Talent Collectives

How an Investor is Applying a Traditional PE Playbook to Creator Management

When Nicholas Blake reviewed investment opportunities in and around the Influencer Marketing space from a private...

Influencer

Beauty Creator Emmy Combs on Building a Platform Where Difference Comes First

The first time Emmy Combs attended VidCon as a creator, she came hoping to meet others...

Brand

Colin & Samir Partner With Lexus on Four-Part YouTube Creative Series

Creator duo Colin & Samir have partnered with Lexus to produce “Colin & Samir Start Over,”...

Commentary

Podcast Hosts Now Twice as Influential as Social Media Stars, Report Finds

Weekly podcast consumers rate podcast hosts as more influential than any other media figure, including social...

Talent Collectives

Building Trust Beyond the Feed: Inside FARQ’s Creator Retreat

FARQ just ran its fourth annual creator retreat, the first time the talent agency has put...

Brand

WWE Enters Microdrama Market With ReelShort Original Series

WWE is producing an original live-action microdrama with ReelShort, pairing wrestlers Drew McIntyre, Joe Hendry and...

Agency

Former TikTok Exec Rema Vasan Named Global President of Social and Creator at WPP Open X

WPP has appointed former TikTok executive Rema Vasan as Global President, Social and Creator for WPP...

Platform

TikTok’s Madonna Livestream Draws Record 2.1M Viewers for Album Launch

Madonna’s exclusive TikTok LIVE broadcast on July 2 became the biggest standalone artist livestream in the...

Tech

Podrophenia Launches as New Creator-Led Podcast Studio Backed by Elvis Duran, Paul Heyman

Radio host Elvis Duran has partnered with WWE personality Paul Heyman and production company MCM Studios...

Commentary

Michigan Paid Over 50 Influencers More Than $500,000 for ‘Pure Michigan’ Tourism Campaign

The Michigan Economic Development Corporation paid more than 50 influencers over $500,000 combined over the past...

Commentary

Q2 2026 Livestreaming Sets Record 31.4B Hours Watched as World Cup Lifts YouTube

The global livestreaming industry generated 31.4 billion Hours Watched in the second quarter of 2026, the...

Influencer

British TV Presenter Holly Willoughby to Launch YouTube Lifestyle Show

Holly Willoughby has confirmed that her new YouTube show, “Together,” will launch by the end of...

Commentary

Clio Creators Names Inaugural Awards Jury, Taps Dhar Mann & Hannah Stocking to Lead Creative Council

Clio Creators, the Creator Economy awards program launched by the Clios in partnership with YouTube and...

Talent Collectives

Former Wheelhouse CSO Ed Simpson, Content Partners Launch Wonderloom Media, Acquire True Crime Channel ‘Dr. Insanity’

Content Partners, an independent owner of studio-distributed film and television assets, and media executive Ed Simpson,...

Strategy

What a Former TikTok Shop Manager Learned From $14M in Live Sales

Live shopping on TikTok has moved from novelty to an established commercial channel. But according to...

Technology

As Generative AI Floods Content Feeds, EditWithAva Is Betting on Editing the Real Thing

Everyone building AI video tools right now is racing toward the same destination: synthetic footage that...

Influencer

How Noah Miller Made the Hot Take Into a Business Model

At 16, Noah Miller was reselling secondhand clothes on Depop out of his childhood bedroom during...

Strategy

How Jubilee Media Built Scalable IP From Human Dialogue, With Traditional Streamers Taking Notice

Jason Y. Lee had a clear principle when he launched Jubilee Media in 2017: build a...

Influencer

Katie Kennedy on Building a Media Business Out of History’s Most Overlooked Stories 

Katie Kennedy posted a TikTok about Victorian women slowly poisoning themselves in arsenic-dyed green dresses. The...

Talent Collectives

Mythical Promotes Jacob Moncrief to President as Rhett & Link’s Company Fills Top Post

Mythical, the entertainment company founded by YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal,...

Commentary

Creator Economy Job Radar – July 14, 2026 – YouTube, Unilever, ASOS, and More

Creator Economy hiring activity this week spans global technology platforms, consumer packaged goods, gaming, and fashion...

Tech

Zefr Expands Brand Safety Platform Into Türkiye, GCC, and Egypt Through Local Media Partnerships

Zefr, a provider of AI-powered brand safety and suitability solutions, announced strategic partnerships with Black C...

Platform

YouTuber Alan Chikin Chow Brings ‘Alan’s Universe’ to Netflix

Netflix is expanding its relationship with YouTube creator Alan Chikin Chow, bringing his “Alan’s Universe” franchise...

Influencer

Pastry Chef & YouTube Star Amaury Guichon Signs With UTA 

French-Swiss pastry chef and chocolate sculptor Amaury Guichon has signed with United Talent Agency (UTA) for...

Technology

Vigloo Launches Beta of AI Production Platform for Microdrama Creators

Vigloo, the South Korea-based microdrama platform, has launched a beta version of Vigloo Studio, an AI-native...