Strategy

Great Creators Need Great Teams to Build Lasting Businesses, Says Tom Sharman 

New Waves, Who Dis, the London production company Tom Sharman co-founded, made videos for UK YouTubers...

Influencer

Content Creator Josh Liljenquist Doesn’t Trade Trust for Views or Sponsorships 

Minnesota creator Josh Liljenquist, whose YouTube content has drawn more than 2.7 billion lifetime views, makes...

Strategy

Florida Resort Makes Itself the Lead Character in Episodic Microdrama Starring Creators

SkyBeach Resort in St. Petersburg, Florida, released an eight-episode vertical microdrama in which the resort is...

Tech

Extreme Reach Extends Its Celebrity Ad Payroll Platform to Creators

Extreme Reach (XR) is taking the payroll platform it uses for celebrities in advertising and extending...

Brand

Svedka Vodka Offers $500,000 for Fan-Made Super Bowl Commercial After 2026 AI Spot

Svedka Vodka is inviting fans to create its next Super Bowl commercial, offering $500,000 to the...

Influencer

Druski Signs Multi-Year Netflix Deal

Druski, the comedian Rolling Stone named its most influential creator of 2026, has signed a multi-year...

Agency

Velocity Capital Management Backs Merger of Creator Agency LV8, Content Network Mirage

Velocity Capital Management, a private equity firm focused on sports, media, and entertainment, has acquired a...

Platform

TikTok, WTA Form Global Content Partnership Built Around Creators, Player Storytelling

TikTok and the Women’s Tennis Association (WTA) have announced a global content partnership that combines player-led...

Commentary

Boston’s Emerson College to Launch Bachelor’s Degree in Content Creation

Emerson College will launch a Bachelor of Arts in Content Creation in fall 2027, adding a...

Talent Collectives

Former Sony Music Podcast Executive Emily Rasekh Joins CAA’s Creator Division

Emily Rasekh, who most recently led global podcast strategy and operations at Sony Music Entertainment, has...

Influencer

Dating Creator Serena Kerrigan, Star of Peacock Comedy, Signs With CAA

Creative Artists Agency (CAA) has signed content creator, comedian and author Serena Kerrigan for representation, per...

Influencer

Jubilee Media to Stream First Live Midterm Election Results Coverage on YouTube

Jubilee Media will host its first live coverage of the 2026 U.S. midterm election results on...

Technology

Steven Bartlett’s Flightcast Now Automates YouTube-to-Spotify Distribution

Flightcast, the video-first podcast hosting platform co-founded by “The Diary of a CEO” host Steven Bartlett,...

Commentary

Creator Economy Job Radar – November 3, 2026 – LinkedIn, eBay, L’Oréal, and More

Creator Economy and Influencer Marketing hiring for the week of November 3, 2026 spans director-level social,...

Strategy

Creators Are Entering Hollywood and UTA Is Advising Brands to Build Relationships Early 

Some time ago, a client came to Liz Fassl after years of influencer work built on...

Agency

UK Study-Creator Agency TapLab Tells Brands to Let Students Steer Campaign Concepts

TapLab, a London agency that represents study creators and runs campaigns for brands targeting Gen Z,...

Platform

Meta Says AI-Made Ads Forced a Rebuild of the System That Picks Which Ads People See

Meta has rebuilt Andromeda, the system that decides which ads are considered for each person on...

Influencer

Djerf Avenue and The Skinny Confidential Trade Audiences in a Co-Branded Collection

Matilda Djerf, co-founder and chief creative officer of Djerf Avenue, said a creator’s following does not...

Influencer

‘The Diary of a CEO’ Passes Joe Rogan in YouTube Subscribers Among Chart-Ranked Podcasts

“The Diary of a CEO,” the interview podcast hosted by British entrepreneur Steven Bartlett, now has...

Commentary

Enterprise Brands Scaling Creator Spend Need Infrastructure Before Budget, per Viral Nation Co-CEO

Joe Gagliese, co-founder and co-CEO of Toronto-based creator marketing company Viral Nation, said enterprise brands routinely...

Commentary

Creator Sponsorship Prices Are Negotiated Upward From a Low First Offer, Data Shows

A creator sponsorship rarely closes at the brand’s first offer, and the final price depends on...

Commentary

IZEA Founder Says Platforms Are Building AI Replacements for Creators

Ted Murphy, who founded the Influencer Marketing company IZEA, told an audience at Syracuse University that...

Commentary

Instagram Study: Europe Has 12.4M Creator Profiles, but Density Trails the U.S.

Influencity’s 2026 study of Instagram Influencer Marketing in Europe puts the region’s eligible creator pool at...

Influencer

Indian Creator Varun Mayya’s Aeos Group Plans Network of Tens of Thousands of Clip Pages

Aeos, the bootstrapped Indian media group run by creator Varun Mayya, plans to build a clipping...

Influencer

Women’s Sports Creator Coach Jackie J Signs With UTA

Jackie Johnston, the social media personality known as “Coach Jackie J,” has signed with United Talent...