Stories By Cecilia Carloni
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Influencer
Workfriends Bets That Vetted Trust, Not Billable Hours, Can Scale Creator Commerce
August 7, 2026Digital media veteran Kevin McClain believes creator commerce has a sales problem. Brands are flooded with...
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Strategy
Later’s CEO Is Betting Curated Conversation Beats the Marketing Conference Panel
August 6, 2026Scott Sutton has a problem with the standard marketing conference: a sponsor booth, a stage, and...
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Influencer
How One Creator Built the Trust to Film Inside the World’s Most Restricted Military Programs
August 4, 2026Louis Skupien became the first British civilian to fly supersonic in an F-16 Viper jet at...
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Technology
Women’s Sports Index Launches to Bring Benchmarks to a $3B Category
August 4, 2026Mondo Metrics and Deep Blue Sports + Entertainment launched the Women’s Sports Index in June, a...
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Tech
Former Talent Manager Builds Software to Cut Creator Research Time Without Replacing Managers
August 3, 2026James Dever spent four years working inside Influencer Marketing, from talent management to running campaigns directly...
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Strategy
‘Race to Glory’: How FOX One Used Creator Trust to Reach Gen Z at the FIFA World Cup
July 31, 2026FOX One’s challenge at the 2026 FIFA World Cup wasn’t distribution. As part of FOX Sports’...
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Tech
Ex-Meta Creative Strategy Lead Mack Reynolds Joins Shuttlerock to Help Brands Overcome Creative Complexity
July 30, 2026The question most global brands are struggling with in digital media is not what to say....
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Platform
After a Decade Building Snapchat’s Sports Business, Emma Wakely Is Taking the Playbook Everywhere
July 29, 2026Gen Z sports fans increasingly follow athletes rather than teams, willing to shift allegiances when a...
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Strategy
Influencer Marketing Didn’t Blow Up, Five Years of Deal Data Shows It Matured Instead
July 29, 2026Influencer Marketing has been called the “Wild West” of digital advertising long enough to become a...
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Tech
Out2Win Launches AI Infrastructure to Make Athlete-Influencer Marketing Scalable
July 28, 2026Athlete-Influencer Marketing has become one of advertising’s fastest-expanding categories, but running campaigns at scale has remained...
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Agency
Coastline Creatives: A Talent Agency Where Creators Can See Every Pitch, Contact, and Invoice
July 27, 2026Regan Cleminson founded Coastline Creatives in 2018 around a practice she finds few other agencies follow:...
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Strategy
How AI Search Is Redefining Creator Value for Brands, According to Deloitte Digital’s Jenny Kelly
July 27, 2026When Deloitte Digital‘s content practice pulled discoverability data for a brand client, one result stood out:...
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Tech
Flinque’s Ashish Gupta Says Influencer Marketing Isn’t Broken. The Way Brands Measure It Is
July 27, 2026When Ashish Gupta ran influencer campaigns for a SaaS client, a YouTube creator with more than...
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Agency
From Swarovski to Greenpark: Giulia Mazzei on Why Brands Keep Bringing Agencies In Too Late
July 23, 2026Giulia Mazzei crossed from client to agency in January 2026, joining London-based agency Greenpark as Influencer...
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Strategy
How B2B Unplugged Built a Sold-Out Event Series by Fixing What Conferences Get Wrong
July 23, 2026Most B2B marketers have been to that conference: the recycled panel, the awkward mingling, the room...
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Strategy
How Opera GX Built a Creator Campaign Around Gaming Hardware to Market a Free Browser
July 20, 2026Hardware brands long ago wrote the creator gifting playbook: send the product, let the creator put...
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Talent Collectives
Amplify Brings In Bryce Pickett to Build a U.S. Talent Roster Around Ownership, Not Reach
July 20, 2026Bryce Pickett is joining Amplify as a Senior Talent Manager to build a U.S. roster around...
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Tech
Sapir Tori on Building Zano to Replace the Excel Sheets Running a $30B Industry
July 17, 2026A six-figure deal between two talent agencies collapsed at a dinner in Amsterdam because neither side...
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Strategy
What a Former TikTok Shop Manager Learned From $14M in Live Sales
July 14, 2026Live shopping on TikTok has moved from novelty to an established commercial channel. But according to...
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Technology
As Generative AI Floods Content Feeds, EditWithAva Is Betting on Editing the Real Thing
July 14, 2026Everyone building AI video tools right now is racing toward the same destination: synthetic footage that...
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Strategy
How Jubilee Media Built Scalable IP From Human Dialogue, With Traditional Streamers Taking Notice
July 14, 2026Jason Y. Lee had a clear principle when he launched Jubilee Media in 2017: build a...
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Tech
The Private Credit Platform Betting That Creator Audiences Are the Next Collateral Class
July 13, 2026A creator generating millions of dollars a year walks into a bank and asks for $2...
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Technology
Search Traffic Is Down and Algorithms Keep Shifting – GRO Bets the Fix Is Email
July 13, 2026Content creators who built their businesses on Google search traffic and display advertising are undergoing a...
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Strategy
Former Sky and Fox Sports Executives Launch Jupiter Festival to Debate the Future of Content
July 10, 2026William Mellis and Eric Markgraf have each spent decades inside the media industry as senior executives....
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Tech
Kerri’s Brian D’Erario on Why Audience Quality Beats Audience Size in B2B Media
July 10, 2026Kerri, a media holding company launched in November 2025 by former Arkaea Media Chief Business Officer...
