Talent Collectives

Proud Management Appoints Digital Brand Veteran Samantha Marcus As Senior Talent Manager

Proud Management appointed Samantha Marcus as Senior Talent Manager, bringing strategic leadership to its growing talent...

Platform

Pocket.Watch Partners With Hulu To Launch Creator-Led Series ‘Rabbit Hole’

Pocket.watch greenlighted a new original series called “Rabbit Hole” to be licensed by Hulu, the company...

Brand

How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...

Agency

College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians

In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...

Platform

Why Bigo Live Champions Community Over Content For Creator Success

Bigo Live is challenging the viral-first model of creator success with a platform built around real-time...

Agency

Inside Clicks Talent’s $250K Bet To Revamp Influencer Marketing Technology

Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks...

Commentary

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...

Talent Collectives

‘The Walking Dead’ Studio Skybound Acquires Nine Four Entertainment As Digital Creator Representation Arm

Skybound Entertainment, the studio behind “The Walking Dead” and “Invincible,” has acquired digital talent representation firm...

Commentary

SAG-AFTRA Creates New Influencer Committee To Expand Digital Creator Representation

The National Board of the Screen Actors Guild – American Federation of Television and Radio Artists...

Talent Collectives

Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach

Fixated is a creator management company founded in July 2023 by former BMG North America President...

Brand

Inside The NFL’s Creator Strategy To Help Gen Z Discover Football

The National Football League (NFL) is reshaping how major sports leagues connect with digital Creators and...

Commentary

New Global Study Reveals: 360M Digital Creators Generate Nearly $370B Economy, Rivals GDP Of Hong Kong

Digital creators across 20 countries generate $368 billion in annual revenue, comparable to Hong Kong’s GDP,...

Brand

Canadian Press Opens Its Newsroom Doors To Digital Creators

The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...

Agency

Natural Talent Hive Founder Kou Chaichian Announces Directive To Enhance Influencer Marketing Effectiveness

Natural Talent Hive founder and Fixated VP of Brand Partnerships Kou Chaichian has announced a new...

Brand

NASA Opens Door For Digital Creators To Join Europa Clipper Launch

NASA invites digital content creators to apply for a chance to attend the launch of the...

Agency

Centennial World’s Lauren Meisner Exposes Mainstream Media’s Blind Spot: The Creator Economy Opportunity

Centennial World, founded by Lauren Meisner in 2019, has quickly become a notable player in covering...

Brand

VidCon Cancels Baltimore, Doubles Down On Anaheim

VidCon, the world’s leading event for digital creators and fans, has canceled its Baltimore 2024 event...

Brand

Podcasting 101: Why B&H’s New Workshop Series Has Creators Buzzing

B&H, the New York-based technology retailer, announced the launch of its Creator Roundtable Workshop series, starting...

Brand

Creators Take Center Stage: Forbes And Walmart Partner For First-Ever Creator Upfronts In L.A.

On Wednesday, Forbes announced its inaugural Creator Upfronts In Partnership With Walmart Creator, scheduled for October...

Influencer

The Coolest Of The Cool: How Dylan Lemay Became The World’s Largest Ice Cream-Focused Digital Creator

Dylan Lemay has always been passionate about ice cream. He used his experience working with Cold...