Stockholm-based creator marketing platform Fluencify has raised an oversubscribed $4.3 million pre-seed round led by byFounders, with participation from Wave Ventures, according to a Tech.eu report. Magnus Hambleton of byFounders will join Fluencify’s board as part of the investment.

Founded in 2025 by Erik Romdhane, Isaac Norin and Sam Stones Hälleberg, Fluencify runs creator marketing campaigns for businesses using AI agents that handle creator discovery and matching, automated outreach and reply handling, campaign briefing, content scheduling, paid boosting and cross-border creator payments in more than 85 countries.

The platform is built around an ambassador model, under which creators work with brands on a recurring basis rather than through one-off paid posts. Fluencify says it has more than 13,000 active creators on its platform, working with brands with a combined market capitalization of $30 billion. The company focuses on consumer and prosumer software companies, including AI and productivity tools, education applications, and consumer apps.

Fluencify will use the new funding to hire engineers in Stockholm, open a New York office, expand its U.S. sales operations, grow its creator network, and further develop its product for existing clients, as the company bets brands will pay for campaign automation directly rather than through a percentage-of-spend agency fee.

Targeting the Manual Layer of Campaign Management

Creator marketing has traditionally run through influencer and UGC agencies, creator marketplaces, campaign software, or in-house teams, with much of the work done by hand. Romdhane, who has worked as both a creator and an agency operator, said that experience showed him campaign management often involves more operational work than creative work.

“We wanted to build a system so a brand can describe the outcome it wants and get the campaign run end to end, without all the legwork,” Romdhane said in a statement.

An Edelman Trust Barometer Special Report found that consumers are more likely to trust information about a brand from people who regularly use it than from the brand’s own CEO, and that consumers weigh other consumers’ opinions of a brand more heavily than the brand’s own messaging before purchasing. Fluencify cited the findings in support of its ambassador-based approach to creator partnerships.

Subscribe to Our Newsletter

Check Out Our Podcast