Influencer

Ravengriim Breaks Down Her Long Game: Consistency, Creative Control, And Expanding Beyond Social Video

Ravengriim built her creator career by refusing to flatten her interests into a single lane, operating...

Platform

TheFlow Founder Michael Hanuschik On Designing A Healthy Ecosystem For The Creator Economy

Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the...

Agency

Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...

Commentary

CreatorIQ Survey Finds Creator Pay Skews To Top Tier Despite Rising Influencer Marketing Spend

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across...

Agency

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Influencer

Cattien Le’s Unscripted Path To Independence In The Creator Economy

Cattien Le’s career has been shaped less by strategic ambition than by a steady accumulation of...

Talent Collectives

Link Management Launches As Digital Creator Talent Firm With 50+ Client Roster

Link Management launches as a digital creator talent firm representing more than 50 creators with a...

Commentary

Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC

Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...

Talent Collectives

Sounds Profitable Names Molly DeMellier As Head Of Communications Following Podcast Movement Merger

Sounds Profitable has appointed Molly DeMellier as its first Head of Communications. The trade association created...

Technology

How Templify Is Building A Creator-First Editing Business Beyond The Platforms

For creative growth strategist Yana Abazher, content creation is less about creativity and more about operational...

Commentary

Guggenheim Brothers Media, Ethmar International Holding Launch Abu Dhabi Investment Fund For Creator Economy

Guggenheim Brothers Media and Ethmar International Holding have partnered to launch a multi-million-dollar investment fund based...

Influencer

‘Diary Of A CEO’ Host Steven Bartlett Discusses 2026 Business Playbook On ‘Hot Smart Rich’

Steven Bartlett appeared on Maggie Sellers Reum’s “Hot Smart Rich” podcast on January 7 to discuss...

Talent Collectives

The Creator Society’s Natalie Driver On Launching Gen C And Why Micro Creators Need Structure Before Scale

According to Natalie Driver, co-founder and Chief Talent Officer at marketing agency The Creator Society, one...

Influencer

From Charting Music To Creator Ownership: How Ali Lee Built Her Career On Her Own Terms

Ali Lee has never organized her career around a single title. Trained in classical dance and...

Commentary

Gen Z Returns To Physical Stores For Product Discovery, Creating New Opportunities For Nano Creators, Research Shows

Physical retail stores have emerged as the primary channel for product discovery among younger consumers, challenging...

Influencer

Nathan Kessel On Designing Virality At Scale Without Losing The Human Element

Nathan Kessel does not think about his audience in terms of millions. He thinks about them...

Technology

Clue Labs Wants To End The Guesswork In Social Media Growth

What if social media growth no longer depended on guesswork at all? That question underpins the...

Brand

Steven Beckman On Building A Creator-First Studio Model To Turn YouTube-Native Storytelling Into Film IP

The expansion of the creator economy has produced global entertainment brands, billion-view franchises, and a new...

Platform

Snapchat Rolls Out AI Video Generation Tool For Lens+ Subscribers

Snapchat introduced “Animate It,” an AI-powered video generation feature that creates custom animations from text prompts....

Strategy

Why Lowe’s Is Betting On A Creator Network To Turn DIY Into Social Commerce

Jennifer Wilson has spent nearly two decades inside Lowe’s – long enough, she says, to have...

Commentary

The 15 Fastest-Growing Canadian Instagram Accounts Of November 2025

November highlighted how Instagram growth in Canada is increasingly driven by utility, trust, and tightly defined...

Commentary

Tribeca Festival To Accept Social Media Creators For Official Selection In 2026

The Tribeca Festival announced it will expand its Tribeca NOW category to formally include social media...

Talent Collectives

Creator Marketing Platform Collective Voice Announces Closure

Collective Voice, a creator monetization platform that served 140,000 creators and 22,000 brands, announced it will...

Platform

YouTube Shopping Reaches An Inflection Point As TV, Search, And Creator Trust Converge

The YouTube shopping ecosystem entered a new phase in late 2025, moving from an experimental monetization...

Influencer

Keith Lee Wins ‘Creator Of The Year’ At Inaugural U.S. TikTok Awards

TikTok hosted its first U.S. Awards ceremony on December 18 at the Hollywood Palladium in Los...