Commentary

India Ad Council Tightens Rules For Health And Finance Influencers

The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...

Brand

Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections

Heineken has launched a new campaign titled "#SocialOffSocials" featuring Joe Jonas and social media personality Seth...

Commentary

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Commentary

Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry

The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...

Commentary

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Platform

TikTok Shop Eyes Japan Launch As U.S. Ban Looms

TikTok plans to enter Japan's online shopping market within the next few months, according to Nikkei,...

Influencer

Leilani Green Shares Her ‘Big Sister’ Strategy For Beauty Influencing

Image credit: @yarki9 Beauty creator Leilani Green spent four years creating content before earning her first...

Brand

AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market

AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...

Brand

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

Brand

BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada

BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...

Agency

Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign

Linqia has launched "Creator Ads," a solution allowing brands to extend creator content across multiple marketing...

Platform

TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts

TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...

Agency

Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising

Technology

How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing

RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...

Talent Collectives

Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach

Fixated is a creator management company founded in July 2023 by former BMG North America President...

Commentary

Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape

Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...

Influencer

Jade Lily: Beauty Content Is Both About Business Strategy And Creative Choice

Beauty content creator Jade Lily transitioned from corporate marketing to full-time content creation after being laid...

Technology

AI-Driven Platform Influsence On Track For $300M Valuation

Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...

Brand

LAMY Seeks To Elevate Financial Literacy Through UGC

LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...

Platform

YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary

YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...

Talent Collectives

Convergence Launches In Los Angeles To Build 360° Economic Engine For Creator Economy

Image credit: Convergence As 90% of brands plan to increase creator budgets this year, a new...

Commentary

India Sets Up $1 Billion Fund To Boost Creator Economy

India established a $1 billion fund to bolster its creator economy as part of broader efforts...

Technology

Yessir Media Rethinks Animation Production For Children’s Programming

"Speed is a huge advantage," Will Bryan says about what Yessir Media, a company he co-founded...

Brand

Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director

FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...

Platform

TikTok Launches Fourth Agency Accelerator Program For Emerging Media Leaders In Australia

Applications are now open for TikTok's Agency Accelerator Program in Australia. Now in its fourth year,...