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Tech
Podstock Expands Sports Media Portfolio With Goalhanger, Playmaker Partnerships Ahead Of Busy 2026 Calendar
February 5, 2026Podcast analytics provider Podstock has announced partnerships with four sports media brands, adding Goalhanger, Playmaker, On3...
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Influencer
ESPN Taps Sports Influencer Lily Shimbashi For Major Events Coverage
February 5, 2026ESPN is finalizing a two-year agreement with influencer Lily Shimbashi to serve as a full-time creator...
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Brand
American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns
February 5, 2026American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign...
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Commentary
Inside The Age Verification Systems Platforms Use To Enforce Legal Minimum Age Rules
February 5, 2026Globally, social media platforms face increasing regulatory pressure to prevent underage access as governments tighten enforcement...
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Brand
Outdoor Retailer Debuts Creator Program, Embedding 150 Influencers Into August Trade Show
February 5, 2026Outdoor Retailer will embed 150 outdoor-focused creators into its August 19-21 trade show floor through a...
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Agency
Digital Marketing Agency AntiSocial Names Beth Everhart Managing Director To Lead NA Expansion
February 5, 2026AntiSocial, a social-first digital marketing agency operating within the Thinkingbox group, has appointed Beth Everhart as...
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Influencer
‘Tony Talks’ And The Art Of Turning Everyday Life Into Comedy Content
February 5, 2026Antonio “Tony Talks” Baldwin’s comedy rarely starts with a punchline. He starts with a look, a...
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Talent Collectives
How The U.S. Creator Certification Program Aims To Standardize Trust In Influencer Marketing
February 5, 2026As creator marketing becomes a core pillar of U.S. advertising strategy, the systems governing trust, transparency,...
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Influencer
From Viral Breakout To Sustainable Vision: Alex Choi On Content, Risk, And The Business Beyond Views
February 5, 2026Alex Choi does not treat virality as the point. For him, it is a byproduct. What...
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Commentary
Instagram’s Influence Declines In APAC As Creator Marketing Splits Between Performance And Awareness Strategies
February 5, 2026Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward...
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Strategy
Why NBCUniversal Is Treating Creators As Infrastructure For The Milan Cortina Olympics
February 4, 2026NBCUniversal has spent the past two years quietly re-engineering how content creators fit into the world’s...
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Tech
How Socialpruf Aims To Bring Real-Time Performance Data To Creator Marketing Decisions
February 4, 2026Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be...
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Agency
Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group
February 4, 2026As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...
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Influencer
How Maria Valetta Turned Wine Expertise Into A Scalable Creator Business
February 4, 2026For Maria Valetta, wine has always been about access rather than exclusivity. Long before Instagram became...
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Agency
Former Disrupt MD Stevie Johnson Named Head Of Omnicom Media’s UK Influencer Marketing Unit
February 4, 2026Omnicom Media Group has appointed Stevie Johnson as Head of Creo in the UK, a newly...
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Tech
Popfly Acquires Travel Startup Mount To Expand Creator Platform Into Local Experiences
February 4, 2026Popfly announced that it has acquired Mount, a venture-backed travel platform, as the California-based creator collaboration...
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Commentary
Malaysia Issues Tax Guidelines For Social Media Influencers, Clarifying Income Treatment
February 4, 2026The Malaysian Inland Revenue Board issued comprehensive tax guidelines on January 14, 2026, establishing formal treatment...
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Commentary
Platforms Restrict Access To 4.7 Million Under-16 Accounts Across Australia
February 4, 2026Major social media platforms operating in Australia restricted access to about 4.7 million accounts identified as...
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Agency
Digital Marketing Agency New Engen Acquires Creator Content Network Grapevine To Scale Whitelisted Paid Social
February 4, 2026Seattle-based agency New Engen has entered into an agreement to acquire Grapevine, a creator-powered performance content...
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Tech
Audioboom Partners With Crooked Media For Hosting And Ad Sales Through 2028 Election
February 4, 2026Podcast company Audioboom has entered into a multi-year commercial and hosting partnership with Crooked Media, the...
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Commentary
African Creators Draw Global Audiences But Struggle To Access Capital, New Research Shows
February 4, 2026African content creators are building audiences that extend far beyond their home markets, but limited access...
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Agency
Pamela Zapata On Why Representation Still Shapes Outcomes In Creator Management
February 3, 2026The creator economy has become more structured over time, shaped by metrics, dashboards, and performance benchmarks....
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Influencer
KPassionate: How Kristyn Plancarte Turned Marine Biology Into A Content Creator Platform
February 3, 2026Kristyn Plancarte approaches content creation the same way she approaches marine biology: with patience, curiosity, and...
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Influencer
From Solo Dinners To Sold-Out Camps: Liv Schreiber Bets On In-Person Community In A Digital Economy
February 3, 2026Liv Schreiber moved to New York City at 21 and did what many new arrivals do....
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Commentary
How Mateusz Karbowy Turned Extreme Discipline Into A Credibility-First Creator Brand
February 3, 2026A professional firefighter with the Polish State Fire Service, a competitive athlete, and the creator behind...
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