Tech

YFCon Is Turning TikTok Commerce Into a Contact Sport

Most collaborations between brands and creators in the TikTok Shop ecosystem still begin with a cold...

Tech

SelfMade’s Will Sartorius on Replacing the Creative Brief With a Scraper

Will Sartorius is CEO of SelfMade, a New York-based performance marketing agency, and a driving force...

Strategy

2026 NAB Show Is Betting That Creators and Broadcasters Have More in Common Than They Think

For most of its history, the NAB Show was a broadcasting event with a creator track...

Tech

Later Appoints Tech Veteran Mohsin Hussain as CTO to Accelerate AI Development

Influencer Marketing company Later has named Mohsin Hussain as Chief Technology Officer, bringing in a seasoned...

Commentary

BBB National Programs Launches Creator Certification Program to Boost Influencer Marketing Transparency

The Institute for Responsible Influence (IRI), an initiative housed within BBB National Programs’ Center for Industry...

Talent Collectives

NAB Show Launches Content Creator VIP Program Ahead of 2026 Event

The National Association of Broadcasters (NAB) has launched a Content Creator VIP Program for its 2026...

Commentary

Coachella 2026: Creator-Driven Brand Activity Favors Kendall Jenner’s 818 Tequila, Buldak, and poppi, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Commentary

Huda Beauty, Medicube, and e.l.f. Led Beauty Brand Performance at Coachella 2026, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Platform

Roblox Unveils Monthly Subscription Program With Item Discounts, Creator Bonuses

Roblox will launch a new monthly subscription service on April 30 priced at $4.99 per month,...

Tech

InfluenConnect™ Wants to Be the Skyscanner of Global Influencer Marketing

When a global brand wants to book an influencer in Japan or Singapore, it often doesn’t...

Tech

Neither Debt Nor Equity: How Copyright Capital Is Funding Creators Banks Won’t Touch

For creators trying to build sustainable businesses, the established financial system has never quite fit. Banks...

Brand

e.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend

e.l.f. Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer...

Platform

Gen Z Rates Indie YouTube Animation on Par With Major Studio Productions, Survey Finds

A new report from YouTube’s “Culture and Trends” team finds that independent online animators are attracting...

Platform

Snap Locks In Qualcomm as Long-Term Chip Partner for Specs AR Eyewear Platform

Specs Inc., a Snap subsidiary focused on augmented reality (AR) eyewear, has signed a multi-year strategic...

Platform

YouTube Premium is Raising U.S. Subscription Prices

YouTube is increasing subscription prices for its Premium and Music tiers in the United States, joining...

Commentary

eBay Taps Fashion Influencers to Stock NYC Pop-Up Market

eBay will host “The NYC Edit Market,” a three-day in-person retail pop-up in New York City’s...

Commentary

Creator Economy NYC Partners With Social Media Week to Host Creator Economy Exchange Session on April 16

Creator Economy NYC has partnered with Social Media Week to host the “Creator Economy Exchange,” a...

Commentary

CAA, YouTube, Meta, and Rivian Among Speakers at Brand Innovators’ Creator Economy Summit in LA

Brand Innovators will host its Creator Economy Summit on Thursday, April 23, 2026, at Dhar Mann...

Platform

Snapchat Partners With Los Angeles Dodgers to Bring AR Lens Experiences to Dodger Stadium

The Los Angeles Dodgers and Snap Inc. have announced a partnership that will deploy Snapchat’s augmented...

Platform

Spotify’s Prompted Playlist Feature Now Surfaces Podcasts Alongside Music

Spotify is expanding its Prompted Playlist feature to include podcasts, extending a tool previously limited to...

Agency

BENlabs Shuts Down as Gates Ventures Pulls Funding

BENlabs, the product placement and Influencer Marketing agency founded by Bill Gates in 1989, is winding...

Platform

TikTok Shop to Host Annual Seller Day Summit With Commerce Strategy Sessions, 2026 Campaign Roadmap

TikTok Shop will host its annual Seller Day Summit on April 15, a virtual event designed...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of March 2026

Olivia Dean took home three MOBO Awards on March 26, including “Album” and “Song of the...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of March 2026

Dark Joseph Ravine added 610,000 Instagram followers in March 2026, leading Canada’s rankings through consistent kindness-driven...

Commentary

Top 10 Sales by Independent Creators on TikTok in March 2026

March 2026 brings a near-complete reshuffle to TikTok Shop’s independent creator rankings. Two creators who did...