Tech

Libsyn Opens Video Podcasting to All Creators, Launches Spotify Distribution Integration

Liberated Syndication Inc. (Libsyn) has expanded its podcast platform to include video publishing across all hosting...

Agency

L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands

L’Oréal Romania has selected SAMY, a global social-first agency, to manage Influencer Marketing for all 21...

Brand

DAZN Taps Creators for FIFA World Cup 2026 With Fan-First Content Push

DAZN has launched DAZN48, a global initiative that will recruit 48 soccer creators to produce social-first...

Brand

Expedia Names iShowSpeed Official Travel Partner in Multi-Phase Global Creator Campaign

Expedia has announced a multi-phase global partnership with content creator iShowSpeed, making the platform his official...

Influencer

Saucey Austin Grew Up on Camera. Now He’s Figuring Out Who He Is Off the Family Feed

Austin Hines, known online as “Saucey Austin,” had been watching Musical.ly transform into TikTok when he...

Brand

Sports Illustrated Swimsuit Taps LTK for Social Commerce Push

Sports Illustrated Swimsuit has selected LTK as its social commerce infrastructure partner, marking the media brand’s...

Platform

Patreon Rolls Out Network Features to Drive Fan Discovery, Creator Membership Growth  

Patreon is deploying its largest product update in company history, introducing a set of network features...

Talent Collectives

FiveTwoNine’s Creator Fund Is Bringing Missing Creator Economy Voices to Advertising’s Grand Stage

For years, Cannes Lions has declared itself the home of creativity. But when Becky Owen looked...

Strategy

The Conference That Taught Marketers Social Media Is Now Teaching Them to Fear It Less

Social Media Marketing World, the annual conference that has spent more than a decade teaching small...

Commentary

California Bill Giving Former Child Influencers the Right to Erase Monetized Content Clears Two Senate Committees

California legislation that would allow adults to demand the removal of compensated social media content featuring...

Commentary

AI Search Visibility Index: Creator Management Agencies, May 2026

Creator management agencies are increasingly being discovered through AI search, with a small number of firms...

Brand

Meta Taps NIL Club to Deploy Hundreds of College Athletes in Ray-Ban Smart Glasses Campaign   

Meta is using NIL Club‘s platform to activate hundreds of college athletes nationwide in a campaign...

Agency

Creator Authority Joins LinkedIn Marketing Partner Program to Expand B2B Influencer Campaigns

Creator Authority, a B2B-focused Influencer Marketing agency, has joined the LinkedIn Marketing Partner Program, gaining access...

Commentary

YouTube Leads Ad Recall, Purchase Influence in U.S. Teen and Millennial Survey

YouTube outperformed competing platforms on ad recall, perceived ad quality, and purchase influence in a U.S....

Strategy

From One Brief to a 50M+ View Franchise: Why Lenovo & Portal A Bet on Creator IP Over Campaigns

Many brands commission creator content and call it a strategy. Lenovo built a franchise. The distinction,...

Influencer

Sixteen Years, One Mission: How Dzung Lewis Built Honeysuckle Into a Food Brand That Lasts

In 2009, Dzung Lewis was sitting at a corporate finance desk she hated, quietly catering parties...

Tech

How Launchpoint Is Using AI to Turn College Campuses Into a Scalable Brand Channel

College campuses are among the most valuable and least efficiently reached consumer markets in the United...

Agency

SoaR Gaming Spent 15 Years Building a Fanbase. Now Brands Are Coming to It

Oliver Silverstein, co-founder of Eleven Holdings, has spent more than a decade watching brands struggle to...

Strategy

How Gigi Robinson Is Using Dog Accounts to Test Creator Economy Strategy

Gigi Robinson® has a theory about why many creators fail. She is also, at this moment,...

Influencer

Fox’s Red Seat Ventures Signs Multiyear Partnership With Comedy Podcast ‘Kill Tony’

Red Seat Ventures, a Fox Corporation creator-led media company, has announced a multiyear partnership with “Kill...

Tech

Nielsen Integrates Triton Digital’s Podcast Metrics Data Into Cross-Media Planning Tool

Nielsen has announced a collaboration with global audio technology and services company Triton Digital to integrate...

Platform

Fox’s Tubi Taps YouTubers Michelle Khare, Scott Mansell for Live F1 Altcasts

Tubi, Fox Corporation’s free streaming service, will air creator-led live altcasts of select 2026 Formula 1...

Talent Collectives

Blink49 Studios Launches Creator Studios Division, Names Mickey Meyer as President

Toronto-based independent TV studio Blink49 Studios is launching a global “Creator Studios” division and has appointed...

Talent Collectives

Sidewalker Daily’s Nina Zadeh Spent a Decade on the Brand Side. Now She Teaches Creators to Fight Back

A few years ago, Nina Zadeh sat across a negotiating table from a creator and got...

Commentary

Weekly Creator Economy Job Radar – April 28, 2026 – MrBeast, CHANEL, and e.l.f. Beauty Hiring Across Beauty, Agency, and Creator Platforms

Creator Economy hiring continues in late April, with Beast Industries posting two roles spanning external communications...