Tech

Podscribe Launches AI Chatbot, Revamps YouTube Conversion Modeling for Podcast Advertisers

Podcast and audio ad measurement platform Podscribe has rolled out a revised measurement system for podcast...

Agency

Play.Works Pushes Creator Content Into the Living Room With ‘Law By Mike’

Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube...

Tech

Loti AI, Underscore Talent Partner to Defend Creator Likeness in the Age of Deepfakes

Deepfakes were once framed as a future problem. Today, they represent an operational risk for agencies...

Agency

Residence CFO Wade Milne on Building a Creative Network and Why Social Is the Industry’s Fastest-Growing Sector

For Wade Milne, the rise of the Creator Economy and the shift toward social-first marketing represent...

Commentary

Vanity Fair Bets on Newsletter Boom With New Subscriber-Only Roster

Vanity Fair has launched four new subscriber-only newsletters, expanding its direct-to-reader offerings as legacy publishers across...

Commentary

YouTube Gaming Viewership Hits Record 8.8 Billion Hours in 2025, Data Shows

Platform accounts for nearly 1 in 4 hours watched on live-streaming gaming platforms; sponsored stream viewership...

Tech

Talentir and the Infrastructure Race to Modernize Global Creator Payouts

The Creator Economy operates in real time. Views update instantly. Comments roll in by the second....

Tech

Can AI Fix Influencer Marketing’s Execution Problem? Infloso AI Founder Utkarsh Khandelwal Thinks So

Utkarsh Khandelwal believes most marketing technologies misunderstand the real problem they are trying to solve. “People...

Commentary

Penn Badgley, Sean Astin, Apple Podcasts Join Podcast Movement Lineup for SXSW

Podcast Movement and Sounds Profitable have announced new speakers, keynotes, and platform programming for Podcast Movement...

Influencer

Learning in Public: How Mike Boyd Built a Sustainable YouTube Business on Curiosity

When Mike Boyd uploaded his first video documenting himself learning a new skill as quickly as...

Platform

Nearly Half of U.S. Consumers Now Use TikTok as a Search Engine, Study Finds

Nearly half of U.S. consumers have already used TikTok as a search engine in 2026, according...

Commentary

1 in 3 Social Media Professionals Rate Their Well-Being As Negative, Survey Finds

Social media management ranks among the more stressful disciplines in marketing, according to new research from...

Agency

QYOU Media Launches Performance Media Unit to Scale Creator Campaigns Across Paid Channels

Creator marketing and performance media company QYOU Media has launched QYOU Amplify, a new business unit...

Agency

Jetpak Media Founder Kai Battaglene on Why Content Substance Matters More Than Delivery in the Creator Economy

Kai Battaglene believes many creator campaigns underperform for a simple reason: they optimize for convenience instead...

Platform

Twitch’s Mary Kish on Why Community (Not the Algorithm) Drives Creator Success on the Service

For Mary Kish, Twitch is not simply a live-streaming service. It is a network of interconnected...

Commentary

From Dubai to Miami Beach, Creator Economy Conferences Fill April 2026 Calendar

From New York to Las Vegas to Manchester, conferences spanning multiple continents bring together creators, brands,...

Platform

TikTok Returns To Albania As Debate Over Online Safety, Political Censorship Persists

TikTok resumed operations in Albania in February 2026 after a year-long government-imposed ban expired, ending a...

Commentary

Podcasts Overtake AM/FM Radio for Spoken-Word Listening in U.S. for First Time, Research Finds

Podcasts have surpassed AM/FM radio as the leading platform for spoken-word audio listening in the United...

Commentary

The Washington Post Launches Creator-Led Newsletter on Beehiiv to Cover Creator Economy

The Washington Post is launching a new creator-led newsletter on beehiiv as part of its newly...

Commentary

Instagram Reach Falls As TikTok Tightens Its Lead On Engagement And Ad Efficiency, Report Finds

New benchmark data points to diverging platform dynamics as brands weigh where to direct creative resources...

Tech

Creator-Driven Sports Media Company Pro League Network Launches Free 24/7 Streaming Channel On Prime Video, LG

Pro League Network (PLN) has launched a free 24/7 streaming channel, initially available on Prime Video...

Commentary

Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content

U.S. halfpipe snowboarder Maddie Mastro arrived at the Milan-Cortina 2026 Winter Olympics as the reigning World...

Tech

DUPAY: The Income Protection Platform Turning Unpaid Creator Invoices Into Recoverable Revenue

DUPAY is a payment protection platform designed to help creators, agencies, and small businesses recover unpaid...

Influencer

Gordon Ramsay Credits Influencers As More Powerful Than Traditional Critics In London Restaurant Launch Strategy

Gordon Ramsay’s public endorsement of Influencer Marketing over traditional press comes as Fox Entertainment launches a...

Platform

Twitch Introduces Separate Streaming And Chatting Suspensions Under New Enforcement Framework

Twitch is replacing its all-or-nothing suspension system with a targeted enforcement framework that ties restrictions to...