Agency

Darkroom Built a Cannes Villa Around One Thesis: Creators Are Commerce’s Primary Channel

For three years, Darkroom has rented a villa near the Cannes Lions festival to host the...

Tech

Canvas UGC Doesn’t Need Followers. viral.app Is Building the Infrastructure to Run It 

What if reaching a million views on TikTok didn’t require any followers at all? That is...

Strategy

Clipency is Building a Performance-Based Creator Marketing Model Around Dedicated Brand Pages

Clipency, a creator infrastructure platform launched in January 2026, is built on the premise that most...

Agency

Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Strategy

How Chipotle Built a Gen Alpha Creator Campaign Around an Order That Already Existed 

Chipotle’s latest creator campaign began not with a marketing brief but with a social listening report....

Tech

How Manychat Runs a Performance Creative System Around Retention, Creators, and Weekly Testing 

Josh Levine runs Manychat’s performance creative program with a two-person team, tests new static ads every...

Strategy

IMCX Brings a Deals-First Conference Back to Los Angeles After a Multi-Year Absence

After a multi-year absence, the Influencer Marketing Conference & Expo (IMCX) is returning to Los Angeles...

Commentary

When a Shopper Asks AI What to Buy, Follower Count Doesn’t Come Up

When a shopper asks ChatGPT which shampoo works best for a sensitive scalp, the answer doesn’t...

Tech

A Music Agency’s Campaign Management Problem Became the Blueprint for a Creator Clipping Marketplace

Clipster is a Dubai-based clipping marketplace where creators clip brands’ content into short-form posts and earn...

Talent Collectives

CMG Talent Is Betting That In-House PR Will Become Part of Standard Creator Representation

CMG Talent launched an in-house publicity division in August 2026, folding media strategy and press placement...

Platform

Roblox Expands Creator Infrastructure From Game Development to Payments, Distribution, and AI 

Roblox is expanding the infrastructure around its Creator Economy, adding new ways for developers to get...

Strategy

Why a Hollywood IP Investment Firm Is Treating YouTube Channels Like Film Libraries

Content Partners has spent two decades buying entertainment assets that keep earning: film and television libraries,...

Commentary

StreetTalk Study Shows Street Interview Ads Reach More New Buyers Than Standard Creative

A street interview ad that introduces a product to a stranger may never receive credit for...

Tech

Billion Dollar Boy’s Companion Launches Creator Pricing Tool to Give Brands a Benchmark for Negotiations  

Companion, the creator tech platform within Billion Dollar Boy (BDB) Group, launched Creator Investment Intelligence in...

Agency

Moon at Dawn Is Applying Account-Based Marketing Logic to B2B Influencer Selection

Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their...

Influencer

How Laura Whaley Built a Creator Business Where Brands Partner With Her Fictional Characters 

A dating app brand reached out to Laura Whaley, and she was ready to decline. She...

Agency

SuperAwesome Introduces Well-Being Program With Free Therapy, Payment Trusts for Minor Creators

When a teenage creator working on a toy brand campaign came to SuperAwesome saying she was...

Strategy

Bryan Barletta on Rebuilding Podcast Movement Around Creators, Buyers, and the Economics Between Them 

Podcast advertising remains what Bryan Barletta calls “an island” in media buyers’ planning infrastructure, a channel...

Technology

Precisify Joins YouTube’s Creator Partnerships API to Bring Media-Buy Discipline to Influencer Marketing

Brands invest heavily in selecting the right creator and shaping the collaboration. What happens after, and...

Talent Collectives

Global Brands Are Comparing Notes to Solve Influencer Marketing’s Toughest Problems

Kerry Meakins spent four years running marketing at one of the UK’s leading influencer agencies. The...

Commentary

FARQ Launches ‘Collective Influence’ Event Series to Tackle Creator Economy Diversity Gaps

Georgia Farquharson, founder and CEO of talent agency FARQ, is launching a new industry event series...

Agency

Unpacking Dexerto’s Evolution From Gaming Publisher to Full-Service Agency

Dexerto Media Group launched in 2015 as a gaming publication built by people who competed in...

Strategy

Canada’s Gen Z Puts Friends Before Dating, Research Shows, Giving Tinder a Summer Opportunity

Tinder Canada’s summer 2026 campaign for Double Date was built on a specific finding: Gen Z...

Influencer

Colin Rocker Spent 18 Months Testing What Gets Strangers Talking. Then He Put It in a Box

At For The Firsts networking events in New York City, there is one rule: attendees don’t...

Agency

How CreatorCaster Is Bringing a Hollywood Casting-Call Model to Family Brand Influencer Campaigns

Brands in the family market that come to CreatorCaster are not handed a software dashboard. Deborah...