Club, a social platform built by the founders of livestreaming site Kick and crypto gambling platform Stake.com, has launched its mobile app, moving out of beta after signing up roughly 100,000 members in under two months without sustained marketing.

The app is available on iOS and Android and mirrors the functionality of Club’s web platform, which has operated in beta for several months. Club was co-founded by Bijan Tehrani and Ed Craven, who also run Kick and Stake.com, alongside CEO Henrik Pohlmann. The company combines subscriptions, tipping, content unlocks, paid direct engagement and discovery tools in a single platform, positioning itself as an alternative to creators relying on external monetization services.

Club takes a 20% cut of creator payments, matching the rate charged by OnlyFans and higher than the 10% platform fees at Substack and Patreon, according to Business Insider. Pohlmann said the platform will remain ad-free. Club does not permit explicit sexual content.

The company also disclosed it purchased the Club.com domain for $10 million.

Roots in Kick’s Livestreamer Base

Club’s beta signups have been concentrated among livestreamers from Kick, which Business Insider reported make up a notable share of the roughly 3,000 creators the platform said it has signed during the beta period. Pohlmann said the overlap reflects Club’s limited marketing to date rather than a narrower ambition, and that Club operates independently of Kick with its own content moderation policy. 

Kick, launched in 2022, has drawn scrutiny for lighter content moderation than rivals and has become a platform for controversial personalities, though the company has said it has expanded its human moderation team and recently opened up to advertising. “We launched Club to create a more human form of social media,” Pohlmann told Business Insider.

Communities, a feature Club is billing as its biggest launch since the platform itself, lets creators and fans build customizable spaces for direct engagement, including fan profiles and participation rewards. The company said one community has surpassed 30,000 members and that Club is retaining 90% of creators after account creation.

Club enters a market that already includes Patreon, Substack and OnlyFans. Ben Woods, Head of Creator Economy at Enders Analysis, told Business Insider that creators today work across multiple platforms, reducing the incentive for fans to follow them to a new one unless it offers a distinct advantage over established video platforms. “It’s got to have a defining feature,” Woods said.

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