Agency

Earmax Media Arrives in the UK With a Fix for Podcast Advertising’s Wastage Problem

When Ralph van Dijk and Andy Maxwell founded Earmax Media in 2024, they were responding to...

Platform

TikTok Partners With Sundance Collab to Offer Creators Free Micro-Series Writing Course

TikTok and Sundance Institute announced a new micro-series writing program through Sundance Collab, the institute’s digital...

Platform

Snap Acquires Spatial AR Firm Illumix to Accelerate Specs Glasses Development

Snap has acquired spatial augmented reality (AR) company Illumix to support its Specs AR glasses development,...

Platform

Meta Poaches Snap’s Creator Partnerships Exec to Lead Wearables Influencer Strategy

Meta has hired Jim Shepherd as Director of Content and Creator Partnerships, with a particular focus...

Commentary

House Bill Would Require Disclaimers on Influencer Content Funded by Political Committees

Representative Mark Takano (CA-39) introduced the “Promoting Authenticity with Influencer Disclaimers Act” (PAID) on June 2,...

Strategy

Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens

Organic reach built the Creator Economy. Ashley Brock believes it won’t sustain it. As organic distribution...

Influencer

Courtney Adanna Is Taking the Reezys From YouTube Community to Clothing Brand 

Around 2012 or 2013, Courtney Adanna was getting made fun of for having a YouTube channel....

Agency

The Podcast Consultant Acquires Sundial Media to Expand Audio, Video Production

The Podcast Consultant, a Chicago-based podcast production agency, acquired Sundial Media, a boutique podcast production company....

Platform

TikTok Shop Is Launching in the Netherlands, Opening In-App Commerce to Dutch Brands, Creators

TikTok Shop will go live in the Netherlands on June 15, 2026, giving Dutch users the...

Platform

Muck Rack Adds Podcast Monitoring for 65,000 Shows Directly Into Its Core PR Platform

Public relations management platform Muck Rack announced that it now monitors approximately 65,000 full, searchable podcast...

Commentary

Awareness Tops Micro-Influencer Goals as Social SEO Campaigns Surge, Report Finds

Brands working with micro-influencers in 2025 ranked awareness growth as their primary campaign objective, while social...

Agency

Popfly Launches Creator-Led Sponsorship Model, Will Fund One Adventure Trip This Summer

Popfly, a creator platform focused on outdoor and adventure content, announced it will fully fund one...

Platform

Spotify Gets First Gated Video Podcast Subscriptions as Supporting Cast Launches Distribution API Integration

Supporting Cast, a podcast subscription platform, has announced that it has become the first subscription hosting...

Commentary

Creator Economy Job Radar – May 26, 2026 – Amazon, Patreon, and Influential Hiring Creator Management, Talent Partnerships, and Influencer Roles

Creator Economy hiring activity in late May spans platform companies, talent agencies, and consumer brands as...

Agency

The Internal Politics of TikTok Shop: Why Brands Resist a Channel Already Outperforming E-Commerce Teams

Many brands still treat TikTok Shop as a pilot program. Itai Winter thinks that approach is...

Commentary

IAB UK Launches Creator Training Program as Brand Investment in Influencer Partnerships Rises

IAB UK has launched a Creator Qualification, an industry-backed training program designed to help content creators...

Commentary

Creator Economy Event Calendar – May 25, 2026 – VidCon, Cannes, Craft + Commerce, and More

June 2026 brings Creator Economy, Influencer Marketing, and sponsorship programming to cities across North America and...

Platform

Universal Music Group, TikTok Ink Multi-Year Global Licensing Deal

Universal Music Group (UMG) and TikTok have signed a new multi-year strategic licensing agreement, expanding on...

Platform

Spotify Launches Creator Monetization Push With Fan Remix Tool, Podcast Memberships

Spotify announced two new creator monetization tools at its 2026 Investor Day in New York, introducing...

Agency

Billion Dollar Boy Unveils Creator-Led Social Hubs to Help Brands Manage Local Presence at Scale

Creator agency Billion Dollar Boy has launched Social Hubs, an operating model that deploys regional creator-led...

Platform

Snapchat Introduces Unified Attribution to Help App Advertisers Optimize Campaigns in Real Time

Snap Inc. has launched Unified Attribution, a new optimization and app measurement product that combines Snapchat...

Commentary

Creators Are the New Creative Production House. Superfiliate’s CEO Explains What That Actually Means

The brands winning at creator marketing aren’t running campaigns. According to Andy Cloyd, co-founder and CEO...

Commentary

Fashion Brand Social Media Views Surge While Engagement Rates Fall, Data Shows

Fashion brands are reaching larger audiences on TikTok, Instagram, and YouTube, but engagement rates are falling...

Tech

Kit Founder Nathan Barry: As AI Pushes Creators to Work Alone, Connection Becomes the Edge

As artificial intelligence makes it cheaper and easier for creators to produce content alone, Kit founder...

Influencer

Danny & Zach Guarino on Building ‘The Bread Basket’ Into a Multiplatform Sports Media Brand

Danny and Zach Guarino were seven years old when they decided they would do something together...