Influencer

Podcaster Sammi Cohen Is Launching ‘Social Commerce Network,’ a Live Business Show Modeled on TBPN

Business and culture podcaster Sammi Cohen is launching “Social Commerce Network” (SCN), a livestreamed business news...

Influencer

MrBeast Files Trademark for ‘Beast Band,’ Pointing to Wearable Device 

Jimmy Donaldson, the YouTuber known as MrBeast, has filed a U.S. trademark application for “Beast Band,”...

Talent Collectives

UK Creators Launch ‘Creator Voices,’ a YouTube-Backed Alliance to Press for Industry Recognition

A group of UK digital creators has formed “Creator Voices,” an independent alliance backed by YouTube...

Platform

Snapchatters Spending $50+ Monthly on Short Dramas Convert to Downloads at Higher Rate Than Rivals, Study Finds

Snapchatters who watch Short Dramas are more likely to download the format’s apps, pay for episodes,...

Tech

GameSquare Partners With UGC Company Chartis to Bring Fortnite Creator Data Into Its Measurement Platform

GameSquare Holdings has struck a data and business development partnership with Chartis, a user-generated content (UGC)...

Commentary

Creators Trail Brands on Every Link Trust Metric, Route Less Traffic to Product Pages, Research Finds

A new survey from link-management company Bitly finds that independent creators differ from brand marketers across...

Brand

Samsung, Content Creator Awards Launch Free Skills Labs for South African Creators

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content...

Commentary

Meta Ad ROAS Fell Nearly $1 Per Dollar Spent in 2026, Report Finds

Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down...

Brand

The Sidemen Partner With Google Gemini for Multi-Video ‘Back to School’ Campaign

The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign,...

Influencer

Alex Cooper’s Unwell Expands YouTube Slate With Four New Shows After $500M Valuation

Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of August 2026

Robert Irwin hosted the 66th TV WEEK Logie Awards on August 16, becoming the ceremony’s youngest-ever...

Platform

Patreon Promotes Mike McGarry to Chief Marketing Officer

Patreon has promoted Mike McGarry to Chief Marketing Officer, the company’s first executive to hold the...

Platform

YouTube Debuts Canadian Creator Shows, New Shopping Tools

YouTube unveiled a slate of Canadian-made creator programming and new shopping features at YouTube Features, a...

Commentary

Podcast Ads Deliver 4.2x ROI, Outperforming Every Other Major Channel, Report Finds

Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital...

Commentary

Tom Steyer’s Campaign Cleared of Fines Over Undisclosed Influencer Posts

California’s campaign finance regulator has closed its investigation into Tom Steyer’s gubernatorial campaign without issuing fines,...

Platform

YouTube Thumbnail Study of Channels with 100K+ Subscribers Finds ‘Shocked Faces’ on Just 1 in 10 Covers   

A new study of thumbnail design across 1,043 YouTube channels with at least 100,000 subscribers found...

Platform

U.S. Judge Signals Rejection of Key Piece in TikTok’s $400M Privacy Settlement

A federal judge indicated that he plans to reject part of a $400 million settlement between...

Commentary

Creator Economy Event Calendar – September 21, 2026 – VidSummit, Bloomberg Screentime, and More

This issue’s Creator Economy calendar spans seven events from September 22 through October 2, 2026, with...

Talent Collectives

Hoonigan Co-Founder Brian Scotto Joins F=ma, Turns 321 Action Action Into In-House Studio

F=ma, the motorsports and automotive platform that owns RACER, GRIDLIFE and The ID Agency, announced that...

Tech

AnyMind Group Named Premier Partner in Shopify Partner Program

AnyMind Group, a Tokyo Stock Exchange-listed BPaaS company, announced it has become a certified Premier Partner...

Platform

Pinterest Launches Visual Search Ads to Turn Search Results Into a New Ad Placement

Pinterest has unveiled Visual Search Ads, a new ad format that places advertisers directly in Pinterest...

Influencer

MrBeast Announces His ‘Biggest YouTube Video Ever’ After Spending $10M and 1,000+ Hours on It 

Jimmy Donaldson, the creator known as MrBeast, said the YouTube video he plans to release Saturday...

Tech

Video Intelligence Platform Plot Launches AI Tool to Vet Creators by Analyzing Their Video Content

Plot, a New York-based video intelligence platform, has launched Creator Intelligence, an AI-powered product that lets...

Tech

AnyMind Group Launches Platform for Livestreaming Creators

AnyMind Group, a BPaaS company, has launched AnyCreator Stream, a web-based platform that lets creators and...

Tech

Marketing Platform Noise Raises $5.5M Seed to Pay Everyday Creators Per View

Marketing platform Noise has raised a $5.5 million seed round led by Capital Midwest, M25, and...