Tech

Creator Agency NewGen Launches AI Platform to Help Brands Scale Creator Campaigns With Compliance Controls

NewGen has launched Multiple, an AI platform designed to help enterprise brands manage creator campaigns with...

Agency

The Creator Economy Keeps Adding Tools – The Influencer Marketing Factory Keeps Finding the Same Gap

Brands are consolidating their creator budgets under fewer agencies, demanding a single point of contact for...

Agency

The Team, Formerly Wasserman, Acquires Golf Creator Agency Representing Grant Horvat, Bryan Bros 

The Team has acquired Provisions Golf, a boutique creator agency representing professional golfer Grant Horvat and...

Talent Collectives

Digital Management Company Made By All Launches Hollywood Studio Venture With Tanya Cohen at the Helm

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios...

Tech

POP.STORE Signs as VidCon Anaheim 2026 Title Sponsor to Launch Agentic AI Commerce Platform

POP.STORE, a creator monetization platform and subsidiary of CommentSold Group, will serve as the official title...

Agency

Creator Commerce Agency SuperOrdinary Opens Creator Shareholder Program Ahead of Planned IPO

SuperOrdinary, a Los Angeles-based brand accelerator and creator-led commerce agency, is inviting creators, operators, and partners...

Strategy

How Social Strategy Consultancy Shareability Convinced Brands to Stop Being the Hero of Their Own Campaigns

What does it take to make branded content that audiences actually want to watch? Jess Noble...

Strategy

After Media and Commerce, Bia Granja Says Creators Are Coming for Hollywood IP

The Creator Economy has spent two decades moving through media distribution and retail. Industry veteran Bia...

Commentary

Nearly Half of Gen Alpha Trust Influencers as Much as Family on Purchases, Report Finds

New research from Influencer Marketing agency Digital Voices finds that 49% of Generation Alpha children trust...

Agency

Former Brand Insider Carlo Lupercio Wants To Empower Latino Creators 

Influencer Marketing budgets are growing, but the creators selected for those campaigns often do not reflect...

Agency

L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands

L’Oréal Romania has selected SAMY, a global social-first agency, to manage Influencer Marketing for all 21...

Brand

Meta Taps NIL Club to Deploy Hundreds of College Athletes in Ray-Ban Smart Glasses Campaign   

Meta is using NIL Club‘s platform to activate hundreds of college athletes nationwide in a campaign...

Agency

Creator Authority Joins LinkedIn Marketing Partner Program to Expand B2B Influencer Campaigns

Creator Authority, a B2B-focused Influencer Marketing agency, has joined the LinkedIn Marketing Partner Program, gaining access...

Strategy

From One Brief to a 50M+ View Franchise: Why Lenovo & Portal A Bet on Creator IP Over Campaigns

Many brands commission creator content and call it a strategy. Lenovo built a franchise. The distinction,...

Influencer

Fox’s Red Seat Ventures Signs Multiyear Partnership With Comedy Podcast ‘Kill Tony’

Red Seat Ventures, a Fox Corporation creator-led media company, has announced a multiyear partnership with “Kill...

Strategy

Metricool’s Free Social Media School Bets That Strategy Beats Trial and Error

What separates creators who grow from those who plateau despite posting just as often? Metricool’s answer,...

Influencer

CAA Signs Fashion & Beauty Creator Chriselle Lim

Creative Artists Agency (CAA) has signed fashion and beauty creator Chriselle Lim for representation, per The...

Platform

TikTok’s Add to Music App Surpasses 6 Billion Track Saves in 12 Months

TikTok announced that its Add to Music App feature generated more than 6 billion track saves...

Commentary

International Creator Day 2026: American Influencer Council Flags Labor Policy Gap for Creator Workforce

The American Influencer Council (AIC) has released its fourth annual International Creator Day Trend Report, arguing...

Influencer

Jason & Travis Kelce to Host Live ‘New Heights’ Podcast Event in LA During FIFA World Cup

Amazon and “New Heights,” with Jason and Travis Kelce, have announced a live edition of their...

Talent Collectives

Fixated Acquires Studio71 U.S. From ProSiebenSat.1, Expanding Creator Network to 1,000+ Creators

Creator management company Fixated has acquired Studio71’s North American business from German media company ProSiebenSat.1 Media...

Agency

Kill Boring Dead’s Marcus Willis: The Safest Campaign Is Also the Most Expensive One

Kill Boring Dead (KBD) built its client model around rejection. Roughly 99% of inbound pitches don’t...

Commentary

Druski, Colin & Samir, Keith Lee Lead Creator Economy Wins at 30th Annual Webby Awards

The International Academy of Digital Arts and Sciences (IADAS) has announced the winners of the 30th...

Influencer

Sidemen Charity Match 2026 Raises Record £6.2 Million at Sold-Out Wembley

The 2026 Sidemen Charity Match took place on April 18, drawing a sold-out crowd of approximately...

Commentary

Netflix Creator Land Grab: 23 Experts Weigh In on Top YouTube Talent Moving to Streaming

Netflix’s push into creator-led programming is moving from experimental licensing to Hollywood-style talent lockups. After signing...