Stories By Jonathan Oberholster
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Tech
How Chris & Crystal Jackson Are Bringing Worker Protections To The Creator Economy
January 28, 2026Chris and Crystal Jackson, the co-founders of essentL Creator, argue that while creators have built a...
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Agency
Building Influencer Marketing From The Inside Out: How Jeremy Barbara Is Rethinking The Agency Model
January 28, 2026Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late...
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Platform
Podcasting Platform TrueFans.fm Raises Funding At £10M Valuation To Launch Hosting Service, Voice AI Tools
January 28, 2026TrueFans.fm closed its latest funding round at a £10 million valuation. The London-based podcasting and creator...
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Tech
StreamGenie Wants Creators To Treat Archived Content As Inventory, Not Leftovers
January 26, 2026The creator economy has no shortage of content. What it lacks, Joseph Sottile argues, is a...
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Platform
TikTok’s U.S. Deal Raises Questions On User Experience, National Security Compliance
January 26, 2026TikTok finalized a deal to keep the video-sharing platform operating in the United States, creating a...
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Brand
Thailand Tourism Authority Activates Co-Creator Initiative With 20+ Influencers Across 10 Markets
January 26, 2026The Tourism Authority of Thailand (TAT) launched the Thailand Co-Creator program with coordinated creator journeys from...
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Platform
TikTok Operations In Canada To Continue After Federal Court Sets Aside Closure Order
January 23, 2026A Federal Court judge set aside a government order requiring TikTok to wind down its Canadian...
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Commentary
BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing
January 22, 2026BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...
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Tech
Influencer Marketing Platform Kolsquare Acquires DACH Tech Platform Storyclash
January 21, 2026French-based Kolsquare announced the acquisition of Storyclash, an AI-driven influencer marketing technology platform with operations in...
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Agency
How Zorka.Agency Is Turning The History Of Influence Into Strategic Infrastructure For Marketers
January 20, 2026For much of the past decade, influencer marketing has been treated as a performance channel, optimized...
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Commentary
Screen Queensland To Host Creator Economy Summit In February To Connect Film Industry, Digital Creators
January 20, 2026Australian government agency Screen Queensland announced the Creator Economy Summit, scheduled for February 7, 2026, at...
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Influencer
Inside Mamajotes: Jyoti Chand’s Path From Isolated New Mom To Sustainable Creator And Author
January 19, 2026Long before brand deals, publishing contracts, or management representation, Jyoti Chand was a writer and comedian...
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Commentary
Publishers Explore Hybrid Creator Models As Video And Personality Gain Priority, Reuters Institute Finds
January 19, 2026Traditional news organizations are reassessing production, distribution, and talent strategies within journalism as the creator economy...
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Agency
How Fallen Media Turned Cultural Instinct Into A Repeatable Short-Form Studio For Creators
January 16, 2026Back when short-form video was still dismissed as a playground for trends and throwaway clips, Sol...
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Influencer
Kelce Brothers Launch Amazon Retail Hub For ‘New Heights’ Podcast Merchandise
January 15, 2026Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New...
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Platform
WhatsApp Adds Member Tags, Text Stickers To Group Chats
January 14, 2026WhatsApp has released three features for group chats focused on personalization and event management. According to...
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Tech
Podcast Analytics Provider Podstock Partners With Swedish PodX Group For International Expansion
January 13, 2026Podcast analytics company Podstock has formed a partnership with Stockholm-based PodX Group, marking Podstock’s first expansion...
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Talent Collectives
From Brand Deals To Equity: How Friends In Reality Rethinks Creator Management
January 12, 2026Friends In Reality, a New York-based talent management company founded in 2024 by Devain Doolaramani, operates...
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Platform
Snapchat Launches Accelerator Program At 1 Billion Followers Summit
January 12, 2026Snapchat introduced its Snap Accelerator Program at the fourth edition of the 1 Billion Followers Summit...
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Technology
Google Launches Creator Search Tool In Ads Platform For YouTube Partnership Discovery
January 8, 2026Google has introduced Creator Search, a new feature within the Google Ads Creator Partnerships Beta that...
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Influencer
From Finance To Face Paint: How Aditya Madiraju Built A Creator Business On Technique, Discipline, And Trust
January 7, 2026When Aditya Madiraju introduces himself today, he does not hesitate. “Right now, I’m a creator,” he...
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Influencer
How Paige Mackenzie Turned Early TikTok Fame Into A Long-Term Creator Business
January 7, 2026Paige Mackenzie was 15 years old, homeschooled in Arkansas, and scrolling through an app called Musical.ly...
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Technology
New Live News Platform Digitalage Enters Beta Testing With Creator-First Economics
January 6, 2026Digitalage, a subsidiary of Hop-on, Inc., has activated live news feeds and begun controlled beta testing...
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Platform
CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption
December 31, 2025CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...
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Platform
TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales
December 31, 2025TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

