At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators

For most of its history, Cannes Lions belonged to consumer brands, celebrity talent, and the agencies...

Veteran Hollywood Media Executive Bryan Smiley is Building the Media Company Gen Z Men Don’t Have

Gen Z men are everywhere in media conversation and almost nowhere in media planning. Bryan Smiley...

Digital Creator Firm Link Management Promotes Julia Gosden, Sarah Halper to VP Roles

Digital creator talent firm Link Management has promoted Senior Talent Managers Julia Gosden and Sarah Halper...

Why Fixated’s Kai Plunk & Jason Russak Are Bringing Step-One Creator Advice to VidCon 

Creator conferences are full of advice from people who have already reached scale. The advice for...

Underscore Talent Adds 20+ Hires Across Divisions, Launches Experts Unit

Talent management firm Underscore Talent has added more than 20 employees across five divisions, including a...

CAA, Integrated Media Company Form $250M Creator Economy Holding Company

Creative Artists Agency (CAA) and Integrated Media Company (IMC) have launched Compound Creative Holdings, a $250...

Mylen Yamamoto Tansingco Is Managing Creators for Retirement, Not Just Revenue  

In 2009, before anyone was calling it the Creator Economy, Mylen Yamamoto Tansingco drove two hours...

Affluence Wants to Become the Financial Back Office for Self-Employed Creators

The Creator Economy is projected to reach $480 billion in value by 2027, yet most of...

Ex-Wheelhouse CSO Ed Simpson Exits After 15 Years to Launch Creator-Focused Investment Company

Ed Simpson, who served as Chief Strategy Officer at “Calabasas Confidential” producer Wheelhouse, has left the...

Enhance Management’s Bronagh Quinn Is Betting Irish Creators Can Win by Staying Selective 

When Bronagh Quinn left her job at a Dublin PR agency in December 2022, she gave...

Goalhanger Launches Ventures Arm to Back Creator-Led Media Businesses

Goalhanger has launched Goalhanger Ventures, a new investment and partnerships division focused on backing creator-led media...

Goalhanger Is Treating Digital Creators Like Tech Founders – Here’s Why

The podcast industry is no longer short of money. What it has historically been short of...

Digital Management Company Made By All Launches Hollywood Studio Venture With Tanya Cohen at the Helm

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios...

FiveTwoNine’s Creator Fund Is Bringing Missing Creator Economy Voices to Advertising’s Grand Stage

For years, Cannes Lions has declared itself the home of creativity. But when Becky Owen looked...

Blink49 Studios Launches Creator Studios Division, Names Mickey Meyer as President

Toronto-based independent TV studio Blink49 Studios is launching a global “Creator Studios” division and has appointed...

Sidewalker Daily’s Nina Zadeh Spent a Decade on the Brand Side. Now She Teaches Creators to Fight Back

A few years ago, Nina Zadeh sat across a negotiating table from a creator and got...

From Viral to Viable: Heather Weiss Besignano on Reframing PR for the Creator Economy

Heather Weiss Besignano has built her career on visibility, but not the fleeting kind. As founder...

Fixated Acquires Studio71 U.S. From ProSiebenSat.1, Expanding Creator Network to 1,000+ Creators

Creator management company Fixated has acquired Studio71’s North American business from German media company ProSiebenSat.1 Media...

NAB Show Launches Content Creator VIP Program Ahead of 2026 Event

The National Association of Broadcasters (NAB) has launched a Content Creator VIP Program for its 2026...

Meet the Investment Banker and the Talent Veteran Applying Wall Street Rigor to Creator Management

Brooke Meister spent years working in talent management firms, including Shine Talent Group and The Sociable...

Gaming Network Bent Pixels Acquires Snapchat Publisher Sunny State Agency in $23M Deal

Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million,...

CAA Taps Veteran Digital Creator Agent Rebecca Rusheen for Creators Division

Creative Artists Agency (CAA) has hired Rebecca Rusheen as an agent in its Creators division, per...