Commentary

Creator Pricing, Rewritten: 50 Industry Professionals on Metrics That Actually Predict Performance

Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S....

Agency

Pulse Advertising Named Global Influencer Marketing Agency for EV Brand Polestar

Pulse Advertising has secured the global influencer marketing remit for Swedish electric vehicle brand Polestar following...

Tech

Fox’s Red Seat Ventures Launches Creator Hosting, Distribution, and Monetization Platform Speakeasy

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has launched Speakeasy, a new...

Platform

Beehiiv Launches Native Podcast Hosting With Zero-Fee Model

Newsletter platform beehiiv has introduced native podcast hosting, allowing creators to host, distribute, and monetize podcasts...

Commentary

OpenAI Acquires Tech Talk Show ‘TBPN’ to Expand AI Communications Strategy

OpenAI has announced the acquisition of “TBPN,” a daily live tech talk show hosted by entrepreneurs...

Brand

While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door

Trust is shifting toward peers and community, recent Edelman research shows. Brands are reallocating spend accordingly....

Strategy

Why RACER’s Creator Summit Is Less About Racing and More About Rebuilding Media

On April 16, motorsports media platform RACER will host the inaugural RACER Creator Summit in downtown...

Commentary

WorldBuilder Summit Debuts as First Dedicated Event for UGC Creators Across Roblox, Fortnite, and Beyond

WorldBuilder Summit will hold its inaugural conference on April 23, 2026, at The London West Hollywood...

Brand

Mazda Brings Five-Genre Short Film Campaign to YouTube, TikTok With New CX-5 Launch

Mazda is distributing a short film series across YouTube, TikTok, and Hulu to support the launch...

Influencer

The Australian Creator Who Said ‘Yes’ Before She Knew How: Kat Clark Shares Business Blueprint

Kat Clark’s story does not begin with a ring light or a viral moment. It begins...

Tech

Ernst Rustenhoven Joins The Cirqle As CSO, Betting Creator Marketing’s Defining Moment Has Arrived

Creator marketing has spent a decade fighting for budget. Ernst Rustenhoven, a former investment banker and...

Commentary

TheWrap Inaugural ‘Creators x Hollywood’ Summit to Feature Issa Rae, Dhar Mann, FOX, NFL, and More

TheWrap will host its first-ever “Creators x Hollywood” Summit on April 8, 2026, at The Lighthouse...

Commentary

AiMCO Releases 30+ Case Studies From 2025 Awards, Spotlighting Australia’s Top Influencer Campaigns

The Australian Influencer Marketing Council (AiMCO) has released a new collection of case studies that document...

Talent Collectives

Meet the Investment Banker and the Talent Veteran Applying Wall Street Rigor to Creator Management

Brooke Meister spent years working in talent management firms, including Shine Talent Group and The Sociable...

Influencer

How Ainslie Harvey Turned ‘History as Gossip’ Into a Multi-Platform Media Business

“If I could just watch history documentaries all day, then I’d be happy forever.” That realization,...

Talent Collectives

Gaming Network Bent Pixels Acquires Snapchat Publisher Sunny State Agency in $23M Deal

Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million,...

Tech

CreatorIQ, Sprinklr Partner to Give Brands Unified View of Creator, Social Performance

CreatorIQ and Sprinklr have announced a partnership connecting creator intelligence with enterprise social media systems, enabling...

Talent Collectives

CAA Taps Veteran Digital Creator Agent Rebecca Rusheen for Creators Division

Creative Artists Agency (CAA) has hired Rebecca Rusheen as an agent in its Creators division, per...

Strategy

The Washington Post Launches Creator-Led Video Series, Shares IP Ownership With Creators

The Washington Post has debuted its first creator-led video series through its newly established creator network,...

Tech

Triton Digital Lands NBC Sports Partnership for Podcast Hosting, Ad Tech

Triton Digital, a global audio technology and services company, and NBC Sports announced a partnership, with...

Commentary

B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton

B2B companies have watched creator marketing transform consumer brands for a decade. Most are still on...

Agency

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Talent Collectives

Inside Mom 2.0 Summit 2026: Ownership, AI, and the Creator Economy’s Next Phase

Parenting creators were the first to prove that personal storytelling could generate real commercial value online....

Influencer

TikToker Khaby Lame Named Ambassador for Dakar 2026 Youth Olympic Games

Khaby Lame, the Italian-Senegalese content creator and TikTok’s most-followed account, has been named an official ambassador...

Commentary

Owl & Co. to Host Vertical Media Summit in Los Angeles This June

Media consulting firm Owl & Co. will host the Vertical Media Summit on June 3, 2026,...