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Agency
Eric Boyce: Diversity, Individuality, and Giving Value to Talent in the Influencer Marketing Space
August 19, 2021Eric Boyce is the founder of sociaLebs, a boutique digital management company that focuses on helping...
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Agency
Annelise Campbell: How Diversity and Inclusiveness Can Drive Campaign Success
August 19, 2021Annelise Campbell is an experienced marketing expert. After years in the industry, managing social media marketing...
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Influencer
Kanoa Greene: Influencer Marketing Campaign Insights from a Plus-Size Fitness Trainer
August 19, 2021Campaigns are most effective when they are based on long-term partnerships as opposed to a one-off...
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Agency
Meghan Peterson: Why Age Representation in Influencer Marketing is Important for Brands to Understand
August 16, 2021Megan Peterson is the Senior Talent Manager at Gleam Futures, an agency that represents influencers, connects...
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Commentary
Chris Stokel-Walker Interview: Journalist Taking a Deep Dive into TikTok and Social Media
August 11, 2021Different platforms have different dynamics. Creating a single ad and distributing it unchanged across all platforms...
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Commentary
INFLUENCER MARKETING IN THE MUSIC INDUSTRY: 8 USE CASES
August 9, 2021In the last few years, influencer marketing has become more popular in the music industry. A...
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Commentary
Larissa Long: A Seasoned Executive with Years of Influencer Marketing Experience
August 4, 2021Businesses may be reluctant to pay for influencer marketing. They do not see the value of...
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Agency
Sinan Sahin: Running a Micro Influencer Marketing Agency that Cares About Influencer Mental Wellbeing
July 13, 2021Micro influencer marketing is affordable. Small businesses can plan it more effectively than they would if...
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Agency
Muhammida El Muhajir: Guiding, Shaping and Navigating the Influencer Marketing Landscape in Africa
July 13, 2021When businesses are choosing influencers to work with, it’s not all about the number of followers...
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Agency
Victoria Baek: Creating the Influencer Marketing Guidebook for the Cannabis Industry
July 8, 2021Despite advances made in the legalization of cannabis, navigating the cannabis influencer marketing landscape requires striking...
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Brand
How Brands Find Unique Ways to Create Social Media Virality
May 6, 2021These days, going viral on social media is all about finding creative ways to connect to...
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Influencer
The Growing Relationship Between Brands & Microinfluencers – With Chelsey Evans from @Chelseyexplores
April 9, 2021Your business is unsure of how to secure meaningful engagements. Thankfully, help is available in the...
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Agency
Sinan Sahin: Running a Micro Influencer Marketing Agency that Cares About Influencer Mental Wellbeing
July 13, 2021Micro influencer marketing is affordable. Small businesses can plan it more effectively than they would if...
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Talent Collectives
How Online Communities are Helping Content Creators Learn and Grow with One Another
May 4, 2021Although the internet makes it easier than ever before to connect with people all over the...
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Influencer
Uyen Le Meow Kylie: A Fashion Influencer with a Knack for Real Estate
June 3, 2021Effective influence is less about the topic and more about the personality and individuality of the...
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Talent Collectives
How New Platforms are Helping Bridge the Gap Between Creators and Brands
May 14, 2021Influencer marketing is a key aspect of marketing strategies today. Learn how the new online platform...
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Platform
Krishna Subramanian: The Captiv8 Co-founder Thriving in the Digital Media Marketplace
June 22, 2021Long-term brand-creator collaboration is the way to go. A brand wants to ‘get married’ to its...
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Platform
Pinterest Announces Idea Pins, Launches New Features Exclusively for Creators
May 20, 2021Pinterest has released a new feature - Idea Pins - to help creators increase engagement on...
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Technology
Conor Begley, CEO of Tribe Dynamics on his company and the KPIs that drive influencer marketing
May 20, 2021Monitoring Key Performance Indicators (KPIs) is important in measuring the success of any marketing campaign. Learn...
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Brand
How Brands like Current are Focusing on Creating a Community Through Valuable Relationships with Their Influencers
April 26, 2021We sat down with Adam Hadi, the Vice President of Marketing at Current, a modern banking...