Commentary

The 10 Best-Selling Products On TikTok Shop In December 2025

TikTok Shop closed out 2025 with December rankings spanning from $12.92 supplements to $601.28 electric bikes....

Agency

How Fallen Media Turned Cultural Instinct Into A Repeatable Short-Form Studio For Creators

Back when short-form video was still dismissed as a playground for trends and throwaway clips, Sol...

Influencer

Kelce Brothers Launch Amazon Retail Hub For ‘New Heights’ Podcast Merchandise

Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New...

Platform

WhatsApp Adds Member Tags, Text Stickers To Group Chats

WhatsApp has released three features for group chats focused on personalization and event management. According to...

Tech

Podcast Analytics Provider Podstock Partners With Swedish PodX Group For International Expansion

Podcast analytics company Podstock has formed a partnership with Stockholm-based PodX Group, marking Podstock’s first expansion...

Talent Collectives

From Brand Deals To Equity: How Friends In Reality Rethinks Creator Management

Friends In Reality, a New York-based talent management company founded in 2024 by Devain Doolaramani, operates...

Platform

Snapchat Launches Accelerator Program At 1 Billion Followers Summit

Snapchat introduced its Snap Accelerator Program at the fourth edition of the 1 Billion Followers Summit...

Technology

Google Launches Creator Search Tool In Ads Platform For YouTube Partnership Discovery

Google has introduced Creator Search, a new feature within the Google Ads Creator Partnerships Beta that...

Influencer

From Finance To Face Paint: How Aditya Madiraju Built A Creator Business On Technique, Discipline, And Trust

When Aditya Madiraju introduces himself today, he does not hesitate. “Right now, I’m a creator,” he...

Influencer

How Paige Mackenzie Turned Early TikTok Fame Into A Long-Term Creator Business

Paige Mackenzie was 15 years old, homeschooled in Arkansas, and scrolling through an app called Musical.ly...

Technology

New Live News Platform Digitalage Enters Beta Testing With Creator-First Economics

Digitalage, a subsidiary of Hop-on, Inc., has activated live news feeds and begun controlled beta testing...

Platform

CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...

Platform

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

Platform

TikTok Launches Global Winter Sports Campaign With International Ski Federation

TikTok and the International Ski and Snowboard Federation (FIS) announced an extended partnership for the 2025/26...

Platform

TikTok Shop Reaches 200,000 UK Business Sellers As Major Retailers Report Strong Sales

TikTok Shop has attracted more than 200,000 UK small and medium businesses to its e-commerce platform,...

Strategy

Don Silvestri On The Trust Shift To Creator-Led Finance And Why Debt.com Reimagined The FinTalk Awards

For decades, Americans learned how to manage money through banks, financial advisors, and legacy media. That...

Platform

iHeartMedia To Launch Free Video Podcast Distribution In 2026

iHeartMedia will expand its podcast platform to support both audio and video distribution within iHeartRadio at...

Strategy

Tiltify’s Michael Wasserman On Why Creator-Led Giving Is Becoming A Core Layer Of The Creator Economy

Creator-led fundraising is no longer a niche experiment inside the creator economy. According to new findings...

Commentary

The 15 Fastest-Growing U.S. Instagram Accounts Of November 2025

November was a reminder that Instagram growth is still driven by moments: political, cultural, and platform-scale....

Agency

JDS Projects’ Jenny Dinh Safransky Breaks Down Her Agency’s Long-Term Talent Strategy

For Jenny Dinh Safransky, creator management is not about sponsorship rates or follower counts. Instead, it’s...

Commentary

New York Mandates AI Disclosure In Ads As White House Moves To Block State AI Laws

Artificial intelligence regulation shifted dramatically on December 11, 2025, as New York Governor Kathy Hochul signed...

Influencer

Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior...

Talent Collectives

AND Media Emerges As Venture Studio For Left-Leaning Digital Creators

A new venture studio called AND Media launches with a focus on providing infrastructure and business...

Talent Collectives

G&B’s New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was...

Platform

WPP Media Integrates YouTube Creator Data Across Planning, Activation Tools

WPP Media announced an expansion of its partnership with Google that provides access to YouTube creator...