Stories By Cecilia Carloni
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Agency
TopRank Marketing’s Lee Odden: Choose B2B Creators for Trust, Publish for AI Discovery, Stay Always-On
November 6, 2026“There’s no visibility without credibility, without trust, without influence, says Lee Odden, CEO of TopRank Marketing....
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Strategy
Brands Waste Creator Budgets by Missing the Goal, Says Influencer Consultant Lauren Roth
November 6, 2026A brand arrives with a budget, a plan to work with X creators, and an instruction...
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Strategy
Children’s Media Summit Founder Says Think Like a Creator, Build the Franchise, Own the IP
November 6, 2026Commissions for kids TV are way down, and the Children’s Online Privacy Protection Act (COPPA) rules...
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Influencer
Two Dental Office Coworkers Built a Following by Posting the Lowlights Everyone Edits Out
November 6, 2026Suzanne Moss had laryngitis and mismatched scrubs on one of her worst days in dentistry when...
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Technology
Influencer Platform Statusphere Expands Warehouse to Meet Growing Demand for Micro-Influencer Campaigns
November 6, 2026Statusphere has moved its influencer product shipping into a 24,000-square-foot Orlando facility, up from 4,000 square...
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Strategy
Cohley’s LA Summit Puts Marketing Fundamentals Back in Focus as Acquisition Costs Rise
November 5, 2026Cohley’s LA Summit Puts Marketing Fundamentals Back in Focus as Acquisition Costs Rise Customer acquisition costs...
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Tech
The Optimization Era Is Over, and Brands That Skip the Effort Get Forgotten, According to OK COOL
November 5, 2026More than 2,900 people answered the survey behind OK COOL’s sixth annual trend report, “The Societal...
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Commentary
Shuttlerock’s Mack Reynolds: Why Creative Variety Wins the Day
November 5, 2026Mack Reynolds thinks the most consequential targeting decision a brand makes now happens in the creative...
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Commentary
Why 456 Growth’s Dan Albert Says Brands Overpay for Cheap Creator Posts
November 5, 2026A $1,000 creator post looks cheaper than a $2,000 monthly retainer. On TikTok Shop, where a...
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Talent Collectives
Creator Management Firm OVO Talent Pairs In-House Software With Ex-Influencer Managers
November 4, 2026OVO Talent uses proprietary software to scout 75,000 to 80,000 creators each month, then hands the...
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Technology
One Peak’s Conar Fair: Build for Watch Time, Repeat One Format, Keep the Content Human
November 4, 2026In 2020, a behind-the-scenes clip from creator education platform One Peak Creative posted to a brand-new...
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Influencer
Lifestyle Creator Takes Part-Time Job After Going Viral, Then Builds a Business Around Her Own Days
November 4, 2026Nardose Mesfin started posting during a break from her bartending work, with no plan and no...
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Brand
Behind the Creator Campaign: Planet Fitness Put Josh Peck to Work in an Open Brooklyn Club, With No Script
November 4, 2026Planet Fitness had actor Josh Peck work a shift at its Park Slope club in Brooklyn,...
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Talent Collectives
Lighthouse Studios Builds TV-Style Networks on YouTube as Joint Ventures With Creators
November 4, 2026Lighthouse Studios finances television-style networks on YouTube as collaborations with creators who already have audiences. It...
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Strategy
Great Creators Need Great Teams to Build Lasting Businesses, Says Tom Sharman
November 3, 2026New Waves, Who Dis, the London production company Tom Sharman co-founded, made videos for UK YouTubers...
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Influencer
Content Creator Josh Liljenquist Doesn’t Trade Trust for Views or Sponsorships
November 3, 2026Minnesota creator Josh Liljenquist, whose YouTube content has drawn more than 2.7 billion lifetime views, makes...
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Tech
Extreme Reach Extends Its Celebrity Ad Payroll Platform to Creators
November 3, 2026Extreme Reach (XR) is taking the payroll platform it uses for celebrities in advertising and extending...
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Agency
UK Study-Creator Agency TapLab Tells Brands to Let Students Steer Campaign Concepts
November 2, 2026TapLab, a London agency that represents study creators and runs campaigns for brands targeting Gen Z,...
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Commentary
Creator Sponsorship Prices Are Negotiated Upward From a Low First Offer, Data Shows
November 2, 2026A creator sponsorship rarely closes at the brand’s first offer, and the final price depends on...
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Platform
Twitch Splits Suspensions Into Streaming and Chat Penalties, Citing Data on Low Reoffense Rates
October 30, 2026Earlier this year, Twitch replaced its all-or-nothing temporary suspensions with separate penalties for streaming and chatting....
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Strategy
Well Over Half Of U.S. Adults Get Midterm Information From Creators, New Survey Finds
October 30, 2026Nearly two in three U.S. adults receive information about the 2026 midterms from online creators, according...
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Strategy
TikTok Shop Sellers Are Prioritizing Creator Sales Over Volume, FastMoss Expo Shows
October 28, 2026YFCon, the TikTok Shop expo run by data platform FastMoss, wrapped up in Anaheim in October...
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Strategy
How The Content Code Turned Fenix Flexin’s Viral Hit Into Brand Deals and Media Collaborations
October 28, 2026Rapper Fenix Flexin posted a snippet of his song “RUBBERZ” on Instagram and drew 15 million...
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Technology
Creator Ad Platform Billo Bets Brands Will Move From One-Off UGC to Long-Term Small Creators
October 27, 2026Billo used to be a place to buy creator ads. A year after Billo 2.0 reached...
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Agency
AGC Studios’ New Creator Unit To Finance and Co-Develop Original IP, Digital First
October 26, 2026AGC Digital, the creator division AGC Studios launched in October 2026, aims to begin production on...
