Brand

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Technology

Hopper HQ: Connecting Creator Trends And Brand Stability

Creators chase viral trends through algorithm-friendly formats that can generate millions of views regardless of follower...

Brand

Walmart Refutes ABC News Story On Potential TikTok Acquisition 

Walmart has denied reports from ABC News that it was “actively considering” joining a group of...

Agency

Later Appoints Ryan Bonnici As CMO To Lead Growth Initiatives

Later, an influencer marketing and social media management platform, announced the appointment of Ryan Bonnici as...

Platform

Meta AI Research Chief Announces Departure, Leaving Platform At Critical Juncture 

Meta‘s head of artificial intelligence research, Joelle Pineau, has announced her departure from the company effective...

Agency

Shermin Lakha Highlights The Potential Of ‘Boring Products’ In Live Stream Marketplace

Tiger Tiger Creative Agency has sourced, trained, and deployed over 180 live stream creators who have...

Technology

Pixability: Making Every YouTube Impression Matter With A Data Advantage 

Pixability, founded as a tech company exclusively focused on YouTube advertising optimization, serves brands and agencies...

Brand

Audacy Launches Creator Lab To Support Podcasters, Scale Advertising Opportunities

Audacy has announced the launch of the Audacy Creator Lab, an initiative designed to support podcast...

Brand

AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach

AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...

Talent Collectives

What Proud Management’s New VP Of Talent Looks For When Signing Creators

TikTok creators not knowing they need to sign contracts, Gen Z talent enforcing personal connections with...

Influencer

iShowSpeed Wins Praise From Chinese State Media After Great Wall Backflip

American YouTuber Darren Watkins Jr., better known as iShowSpeed, received praise from Chinese state media following...

Platform

Spotify Extends Partner Program To Nine Additional Regions, Enhancing Content Monetization

Spotify is expanding its Partner Program to nine additional markets on April 29, following its initial...

Brand

LIV Golf Launches ‘The Duels’ Pairing Pro Golfers With YouTube Content Creators

LIV Golf announces a new competition format that pairs professional golfers with popular content creators in...

Technology

Spikerz: Protecting Digital Assets Amid The Rise Of AI

In late 2024, a large-scale phishing operation affecting over 200,000 YouTube content creators was uncovered. The...

Platform

TikTok Expands Fact-Checking Operations Amid Global Election Challenges

TikTok reports expansions in its misinformation and disinformation prevention capabilities across Europe in the second half...

Platform

TikTok Studio Adds Multi-Camera Streaming With Simple QR Code Setup

TikTok is streamlining multi-camera live streaming capabilities through its TikTok Studio desktop application.  The platform now...

Brand

Pacsun Spotlights Fashion, Music At Rolling Loud California 2025 With Exclusive Livestream Content

Pacsun expanded its presence in youth culture through multiplatform content initiatives at Rolling Loud California 2025,...

Agency

TryMus Group: Focusing On Long-Term Relationships And Content Depth In Influencer Marketing

TryMus Group is a Toronto-based social media and influencer marketing agency launched in 2016 and specializes...

Influencer

Gen-Z Influencer Kat Abughazaleh Eyes Congressional Seat, To Leverage Social Media Platforms In Election Bid

Kat Abughazaleh, a 26-year-old social media commentator known for her political content on TikTok, announced her...

Influencer

UK Influencer Chloe Walsh Expands Beauty Brand To Multi-Functional Brick-And-Mortar Shop

Chloe Walsh, 26, is set to open a new store for her beauty brand, Clomaná Beauty,...

Technology

Plannin.com: Enabling Lifetime Earnings For Travel Creators Through Audience Bookings

Are travel creators facing a disconnect between their influence and their income?  Most affiliate programs cut...

Influencer

TikTok Influencer Alix Earle Files $1M Lawsuit Against Gymshark Over Terminated Agreement 

TikTok influencer Alix Earle has filed a $1 million lawsuit against British fitness brand Gymshark, claiming...

Commentary

TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows

PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...

Brand

Cetaphil Pivots To Community Engagement With SkinLabs Campaign 

Galderma’s skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...

Influencer

The Psychological Strategist: How Hannah Houg Turns Human Behavior Into Profitable Content

Behind every million-dollar ad campaign lies a fundamental truth about human behavior. Hannah Houg has built...