Influencer

‘Stop Posting Pretty Things. Build a Business’ – Hannah Wilson on How to Scale as a Creator Enterprise  

The morning after running the London Marathon, Hannah Wilson boarded a flight to New York. She...

Commentary

Mobile Video Ad Spend Set to Surpass Mobile Search for First Time in 2026

Mobile in-app video advertising is on track to outpace mobile search spending in the U.S. this...

Commentary

The 10 U.S. Fastest-Growing Instagram Accounts of April 2026

NASA added 5.2 million Instagram followers in April 2026, riding the Artemis II launch on April...

Platform

Instagram Launches ‘AI Creator’ Labels to Flag Accounts That Regularly Use AI-Generated Content

Instagram has introduced a new account label for creators who regularly use artificial intelligence tools to...

Platform

Instagram Bars Content Aggregators From Recommendations to Boost Original Creators

Instagram announced it will no longer recommend content from accounts that regularly repost or primarily share...

Tech

How Launchpoint Is Using AI to Turn College Campuses Into a Scalable Brand Channel

College campuses are among the most valuable and least efficiently reached consumer markets in the United...

Platform

Meta Launches First Instagram Campaign in Thailand to Drive Reels Adoption

Meta has launched its first dedicated Instagram brand campaign in Thailand, tasking creative advertising agency BBH...

Platform

Instagram Re-Enters Creator Affiliate Commerce Years After Rivals Built Lead

While TikTok Shop processed more than $33 billion in global GMV in 2024, LTK facilitated over...

Commentary

Five Social Video Patterns to Know Ahead of the FIFA World Cup 2026

Social video intelligence and measurement platform Tubular Labs has published new research outlining social video audience...

Strategy

The Creator Who Paid for the Product: Dan Lovatt on What Builds a Real Brand Partnership

In February, COAT named Dan Lovatt its long-term brand ambassador. He was not gifted product to...

Platform

Instagram Now Lets Creators Tag Affiliate Links Directly in Reels

Instagram is rolling out a new feature that allows creators to tag shoppable products directly in...

Influencer

The Australian Creator Who Said ‘Yes’ Before She Knew How: Kat Clark Shares Business Blueprint

Kat Clark’s story does not begin with a ring light or a viral moment. It begins...

Talent Collectives

CAA Taps Veteran Digital Creator Agent Rebecca Rusheen for Creators Division

Creative Artists Agency (CAA) has hired Rebecca Rusheen as an agent in its Creators division, per...

Strategy

‘Not Just Another Day’: How SuperHeroes Produced a 100-Million-View Skate Film With AI

“Not Just Another Day” is a skateboarding film where everything the skaters do is real. The...

Platform

Meta to Remove End-to-End Encryption From Instagram DMs

Meta will discontinue end-to-end encryption (E2EE) for Instagram direct messages starting May 8, 2026, citing low...

Influencer

Natalie Rose Built a Creator Career on One Rule: ‘Don’t Be Boring’

For creator Natalie Rose, the guiding principle behind her content is simple: “Don’t be boring.” The...

Tech

Narcity Media Launches Self-Serve Instagram Story Distribution Tool for Brands

Canadian digital media company Narcity Media has launched Boost, a self-serve product on its Locals.tv creator...

Influencer

Zareefa Ahmed’s Second Life: Motherhood, Millions of Followers, and a Brand Built From Ritual

Zareefa Ahmed built a beauty brand the long way. Long before a banana peel video reached...

Influencer

Courtney Michelle on Turning Relatable Chaos Into a Comedy Career Online

For more than a decade, Courtney Michelle thought she was building a career as a dramatic...

Influencer

Jade Fiona on Why Self-Belief Is the Secret to Winning in Fashion and Creator Economy

Jade Fiona, a Los Angeles-based fashion creator, model, and body inclusivity advocate, has built an audience...

Commentary

Instagram Reach Falls As TikTok Tightens Its Lead On Engagement And Ad Efficiency, Report Finds

New benchmark data points to diverging platform dynamics as brands weigh where to direct creative resources...

Talent Collectives

Ex-Hartbeat President Bryan Smiley Launches Hard Carry Media To Build Multi-Platform Brands For Gen Z Men

Bryan Smiley, former President and Chief Content Officer of Kevin Hart’s Hartbeat, has launched Hard Carry...

Commentary

Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content

U.S. halfpipe snowboarder Maddie Mastro arrived at the Milan-Cortina 2026 Winter Olympics as the reigning World...

Commentary

Creators Favor Long-Term Brand Partnerships As Platform Diversification Becomes The Norm, Report Finds

A survey of 1,000 U.S. creators shows income spreading across TikTok, YouTube, and Instagram, while nearly...

Agency

Former NET-A-PORTER Fashion Director Kay Barron Launches VVEND To Rewire Luxury Retail Through Live Commerce

Kay Barron believes luxury brands are overlooking a revenue channel hiding in plain sight. After more...