Commentary

From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy

Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...

Commentary

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...

Strategy

The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling

Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...

Commentary

Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers

Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...

Agency

#paid’s New Program Transforms Creators Into Strategic Brand Partners

Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...

Platform

Pinterest Launches First Co-Branded Product With Chamberlain Coffee

Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in...

Technology

gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel

Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...

Technology

AI Is The New Electricity—And Creators Need To Plug In

When sports marketing teams burn the midnight oil to create social media content after a game,...

Influencer

How Creators Can Ignite Civic Action

In a nondescript Birmingham, Alabama home, Hassan Khadair sits in front of a camera, wielding a...

Brand

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Technology

How Gamesight Is Elevating Creator Marketing In The Gaming Industry

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...

Platform

Pinterest Partners With LTK To Bring Influencer Content To User Feeds

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...

Technology

Meet The ‘Invisible’ Architects Of Podcast Success

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...

Influencer

How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....

Commentary

Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises

“We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer...

Platform

Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure

Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...

Commentary

Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition

Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Influencer

The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Brand

Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...

Commentary

NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale

A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...

Agency

Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection 

Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...

Talent Collectives

MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions

MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...

Commentary

San Diego University Launches Student-Athlete Fund In Wake Of NCAA Settlement

San Diego State University (SDSU) announced the launch of its Student-Athlete Recruitment and Retention Fund mere...