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Commentary
TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds
June 13, 2025A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...
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Platform
Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure
June 13, 2025Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...
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Commentary
France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion
June 13, 2025France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...
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Platform
Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor
June 13, 2025Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...
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Commentary
Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition
June 13, 2025Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...
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Platform
Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users
June 13, 2025Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...
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Agency
WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan
June 13, 2025WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...
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Agency
‘We Get It’ Aims to Elevate Creator Value Beyond Content Production
June 13, 2025Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...
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Commentary
Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase
June 13, 2025“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of...
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Influencer
The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education
June 13, 2025Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...
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Commentary
Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling
June 12, 2025The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...
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Commentary
WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025
June 12, 2025User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...
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Influencer
Influencer Bretman Rock Joins Range Media Partners With 50 Million-Strong Following
June 12, 2025Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing...
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Commentary
Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025
June 12, 2025Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...
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Platform
Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription
June 12, 2025Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...
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Commentary
Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September
June 12, 2025YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...
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Brand
Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation
June 12, 2025BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...
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Technology
quso.ai: AI Pragmatist In A Hype-Driven World
June 12, 2025After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...
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Platform
YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution
June 11, 2025YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...
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Brand
Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership
June 11, 2025Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy Donaldson),...
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Commentary
Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows
June 11, 2025The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...
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Brand
Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update
June 11, 2025Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...
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Commentary
NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale
June 11, 2025A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...
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Brand
MLB Stakes Claim In Creator Economy With Jomboy Media Partnership
June 11, 2025Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...
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Agency
Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content
June 11, 2025Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...