Influencer

Smosh Is Launching A Live Improvised Medical Comedy Event, ‘Smosh Hospital’

Smos h announced its next digital livestream event, a 90-minute improvised medical drama parody scheduled for...

Agency

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...

Brand

Louisa Ioannidou On Building TheSoul Media As The Operational Backbone Of A Creator Economy Giant

When TheSoul Group formally retired the word “Publishing” from its name in October, the shift was...

Commentary

The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026

The creator economy hit a defining moment in 2025.  The sector reached a quarter-trillion dollars globally,...

Talent Collectives

Bridging Streaming And Culture: Inside MemeHouse LA’s TwitchCon Takeover

During TwitchCon 2025 in San Diego, one of the most active livestream operations of the weekend...

Influencer

The Making Of Jake Webber: From Dreamer To YouTube’s Most Unlikely Alt Icon

In Paris for the holidays, Jake Webber sounds both restless and content.  “I didn’t even know...

Platform

Pinterest Maps Out ‘Not-Yet-Trending’ Signals For 2026

Pinterest has published its “Pinterest Predicts 2026” report, a trend forecast based on the platform’s internal...

Technology

Quill’s CoHost Launches New Listener Metric To Measure Podcast Growth

CoHost, the podcast analytics and hosting platform developed by Toronto-based agency Quill Inc., has unveiled a...

Commentary

Creator Economy Data Shows Rising Ad Spend, Shifting Consumer Spend, And Platform-Level Format Changes

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021...

Influencer

QTCinderella Vows Major Overhaul of Streamer Awards After 2025 Event Draws Widespread Criticism

The 2025 Streamer Awards drew record viewership but, according to multiple news outlets covering the event,...

Technology

Kajabi Launches Capital Program To Fund Creator Businesses In Partnership With Parafin

Creator platform Kajabi announced a partnership with financial infrastructure company Parafin to launch “Kajabi Capital,” an...

Technology

How Stack Influence Aims to Automate the Creator Economy

Stack Influence began with a simple but frustrating problem: managing hundreds of small creators while running...

Agency

Influence Without Borders: Vero’s Playbook For Building Trust And Creativity In Southeast Asia

Founded nearly two decades ago by Brian E. Griffin, Vero has grown from a Bangkok-based public...

Influencer

Fitness Influencer Joe Wicks Signs With WME

British fitness coach and author Joe Wicks has signed with William Morris Endeavor (WME) for representation...

Technology

SHOUT: How Two Founders Built An Engine For High-Converting UGC

As brands compete for credibility in the creator economy, user-generated content (UGC) has shifted from a...

Commentary

Influencer’s Creator-Led Marketing Framework Positions Human Connection As Core Growth Strategy

Marketing agency Influencer has released a framework positioning creator-led thinking as an operational system for modern...

Commentary

The CRM Debate: How 24 Creator Economy Experts Build and Maintain Their Influencer Pipelines

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate...

Agency

Masha Varnavski Shares The Setters Agency’s Formula For Turning Clicks Into Revenue

Masha Varnavski had seen the numbers before. As a senior social media executive at a global...

Strategy

RACER’s Creator Awards: Putting Automotive Influencers In The Driver’s Seat

When Taro Koki joined RACER Media & Marketing in 2024 as President of the newly launched...

Platform

TikTok Launches Location-Based Nearby Feed In Four European Markets

TikTok is rolling out a “Nearby Feed” feature in France, Germany, Italy, and the United Kingdom,...

Strategy

Partnership Between GM, Portal A, and Good Good Golf Sparks Creator-Led 10M-View Off-Road Golf Series

General Motors partnered with Good Good Golf and production company Portal A to promote the all-electric...

Platform

NBCUniversal to Send Creators to 2026 Winter Olympics in Partnership With YouTube, Meta, And TikTok

NBCUniversal announced a partnership with YouTube, Meta, and TikTok to send creators to the Milano Cortina...

Platform

YouTube Launches Recap Feature To Showcase Users’ Annual Viewing Habits

YouTube introduces Recap, a year-end feature that compiles users’ viewing data from 2025.  Recap became available...

Agency

Select Management Group Launches Sports Division Targeting Athletes With Brand-Building Potential

Los Angeles-based talent agency Select Management Group has formally launched Select Sports, a new division focused...

Commentary

TikTok Report Shows Creator-Led Ads Drive 70% Higher Click-Through Rates

TikTok released research showing creator-led advertising content generates a 70% higher click-through rate and 159% higher...