Creative Artists Agency (CAA) has hired Rebecca Rusheen as an agent in its Creators division, per The Hollywood Reporter. 

Rusheen brings experience representing digital creators across brand partnerships and entertainment crossover projects. She began her career in 2019 at Abrams, which later became A3 Artists Agency. She moved to Gersh Agency in 2024 after Gersh acquired A3’s digital and non-scripted divisions.

Her client work includes TikTok creator Reece Feldman, who produced content for “Barbie,” “Indiana Jones and the Dial of Destiny,” “Fast X,” the Cannes Film Festival, the Golden Globes, and the Oscars. Feldman’s short film “Wait, Your Car?,” starring Whitney Peak, Ruby Cruz, Minnie Mills, and Noa Fisher, premiered at Cannes. 

Rusheen also represented Yesly Dimate, a TikTok and Instagram creator who has since taken acting roles in the romantic comedy “Before We Begin” and the crime thriller “Eugene the Marine,” and secured brand deals with Calvin Klein, Dior, Gucci, and Miu Miu.

“Rebecca is a highly respected and forward-thinking agent, renowned for her sharp instinct in identifying exceptional talent and strategically guiding ambitious, multi-hyphenate careers to long-term success,” said Brent Weinstein, a senior CAA leader overseeing the Creators division. “We are thrilled to have her join our growing team and excited to see the impact she will undoubtedly make at CAA and across our industry.”

CAA Creators represents digital video and audio creators across film, television, publishing, consumer products, and live touring. The division’s roster includes Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. Recent signings include Dhar Mann, Jesser & Bucketsquad, Mythical Entertainment’s Rhett & Link, Deestroying, and Airrack.

Rusheen’s hire follows CAA’s December 2025 appointment of digital media veteran Greg Goodfried and former DamGood Management colleague Jamie Guggenheim as agents in the same division, continuing the agency’s expansion of its creator-focused team.