Stories By Cecilia Carloni
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Technology
The Creative Revolution: How Whalar’s Founders are Disrupting the Status Quo and Building Empires for the Entrepreneurial Voice
April 3, 2024Neil Waller and James Street co-founded Whalar eight years ago to help influencers and creators capitalize...
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Platform
Social Messaging Platform Discord Is Pushing Targeted In-App Ads In A Bid for Revenue
April 3, 2024Social messaging platform Discord, initially designed for gamers, has revealed its intention to include advertisements this...
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Platform
TikTok Gets Behind STEM Content By Unveiling Custom STEM Feeds For Europe
April 3, 2024TikTok has launched a feed dedicated to science, technology, engineering, and mathematics (STEM) across Europe, empowering...
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Brand
Influencers Chosen To Unveil KitKat’s New Flavors In Hershey’s Bold Marketing Move
April 2, 2024Confectionery giant Hershey’s has embarked on an influencer marketing strategy to promote its latest product novelties...
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Technology
Indian Social Discovery App Entices Gen Z Influencers To Create College Life Content Through Brand Ambassador Project
April 2, 2024Indian-based social discovery app Hunch has unveiled a Brand Ambassador program targeting college students in an...
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Platform
Vintage Vs. Vibrant Weddings: Pinterest Report Reveals Nuptial Ideas Creators Find Inspiring
April 2, 2024Pinterest has released a report detailing how creators and couples are turning to the platform to...
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Platform
Inside Pinterest’s Big Coachella Partnership To Stay Trendy
April 1, 2024Pinterest, the image-sharing social media platform, is making its Coachella debut this year through a partnership...
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Influencer
Bill Maher Enters The Podcast Realm: Satirical TV Host Seeks “Freedom Of Expression” In Alternative Media
April 1, 2024Bill Maher, the host of HBO’s Real Time, is launching a new podcast network called Club...
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Commentary
Study Observing U.S. Digital Media Consumer Behavior Shows Emerging Segment Of Creator Economy
April 1, 2024A new study from Edison Research provides insights into how Americans consume digital media and utilize...
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Commentary
How the Reopening Of The Chinese Market Impacted The Global Luxury Brand Industry
March 31, 2024The newly released report titled “Global Luxury Brands Analysis 2023” examines the current state of the...
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Platform
Spotify Just Stepped Into The Billion Dollar Online Course Market With This UK Video Expansion
March 29, 2024Spotify has launched a test of video-based courses in the UK, partnering with educational tech companies...
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Brand
Inside The Bold Strategy Using Humor To Win Over Skeptical Meat-Eaters One Video At A Time
March 29, 2024Social media influencers Jaxon and Lachlan Fairbairn partner with Australian Good Meat, a program launched by...
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Platform
Over 14 Million Engagement Signals Analyzed: The Platforms Where Top Brands Win (And Why)
March 29, 2024Instagram and TikTok exhibit contrasting patterns in engagement rates across influencer tiers, according to exclusive data...
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Platform
Court Bombshell: Meta Accused Of Illegally Wiretapping Rival For Competitive Edge
March 28, 2024Court filings unsealed last week allege that Meta, the parent company of Facebook, crafted an internal...
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Platform
LinkedIn Ventures Into Short-Form Video Territory, App Tests TikTok-Esque Feed
March 28, 2024LinkedIn confirms it is testing a new TikTok-like vertical video feed within its professional networking app....
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Technology
1,000 Influencers Per Month: How One Platform Automates Gifting At Massive Scale
March 28, 2024The Rise of the Creator Economy As influencer marketing continues to grow, brands are increasingly turning...
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Influencer
Finfluencers Face Jail Time, Unlimited Fines for Non-Compliant Ads Under New UK Rules
March 27, 2024The United Kingdom’s Financial Conduct Authority (FCA) has issued new guidance cracking down on financial promotions...
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Technology
The Unconventional Path This Exec Took To Become An Influencer Marketing Leader
March 27, 2024Victoria Bachan is the President of Whalar’s Global Talent Division, a role that puts her at...
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Brand
Blue Heaven’s Skincare-Infused Makeup Line “&” Gets A Festive Boost With AnyMind Group’s Influencer Campaign
March 27, 2024AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, announced it has successfully...
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Tech
LTK’s Latest Move Helps Creators Win At The One Thing 95% Struggle With
March 27, 2024LTK, a creator commerce platform, has introduced a new suite of tools and features aimed at...