Stories By Dragomir Stojkov
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Commentary
From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy
June 20, 2025Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...
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Commentary
‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week
June 20, 2025The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...
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Strategy
The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling
June 20, 2025Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...
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Commentary
Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers
June 20, 2025Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...
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Agency
#paid’s New Program Transforms Creators Into Strategic Brand Partners
June 19, 2025Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...
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Platform
Pinterest Launches First Co-Branded Product With Chamberlain Coffee
June 19, 2025Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in...
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Technology
gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel
June 18, 2025Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...
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Technology
AI Is The New Electricity—And Creators Need To Plug In
June 18, 2025When sports marketing teams burn the midnight oil to create social media content after a game,...
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Influencer
How Creators Can Ignite Civic Action
June 17, 2025In a nondescript Birmingham, Alabama home, Hassan Khadair sits in front of a camera, wielding a...
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Brand
Fox Advertising Invests In The Lighthouse Creator Campus
June 17, 2025Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...
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Technology
How Gamesight Is Elevating Creator Marketing In The Gaming Industry
June 17, 2025Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...
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Platform
Pinterest Partners With LTK To Bring Influencer Content To User Feeds
June 16, 2025Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...
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Technology
Meet The ‘Invisible’ Architects Of Podcast Success
June 16, 2025Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...
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Influencer
How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner
June 16, 2025Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....
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Commentary
Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises
June 16, 2025“We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer...
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Platform
Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure
June 13, 2025Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...
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Commentary
Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition
June 13, 2025Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...
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Platform
Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users
June 13, 2025Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...
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Influencer
The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education
June 13, 2025Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...
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Brand
Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation
June 12, 2025BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...
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Brand
Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update
June 11, 2025Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...
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Commentary
NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale
June 11, 2025A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...
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Agency
Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection
June 11, 2025Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...
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Talent Collectives
MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions
June 10, 2025MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...
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Commentary
San Diego University Launches Student-Athlete Fund In Wake Of NCAA Settlement
June 10, 2025San Diego State University (SDSU) announced the launch of its Student-Athlete Recruitment and Retention Fund mere...