Stories By Cecilia Carloni
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Tech
LTK Launches AI Chatbot Powered By Creator Recommendations Inside Consumer App
February 27, 2026Creator commerce platform LTK has launched LTK AI, a conversational chatbot integrated directly into its consumer...
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Tech
Testing At Scale: How Vidovo’s Elijah Khasabo Is Reframing UGC As A Performance Engine
February 26, 2026If user-generated content (UGC) is going to power modern advertising, it needs to function less like...
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Tech
Nick Lawton On Building SideShift Into A High-Volume UGC Engine
February 26, 2026For years, Influencer Marketing operated on the basis that audience size determined value. Brands concentrated budget...
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Commentary
VidCon Partners With VR Game ‘Gorilla Tag’ To Launch Dedicated Fan Convention At 2026 Anaheim Show
February 26, 2026VidCon and “Gorilla Tag,” the virtual reality game developed by Another Axiom LLC, will debut GorillaCon...
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Agency
How Aurora Pfeiffer Is Re-Engineering Creator Management At Outloud Talent
February 26, 2026Following Outloud Talent’s 2025 consolidation of three entrepreneurial teams under a single operating structure, Aurora Pfeiffer...
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Talent Collectives
AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit
February 25, 2026For years, Influencer Marketing in Australia has carried two competing reputations: fast-growing and commercially powerful, yet...
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Commentary
MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report
February 24, 2026TikTok remains the primary launchpad for viral music in the MENA (Middle East and North Africa)...
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Commentary
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
February 24, 2026Loyalty programs are growing beyond discount-driven retention tools, with some brands experimenting with models that integrate...
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Commentary
Creators Favor Long-Term Brand Partnerships As Platform Diversification Becomes The Norm, Report Finds
February 24, 2026A survey of 1,000 U.S. creators shows income spreading across TikTok, YouTube, and Instagram, while nearly...
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Commentary
The 10 Fastest-Growing UK Instagram Accounts Of January 2026
February 23, 2026Manchester United topped the UK rankings in January 2026 with nearly 500,000 new Instagram followers, while...
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Talent Collectives
Millennial Entertainment: Inside The Strategy Behind Long-Term Talent Growth In The Creator Economy
February 23, 2026Founded in early 2017, Millennial Entertainment operates as a 360° talent management and creative strategy firm...
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Agency
Former NET-A-PORTER Fashion Director Kay Barron Launches VVEND To Rewire Luxury Retail Through Live Commerce
February 23, 2026Kay Barron believes luxury brands are overlooking a revenue channel hiding in plain sight. After more...
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Influencer
Content Creator Becca Bastos Built A Comedy Universe Online. Now She’s Ready For A Real Stage
February 23, 2026Becca Bastos has built a comedy universe that includes a gaslighting gynecologist, a Pilates instructor who...
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Influencer
Parenting Content Creator Krystiana Tiana Signs With CAA
February 23, 2026Parenting content creator Krystiana Tiana has signed with Creative Artists Agency (CAA) for representation, per The...
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Agency
Natasha Valerie On Why Creator Management’s Next Phase Demands Cultural Fluency And Infrastructure
February 19, 2026Natasha Valerie believes the Creator Economy has outgrown inbox management. “I think this industry is finally...
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Influencer
Influencer Darla Bundus On Why She Decided To Slow Down, Sell Less, And Protect Audience Trust
February 19, 2026Darla Bundus has reached a stage in her career as a creator where growth is no...
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Talent Collectives
Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events
February 18, 2026Creator-focused talent management firm Night has raised $70 million in a new financing round, per The...
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Agency
Sassy Chap Games Signs With CAA To Expand Creator-Led Gaming IP Across Film, TV, And Beyond
February 18, 2026Sassy Chap Games has signed with Creative Artists Agency (CAA) to represent its portfolio of gaming...
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Tech
Later Unveils Unified Influencer Marketing Analytics Platform With Sales Tracking
February 17, 2026Influencer Marketing company Later has launched Later 360, a reporting suite that consolidates Influencer Marketing data,...
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Platform
TikTok Launches Local Feeds Feature Under New U.S. Ownership
February 16, 2026TikTok introduces Local Feeds, a location-based discovery experience for users 18 and older, marking the platform’s...
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Commentary
‘Bing’ Producer Acamar Films To Launch Curated Children’s YouTube Channel
February 13, 2026Acamar Films will launch “Again! Again!,” a YouTube channel featuring curated children’s programming, in March 2026....
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Influencer
‘Chicken Soup Date’ Host Amelia Dimoldenberg To Star In Romantic Comedy For Orion Pictures
February 12, 2026Amelia Dimoldenberg, creator and host of celebrity interview series “Chicken Shop Date,” will star in and...
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Agency
Kennedy Meehan On Leading A Talent Agency In A Market That No Longer Rewards One-Off Virality
February 11, 2026When influencer marketing first accelerated during the early months of the pandemic, much of the industry...
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Commentary
Syracuse’s Creator Economy Center Adds Academic Minor, Student Content Series
February 11, 2026Syracuse University announced three new initiatives for its Center for the Creator Economy at a January...
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Tech
Wes Elder On Why Creator Marketing Needs A Marketplace, Not Another Campaign Tool
February 9, 2026For brands investing in creator marketing, the hardest part is rarely finding creators, according to Wes...
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