Platform

Instagram Opens Reels Post-View Ad Placement to All Advertisers

Instagram is expanding its post-view ad format in Reels to all advertisers worldwide, according to a...

Influencer

How What Happened Last Night Turned Lifelong Friendship Into a Creator Comedy Brand 

What Happened Last Night gained over 100,000 followers on Instagram without a single member functioning as...

Commentary

The 10 Fastest-Growing U.S. Instagram Accounts of May 2026

Belmont Cameli gained nearly 3 million Instagram followers in May, with visibility around “Off Campus” and...

Brand

Alo Yoga Charters Superyacht as Floating Wellness Club for French Riviera Influencer Campaign Timed to Cannes, Monaco GP

Alo Yoga chartered the Silver Fox, a 72-meter Sanlorenzo superyacht with a weekly rate starting at...

Tech

The High-Frequency Trader Who Decided Creators Were a Better Bet Than Stocks

Joy Tang spent seven years building machine learning systems that bought and sold financial instruments in...

Tech

How Wicked Saints Is Using Real-World Quests to Turn Games Into Brand Activation Channels

Brands entering gaming are used to a particular trade-off: high engagement, near-zero conversion. Roblox, Minecraft, and...

Influencer

Why Para Surf World Champion Liv Stone Is Pushing Brands Beyond the Adaptive Creator Label

When Got Milk came calling, Liv Stone had roughly 10,000 followers and a Para Surf World...

Influencer

How Luke Elsman Made Gym Humor Commercial for Brands Like Gymshark, Helimix, and Ghost 

A few years ago, a mentor told Luke Elsman that no major brand would ever want...

Influencer

Inside The Sorority Girlz, a Creator Collective Turning Group Chat Support Into Brand Leverage 

The mental health check-in arrives in the group chat without warning. Someone drops a GIF of...

Influencer

From Dorm Room Clippers to Forbes 30 Under 30: How Sly Huncho Reverse-Engineered Virality

In a barbershop in Atlanta, Sylvester Brewster reads a client before picking up the clippers. He...

Influencer

Argentine Creator Turns ‘Least-Known’ World Cup Player Into a 2.9M-Follower Account

An Argentine influencer’s campaign to promote the “least-known” player at the 2026 FIFA World Cup pushed...

Influencer

The Creator Who Treats Honesty as Infrastructure: Carly Weinstein’s Mental Health Media Play 

For over a decade, Carly Weinstein has been telling the internet things most people only say...

Commentary

Southeast Asian Creators Accuse Influencer Marketing Platform Partipost of Withholding Campaign Payments

Singapore-based Influencer Marketing platform Partipost is facing public criticism from content creators across Southeast Asia who...

Commentary

EU Council Creator Access Plan Raises Transparency Questions From Journalist Group

The Council of the European Union is opening parts of its high-level meetings to content creators,...

Strategy

Social Commerce Won’t Scale the Way Brands Expect – Deloitte’s Dennis Ortiz Says Start With Creators

For years, the promise of social commerce in the U.S. has trailed its reality. Brands have...

Strategy

How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign

When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...

Agency

Charlotte Griffiths on Building Bridge Models to Move Diversity Beyond Fashion’s Drop-Down Menu 

In the early 2010s, as plus-size modeling gained commercial momentum, many of Britain’s largest talent agencies...

Platform

TikTok, Instagram Face EU Action Over ‘Addictive Design’ as Governments Tighten Child Protections

The European Commission plans to take regulatory action against TikTok and Instagram over platform design features...

Influencer

‘Stop Posting Pretty Things. Build a Business’ – Hannah Wilson on How to Scale as a Creator Enterprise  

The morning after running the London Marathon, Hannah Wilson boarded a flight to New York. She...

Commentary

Mobile Video Ad Spend Set to Surpass Mobile Search for First Time in 2026

Mobile in-app video advertising is on track to outpace mobile search spending in the U.S. this...

Commentary

The 10 U.S. Fastest-Growing Instagram Accounts of April 2026

NASA added 5.2 million Instagram followers in April 2026, riding the Artemis II launch on April...

Platform

Instagram Launches ‘AI Creator’ Labels to Flag Accounts That Regularly Use AI-Generated Content

Instagram has introduced a new account label for creators who regularly use artificial intelligence tools to...

Platform

Instagram Bars Content Aggregators From Recommendations to Boost Original Creators

Instagram announced it will no longer recommend content from accounts that regularly repost or primarily share...

Tech

How Launchpoint Is Using AI to Turn College Campuses Into a Scalable Brand Channel

College campuses are among the most valuable and least efficiently reached consumer markets in the United...

Platform

Meta Launches First Instagram Campaign in Thailand to Drive Reels Adoption

Meta has launched its first dedicated Instagram brand campaign in Thailand, tasking creative advertising agency BBH...