Influencer
How Two Former Social Media Managers Built a Creator Business Around Hot Sculpt
The Sculpt Sisters had a camera crew booked and a “schools in session” concept scripted for their instructor app launch. Then one of the twins filmed herself in her bathroom and posted instead. Over a thousand instructors signed up that day.
Jacquelyn and Danielle Delavaldene spent years building social media audiences for other companies. Jacquelyn coordinated content at a Dallas social media agency, working inside the Instagram and Facebook Ads managers of established consumer brands. Danielle moved through social media coordinator roles at fashion and fitness labels. They studied the same platform mechanics, the same content formats, the same engagement signals. Then they stopped building for other people and built The Sculpt Sisters.
The Dallas-based twins launched the brand roughly a year and a half ago during a hot sculpt certification course they were completing together. What looked from the outside like a fitness content experiment was actually a brand launch run by two people who already understood how audiences are built. By November of last year, they had quit their jobs, launched two subscription apps, and begun flying to teach at studios internationally.
“We don’t want to be doing this for a brand,” Jacquelyn says of what drove the shift. “We want to be doing it for ourselves.” The Sculpt Sisters now operates two subscription apps, holds brand collaborations with major activewear labels, and maintains a touring schedule.
They Already Knew the Backend Before They Built the Brand
Their corporate experience gave the sisters more than a head start. It gave them operational fluency that most fitness creators build slowly, if at all. Jacquelyn’s agency work included back-end access to the advertising dashboards of major consumer brands, which she describes as learning “all the backends.” Danielle’s previous social media coordinator roles put her on the receiving end of influencer marketing campaigns, watching from the inside how brands approach creator partnerships. Together, they had analyzed how platforms reward content before they ever decided to make their own.
“Once we figured out our niche,” the twins say, “we’re like, why not try and make this into our own brand?”
That understanding now runs through every operational call. They post three times a day to sustain their current growth rate, filming in batches on Sundays to stay ahead of the week. Brand deliverables go to the front of the schedule, because touring takes them out of Dallas by Thursday. Content that works on TikTok gets repurposed across Instagram and YouTube. Trial Reels, a format they identified through their agency experience, is one of their primary distribution tools.
A typical hot sculpt instructor teaches 14 to 15 classes a week. The sisters cap themselves at five or six in Dallas, because when tours are layered on top, the physical toll compounds. “Teaching a class is not what’s making us the money,” the siblings say.
The Video Nobody Planned
The content moment that told them they had something was a clip of both sisters visibly drenched during a class, the kind of unfiltered physical reality that most fitness accounts edit out before posting. That video, they note, got 19 million views.
The lesson stayed. They built a formula around visibility over curation: POV front-row sequences filmed mid-class, matching-set workouts, unpolished training moments. Each clip serves two audiences, they explain, showing followers what class actually feels like while giving other instructors something to study. When they launched the Method, the same principle held. The phone video filmed in a bathroom replaced the more highly produced launch they had planned with a professional videographer.
Their subscriber base and their instructor community both grew through content alone. “We’ve never spent a dollar on promoting or ad spend for any of our apps, any of our socials,” the twins say.
The Method Started in the Comment Section
The Sculpt Sisters’ second app was a response to a question their audience kept asking. Followers were consistently requesting playlists and written class plans in the comments, and no one in the hot sculpt space appeared to be supplying them. “That’s a big missed opportunity that people aren’t doing in the space,” they say.
The Method charges $75 a month and delivers all routines counted to the eight beat, giving instructors a replicable teaching structure they can take into any studio. The Sisterhood, the consumer-facing product, runs at $35 a month with weekly new workouts and meal plans developed by a staff dietitian.
Subscription revenue is now the most stable layer of the business. The sisters say that brand deals can generate $30,000 in a single month and slow sharply the next. LTK and affiliate programs contribute, but sit below the apps in overall impact. They treat the apps as the core, with everything else as a variable built around them.
How a Discount Code Became a Pitch Tool
A brand earns a Sculpt Sisters partnership by making products that hold up in a heated room. Their portfolio centers on activewear, with recent collaborations including a sculpt line with FLEO and a drop with Vitality, the label they first worked with shortly after launching the account. They decline competing fitness apps and anything that works against their stated goal of helping people feel stronger.
Manychat is central to how they convert that audience into commerce. Matching-set posts carry a “comment shop” prompt, and anyone who comments receives a product link automatically. The results are attributable. Their “sculpt sisters” discount code drove $80,000 in revenue for one brand this year alone, according to the sisters. “Those are good indicators of why they should work with us,” Danielle says. That figure is now part of how they pitch new partnerships.
Rather than enter saturated product categories independently, they say they prefer to co-create lines with established brands they already work with. “Why not go in where they’re already in?” the twins say. “Let’s make a line with them.” They are also expanding their content into lifestyle categories including hair care.
When Community Becomes the Business
The next chapter for The Sculpt Sisters extends past content. Their father’s recent hospitalization has led them toward a charitable foundation, built in partnership with a Dallas hospital, designed to direct resources toward patients and families in similar situations. The plan is early, but the hospital partnership, called “The Burn and Build Foundation,” is already underway.
“Don’t get too comfortable,” the sisters say. “We always have to keep growing because if we posted the same content for five more years, we’re going to be irrelevant.”
Their advice to other creators reflects how they have operated since the beginning. They built the Method because the comment section asked for it. They launched without advertising because the community grew faster without it. They capped their teaching schedule because the apps, not the classroom, are the business.
“Find something that you’re passionate about, but you can add value,” they say. “If you’re posting the content to help someone else on the other side, that also grows your brand, but you’re also building your community.”
Subscribe to Our Newsletter
Check Out Our Podcast
