Smith&Saint has expanded its roster with five digital creators: Kalani Hilliker Goldman, Charlie Scott, Kristin Johns, Lauren Vanessa, and Stefana Avara. The boutique talent agency, which also represents athletes and culinary talent, said the signings add creators working across fashion, lifestyle, fitness, and wellness content.

New Signings

Goldman, who first gained recognition on the reality series “Dance Moms,” has built a combined following of more than 11 million across Instagram and TikTok. She has since established herself as a mental health advocate, dance instructor, and studio owner.

The group also includes three fashion and lifestyle creators. Charlie Scott has nearly 300,000 Instagram followers, Kristin Johns has built an audience of more than 630,000 on the platform, and Lauren Vanessa has amassed more than 440,000 Instagram followers.

Fitness creator Stefana Avara rounds out the new signings with more than 1 million followers across platforms. Avara also founded Liaison the Label and The Liaison Health & Wellness App.

About Smith&Saint

Attorneys Britt St. George and Madison Smith founded the agency in 2018, with St. George serving as CEO and Smith as COO. They described their aim as building a boutique agency for digital-first entrepreneurs and athletes.

The agency’s services include brand partnerships, storytelling, branding support, and the incubation and launch of talent-owned ventures. According to CMO Kaila McWilliams, the agency vets partnerships using organic mention data and, where applicable, conversion metrics to identify creators who authentically use and support brand products.

Smith&Saint’s existing roster includes gymnasts Sunisa Lee and Stephen Nedoroscik, “Dancing with the Stars” professionals Jenna Johnson Chmerkovskiy and Val Chmerkovskiy, and “The Bachelor’s” Litia Garr.

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