Commentary

The 10 Fastest-Growing U.S. Instagram Accounts of July 2026

“Love Island USA’s” four-couple Season 8 finale sent three members of the final four couples rocketing...

Tech

Former Omnicom Media India Advisor Shashi Sinha Invests in Creator-Tech Platform Qoruz

Shashi Sinha, who stepped down as strategic advisor at Omnicom Media India in late July, has...

Platform

TikTok Star Lala Sadii Attached to Lead Disney Channel Series Inspired by Her Life

Lala Sadii, the TikTok personality and singer with more than 25 million followers on the platform,...

Tech

Korean Ecommerce Platform Cafe24 Becomes First Asian Company to Integrate YouTube Creator Partnerships API

South Korean ecommerce platform Cafe24 has become the first company in Asia to integrate YouTube’s Creator...

Platform

Whatnot Closes $545M Series G at $20B Valuation

Whatnot has closed a $545 million Series G funding round at a $20 billion valuation, Greycroft...

Brand

REACH Expands Creator Roster, Taps Former GigaStar Exec Luke Himmelsbach to Lead Brand Partnerships

REACH, a media conglomerate operating across creators, culture, entertainment, and technology, announced that it has expanded...

Brand

Disney, Jon Youshaei Announce First Wave of Speakers for ‘Created in LA,’ Including Mindy Kaling, Zach King

Disney and creator Jon Youshaei have announced the first wave of speakers for “Created in LA,”...

Platform

YouTube Opens Shopping Affiliate Program to UK Creators

YouTube is bringing its shopping affiliate program to the UK, giving creators there the ability to...

Platform

TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026

TikTok Shop’s U.S. business grew gross merchandise value 103% year-on-year to $11.8 billion in the first...

Brand

Beauty Influencer Ava Lee Teams With Cocokind Founder to Launch Konjac Jelly Snack Brand

Ava Lee, the creator behind “Glow With Ava,” and Cocokind founder Priscilla Tsai are launching Mimitime,...

Tech

Cleverbridge Launches Influencer Marketing Offering Powered by Later

Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, announced a new...

Commentary

Nearly Half of Gen Z Sports Fans Discover Athletes Through Content, Not Competition, Study Finds

A new study from the USC Annenberg x ACC Think Tank found that 49% of Gen...

Tech

Fabulate Raises $4.5M as APAC Influencer Marketing Platform Hits $84.5M Valuation

Fabulate, an Influencer Marketing and technology platform operating across the Asia-Pacific region, has raised $4.5 million...

Commentary

Belgium Hires Influencers to Push Young People to Report Online Hate

Belgium’s federal government is enlisting influencers to encourage young people to report cyberhate, part of a...

Strategy

How Lightspeed Turned a Fan DM Into a Venture Media Strategy

Lightspeed Venture Partners is building out an in-house media operation centered on Claire Zau, a tech...

Platform

Kickstarter Launches Its First Self-Financed Creator Fund, a $1M Pool for Independent Artists

Kickstarter has launched the Kickstarter Culture Fund, a $1 million pool supporting independent creators in art,...

Commentary

Creator Economy Event Calendar – August 10, 2026 – eTail Boston, TBEX Asia, Glossy Pop NYC, and More

This issue’s Creator Economy calendar spans nine events from August 10 through September 11, 2026, across...

Commentary

Perpetuity, Whitelisting, AI Clauses: 23 Creator Economy Experts on What Brands Get Wrong About Creator Usage Rights

Usage rights have become one of the most consequential components of creator marketing deals, sometimes carrying...

Commentary

Consumers Forget Brands Quickly, and AI Often Can’t Help Them Recover Them, Study Finds

Only 17% of consumers were confident they could recall the names of the last three ads...

Commentary

Top 10 Independent Creator Sales on TikTok Shop in July 2026

July’s independent creator rankings on TikTok Shop show a broad revenue pullback, with no single standout...

Influencer

MrBeast Studio President Corie Henson Exits After Just Under a Year

Corie Henson is stepping down as President of Beast Industry Studios, the production arm of MrBeast’s...

Influencer

‘Kill Tony’ Launches Ad-Free Subscription Tier Through Fox’s Red Seat Ventures

“Kill Tony,” the live comedy podcast hosted by Tony Hinchcliffe and Brian Redban, has launched an...

Talent Collectives

AiMCO Awards Opens 2026 Entries, Adds Categories and Moves to Sydney’s Roundhouse

The Australian Influencer Marketing Council (AiMCO) has opened entries for the 2026 AiMCO Awards, with the...

Platform

Disney Strikes First Major Deal With TikTok on Creator Content 

The Walt Disney Company and TikTok have announced a global partnership that will let creators make...

Brand

ESPN Names Fourth Creator Network Class Ahead of First Super Bowl Telecast

ESPN has announced the fourth class of its Creator Network, naming five creators who will document...