Platform

Gen Z Rates Indie YouTube Animation on Par With Major Studio Productions, Survey Finds

A new report from YouTube’s “Culture and Trends” team finds that independent online animators are attracting...

Platform

TikTok Shop to Host Annual Seller Day Summit With Commerce Strategy Sessions, 2026 Campaign Roadmap

TikTok Shop will host its annual Seller Day Summit on April 15, a virtual event designed...

Tech

Stanify’s Hank Leber on Turning Brand Comment Sections Into Business Intelligence Tools

Nearly 90% of social media comments from brands go unanswered, according to Hank Leber, co-founder of...

Brand

Former Hartbeat CEO Thai Randolph Launches Brand & IP Platform NILE & Co., Acquires ‘As/Is,’ ‘Goodful’ from BuzzFeed

Thai Randolph, former CEO of Kevin Hart’s Hartbeat and a veteran of Sony, Meta, and WPP,...

Commentary

OWM Founder Jeff Frommer on Why Creators Are Leaving Money on the Table

Creators are generating billions in brand value for companies they don’t own. Jeff Frommer wants to...

Platform

TikTok Plans Second Finnish Data Center in €1B European Storage Push

TikTok plans to invest €1 billion to build a second data center in Finland, expanding its...

Platform

TikTok, HubSpot Launch New Marketing Integration

TikTok and HubSpot have introduced a native integration that allows marketers to manage, measure, and connect...

Platform

Source Media Group Launches YouTube Golf Network With Bryson DeChambeau, Grant Horvat

Sports digital media firm Source Media Group has launched “Source Golf,” a YouTube-based network that aggregates...

Commentary

U.S. Creator Marketing Spending to Surpass $21B as Brands Move Beyond Social

U.S. social media creator revenue will reach $21.10 billion in 2026, more than doubling since 2022,...

Platform

Beehiiv Launches Native Podcast Hosting With Zero-Fee Model

Newsletter platform beehiiv has introduced native podcast hosting, allowing creators to host, distribute, and monetize podcasts...

Brand

While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door

Trust is shifting toward peers and community, recent Edelman research shows. Brands are reallocating spend accordingly....

Influencer

How Ainslie Harvey Turned ‘History as Gossip’ Into a Multi-Platform Media Business

“If I could just watch history documentaries all day, then I’d be happy forever.” That realization,...

Talent Collectives

CAA Taps Veteran Digital Creator Agent Rebecca Rusheen for Creators Division

Creative Artists Agency (CAA) has hired Rebecca Rusheen as an agent in its Creators division, per...

Influencer

TikToker Khaby Lame Named Ambassador for Dakar 2026 Youth Olympic Games

Khaby Lame, the Italian-Senegalese content creator and TikTok’s most-followed account, has been named an official ambassador...

Platform

Instagram Begins Testing Premium Subscription Offering Stealth Story Viewing, Expanded Audience Lists

Meta has begun testing a premium subscription tier on Instagram called “Instagram Plus,” the company confirmed...

Platform

Meta Expands Threads Ad Capabilities With App Ads, Reply Moderation Tools

Meta has updated its Threads Marketing API to give partners and advertisers access to new ad...

Commentary

From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines

As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven...

Platform

Meta Expands Facebook Creator Affiliate Program as Part of Deeper Push Into Social Commerce

Meta is expanding its Facebook affiliate partnership program with an initial launch featuring Amazon in the...

Platform

Meta Ordered to Pay $375 Million in New Mexico Child Safety Case

A New Mexico jury has ordered Meta Platforms Inc. to pay $375 million after finding the...

Brand

From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires

The toy aisle has always been a lagging indicator of culture. By the time a character...

Platform

TikTok Unveils New Ad Suite at IAB NewFronts, Including Logo Takeover, Prime Time Formats

TikTok introduced four new brand advertising solutions at the IAB NewFronts on March 24, expanding its...

Platform

YouTube Overhauls BrandConnect With Gemini AI, Consolidating Creator Marketing Into Single Hub

YouTube has announced the rebranding of BrandConnect, its creator-brand sponsorship tool, as Creator Partnerships, a revamped...

Talent Collectives

Launchd Acquires New Zealand Talent Agency WeAreTENZING to Expand ANZ Creator Network

Launchd has acquired Auckland-based talent agency WeAreTENZING, adding more than 100 athletes, content creators, and artists...

Tech

Amaze to Launch Live Shopping Tools Enabling In-Stream Purchasing for Creators, Brands

Creator-powered commerce platform Amaze has announced expanded live shopping capabilities, designed to help creators and brands...

Agency

Movers+Shakers Names Three Senior Executives to Support Social-First Agency Growth

Movers+Shakers has appointed Jarrod Bull as SVP of Business Partnerships, Petur Workman as VP of Business...