Agency

Why Stride Social Is Betting On Micro-Creators To Redefine Influencer ROI

Alex Hendy knows the creator economy from both sides of the screen. As a TikTok personality,...

Agency

Sambhav Chadha Breaks Down Augmentum Media’s Playbook For Health & Wellness Brands

Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer...

Platform

Inside Vylit’s Push To Blend Monetization, Privacy, And AI For Adult Creators 

Ami Gan stepped down as CEO of OnlyFans in 2023, leaving behind one of the creator...

Brand

Microsoft Taps Top Influencers To Boost Copilot In Consumer AI Battle With ChatGPT

Microsoft is recruiting major social media influencers to promote its Copilot AI assistant as it seeks...

Agency

Trust Over Trends: How Anda Vlasaku’s Saku Agency Turns The ‘Right Fit’ Into Long-Term ROI

Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one...

Commentary

TravelCreatorsX To Launch First Creator Summit Inside U.S. Travel Adventure Shows

TravelCreatorsX is debuting as the first influencer and travel creator summit hosted within the Travel Adventure...

Influencer

From Code To Console: How Aldo Geo Built A Streaming Career Fueled By Humor And Heart

Before tens of thousands of viewers tuned in to watch him stream, Aldo Geo (@_aldogeo_) was...

Agency

FiveTwoNine, Billion Dollar Boy To Grant 4 Creators Premium Access To Art Basel Miami Through New Fund Initiative

Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative,...

Influencer

From Fitness To Finance Parody: Johnny Hilbrant On Turning A One-Off PE Guy Joke and Meme Into A Career

Johnny Hilbrant didn’t plan to become known for impersonating private equity executives. Until recently, most people...

Influencer

Matt Kiatipis On Building A Global 1v1 Basketball League After Viral Success

When Canadian creator and athlete Matt Kiatipis first picked up a Fisher-Price basketball hoop as a...

Talent Collectives

Excel Sports Management Names Ryan Orozco Head Of Digital Media Talent

Excel Sports Management has hired Ryan Orozco as Head of Digital Media Talent, a newly created...

Talent Collectives

Creator Platform Popfly Names Demitra Carter Director Of Influence

Popfly, a creator platform for adventure brands, appointed Demitra Carter as its new Director of Influence...

Talent Collectives

Venture Studio Summit House Taps Former PGA TOUR Exec Zoe Wilson To Lead Brand Partnerships

Summit House, a portfolio of creative agencies and entertainment studios, announced the appointment of Zoe Wilson...

Influencer

From Gaming With Friends To Featured Creator: FANFAN’s Five-Year Journey On Twitch

Fiona Fan started streaming on Twitch with a computer that could barely handle the software and...

Agency

From Montreal To Manhattan: Heylist’s AI-Powered Push To Democratize Influencer Marketing

Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical...

Brand

Influencer-Founded Refy Beauty Enters Middle East Market Via Sephora As Brand Turns Five

Refy Beauty, the British brand founded by Instagram influencer Jess Hunt, launched its full product range...

Technology

Streams Charts, StreamerDap Partner To Offer Free Analytics To Twitch Streamers In 2026 Deal

Streams Charts and StreamerDap are joining forces to provide Twitch streamers with free access to analytics...

Agency

Amplifica’s Playbook For Connecting Global Sports & Entertainment Brands With Latin Audiences

Co-founded by journalist-turned-marketer Fernando Amdan, Buenos Aires-based Amplifica helps global brands like the NBA and Premier...

Technology

How A Finnish Entrepreneur Built A Cloud Platform For Twitch’s Dual Format Streaming

When Twitch unveiled its Dual Format feature, allowing creators to stream simultaneously in horizontal and vertical...

Agency

HYDP’s Transparent Vision: How Thomas Markland Plans To Rebuild Trust In Creator Marketing

When Thomas Markland launched HYDP in 2022, the influencer marketing industry was in what he describes...

Agency

How Just People Agency Guides Mozambique’s Brands And Creators Through Market Challenges

When Maira Taimo and Micaella Tiago co-founded Just People Agency in 2021, their goal was clear:...

Platform

Instagram Launches 30-Day Watch History For Reels

Instagram is introducing a new feature that allows users to review videos they’ve watched within the...

Agency

YKONE Invests In Swiss Talent Agency Atlas, Expands European Presence

YKONE, the global influencer marketing agency focused on luxury brands, acquired a 25% stake in Swiss...

Influencer

Gymnastics Star Livvy Dunne Joins Wasserman As She Pivots To Entertainment Career

Former National Collegiate Athletic Association (NCAA) gymnastics star Olivia “Livvy” Dunne has signed with Wasserman and...

Commentary

OpenAI Sued By Cameo Over Trademark Infringement In Sora’s Celebrity Likeness Feature

Celebrity video platform Cameo is suing OpenAI in California federal court, alleging the “Cameo” feature in...