Eman SV2, the football creator with more than 6 million YouTube subscribers, is launching Frenzy by SV2, a media company spanning content, commerce, and live experiences. The business launches worldwide on October 23 with a dedicated YouTube channel, a product range, and plans for football camps and tournaments. Eman SV2, whose real name is Eman Balogun, has posted nearly 750 videos to his main channel over 14 years.

According to Deadline, Frenzy will operate as a studio rather than an extension of Eman SV2’s personal channel, featuring long-form and short-form football programming. The content arm will showcase new talent alongside formats that do not require him on screen. New talent includes creators Kiki Footballer, Kassidy, Zayn Ali and Eleni. Planned formats include “Kids Footballer vs 20 Pro Goalkeepers,” “1 Pro Kid Footballer vs 100 Kids” and the “Frenzy Winter Cup Tournament.”

“My audience has grown up with me, and they’ve always wanted more than just videos,” Eman SV2 said in a statement. “They want to play, meet each other and be part of something. Frenzy is football you can watch, play, wear and turn up to.”

The live events division builds on SV2’s existing football camps, which the company says have drawn more than 5,000 attendees across the UK, Dubai, Los Angeles and Miami. Those events have also supplied content for his YouTube channel, a loop Frenzy intends to continue through its own camps and tournaments. The commerce side launches with the Frenzy Magic Ball, designed for knuckleballs, curve shots and power shots, alongside jerseys, hoodies and a launch bundle. Products go on sale October 23 through Frenzybysv2.com and TikTok Shop.

Eman SV2 previously ran a standalone merch store, which has closed to make way for Frenzy. The company launches with five staff plus freelancers and coaches for live events.

“I didn’t want this to be another brand with my face on everything,” Eman SV2 said. “Frenzy is built to be bigger than me, with new talent and new formats on the channel, and camps and tournaments where the community actually gets to meet.”

Frenzy is Eman SV2’s second company launch in just over a year. In September 2025, he co-founded V2L8 Media with his manager Sanmi Balogun, describing the aim as developing “original IP and premium branded entertainment at the intersection of sport and entertainment.” The studio has since produced formats for Channel 4.0, Lenovo and EA SPORTS FC. London lawyer Jack Jones, a partner at Sheridans, joined V2L8 as an advisor at launch.

Eman SV2 is also New Balance’s first Global Gaming Ambassador, a role the brand created for him in June 2025 to bridge physical and virtual football through gaming content, built around his blend of “EA SPORTS FC” gameplay and real-life football challenges.

The structure places Frenzy alongside a small set of creator businesses built on more than sponsored content. Dude Perfect runs the closest parallel in sports: a company spanning videos, live tours and sporting goods that secured more than $100 million from Highmount Capital in 2024. The Sidemen offer a UK comparison for turning a creator audience into separate consumer businesses, including the Side+ subscription service, the Sides food brand and XIX Vodka, managed through Arcade Media. Brent Rivera’s Amp Studios, which he co-founded in 2017, provides the closest comparison for Frenzy’s talent-development ambitions, developing other creators and formats rather than channeling output through a single founder, with brand partners including Starbucks, Nike and Prada.

Frenzy combines elements of both models: a multi-creator content studio in the mold of Amp Studios, paired with the commerce and live-event layers that define Dude Perfect’s business. Steven Bartlett’s FlightStory and Dhar Mann Studios represent an adjacent model, building infrastructure around podcast or scripted-content production rather than physical products and in-person events; Mann has extended his own studio into creator services through Fifth Quarter, an agency that syndicates other creators’ back catalogs.

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