TikTok has partnered with Singapore’s Ministry of Home Affairs, National Crime Prevention Council, and Singapore Police Force to launch a refreshed “2025 Scam Prevention Edition” of its Digital Wellness Hub, targeting the country’s persistent scam problem.

Singapore reports 22,476 scam and cybercrime cases in the first half of 2025, representing a 21.5% decrease from 28,625 cases during the same period in 2024. Total losses decline 12.6% to approximately S$456.4 million from S$522.4 million year-over-year.

Phishing, e-commerce, and job scams account for about S$97 million in losses during the first half of 2025. The median loss per case increases 36.4% to S$1,500 from S$1,100 in the prior-year period.

TikTok Cases More Than Double

The number of scam cases on TikTok more than doubled in the first half of 2025, though specific numbers are not disclosed. TikTok accounted for 23.8% of social media-related scam cases, making it the second-most exploited platform after Facebook, which accounted for 54.0%.

Three Meta platforms – Facebook, WhatsApp, and Instagram – comprised 37.3% of total cases across all platforms exploited by scammers to contact victims.

Campaign Features Feed-Based Education

The 2025 campaign introduces a new approach that begins directly on users’ For You Feed. Users encounter clear, informative visuals designed to teach them how to identify phishing and e-commerce scams, the two most prevalent scam types.

The Digital Wellness Hub organizes content into three key areas: Be Aware provides details on top scam trends in Singapore and highlights red flags, with video examples from creators, and features an interactive quiz to test users’ knowledge. Stay Safe offers guidance for securing accounts, including downloading the ScamShield App and verifying seller credentials. Shop Safe provides tips for secure e-commerce experiences on TikTok Shop, reminding users never to reveal credit card details or click suspicious links.

December Game Show Planned

TikTok and the Ministry of Home Affairs plan to launch a game show exclusively on TikTok in December that challenges participants to distinguish real from fake scenarios. The show targets prevalent scam trends, including job scams, investment scams, phishing scams, e-commerce scams, and impersonation scams targeting government officials.

Government official impersonation scams increased 199.2% to 1,762 cases in the first half of 2025 from 589 cases during the same period in 2024. Losses from this scam type rose 88.3% year over year to about S$126.5 million, from about S$67.2 million.

“Scam tactics are always evolving, so our approach to education must too,” said Chanida Klyphun, Director of Public Policy at TikTok Southeast Asia. “This year, we’re going beyond traditional awareness campaigns with creative, hands-on experiences that help users recognise and avoid scams in more memorable and impactful ways.”

Senior Assistant Commissioner of Police Devrajan Bala of Singapore Police Force’s Scams Public Education Office emphasized that raising public awareness and empowering individuals to take protective measures creates a more scam-resilient society.

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