Platform

Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure

Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...

Commentary

Report: How Recipe Bots Are Turning Instagram Into A Transactional Wasteland

Recipe-sharing chatbots proliferate across Instagram as creators adopt automated messaging systems, according to an Eater report. ...

Brand

Fast-Casual Chain DIG Introduces Persian-Inspired Dish Through Influencer Collaboration

DIG, a Northeast-based fast-casual restaurant chain, has partnered with Persian-American content creator Cyrus Veyssi to launch...

Platform

Instagram Launches ‘Referrals’ Program For Creators To Drive Traffic, Sign-ups

Instagram is testing a new program that pays creators for driving people to the app, Meta...

Commentary

UBS Reveals Instagram Metrics Could Predict Investment Returns

UBS Evidence Lab’s latest report, ‘A Millennial’s Guide to Instagram,’ identifies a correlation between social media...

Platform

Instagram’s Edits App Brings AI-Powered Cutouts To Mobile Videos 

Instagram‘s new standalone video creation app, “Edits,” features Cutouts, an AI-powered tool that enables precise object...

Platform

Instagram Launches Standalone ‘Edits’ App With CapCut-like Features

Instagram released its standalone video creation app “Edits” globally on Tuesday, April 22, offering creators a...

Platform

FTC Trial Uncovers Zuckerberg’s 2018 Memo Considering Instagram Spinoff Amid Antitrust Fears

A newly revealed document shows Meta CEO Mark Zuckerberg contemplated spinning off Instagram in 2018 due...

Platform

Zuckerberg Testifies In Federal Court As Antitrust Trial Begins Over Meta’s Instagram, WhatsApp Acquisitions

Meta CEO Mark Zuckerberg took the witness stand on Monday, April 14, as the first witness...

Platform

Instagram Tests New Locked Reels Feature Requiring Viewers To Solve Hints

Instagram is testing a new feature that allows creators to lock their Reels content behind secret...

Platform

Instagram Chief Admits Content Search Feature Needs Improvement 

Instagram is ramping up efforts to enhance its search functionality as social platforms compete with traditional...

Commentary

Celebrity Brands Leading Digital Conversation In 2025

Kanye West’s Yeezy leads the pack of celebrity-owned brands generating the most digital engagement in 2025,...

Platform

Instagram Rolls Out 2x Speed Feature For Reels

Instagram introduced a new feature allowing users to play Reels at 2x speed by long-pressing on...

Brand

Cetaphil Pivots To Community Engagement With SkinLabs Campaign 

Galderma’s skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...

Platform

Instagram Is Reportedly Developing Reels Spin-Off App To Compete With TikTok

Instagram is exploring the possibility of launching a dedicated application for its Reels feature, according to...

Platform

Instagram Rolls Out New Instagram Monetization Scheme Via Comment Section

Meta has introduced Testimonials, a new advertising format on Instagram that enables creators to monetize product...

Commentary

Google Falls As Instagram And TikTok Now Lead Buying Journey For Gen Z

New research from creator management platform GRIN highlights a shift in how consumers discover products, with...

Platform

Instagram Rolls Out Views-Related Metrics To Boost Creators’ Performance

Instagram has introduced new analytics features for content creators, expanding on its August 2024 shift toward...

Platform

Instagram Okays 3-Minute Reels As Long-Form Content Gains Traction

Instagram has announced plans to recommend longer Reels content in its discovery surfaces, shifting from its...

Brand

Qatar Airways Unveils Sama, Offers Peek Into Life Of AI Flight Attendant On IG

Qatar Airways launches Sama, the world’s first AI-powered digital human cabin crew member, on Instagram in...

Platform

Instagram Announces Updates: 3-Minute Reels And Vertical Grids

Instagram has unveiled two major updates to its platform: increasing the maximum length of Reels to...

Platform

Instagram Challenger Pixelfed Sees Record Traffic After Meta’s Content Moderation Retreat

Pixelfed, a decentralized photo-sharing platform, has experienced a significant surge in traffic following Meta’s recent changes...

Platform

Meta ‘Mistakenly’ Restricts LGBTQ Content From Teen Users – Report

Meta restricted access to LGBTQ-related hashtags and search terms on InXstagram for several months under its...

Platform

Instagram To Generate Over 50% Of Meta’s U.S. Ad Revenue In 2025, Forecast Shows

Instagram’s share of Meta’s U.S. advertising revenue will exceed 50% for the first time in 2025,...

Platform

Xiaohongshu: China’s Instagram-Like Platform Where Influencers Sell Rice Alongside Designer Suits

Xiaohongshu, a Chinese social media platform valued at $17 billion, is emerging as a significant e-commerce...