Creator Platform Popfly Names Demitra Carter Director Of Influence

Popfly, a creator platform for adventure brands, appointed Demitra Carter as its new Director of Influence...

Proud Management Appoints Digital Brand Veteran Samantha Marcus As Senior Talent Manager

Proud Management appointed Samantha Marcus as Senior Talent Manager, bringing strategic leadership to its growing talent...

Venture Studio Summit House Taps Former PGA TOUR Exec Zoe Wilson To Lead Brand Partnerships

Summit House, a portfolio of creative agencies and entertainment studios, announced the appointment of Zoe Wilson...

Inside HERA Media’s Mission To Empower Women’s Voices In Podcasting

UK-based video podcast network HERA Media launched at the beginning of October this year, with its...

Underscore Talent Names New Partner, Hires BuzzFeed Veteran For Social Strategy

Creator management company Underscore Talent announced two strategic leadership moves to strengthen its position in the...

Night Acquires Experiential Supply Co. To Boost Immersive Marketing

Talent management agency Night acquired marketing firm Experiential Supply Co. to merge digital creator management with...

Former YouTube Exec Pete Cory Named Chairman Of Sidemen’s Arcade

Arcade, the management company behind creator collective The Sidemen, announced the appointment of Pete Cory as...

IAB Launches ‘Creator Week’ In 2026, Repositioning Podcast Upfront Within Expanded Fall Marketplace

The Interactive Advertising Bureau (IAB) announced a significant restructuring of its 2026 events calendar, creating a...

Collective Voice Taps Amani Richardson As New Creator-In-Residence, Reports 42% Boost In Creator Retention

Collective Voice appointed Amani Richardson as its new Creator-in-Residence (CIR) as the company reports a 42%...

How Tarra Stubbins’ Take It Easy Group Turns Creative Chaos Into Structure

When influencers become brands, many find themselves unprepared for what comes next: running an actual business....

FlightStory, UK Black Business Show Launch Black Entrepreneurship Media Venture

FlightStory and UK Black Business Show announced the formation of Legacy Black, a new media joint...

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Underscore Talent Launches Comedy Division Under Industry Veteran Michael Green

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led...

Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame

“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore’s content creators up to S$15,000 (~$11,600) in...

TikTok Food Critic Keith Lee Signs With UTA

Keith Lee, the TikTok food critic known for his influential restaurant reviews, has signed with UTA...

UK Cross-Party Group For Creators Launches As Sector Delivers £2.2B To Economy

A dedicated All-Party Parliamentary Group (APPG) has been launched to represent UK creators as research shows...

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Boston Creator Economy Mixer: The Connection Hub Boston’s Creators Have Been Missing

When Lindsey Gamble, a creator economy consultant, featured Patreon‘s Mental Health & Wellness Resource Hub in...

TikTok D&I Communications Head Exits To Launch Fashion Week Series

Shavone Charles has exited her role as Global Head of Diversity & Inclusion and Multicultural Communications...

Talent Management Company Ziggurat XYZ Achieves Royal Recognition For Creator Economy

Ziggurat XYZ, a talent management and creative agency specializing in YouTube creators, has become the first...

How Fenix Down is Removing Barriers Between Gaming Creators and Brands

Janessa Christine watched as her creators struggled with relentless streaming schedules and business management demands while...

AiMCO Launches Creator Checklist for Talent Agency Negotiations

The Australian Influencer Marketing Council (AiMCO) has released a new Talent Agency Checklist for creators seeking...

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India’s creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Flywheel’s Eyal Baumel Breaks Down His Disney-Inspired Playbook For Creator Franchises

Can the business models that built entertainment giants like Disney truly work for individual creators? The...