Agency

Sundial Media Launches Creator Agency THEIA, Names Society 18 Founder Pamela Zapata as Head

Sundial Media & Technology Group (SMTG) has launched THEIA, a creator marketing agency designed to help...

Tech

Bumper Opens Podcast Analytics Dashboard to All Creators With Free Tier

Podcast data firm Bumper is opening its analytics dashboard to all creators through a new free...

Influencer

Jenny Hoyos Grew Up Dreaming About VidCon and Now She Returns With a Strategy She Is Done Keeping to Herself 

Before Jenny Hoyos had millions of subscribers, she was close to walking away. Her videos were...

Tech

Postr Launches With a Bid to Standardize Creator Marketing Pricing and Campaign Workflows 

Demetrios Kafouros spent more than two decades running retail and real estate operations, often as the...

Commentary

Gary Lineker’s Podcast Network Goalhanger Named Britain’s Fastest-Growing Private Company

Goalhanger, the London-based podcast and media company co-founded by former England footballer Gary Lineker, topped the...

Commentary

Creator Economy Event Calendar – June 8, 2026 – VidCon, Cannes Lions, Craft + Commerce, and More

The mid-June calendar brings a mix of in-person and virtual events targeting independent creators, brand marketers,...

Platform

YouTube Brings Creator Premieres Format to Europe, Pitching German Creators as Prime-Time TV Alternative

YouTube held its first European Creator Premieres event in Berlin on June 2, bringing approximately 70...

Brand

Samsung TV Plus Taps Dhar Mann Studios for Its First Original Scripted Series

Samsung TV Plus debuted its first original scripted series on June 5, partnering with Dhar Mann...

Agency

Talent Veterans Behind Main Character Want Brands to Stop Buying Celebrity and Start Buying Culture

Courtney Worthman and Stacey Gersten built their careers along parallel paths that converged at a talent...

Agency

Moburst Names Melissa Gruhin Vice President of Creative

Moburst, a mobile-first digital marketing agency, has appointed Melissa Gruhin as Vice President of Creative.  Gruhin...

Commentary

YouTube Daily Usage Surpasses Netflix Worldwide

YouTube overtook Netflix in average daily minutes per user in 2025, reaching 99.1 minutes per day...

Commentary

BBC Studios Podcast Campaign Lifts Awareness 45% Among High-Earning World Cup Travelers

A podcast advertising campaign designed to reach World Cup travel audiences increased brand awareness by 45%...

Platform

X Launches ‘React with Video,’ Letting Users Record Video Reactions to Posts

X has introduced “React with Video,” a new feature that allows users to film video responses...

Tech

Collabios Built a European Creator Marketplace Around the Laws Most Brands Haven’t Read

When a European influencer campaign violates local disclosure law, the fine usually lands on the brand....

Influencer

Miranda McKeon on Building a Brand on What the Wellness Industry Refuses to Say

At 19, Miranda McKeon was mid-sentence on a path that looked nothing like the one she...

Influencer

Eleanor Neale on Building a True Crime Channel by Resisting the Click 

Most true crime creators are rewarded for the click. Eleanor Neale built one of YouTube’s most...

Platform

YouTube Lists 17 Creator Partnerships API Partners as Advertiser Access Remains Controlled

YouTube has made part of its Creator Partnerships partner ecosystem more visible to advertisers, with a...

Platform

Meta Rolls Out ‘Plus’ Subscriptions Across Instagram, Facebook, and WhatsApp

Meta has launched subscription plans for Instagram, Facebook, and WhatsApp globally, offering users paid access to...

Platform

Twitch Rolls Out Dual Format Streaming, 2K Resolution at TwitchCon Rotterdam

Twitch announced a series of platform updates at TwitchCon Rotterdam on May 30, including simultaneous horizontal...

Influencer

Audiochuck’s True-Crime Podcast ‘The Deck’ Begins Streaming on Tubi

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has announced that “The Deck,”...

Agency

Social Factor Champions Human Moderation as Brands Scale Live, Social Commerce

At this year’s Coachella, nine YouTube livestreams ran simultaneously for 14 hours a day. Behind the...

Platform

TikTok Shop Expands to Austria, Belgium, the Netherlands, and Poland

TikTok Shop will launch in Austria, Belgium, the Netherlands, and Poland on June 15, extending its...

Influencer

From Radio Co-Host to DIY Creator, Erika Ver Wants Her Brand to Outlast Influencer Culture

When Erika Ver lost her radio job in early 2020, she had no clear next step....

Platform

TikTok Shop Ireland Opens to All Businesses

TikTok Shop Ireland has opened its platform to all Irish businesses, ending an invite-only model that...

Platform

Screeny Tests Creator Audiences as a New Demand Engine for Movie Theaters  

Screeny, a platform that brings creator premieres into cinemas, is testing whether online fandom can translate...