Meta to Unify Creator Marketplace and Partnership Ads Hub, Adds Facebook Creators to Roster

Meta announced plans at Cannes Lions 2026 to consolidate its two creator marketing surfaces into a...

LinkedIn Now Lets Marketers Lock In Colors, Fonts, and Voice for AI Ad Generation

LinkedIn has begun rolling out a brand kit feature within Campaign Manager that allows marketers to...

Amazon Launches Creator Hub on Fire TV, Targeting 500 Creators by 2027

Amazon is launching a dedicated Creator Hub on Fire TV this summer, creating a new section...

Snap Promotes Emma Wakely to Head of Sports & Media as Platform Deepens Creator, AR Push

Snap Inc. has promoted Emma Wakely to Head of Sports and Media, placing her in charge...

TikTok Unveils Symphony Agent, Custom Creator Networks at Cannes Lions 2026

TikTok announced a suite of AI-powered advertising tools and a new creator collaboration feature at the...

TikTok Adds Post-Publish Keyword Management Tool for Creator Videos

TikTok has quietly launched a feature that allows creators to add or block keywords on videos...

Whatnot Reaches One Billion Orders

Whatnot announced in a blog post that sellers on its live commerce platform have processed one...

Meta Launches Live Video Ads, Virtual Cards, and Expanded Affiliate Partnerships in Cannes Commerce Push

Meta announced three new commerce initiatives ahead of the Cannes Lions International Festival of Creativity, expanding...

X Enhances Ads Manager With Unified Conversion Tracking, Live Diagnostics

X has rolled out three new features to its Ads Manager platform designed to simplify campaign...

TikTok Shop Bans AI Voices, Prerecorded Audio From Promotional Livestreams

TikTok Shop has banned AI-generated voices, prerecorded audio, and static-image content from promotional livestreams and shoppable...

Substack Expands Native Creator Partnership Program, Taps Former Roku Exec to Lead Sponsorships Push

Substack has launched the next phase of its native sponsorships program and hired former Roku and...

Inside BIGO LIVE’s Case That IRL Creator Events Are Retention Infrastructure, Not PR

What does an in-person event do for a creator that no virtual format can replicate?  For...

Zigazoo Is Betting Gen Alpha Brand Loyalty Starts With Participation, Not Messaging 

Brands have spent years trying to crack Gen Alpha with better creative, bigger influencer deals, and...

Google Claims YouTube’s Terms of Service Authorized Its AI Music Training All Along

Google filed a motion to dismiss a federal copyright lawsuit this week, arguing that its YouTube...

Twitch Is Betting Community Beats Content. Its New Features Are Designed to Prove It

The Creator Economy has spent a decade debating which metrics matter most. Twitch Chief Product Officer...

YouTube Brings Back Private Messaging 7 Years After First Launch

YouTube is expanding its in-app video sharing and messaging feature to users in the U.S. and...

Reddit Launches Video Comments for All Users

Reddit has introduced video in comments, making the feature available to all users across its platform...

TikTok Shop Is More Top-Heavy Than Amazon, With 1% of Sellers Driving 60% of Sales, per Report

New data from Marketplace Pulse shows that revenue on TikTok Shop concentrates among its top sellers...

Meta Adds AI Assistant, Desktop Version to Edits as Creator Platform Competition Intensifies

Meta previewed two major additions to its Edits video-editing app at an invite-only creator event in...

Spotify Rolls Out Creator Analytics Suite, Adopts 30-Second Play Standard Aligned With AMP Framework

Spotify has launched a set of new analytics tools for podcast and video creators, pairing the...

LinkedIn Launches BrandWorks to Provide Creative Strategy, Campaign Support for B2B Advertisers

LinkedIn has launched BrandWorks, a dedicated team of marketing experts that delivers hands-on creative strategy, content...

LinkedIn Plans Suite of Creator Monetization Tools in Fiscal 2027, Documents Show

LinkedIn is developing a suite of new monetization tools for creators, including a brand deals marketplace,...

LinkedIn Introduces Creator Marketplace to Connect Brands With B2B Creators

LinkedIn has launched Creator Marketplace, a new tool within Campaign Manager that enables brands to discover...

YouTube Names 25-Creator Global Roster for FIFA World Cup 2026 Coverage

YouTube has selected 25 creators to cover the FIFA World Cup 2026™, assembling a group that...

Pinterest Now Lets Creators Link Amazon Storefronts Directly to Their Profiles

Pinterest has launched Amazon Storefront linking, a tool that lets creators connect their Amazon Storefront directly...