Stories By Cecilia Carloni
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Influencer
Content Creator Paulina Popielnicka Makes Bold Stand Against Social Media Norms
July 26, 2024With a career spanning over two decades, Paulina Popielnicka has witnessed and adapted to the various...
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Agency
Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing
July 26, 2024TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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Platform
LTK’s New Video Features Boost Creator Earnings By Nearly 50%
July 25, 2024Creator commerce platform LTK announced the launch of new video-first features on its shopping app. The...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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Technology
Nucreator Is Changing Brand Matchmaking For Creators Using Intent-Based Signaling Technology
July 25, 2024Nucreator, founded by Ben Marks, is automating securing brand partnerships, a traditionally labor-intensive task for creators...
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Influencer
The Ocky Way: How A Catchphrase Catapulted Rahim Mohamed To Social Media Stardom, Landed Campaigns With Paramount
July 24, 2024Content creator Rahim Mohamed, known for his “Ocky Way” bodega videos on TikTok, has leveraged his...
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Influencer
From Northwest Tours To Social Media Stardom: How Country Singer “Lady Redneck” Became A UGC Powerhouse
July 24, 2024Stephanie Lee Lowry, known professionally as “Lady Redneck,” has emerged as a notable figure to watch....
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Influencer
From Track Star To Digital Influencer: Precious Beattie’s Rise In The Creator Economy
July 23, 2024In a world where personal setbacks can lead to unexpected opportunities, Precious Beattie’s journey stands out...
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Technology
Intelligent Influence: Hypetap’s Detch Singh Reveals Key To Driving Tangible Business Outcomes In Influencer Marketing
July 23, 2024Detch Singh is the founder of Hypetap, a company setting industry standards through technology and strategic...
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Influencer
Influencer Katie Shutt On Balancing Modeling, Fitness, And Mindfulness
July 22, 2024Katie Shutt’s story represents a compelling case study of resilience and reinvention. The Newcastle-based content creator,...
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Technology
Breaking The Algorithm Addiction: Moondust Management’s Mission To Free Creators From Platform Dependence
July 22, 2024Moondust Management, founded by industry veteran Kamla Pande in 2019, has found ample success in the...
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Influencer
Psychology Student By Day, Rising Influencer By Night: Meet The 20-Year-Old Redefining Content Creation
July 22, 2024The social media world is witnessing the rise of a new voice capturing brand attention and...
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Agency
AJXI Co-Founder Breaks Down The Agency’s Relationship-Driven Approach To Managing Influencer-Brand Deals
July 22, 2024Influencer marketing agency AJXI is s carving out a niche by focusing on transparency and effective...
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Agency
Centennial World’s Lauren Meisner Exposes Mainstream Media’s Blind Spot: The Creator Economy Opportunity
July 22, 2024Centennial World, founded by Lauren Meisner in 2019, has quickly become a notable player in covering...
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Technology
OverSubscribe CEO Peter Yang Explains Why Fans Make The “Friendliest Investors” For Content Creators
July 22, 2024Bridging Silicon Valley innovation with Wall Street finance, New York-based startup OverSubscribe is refining the concept...
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Platform
Pinterest’s New Feature Backed By Avril Lavigne, Tierra Whack Builds On Growing Trend Gen Z Is Obsessed With
July 22, 2024On June 25, Pinterest launched its “Board Sharing” feature to capitalize on the rising “mecore” trend....
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Commentary
Instagram’s Effect On Teen Well-Being: Researchers Get First-Ever Look At User Data
July 19, 2024Meta and the Center for Open Science (COS) announced a new pilot program that will offer...
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Influencer
Ulta Beauty Doubles Down On Divi, Influencer Hair Care Brand That Hit $33M In First Year
July 19, 2024Ulta Beauty is expanding its partnership with Divi, a hair care brand founded by lifestyle influencer...
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Platform
YouTube Creators Blindsided: Billions Of Views Fueling AI Without Permission
July 18, 2024A new investigation reveals that major tech companies have used content from thousands of YouTube videos...