Influencer

CAA Signs Fashion & Beauty Creator Chriselle Lim

Creative Artists Agency (CAA) has signed fashion and beauty creator Chriselle Lim for representation, per The...

Platform

TikTok’s Add to Music App Surpasses 6 Billion Track Saves in 12 Months

TikTok announced that its Add to Music App feature generated more than 6 billion track saves...

Commentary

International Creator Day 2026: American Influencer Council Flags Labor Policy Gap for Creator Workforce

The American Influencer Council (AIC) has released its fourth annual International Creator Day Trend Report, arguing...

Influencer

Jason & Travis Kelce to Host Live ‘New Heights’ Podcast Event in LA During FIFA World Cup

Amazon and “New Heights,” with Jason and Travis Kelce, have announced a live edition of their...

Talent Collectives

Fixated Acquires Studio71 U.S. From ProSiebenSat.1, Expanding Creator Network to 1,000+ Creators

Creator management company Fixated has acquired Studio71’s North American business from German media company ProSiebenSat.1 Media...

Agency

Kill Boring Dead’s Marcus Willis: The Safest Campaign Is Also the Most Expensive One

Kill Boring Dead (KBD) built its client model around rejection. Roughly 99% of inbound pitches don’t...

Commentary

Druski, Colin & Samir, Keith Lee Lead Creator Economy Wins at 30th Annual Webby Awards

The International Academy of Digital Arts and Sciences (IADAS) has announced the winners of the 30th...

Influencer

Sidemen Charity Match 2026 Raises Record £6.2 Million at Sold-Out Wembley

The 2026 Sidemen Charity Match took place on April 18, drawing a sold-out crowd of approximately...

Commentary

Netflix Creator Land Grab: 23 Experts Weigh In on Top YouTube Talent Moving to Streaming

Netflix’s push into creator-led programming is moving from experimental licensing to Hollywood-style talent lockups. After signing...

Platform

Snap Cuts 1,000 Jobs, 16% of Workforce, as CEO Cites AI Efficiency Gains

Snap is laying off approximately 1,000 full-time employees, representing 16% of its global workforce, the company...

Commentary

Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds

Travel and hospitality brands across Europe and the UK recorded the highest rate of creator program...

Tech

YFCon Is Turning TikTok Commerce Into a Contact Sport

Most collaborations between brands and creators in the TikTok Shop ecosystem still begin with a cold...

Strategy

2026 NAB Show Is Betting That Creators and Broadcasters Have More in Common Than They Think

For most of its history, the NAB Show was a broadcasting event with a creator track...

Commentary

Huda Beauty, Medicube, and e.l.f. Led Beauty Brand Performance at Coachella 2026, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Brand

e.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend

e.l.f. Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer...

Commentary

eBay Taps Fashion Influencers to Stock NYC Pop-Up Market

eBay will host “The NYC Edit Market,” a three-day in-person retail pop-up in New York City’s...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of March 2026

Olivia Dean took home three MOBO Awards on March 26, including “Album” and “Song of the...

Strategy

The Creator Who Paid for the Product: Dan Lovatt on What Builds a Real Brand Partnership

In February, COAT named Dan Lovatt its long-term brand ambassador. He was not gifted product to...

Tech

RHEI Overhauls Made Platform With Proactive AI Agents to Eliminate Creator Blank-Page Problem

Tech company RHEI has released a major update to Made, its AI platform for content creators,...

Strategy

SAMY & L’Oréal Launched TikTok Shop in Spain Together: Here’s What the First Year Taught Them

When TikTok Shop launched in Spain in late 2024, most beauty brands were still debating whether...

Platform

TikTok North America Ad Chief Khartoon Weiss Departs After Nearly Six Years

TikTok’s North America Lead for Global Business Solutions, Khartoon Weiss, is leaving the company, according to...

Agency

Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market

Well Spirit Collective was built around a premise that runs counter to how most influencer agencies...

Strategy

POSSIBLE 2026 Puts the Creator Economy at the Center of Marketing’s Biggest Conversation

Christian Muche co-founded POSSIBLE in Miami Beach in 2023 to bring inspiration, connection, and real business...

Platform

Instagram Now Lets Creators Tag Affiliate Links Directly in Reels

Instagram is rolling out a new feature that allows creators to tag shoppable products directly in...

Commentary

TubeFest Is Returning to Birmingham With Expanded Program, YouTube & TikTok Speakers Headlining 2026 Edition

TubeFest, a video marketing conference for creators and entrepreneurs, returns to the Eastside Rooms in Birmingham,...