Influencer

Creator Industry Veteran Jon Youshaei Launches Tax Services Firm For Content Creators

Creator and industry veteran Jon Youshaei has launched Boring Stuff, a company that provides tax preparation,...

Influencer

How Evie Garbett Is Reimagining Modern Glam For The Creator Economy

Evie Garbett was 17 when her first TikTok reached 300,000 views. It was the kind of...

Commentary

iShowSpeed Named ‘Streamer Of The Year’ At 2025 Streamer Awards

The Streamer Awards 2025 named iShowSpeed as “Streamer of the Year” on December 6 at The...

Technology

Asti Wagner Breaks Down Invyted’s Curated Matchmaking For Brands And Creators

Asti Wagner is the founder and CEO of Invyted, a London-based platform designed to streamline how...

Commentary

TikTok Users Report Addiction Concerns While Maintaining Daily Engagement, Study Finds

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112...

Influencer

How Rourke Sefton-Minns Built GenHQ Into A Creative Learning Hub

Generative AI is transforming the way people work, think, and create, and few have helped the...

Platform

YouTube Global Culture & Trends 2025: Platform Highlights Creator Innovation And Regional Content Shifts

YouTube has released its annual “Global Culture & Trends Report” for 2025, analyzing the platform’s most-subscribed...

Platform

TikTok, LinkedIn Face DSA Investigation Over Content Reporting Mechanisms

Ireland’s Coimisiún na Meán opened a Digital Services Act (DSA) investigation into TikTok and LinkedIn over...

Platform

Twitch Seeks NYC Partnership Specialist For Creator Expansion Initiative

Twitch is accepting applications for a Partnerships Specialist position in New York City, focused on expanding...

Brand

EA Launches ‘Battlefield 6’ Season 1 Twitch Drops With Exclusive Creator Window

Electronic Arts Inc. announced Twitch Drops for “Battlefield 6” Season 1, offering viewers exclusive in-game rewards...

Brand

Automotive Corporation Stellantis Criticizes Influencers Over ‘Unprofessional’ Jeep Recon Video

Stellantis has responded to a viral TikTok video by Los Angeles-based content creators who disassembled parts...

Agency

CAA Hires Digital Media Pioneer Greg Goodfried For Creators Division

Creative Artists Agency (CAA) has appointed digital media veteran Greg Goodfried as an agent in its...

Platform

YouTube Is Testing Custom Feed Feature To Address Algorithm Recommendation Issues

YouTube is testing a new experimental feature called “Your Custom Feed,” designed to give users more...

Commentary

European Influencer Marketing Budgets Surge As Industry Shifts From Proof-Of-Concept To Scale

European brands are accelerating influencer marketing investments in 2026 while reshaping how they compensate creators and...

Commentary

PayPal’s Honey Extension Lawsuit Dismissed, Influencers Get Chance To Amend Claims

A federal judge dismissed affiliate marketers’ lawsuit against PayPal over its Honey browser extension, but granted...

Influencer

Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’

When Kevin Ferman starts his car in Boulder, Colorado, there’s one passenger who never misses a...

Commentary

YouTube Creators Drive Purchase Decisions As Trust In Recommendations Outpaces Other Platforms

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater likelihood...

Strategy

How Alexander Hicks Built Twin Atlas, The 100-Person Studio Powering Roblox’s Creator Boom

For Alexander Hicks, game development started as a curiosity. At 12 years old, growing up in...

Platform

TikTok Launches Anti-Scam Campaign With Singapore Authorities

TikTok has partnered with Singapore’s Ministry of Home Affairs, National Crime Prevention Council, and Singapore Police...

Commentary

Marketers Pour 79% More Spending Into AI-Generated Content While Audience Skepticism Grows

Generative AI transforms from experimental tool to core infrastructure in the creator economy, but consumer enthusiasm...

Agency

Viral Talent: A Decade Of Building Creator-Led Media Brands

Laura Edwards and Alex Chavez-Munoz recognized an opportunity in the digital field long before influencer marketing...

Influencer

Jake Paul To Face Former Heavyweight Champion Anthony Joshua In Professional Bout On December 19

YouTuber-turned-boxer Jake Paul is set to face former two-time unified heavyweight champion Anthony Joshua in a...

Influencer

Hannah Meloche On Growing Up Online, Building A Brand, And Learning To Regain Her Energy

Hannah Meloche has spent more than a decade growing up on camera. What began as a...

Commentary

Food Supplement Influencers Face 90% Health Claims Violation Rate In Germany

Influencers promoting food supplements violate health regulations at far higher rates than the brands they represent,...

Technology

Streamlabs’ ‘Stream Shift’ Lets Creators Take Their Audience Anywhere

When live streaming first emerged, creators were often tethered to their desks by wires, monitors, and...