Stories By Cecilia Carloni
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Influencer
Ecomm Cowboy Is What Happens When the Creator Economy Comes for Trade Media
June 22, 2026At 11:50 a.m. Central, Chris Hall is in his chair, hat on, scrambling to get tweets...
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Talent Collectives
Veteran Hollywood Media Executive Bryan Smiley is Building the Media Company Gen Z Men Don’t Have
June 22, 2026Gen Z men are everywhere in media conversation and almost nowhere in media planning. Bryan Smiley...
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Influencer
After Almost a Decade on Screen, Kaido Lee Roberts Is Writing His Own Script
June 19, 2026A fan once told Kaido Lee Roberts that they had nearly pulled the fire alarm at...
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Tech
Streamlabs Bets Patreon Subscribers Are Livestreaming’s Safest First Audience
June 18, 2026Ashray Urs has a rule: when any platform signals interest in livestreaming, he reaches out that...
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Platform
Inside BIGO LIVE’s Case That IRL Creator Events Are Retention Infrastructure, Not PR
June 16, 2026What does an in-person event do for a creator that no virtual format can replicate? For...
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Platform
Zigazoo Is Betting Gen Alpha Brand Loyalty Starts With Participation, Not Messaging
June 16, 2026Brands have spent years trying to crack Gen Alpha with better creative, bigger influencer deals, and...
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Influencer
For Brandon Hans, $23M in TikTok Shop Sales Starts With Getting Someone to Stop Scrolling
June 15, 2026In the first months of his TikTok Shop account, Brandon Hans sold roughly $2 million worth...
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Commentary
Creator Economy Event Calendar – June 15, 2026 – TikTok Bootcamp, Cannes Lions, VidCon, Africa Creative Market, and More
June 15, 2026The week of June 15 opens in Dubai with a TikTok content creation program before a...
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Commentary
The 10 Fastest-Growing Canadian Instagram Accounts of May 2026
June 12, 2026The Montreal Canadiens drew nearly 110,000 new followers on a playoff run to the Eastern Conference...
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Platform
Twitch Is Betting Community Beats Content. Its New Features Are Designed to Prove It
June 12, 2026The Creator Economy has spent a decade debating which metrics matter most. Twitch Chief Product Officer...
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Talent Collectives
Why Fixated’s Kai Plunk & Jason Russak Are Bringing Step-One Creator Advice to VidCon
June 12, 2026Creator conferences are full of advice from people who have already reached scale. The advice for...
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Tech
Workweek Built a Platform to Show What B2B Creator Trust Is Actually Worth
June 11, 2026A campaign that registered as a 0.03x return on clicks turned out to be 8x when...
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Technology
Brands Are Reporting on a Fraction of Their Video Data. Plot Raised $14M to Fix That
June 11, 2026The most influential brand content on social video right now is content brands cannot see. Existing...
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Influencer
TJ Palma: Filming Life Is a Better Creator Strategy Than Chasing Trends
June 11, 2026When TJ Palma was eliminated from “Love Island USA,” he had roughly 20,000 followers. He came...
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Commentary
Matthew Lacey on Why the Creator Economy Collision Took So Long, and Why Mega Deals Are Coming
June 11, 2026Real money is moving into the Creator Economy. The bigger question is whether the people writing...
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Platform
Instagram Opens Reels Post-View Ad Placement to All Advertisers
June 10, 2026Instagram is expanding its post-view ad format in Reels to all advertisers worldwide, according to a...
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Commentary
How NewGen’s AI Platform Multiple Removes the Manual Work Behind Global Creator Campaigns
June 10, 2026Running a creator campaign across multiple markets used to mean hiring several multilingual staffers, weeks of...
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Agency
Iced Media’s Ashley Banks on Why Most Beauty Brands Are Measuring Creator Commerce All Wrong
June 10, 2026While TikTok Shop drives massive direct sales, a major portion of its total e-commerce impact actually...
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Influencer
How What Happened Last Night Turned Lifelong Friendship Into a Creator Comedy Brand
June 10, 2026What Happened Last Night gained over 100,000 followers on Instagram without a single member functioning as...
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Commentary
Influencer to Host Two-Day London Event as Social Commerce Grows Four Times Faster Than E-Commerce
June 9, 2026Creator marketing agency Influencer will host Shop Social, a two-day event in London’s Soho on June...
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Commentary
Social Commerce Growing 4x Faster Than E-Commerce as Creator Partnerships Drive Revenue, Report Finds
June 8, 2026Creator-powered social commerce is growing at four times the rate of traditional e-commerce, with global social...
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Talent Collectives
Affluence Wants to Become the Financial Back Office for Self-Employed Creators
June 8, 2026The Creator Economy is projected to reach $480 billion in value by 2027, yet most of...
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Talent Collectives
Ex-Wheelhouse CSO Ed Simpson Exits After 15 Years to Launch Creator-Focused Investment Company
June 8, 2026Ed Simpson, who served as Chief Strategy Officer at “Calabasas Confidential” producer Wheelhouse, has left the...
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Brand
Alo Yoga Charters Superyacht as Floating Wellness Club for French Riviera Influencer Campaign Timed to Cannes, Monaco GP
June 5, 2026Alo Yoga chartered the Silver Fox, a 72-meter Sanlorenzo superyacht with a weekly rate starting at...
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Influencer
Kevin ‘KevOnStage’ Fredericks Signs Multi-Year, Multi-Project Slate Deal With Tubi
June 5, 2026Fox’s free ad-supported streaming service Tubi has signed comedian, actor, and digital creator Kevin “KevOnStage” Fredericks...
