Stories By Cecilia Carloni
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Technology
LoudCrowd CEO Gary Garofalo Reveals How To Turn Influencers Into ‘Profit Centers’ For Brands
September 20, 2024LoudCrowd is a software company specializing in influencer marketing and social commerce solutions. Led by CEO...
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Agency
Aidem Agency CCO Marwan Guedamsi Explains How They Became TikTok’s Go-To Partner For Marketing In Western Europe
September 19, 2024TikTok’s explosive growth has left many brands scrambling to adapt, but Aidem Agency saw it coming. ...
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Influencer
The Real Story Behind Creator Youth Pastor Ryan’s Online Persona
September 19, 2024Ryan Kelly, known online as “Youth Pastor Ryan,” went from comedy stages to millions of followers...
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Platform
Instagram Teen Accounts: Meta Rolls Out 6 Built-In Safeguards To Address Teenager Safety And Empower Parents
September 18, 2024Meta has introduced Instagram Teen Accounts, a new feature designed to enhance teenage users’ safety and...
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Brand
Expedia Launches Travel Shops, Taps 100+ Travel Influencers, Celebs To Curate Shoppable Storefronts
September 17, 2024Expedia Group has launched Travel Shops, a new feature that brings shoppable storefronts to the travel...
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Technology
SocialPubli Unveils New AI Tool That Takes Influencer Vetting To The Next Level
September 17, 2024Global influencer marketing agency SocialPubli has launched Brand Detector, an AI-powered tool designed to streamline influencer...
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Commentary
Influencer Drug Ads Under Fire: Senators Call For FDA Warnings In New Bill
September 16, 2024Senators Richard Durbin (D-Illinois) and Mike Braun (R-Indiana) are introducing legislation to curb deceptive prescription drug...
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Agency
L’Oréal Vietnam Goes All-In On Influencers By Naming Onefluence As Its Influencer Marketing Agency
September 16, 2024L’Oréal Vietnam appointed WPP’s Onefluence as its full-service influencer marketing agency, signing a three-year retainer agreement. ...
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Technology
Podchaser’s AI-Powered Tool Unlocks Earnings For 24% More Podcasters – Here’s How
September 16, 2024Podcast intelligence platform Podchaser reports that its AI-driven Collections+ targeting tool has enabled 24% more Acast...
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Technology
Privacy-Focused LuxyList Is Changing How Fans Support Creators
September 16, 2024LuxyList is a creator gift platform that allows fans to send physical gifts to content creators...
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Commentary
What’s Next After The White House Creator Summit? Industry Calls For Policy Support
September 13, 2024The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...
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Agency
Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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Technology
Humanz U.S. CEO Roee Zelcer On Why Influencer Impact Should Be Valued Like Stocks
September 12, 2024Social media influencers can make or break a brand’s reputation overnight. In this volatile industry segment,...
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Commentary
TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies
September 11, 2024TikTok’s expansion into e-commerce is reshaping how brands and creators engage with consumers, offering new monetization...
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Agency
The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week
September 11, 2024The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...
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Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
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Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
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Technology
Gen.video Launches ParntrUP, Acquires UGC Platform Bounty To Enhance Creator Commerce
September 10, 2024Influencer marketing company gen.video has officially launched partnrUP, a content collaboration platform, and acquired Bounty, a...
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Brand
This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting
September 9, 2024DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...
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Technology
Linqia’s Creator Council: Connecting Creators And Brands Through Data Insights
September 9, 2024Influencer marketing agency Linqia is launching Creator Council, a new offering to enhance collaboration between brands...
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Commentary
YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]
September 6, 2024Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...
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Brand
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
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Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That’s the future Everbloom is...
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Brand
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
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Technology
Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators
September 5, 2024Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...