Platform

BBC Partners With YouTube To Produce Original Content For Digital-First Audiences

The BBC has announced a partnership with YouTube to produce original content tailored for the video...

Platform

YouTube CEO Outlines 2026 Push To Treat Creators As Studios, Expand Commerce Tools, And Scale AI Guardrails

YouTube CEO Neal Mohan used his annual platform letter and a follow-up conversation with YouTube Liaison...

Talent Collectives

Fixated Acquires Roblox-Focused Talent Agency Ellify In Seven-Figure Deal

Digital talent management company Fixated has acquired gaming-focused talent agency Ellify in a seven-figure transaction, per...

Platform

YouTube Distribution Is Tilting Toward Shorts, Pressuring Long-Form Reach, Data Suggests

Recent changes observed in how videos surface across YouTube’s homepage and search results are reshaping visibility...

Tech

Statusphere Secures $18 Million In Funding To Scale AI-Powered Micro-Influencer Platform

Statusphere has closed an $18 million Series A funding round led by Volition Capital, bringing the...

Technology

AI-Powered Creator Platform Fanvue Raises $22 Million

London-based creator monetization platform Fanvue has closed a $22 million Series A funding round as the...

Commentary

Deloitte Sees 2026 Favoring Podcasts Built Around Communities, Video, And Serialized Content

Video podcasts and micro-series combined create new monetization opportunities as audiences shift from passive consumption to...

Commentary

Podcasting Claims Its Seat At SXSW As Measurement, ROI Conversations Intensify

Podcasting is making a play for the industry’s main stage as questions around measurement, return on...

Commentary

Creator Payment Systems: 31 Industry Experts On What Works, What Breaks, And What Slows Payouts

Creator payments have emerged as one of the Creator Economy’s most persistent pressure points, not because...

Commentary

Connecticut Launches State-Sponsored Directory Connecting Businesses With Social Media Influencers

Connecticut has launched a state-sponsored directory connecting businesses with social media content creators, marking what officials...

Commentary

YouTube’s Expanding CTV Role Pushes Media Agencies Toward Higher Investment In 2026, Pixability Finds

Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role...

Commentary

From Endless Scroll To Earned Attention: What Goat Agency’s 2026 Report Signals For Creators And Brands

For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans...

Platform

Threads Tests Basketball Game For Direct Messages

Meta is developing an in-message basketball game for Threads as the company continues expanding features on...

Commentary

YouTube Creator Partnerships Require 90-Day Attribution Windows, Analysis Reveals

AI-powered creator advertising platform Agentio analyzed more than 10,000 YouTube creator integrations to determine optimal strategies...

Commentary

Creator Economy M&A Deals Jump 17% In 2025 As Software And Agencies Lead Activity

Creator economy merger and acquisition (M&A) activity reached a record high in 2025, with 81 deals...

Platform

TikTok Becomes FIFA’s ‘Preferred Platform’ For 2026 World Cup Coverage

TikTok has secured a first-of-its-kind “Preferred Platform” designation from FIFA for the 2026 World Cup, expanding...

Talent Collectives

Shira Lazar On Building Creator-Led Media And Why Mental Health Is Becoming A Core Industry Issue

For more than a decade, Shira Lazar has operated at the intersection of media, technology, and...

Talent Collectives

Creators 4 Mental Health Puts Data Behind The Creator Economy’s Most Overlooked Crisis

Nearly one in ten content creators report experiencing suicidal thoughts connected to their work, almost double...

Brand

Paramount Partners With TikTok For Invite-Only ‘Secret Screenings’ Creator Events

Paramount has launched a collaboration with TikTok for “Secret Screenings,” surprise invite-only showings for content creators...

Agency

Influencer Marketing Agency YKONE, Creative Production House MIRROR MIRROR Merge To Form Luxury Brand Marketing Group

Global influencer marketing agency YKONE and creative production house MIRROR MIRROR announced their merger to form...

Platform

Reddit Debuts AI-Powered Max Campaigns For Automated Ad Optimization

Reddit introduced Max Campaigns, an automated advertising product now in beta, designed to optimize campaign settings...

Influencer

Adin Ross, Drake Face Class-Action Lawsuit Over Alleged Stake Casino Streaming Scheme

Two Virginia residents filed a class-action lawsuit in federal court accusing music artist Drake, streamer Adin...

Influencer

Uptin Saiidi On Selling UP10 Media And Choosing Focus Over Scale In The Creator Economy

Uptin Saiidi has built his career by moving across media formats, platforms, and business models, often...

Commentary

AI-Generated Content Accounts For Third Of YouTube Shorts Feed, Kapwing Research Shows

Video editing platform Kapwing analyzed trending YouTube channels and new-user feeds to quantify the prevalence of...

Platform

YouTube Pulls Data From Billboard Charts Over Ad-Supported Stream Weighting Dispute

YouTube announced the termination of its decade-long data partnership with Billboard charts, effective January 16, 2026....