Strategy

How Gigi Robinson Is Using Dog Accounts to Test Creator Economy Strategy

Gigi Robinson® has a theory about why many creators fail. She is also, at this moment,...

Influencer

Fox’s Red Seat Ventures Signs Multiyear Partnership With Comedy Podcast ‘Kill Tony’

Red Seat Ventures, a Fox Corporation creator-led media company, has announced a multiyear partnership with “Kill...

Tech

Nielsen Integrates Triton Digital’s Podcast Metrics Data Into Cross-Media Planning Tool

Nielsen has announced a collaboration with global audio technology and services company Triton Digital to integrate...

Platform

Fox’s Tubi Taps YouTubers Michelle Khare, Scott Mansell for Live F1 Altcasts

Tubi, Fox Corporation’s free streaming service, will air creator-led live altcasts of select 2026 Formula 1...

Talent Collectives

Blink49 Studios Launches Creator Studios Division, Names Mickey Meyer as President

Toronto-based independent TV studio Blink49 Studios is launching a global “Creator Studios” division and has appointed...

Talent Collectives

Sidewalker Daily’s Nina Zadeh Spent a Decade on the Brand Side. Now She Teaches Creators to Fight Back

A few years ago, Nina Zadeh sat across a negotiating table from a creator and got...

Commentary

Weekly Creator Economy Job Radar – April 28, 2026 – MrBeast, CHANEL, and e.l.f. Beauty Hiring Across Beauty, Agency, and Creator Platforms

Creator Economy hiring continues in late April, with Beast Industries posting two roles spanning external communications...

Agency

How Of Note Is Building Creator Management Around Intimacy Instead of Scale

Katy Shah and India Mayer founded Of Note in Nashville, Tennessee, in early 2020, not to...

Agency

Inside the Agency Turning TikTok LIVE Into a Creator Development System

TikTok’s livestreaming ecosystem has produced millions of creators chasing real-time income, but almost no institutional infrastructure...

Commentary

Bryan Barletta Is Merging Podcasting’s Biggest Institutions – Here’s Why

Podcasting has spent a decade building its own institutions. Bryan Barletta thinks it’s time those institutions...

Platform

Spotify Enters Fitness Market With Guided Workouts, Peloton Content for Premium Subscribers

Spotify has launched a dedicated fitness category on its platform, introducing guided workout experiences alongside a...

Platform

beehiiv Expands Creator Monetization Suite With Webinars, AI Podcast Analytics, and Metered Paywalls

Newsletter platform beehiiv has rolled out a suite of product updates, adding webinar hosting, AI-powered podcast...

Strategy

Metricool’s Free Social Media School Bets That Strategy Beats Trial and Error

What separates creators who grow from those who plateau despite posting just as often? Metricool’s answer,...

Platform

Netflix to Roll Out Vertical Video Feed, AI Recommendations in Mobile Redesign

Netflix will launch a vertical video discovery feed within its mobile apps by the end of...

Platform

Instagram Launches Snapchat-Style Disappearing Photo App ‘Instants’ in Europe

Meta launched a standalone Instagram app called “Instants” in Italy and Spain this week, the company...

Commentary

POSSIBLE 2026 Debuts Creator Economy Academy as Issa Rae, Kinigra Deon, and CreatorIQ Join Speaker Lineup

POSSIBLE Conference returns to Miami Beach today and will run until Wednesday (April 29), introducing a...

Platform

TikTok Tests Hotel Metasearch Cards That Redirect Users to Expedia, Booking.com

TikTok is beta-testing hotel metasearch cards that surface in user feeds and redirect to third-party booking...

Strategy

The Comment Section as the Campaign: Cure Media’s Tattoo Regret Play for La Roche-Posay

Most brands treat comment sections as a byproduct of content. Swedish creator-led marketing agency Cure Media...

Platform

YouTube Adds Side-by-Side Ads for Live Streams on Mobile, Muting Stream Audio During Breaks

YouTube has begun rolling out a new ad format for livestreams on mobile that displays ads...

Tech

Bauer Media Launches Two New Podcasts as Platform Tops 10M Monthly Listeners

Bauer Media announced the expansion of its podcast slate and outlined its data-led advertising strategy at...

Tech

Libsyn Signs Five New Exclusive Podcast Partnerships to Expand Creator Portfolio

Liberated Syndication Inc. has announced exclusive hosting and advertising partnerships with five podcasts: “Locked In with...

Influencer

CAA Signs Fashion & Beauty Creator Chriselle Lim

Creative Artists Agency (CAA) has signed fashion and beauty creator Chriselle Lim for representation, per The...

Commentary

TikTok Seeding Campaigns Favor Nano Creators, Balanced Reviews Over Scripted Enthusiasm, Data Shows

Brands running TikTok Influencer Marketing seeding campaigns in 2026 are achieving higher reach efficiency, measured as...

Commentary

Tribeca Festival Opens Doors to Social Media Creators With Revamped Tribeca NOW Platform

The Tribeca Festival has opened official submissions to social media creators for the first time, formally...

Platform

TikTok’s Add to Music App Surpasses 6 Billion Track Saves in 12 Months

TikTok announced that its Add to Music App feature generated more than 6 billion track saves...