Inside BIGO LIVE’s Case That IRL Creator Events Are Retention Infrastructure, Not PR

What does an in-person event do for a creator that no virtual format can replicate?  For...

Zigazoo Is Betting Gen Alpha Brand Loyalty Starts With Participation, Not Messaging 

Brands have spent years trying to crack Gen Alpha with better creative, bigger influencer deals, and...

Google Claims YouTube’s Terms of Service Authorized Its AI Music Training All Along

Google filed a motion to dismiss a federal copyright lawsuit this week, arguing that its YouTube...

Twitch Is Betting Community Beats Content. Its New Features Are Designed to Prove It

The Creator Economy has spent a decade debating which metrics matter most. Twitch Chief Product Officer...

YouTube Brings Back Private Messaging 7 Years After First Launch

YouTube is expanding its in-app video sharing and messaging feature to users in the U.S. and...

Reddit Launches Video Comments for All Users

Reddit has introduced video in comments, making the feature available to all users across its platform...

TikTok Shop Is More Top-Heavy Than Amazon, With 1% of Sellers Driving 60% of Sales, per Report

New data from Marketplace Pulse shows that revenue on TikTok Shop concentrates among its top sellers...

Meta Adds AI Assistant, Desktop Version to Edits as Creator Platform Competition Intensifies

Meta previewed two major additions to its Edits video-editing app at an invite-only creator event in...

Spotify Rolls Out Creator Analytics Suite, Adopts 30-Second Play Standard Aligned With AMP Framework

Spotify has launched a set of new analytics tools for podcast and video creators, pairing the...

LinkedIn Launches BrandWorks to Provide Creative Strategy, Campaign Support for B2B Advertisers

LinkedIn has launched BrandWorks, a dedicated team of marketing experts that delivers hands-on creative strategy, content...

LinkedIn Plans Suite of Creator Monetization Tools in Fiscal 2027, Documents Show

LinkedIn is developing a suite of new monetization tools for creators, including a brand deals marketplace,...

LinkedIn Introduces Creator Marketplace to Connect Brands With B2B Creators

LinkedIn has launched Creator Marketplace, a new tool within Campaign Manager that enables brands to discover...

YouTube Names 25-Creator Global Roster for FIFA World Cup 2026 Coverage

YouTube has selected 25 creators to cover the FIFA World Cup 2026™, assembling a group that...

Pinterest Now Lets Creators Link Amazon Storefronts Directly to Their Profiles

Pinterest has launched Amazon Storefront linking, a tool that lets creators connect their Amazon Storefront directly...

Instagram Opens Reels Post-View Ad Placement to All Advertisers

Instagram is expanding its post-view ad format in Reels to all advertisers worldwide, according to a...

TikTok Launches ‘Community Fest 2026’ With Creator Academy, Global LIVE Tournament

TikTok has announced “Community Fest 2026,” a summer-long program combining educational workshops, in-app competitions, and community-building...

TikTok Partners With Sundance Collab to Offer Creators Free Micro-Series Writing Course

TikTok and Sundance Institute announced a new micro-series writing program through Sundance Collab, the institute’s digital...

Roblox Partners With Mental Health Organizations to Expand Youth Well-Being Support

Roblox announced new mental health partnerships and platform features in May, coinciding with Mental Health Awareness...

YouTube Brings Creator Premieres Format to Europe, Pitching German Creators as Prime-Time TV Alternative

YouTube held its first European Creator Premieres event in Berlin on June 2, bringing approximately 70...

‘Crime Junkie’ Leads Podcast Audio Reach in May, ‘Mel Robbins Podcast’ Climbs the Rankings

“Crime Junkie” held the top position in podcast audio reach for May 2026, while “The Mel...

Meta Launches AI Creator Assistant on Facebook

Meta has announced the launch of “Creator Assistant” on Facebook, a conversational AI tool integrated into...

Snap Acquires Spatial AR Firm Illumix to Accelerate Specs Glasses Development

Snap has acquired spatial augmented reality (AR) company Illumix to support its Specs AR glasses development,...