Beckerman, plans to leave his Washington-based role and transition to...

Agency

Omnicom Unifies Influencer Marketing Efforts Under Creo Banner

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating all its influencer marketing...

Technology

Own Your Audience, Own Your Future: Caldas Ecom On Creator Monetization

Daniel Caldas spotted a flaw in the business models of even the most successful content creators:...

Influencer

‘Thinking Crypto’ Podcast: Creating A Digital Currency Education Platform

Brand

Cartex Launches New Creator Hub In Dubai

Cartex, a fintech marketplace, has opened its Middle East headquarters in Dubai, UAE, with a dedicated...

Commentary

Creator Commerce Rises As Platform Dependency Declines, Kajabi Report Shows

Creators are increasingly moving away from social platform dependency toward building their own revenue streams, according...

Platform

X To Replace DMs With New Encrypted Messaging Platform ‘XChat’

X plans to replace its direct messaging functionality with a new messaging platform called XChat, according...

Influencer

MrBeast Sues Former Employee For Downloading Confidential Info, Hidden Camera Installation

Jimmy Donaldson, known professionally as MrBeast, filed a lawsuit against Leroy Nabors, a former employee of...

Platform

New Short-Form Video App Aims To Challenge TikTok, IG Reels

Neptune, a new short-form video app currently in beta, is preparing to launch on the App...

Commentary

Now Trending In Sports & Athleisure Industry: Feminine Aesthetics, Celebrity Partnerships

Sports and athleisure brands are pivoting toward more feminine aesthetics and strategic celebrity partnerships as they...

Brand

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

Platform

Patreon’s Live Streaming Trial To Expand Direct-To-Fan Offers

Patreon is introducing live streaming capabilities for select creators, planning a wider rollout this summer as...

Platform

TikTok Tests Feature Allowing U.S. Users To Add Info For Context

TikTok is introducing "Footnotes," a new community-driven feature that allows users to add contextual information to...

Brand

The In-Person Advantage: How Eryn Vargo Built Mom Commerce Media by Connecting Mothers and Businesses Face-to-Face

Mom Commerce Media generated enough revenue to triple its business since 2021 by implementing a strategy...

Strategy

The Lighthouse: A Creative Space That’s Tailor-Made for Creators 

The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...

Influencer

MrBeast Responds To Complaints About Las Vegas Event 

MrBeast, whose real name is Jimmy Donaldson, responded to a complaint on social media, acknowledging the...

Platform

LinkedIn Unveils ‘Create On LinkedIn’ Hub To Help Professionals Boost Content Strategy

LinkedIn has introduced a "Create on LinkedIn" hub designed to help professionals develop better content, understand...

Platform

TikTok Launches First SME Council To Empower Small UK Businesses

TikTok has established its first Small and Medium Enterprise (SME) Council in the UK, bringing together...