Creative Artists Agency (CAA) has signed fashion and beauty creator Chriselle Lim for representation, per The Hollywood Reporter. The agency will support Lim as she expands across fashion, beauty, and the Creator Economy.

Lim has accumulated 6 million social media followers through an emotion-led storytelling approach, documenting personal milestones including college, dating, marriage, divorce, and life as a single mother. A 2023 video marking the end of her marriage went viral.

Phlur Role

Lim joined fragrance brand Phlur as creative director in 2021. She secured distribution of Phlur products in Sephora stores across North America, as well as in Selfridges, Space NK, and Amazon. In 2025, private equity firm TSG Consumer Partners acquired Phlur, with Lim retaining her creative director title and an ownership stake.

“I had seen how meaningful and expressive fragrance could be in my life and wanted to share that experience with a bigger audience,” Lim wrote on the Phlur website.

Lim has collaborated with Chanel, Louis Vuitton, and Dior, and has pursued initiatives in financial literacy, education, and women’s empowerment. She serves as an ambassador for Baby2Baby and sits on the board of Fashion Trust U.S.

CAA’s Creator Roster

The signing adds to CAA’s growing digital talent portfolio. The agency signed YouTuber Airrack (17.5 million followers) and beauty creator Nabela Noor (12 million followers across platforms) in November 2025, followed by family creator Rebecca Zamolo (21 million YouTube subscribers) in February 2026.

CAA’s digital roster also includes defense sector influencer Sam Eckholm, visual artist Maris Jones, and YouTuber Jesser.

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