How does a brand’s existing content reach a million social media viewers a month through accounts that have nothing to do with it? The answer is clipping, and Aleksa Ibrahimović is building the infrastructure to sell it at scale.

That answer is the premise behind Cliptic, the Belgrade-based clipping agency Aleksa launched in July 2025. “You, me, and some multi-billion-dollar company owner are scrolling the same feeds,” Aleksa says. “What makes sense is to just appear in those feeds they’re scrolling on.” His target clients are personal brands, gaming companies, and iGaming operators with existing content and limited organic reach.

The knowledge of how to serve those clients came from Aleksa’s time inside the business before he owned any of it. Five to six months as an unpaid moderator at one of the earliest clipping agencies gave him a working knowledge of every phase of the model. He handled outreach and learned to close clients on calls, while logging minus $100 in earnings for the period. “I basically went through every single phase that you can imagine in a clipping agency,” he says. Cliptic now manages campaigns for 11 to 12 clients, and Aleksa says the company’s campaigns have collectively generated billions of views.

Mass Clipping Scales Content Distribution Through a Paid Creator Network

Clipping means taking existing video, cutting it into short-form clips, and posting those clips across social platforms. At agency scale, the practice looks different from a single creator sharing a highlight. Cliptic coordinates a network of creators who cut and post content drawn from the same client source material, each financially motivated to maximize their own view counts. “When you have people posting hundreds of times a day, you’re essentially replicating that word-of-mouth feeling,” Aleksa explains, “and being everywhere in social media at once.”

The financial structure flows outward from the campaign budget. Cliptic retains 20% to 25% as its agency fee, the industry-standard range Aleksa cites. The remainder goes directly to creators, who earn on a CPM basis. At $1 per thousand views, a $10,000 creator budget produces at least 10 million views, Aleksa argues. Most clippers come from tier-two and tier-three markets, where the per-view income carries more weight, though Cliptic also works with creators in the United States, the United Kingdom, and Canada.

Content eligibility determines which brands the model can serve. “If you have bad content that just isn’t genuinely shareable on social media, it won’t perform,” Aleksa says. He declines campaigns where the source material lacks that quality, regardless of budget size. The iGaming and casino brands that represent a significant share of Cliptic’s client base typically cannot generate shareable original video, which is why most of their campaigns use a different format.

Logo and Slideshow Formats Extend the Model Beyond Clippable Content

For brands without suitable video for clipping, Cliptic offers two alternative campaign types.

Logo campaigns place a brand’s logo, image, and sometimes a promotional code as an overlay on entertainment content already circulating across social platforms. The effective CPM for this format runs roughly 10 to 30 cents, substantially below a standard clipping campaign. At that rate, Aleksa notes, brands can generate millions of views quickly at a fraction of what paid advertising would cost.

Slideshow campaigns serve brands with physical products or apps that have still images but no video. The format carries a distribution advantage tied to how platforms record user behavior. “Every time you scroll, they register that as a move that pushes the video even more to the algorithm,” Aleksa explains. That mechanic treats a viewer scrolling through image slides as an engagement signal, expanding the content’s reach without requiring original video production. 

Campaigns Launch, Then Face Daily Quality Review

Once a client commits, Cliptic moves from the final call to a live campaign in one to two days. The team establishes goals, then produces a campaign brief specifying clip length, target geographies, music requirements, editing style, and the campaign’s primary objective. That document goes to the clipper network, which applies to participate and begins posting.

After content goes live, a dedicated review team checks every video within 24 hours of posting. Reviewers examine watch time and comment activity, then approve or reject each post based on whether it meets the campaign requirements. “Even if something bad gets posted, which is rare, the video does get taken down,” Aleksa notes. 

Clients access real-time campaign data through AffiliateNetwork.com’s dashboard, which Cliptic uses as its infrastructure. The team managing a campaign typically runs to about five people, with additional support added as volume demands it.

Disclosure is handled per client rather than as a blanket policy. Where a brand requires it, Cliptic instructs clippers to indicate in the video itself that the post is paid. The brief governs this from the start, Aleksa says, so clippers know the requirement before they post.

Botted Views Are the Industry’s Primary Risk for Brand Budgets

For brands evaluating clipping agencies, Aleksa identifies inflated or purchased views as the central risk. “There are some agencies in the space that are not super honest” when it comes to view quality, he says. In the most aggressive cases, agencies approve obviously botted content or direct client budget toward their own alternative accounts, effectively paying themselves twice with a client’s money.

According to Aleksa, the warning signals are readable without specialist tools. A video with a high view count but near-zero genuine comments, or comment sections filled with generic emoji responses, points to a quality problem the agency should be catching. If an agency consistently approves such content, Aleksa argues, it is either failing to recognize the issue or producing it deliberately. Cliptic’s 24-hour review process exists specifically to flag and reject those posts.

Clipping Has No Direct Attribution Layer, and That Is Unlikely to Change

Clipping campaigns cannot be tied to specific business outcomes with the precision of paid advertising. There is no direct tracking mechanism equivalent to what social platforms provide for paid campaigns, Aleksa confirms. Brands can compare a campaign’s active window against backend changes in signups or conversions, and clippers can direct traffic through links placed in their bios. Both methods are indirect rather than causal.

Affiliate links embedded in clipper profiles create a more direct path from viewer to conversion, but the setup requires consistent link placement across a network of independent creators, and most views come from passive scrollers who never click through. 

Aleksa does not expect the attribution situation to improve substantially. “Every single feature that is available right now is basically being used in order to track this,” he says, and he sees no new platform functionality that would make the connection more precise. For brands that require direct attribution before committing budget, this defines what the channel can currently demonstrate.

More Budgets Are Coming, and Platform Changes Will Raise the Quality Bar

Aleksa estimates that 99% of brands have not yet tested clipping, placing the channel well before mainstream adoption. He expects growth over the next two years as more marketing budgets enter the space. “I only see it going up,” he says. The supply side will follow, he argues: the per-view payment structure creates a direct financial incentive for more clippers to enter as brand spending increases.

YouTube’s recent move to reduce reach for re-uploaded content on Shorts drew attention to whether platform changes could narrow the model. Aleksa reads it as a quality filter rather than a threat. “It hurts the lazy clippers and creators who are just not putting as much effort as they should,” he says. The response for clippers who add substantive editing is a higher quality bar, not a change in the underlying model.

For clippers considering entering the space, Aleksa describes the business in practical terms. The model requires no substantial technical investment, he says, only the willingness to start posting and iterate based on what performs. “Clipping is really simple,” he says. “You need to take the content, cut it, edit it, and post.”

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