American Influencer Council Launches Health Coverage Guide for Creators With Solo Health

The American Influencer Council (AIC), a nonprofit trade association representing career creators, has released a free...

Why Brands Are Starting to Bet on IRL Creator Moments

A travel company built a trip around Kristen and Maddie’s (@krisandmads) book club and sold every...

Amplify Brings In Bryce Pickett to Build a U.S. Talent Roster Around Ownership, Not Reach

Bryce Pickett is joining Amplify as a Senior Talent Manager to build a U.S. roster around...

Currents Management Hires Two Talent Managers, Promotes Emma Clarke to Director of Talent

Digital-first talent management company Currents Management has hired two talent managers and promoted four staffers, expanding...

How an Investor is Applying a Traditional PE Playbook to Creator Management

When Nicholas Blake reviewed investment opportunities in and around the Influencer Marketing space from a private...

Building Trust Beyond the Feed: Inside FARQ’s Creator Retreat

FARQ just ran its fourth annual creator retreat, the first time the talent agency has put...

Former Wheelhouse CSO Ed Simpson, Content Partners Launch Wonderloom Media, Acquire True Crime Channel ‘Dr. Insanity’

Content Partners, an independent owner of studio-distributed film and television assets, and media executive Ed Simpson,...

Mythical Promotes Jacob Moncrief to President as Rhett & Link’s Company Fills Top Post

Mythical, the entertainment company founded by YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal,...

The Case Against Mega-Influencer Budgets: How Dawson Marie Is Empowering The Creators Brands Overlook

Ashlynn Racquel works both sides of the influencer deal. As the founder of Dawson Marie, a...

Ronit Cohn Says the Creator Businesses That Last Will Be Built on Fans, Not Feeds

Ronit Cohn, the founder and CEO of Cohn Talent Group, has spent more than 15 years...

Michael Strahan Launches Podcast Under SMAC’s New Network With Sinclair’s AMP Media

Michael Strahan is adding podcast host to his résumé. The “Good Morning America” anchor will co-host...

Zigazoo, Wheelhouse Launch Joint Venture to Develop Gen Alpha Creator Talent

Zigazoo, a social media platform for kids, and Wheelhouse, a media, talent and entertainment investment company,...

CAA Hires Agent Georgia Katz to Expand UK Creators Division

CAA has hired Georgia Katz, a former Insanity Management and Gleam Futures agent, to join its...

Sidemen Management Firm Arcade Names Ex-Vice EMEA Chief Matt Elek As CEO

Arcade, the London-based creator management and ventures company that represents British YouTube collective The Sidemen, has...

Blink49 Creator Studios Names Former pocket.watch Exec Omar Gharaibeh as VP of Creator Partnerships

Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh,...

Fixated Taps Agents From CAA, Evolved as VPs of Talent

Creator-focused management company Fixated has hired Skyler Spooner and Britt Rivera as Vice Presidents of Talent,...

Goalhanger Selects Six Creators for Inaugural ‘Accelerator’ Cohort

Goalhanger, a London-based podcast and media company, has named six creators for the inaugural cohort of...

At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators

For most of its history, Cannes Lions belonged to consumer brands, celebrity talent, and the agencies...

Veteran Hollywood Media Executive Bryan Smiley is Building the Media Company Gen Z Men Don’t Have

Gen Z men are everywhere in media conversation and almost nowhere in media planning. Bryan Smiley...

Digital Creator Firm Link Management Promotes Julia Gosden, Sarah Halper to VP Roles

Digital creator talent firm Link Management has promoted Senior Talent Managers Julia Gosden and Sarah Halper...

Why Fixated’s Kai Plunk & Jason Russak Are Bringing Step-One Creator Advice to VidCon 

Creator conferences are full of advice from people who have already reached scale. The advice for...

Underscore Talent Adds 20+ Hires Across Divisions, Launches Experts Unit

Talent management firm Underscore Talent has added more than 20 employees across five divisions, including a...