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Platform
Binge Partners with TikTok for Content Distribution Strategy
June 16, 2025Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...
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Agency
Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships
June 16, 2025Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...
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Platform
Pinterest Partners With LTK To Bring Influencer Content To User Feeds
June 16, 2025Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...
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Influencer
From Fan To Featured Creator: Samantha Eve’s VidCon Moment
June 16, 2025When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she...
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Influencer
The Parkour Creator Who Flipped His Way To 35 Million Followers
June 16, 2025Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair...
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Brand
Google To Cut Ties With Scale AI Following Meta Investment
June 16, 2025Google, Scale AI’s largest customer, plans to terminate its relationship with the data-labeling startup following Meta’s...
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Agency
Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign
June 16, 2025Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...
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Commentary
Cannes Lions 2025 Festival Sees Record Growth In Creator Economy, Impact-Driven Categories
June 16, 2025The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting...
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Technology
Meet The ‘Invisible’ Architects Of Podcast Success
June 16, 2025Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...
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Agency
The Creator Whisperer: How Ronit Cohn Enables Creator Success
June 16, 2025When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators,...
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Influencer
How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner
June 16, 2025Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....
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Commentary
Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises
June 16, 2025“We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer...
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Technology
Mario Joos Breaks Down The Science Behind YouTube Success
June 16, 2025The multi-billion-view creators dominating YouTube aren’t just getting lucky with their content—they’re applying principles that can...
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Commentary
Changer Empowers Creators To Build Long-Term Businesses, Beyond Moment Of Influence
June 16, 2025The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed...
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Commentary
TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds
June 13, 2025A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...
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Platform
Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure
June 13, 2025Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...
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Commentary
France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion
June 13, 2025France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...
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Platform
Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor
June 13, 2025Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...
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Commentary
Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition
June 13, 2025Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...
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Platform
Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users
June 13, 2025Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...
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Agency
WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan
June 13, 2025WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...
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Agency
‘We Get It’ Aims to Elevate Creator Value Beyond Content Production
June 13, 2025Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...
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Commentary
Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase
June 13, 2025“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of...
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Influencer
The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education
June 13, 2025Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...
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Commentary
Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling
June 12, 2025The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...