Commentary

The 10 Fastest-Growing Australian Instagram Accounts of February 2026

Korean-Australian actress Yerin Ha added nearly 700,000 Instagram followers in February 2026, the biggest single-month gain...

Commentary

70 Industry Professionals on What Brands Get Wrong About Long-Term Creator Partnerships

Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they...

Agency

Inside Nonsensical’s TikTok Sauce Event: BBC, British Vogue, and Channel 4 Debate the Future of Brand Discovery

Nonsensical hosted its TikTok Sauce event in London on March 4, bringing together social media leaders...

Platform

X Launches Creator Subscriptions 2.0 With Exclusive Threads, Paid Partnership Labels

X has rolled out Creator Subscriptions 2.0, introducing a set of new monetization and transparency tools...

Tech

Talentir and the Infrastructure Race to Modernize Global Creator Payouts

The Creator Economy operates in real time. Views update instantly. Comments roll in by the second....

Agency

Meet the Couple Behind FARQ, the Talent Agency Pushing for a New Standard in Creator Representation

As CEO and founder of FARQ, Georgia Farquharson has built a boutique talent agency around what...

Tech

Can AI Fix Influencer Marketing’s Execution Problem? Infloso AI Founder Utkarsh Khandelwal Thinks So

Utkarsh Khandelwal believes most marketing technologies misunderstand the real problem they are trying to solve. “People...

Agency

Gaming Marketing Consultancy Open World Acquires Influencer Platform Drope.me to Scale Creator Campaigns

Open World, the marketing consultancy division of Loaded Holdings, Inc., has acquired the Influencer Marketing platform...

Talent Collectives

The IAMPACT MGMT Model: Hannah Roeloffs on What Creators Need From Talent Management in 2026

IAMPACT MGMT extends talent management beyond brokering brand deals. Founded in April 2025 by Hannah Roeloffs,...

Agency

Zink Talent: Samantha Zink’s Strategy for Developing Long-Term Creator-Brand Partnerships

Founded in 2018, Zink Talent is a creator management agency representing influencers across beauty, skincare, lifestyle,...

Strategy

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

Tech

ThriveCart Acquires Piktochart to Bring AI Visual Design Tools to Its Creator Commerce Platform

ThriveCart, a creator commerce and learning platform, has acquired Piktochart, a visual communications platform offering AI-powered...

Commentary

Penn Badgley, Sean Astin, Apple Podcasts Join Podcast Movement Lineup for SXSW

Podcast Movement and Sounds Profitable have announced new speakers, keynotes, and platform programming for Podcast Movement...

Strategy

YouTube Strategist Andrii Salii Explains Why Platform Success Depends on Systems, Not Luck

Millions of creators upload to YouTube each year, but most underestimate what it takes to turn...

Tech

Statusphere’s Kristen Wiley on Why Investors Are Betting on Micro-Influencer Infrastructure

When Statusphere announced its $18 million Series A in January, the headline wasn’t just about capital....

Influencer

Learning in Public: How Mike Boyd Built a Sustainable YouTube Business on Curiosity

When Mike Boyd uploaded his first video documenting himself learning a new skill as quickly as...

Commentary

Marketing Conference POSSIBLE Returns to Miami Beach in April 2026 With Expanded Venue, Creator Economy Focus

POSSIBLE, a marketing industry conference, will hold its fourth annual edition at the Fontainebleau and Eden...

Agency

Creator Agency NewGen Signs Streamer xQc for Social Publishing Deal

London-based creator agency NewGen has signed xQc, real name Félix Lengyel, to a social publishing services...

Commentary

TikTok Shop Scales Workforce Amid Push to Cement Discovery Commerce Model in Global Markets

TikTok Shop is recruiting creator management and operations talent across North America, Europe, and Asia-Pacific, with...

Commentary

Fixated Acquires Creator Monetization Platform Elevate to Expand Subscription, Community Infrastructure

Fixated, a creator management company and content studio, has acquired Elevate, a creator monetization platform specializing...

Platform

Nearly Half of U.S. Consumers Now Use TikTok as a Search Engine, Study Finds

Nearly half of U.S. consumers have already used TikTok as a search engine in 2026, according...

Commentary

1 in 3 Social Media Professionals Rate Their Well-Being As Negative, Survey Finds

Social media management ranks among the more stressful disciplines in marketing, according to new research from...

Commentary

10 TikTok Shops That Generated the Most Revenue in February 2026

The top three TikTok shops in February 2026 finished within $500k of each other, the tightest...

Commentary

Top 10 Independent TikTok Creators Who Generated the Most Sales in February 2026

Five of February’s top 10 independent creators were not on January’s list. The creator who ranked...

Commentary

10 Best-Selling Products on TikTok Shop in February 2026

Beauty and wellness products dominated TikTok Shop in February, with skincare, supplements, and dental care claiming...