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Influencer
‘Things You Didn’t Know’ About Sidneyraz Until He Hacked Being A Full-Time Content Creator
May 12, 2025Sidney “Sidneyraz” Raskind spent 15 years in obscurity before transforming into a life hack sensation with...
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Agency
MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America
May 12, 2025MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...
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Technology
Studio71 Launches AI Tool To Help Creators Format Content Across Multiple Social Platforms
May 12, 2025Studio71, a digital content firm, introduces Parcel, an AI-powered service that helps social media creators efficiently...
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Brand
Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries
May 12, 2025Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...
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Influencer
Oxford U Student Influencers Leverage Online Presence For Professional Advancement
May 12, 2025While Oxford University’s official Instagram boasts 1.8 million followers, student content creators are building audiences independent...
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Influencer
Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content
May 12, 2025Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...
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Talent Collectives
Ben Silverman’s Propagate Expands Creator Economy Footprint With Parker Management Acquisition
May 12, 2025Propagate Content is acquiring Lindsay Nead’s Parker Management in an eight-figure deal, adding the firm and...
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Platform
TikTok Adds Direct Messaging Option For Live Streamers
May 12, 2025TikTok has introduced a new feature enabling live streamers to activate direct messaging during broadcasts, according...
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Platform
YouTube Unveils Creator Partnership Tools To Boost Brand Collaborations
May 12, 2025YouTube has unveiled new tools designed to strengthen connections between brands and creators during the recent...
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Commentary
Eager to Maximize ROI on Influencer Marketing Investments? Experts Share Diverse Perspectives on How to Optimize Brand-Creator Deals (First Part)
May 9, 2025Recent research reveals important developments in brand-creator partnerships. While Dash Social highlights the growing influence of...
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Platform
Snap Finalizes $15 Million Music Licensing Deals with Major Publishers
May 9, 2025Snapchat parent company Snap Inc. has secured licensing agreements with music publishers worth nearly $15 million...
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Platform
OnlyFans Founder Tim Stokely Launches New All-Inclusive Subscription Platform for Creators
May 9, 2025Image credit: Subs.com Tim Stokely, founder of OnlyFans, announces the launch of Subs.com, a new subscription...
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Technology
Podscribe Expands Cross-Platform Analytics with Spotify Video Modeling, Enhanced Reporting Features
May 9, 2025Podscribe has introduced new features to address cross-platform measurement challenges in podcast advertising as video content...
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Commentary
UK Influencer Ad Disclosure Compliance Still Lags Despite Modest Gains
May 9, 2025Fewer than three in five influencer advertisements on Instagram and TikTok in the UK are adequately...
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Agency
Influencer Agency By Niggi Rebrands as Mumkin, Expanding Services Beyond Boutique Roots
May 9, 2025By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as...
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Commentary
Influencer Reveals 88% of Creators Still Operate as Side Hustlers Despite Industry Growth
May 9, 2025Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy...
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Platform
Snap’s 2025 NewFronts: Expanded Sponsored Snaps, Music Series, and AI-Powered Ad Tools Unveiled
May 9, 2025Snap Inc. unveiled new advertising tools and formats at its 2025 IAB NewFronts presentation, expanding options...
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Platform
Meta Unveils New Ad Formats Across Instagram Reels, Facebook, Threads in Major Expansion for Advertisers
May 9, 2025Meta announced a suite of new advertising solutions across its platforms during the IAB NewFronts 2025...
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Brand
Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry
May 8, 2025PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...
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Influencer
Streamer N3ON Signs Record Deal With EMPIRE For Collaborative Project
May 8, 2025Content creator and streamer N3ON has signed a record deal with EMPIRE, marking what the label...
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Influencer
Kai Cenat Launches ‘Streamer University’ To Mentor Content Creators
May 8, 2025Twitch streamer Kai Cenat announced the launch of “Streamer University,” a new educational platform aimed at...
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Platform
Social Media, In-Store Promotions Drive Frozen Food Purchase Decisions, Per NFRA
May 8, 2025Traditional in-store promotions remain the most effective driver of frozen food purchases while social media increasingly...
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Talent Collectives
Billion Dollar Boy’s Creator Fund Announces 20 Winners Across Digital Media
May 8, 2025The Creator Fund, launched in partnership between global creator agency Billion Dollar Boy and platform FiveTwoNine,...
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Influencer
Wellness Influencer Dr. Casey Means Is Trump’s New Surgeon General Nominee
May 8, 2025Dr. Casey Means, a physician-turned-wellness influencer, is U.S. President Donald Trump’s new surgeon general candidate after...
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Agency
Crowd Power Ventures Launches $20M Fund For Creator Ecosystem
May 8, 2025Crowd Power Ventures (CPV), a marketing venture studio, has launched a $20 million fund aimed at...
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