Influencer

What Brands Keep Getting Wrong About Creators, According to the Professor Who Studies Both Sides

In marketing circles, the word “influencer” has a reputation problem. Not just with consumers, but with...

Agency

Brands Are Quietly Killing Their Own Influencer Campaigns From the Inside, Says Outloud Group’s Bradley Hoos

Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is...

Platform

TikTok Launches Standalone Pro Events App in U.S., Debuts With FIFA World Cup 2026 Hub

TikTok launched TikTok Pro Events in the United States this week, a dedicated standalone application designed...

Platform

SiriusXM Brings Video Podcasts to Tubi in New Distribution and Ad Revenue Deal

SiriusXM and Fox Corporation’s free streaming service Tubi announced a non-exclusive distribution and monetization agreement that...

Influencer

KSI Exits Sidemen After 13 Years

KSI, the British creator whose real name is Olajide Olatunji, announced that he is leaving the...

Influencer

Inside The Sorority Girlz, a Creator Collective Turning Group Chat Support Into Brand Leverage 

The mental health check-in arrives in the group chat without warning. Someone drops a GIF of...

Tech

POP.STORE CEO Gautam Goswami: Creator Commerce Has a Customer Problem

Creators can have millions of followers and still lack what most businesses consider basic infrastructure: a...

Platform

beehiiv Schedules First Summer Release Event to Unveil Next Platform Chapter

beehiiv will host its first Summer Release Event on July 16 at 1 p.m. ET. The...

Influencer

Argentine Creator Turns ‘Least-Known’ World Cup Player Into a 2.9M-Follower Account

An Argentine influencer’s campaign to promote the “least-known” player at the 2026 FIFA World Cup pushed...

Agency

Smith&Saint Signs Five Digital Creators, Including ‘Dance Moms’ Alum Kalani Goldman

Smith&Saint has expanded its roster with five digital creators: Kalani Hilliker Goldman, Charlie Scott, Kristin Johns,...

Talent Collectives

Enhance Management’s Bronagh Quinn Is Betting Irish Creators Can Win by Staying Selective 

When Bronagh Quinn left her job at a Dublin PR agency in December 2022, she gave...

Strategy

From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform

Eight years ago, four organizers behind Dream Con spent a full year planning an event in...

Commentary

Front-Loading Brand Pitches Cut Social View Rates by 44%, Research Finds

Creator agency Billion Dollar Boy finds that leading social video content with product or brand messaging...

Tech

How Linqia’s New Tool Turns the Creator Comment Section Into a Commerce Layer

Ten years of Influencer Marketing have produced one reliable outcome: awareness. The conversion layer is still...

Agency

mnstr’s Guillaume Carrere: Brands Are Fighting the Wrong Battle on Social Media

People are not passionate about brands. They are passionate about music, sport, cinema, and the communities...

Agency

Influencer Taps Former TikTok Europe VP Stuart Flint for Advisory Board

Creator marketing agency Influencer has appointed Stuart Flint, former VP of Europe Sales at TikTok, to...

Commentary

EU Council Creator Access Plan Raises Transparency Questions From Journalist Group

The Council of the European Union is opening parts of its high-level meetings to content creators,...

Commentary

Disney+ Closes Gap With Netflix and Prime Video as Creator Push Accelerates

Disney+ posted its strongest annual market share gain in the U.S. subscription streaming market during the...

Agency

Travel Influencer Agency Anorak Builds Out Social Division After Landing Carrefour Voyages

Anorak Travel, the Montreal-based Influencer Marketing and content creation agency focused on the travel and tourism...

Influencer

Twitch Streamer QTCinderella Lands CAA Representation

Twitch streamer and YouTube creator QTCinderella has signed with Creative Artists Agency (CAA) for representation, per...

Strategy

How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign

When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...

Commentary

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

Tech

Creator Marketing Platform Hummingbirds Goes National With New York City Launch

Hummingbirds, a Des Moines-based creator marketing platform, has launched in New York City, completing its expansion...

Commentary

Athlete Influencers Outperform Traditional Creators by More Than 2x, per Report

Brands activating athlete marketing campaigns are generating more than twice the engagement of those working with...

Tech

ShopliveX Bets U.S. Brands Are Underestimating Live Commerce’s Next Shift

When Jing Zhao watched livestream shopping capture roughly 20% of China’s total e-commerce volume, he saw...