At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Underscore Talent Launches Comedy Division Under Industry Veteran Michael Green

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led...

Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame

“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore’s content creators up to S$15,000 (~$11,600) in...

TikTok Food Critic Keith Lee Signs With UTA

Keith Lee, the TikTok food critic known for his influential restaurant reviews, has signed with UTA...

UK Cross-Party Group For Creators Launches As Sector Delivers £2.2B To Economy

A dedicated All-Party Parliamentary Group (APPG) has been launched to represent UK creators as research shows...

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Boston Creator Economy Mixer: The Connection Hub Boston’s Creators Have Been Missing

When Lindsey Gamble, a creator economy consultant, featured Patreon‘s Mental Health & Wellness Resource Hub in...

TikTok D&I Communications Head Exits To Launch Fashion Week Series

Shavone Charles has exited her role as Global Head of Diversity & Inclusion and Multicultural Communications...

Talent Management Company Ziggurat XYZ Achieves Royal Recognition For Creator Economy

Ziggurat XYZ, a talent management and creative agency specializing in YouTube creators, has become the first...

How Fenix Down is Removing Barriers Between Gaming Creators and Brands

Janessa Christine watched as her creators struggled with relentless streaming schedules and business management demands while...

AiMCO Launches Creator Checklist for Talent Agency Negotiations

The Australian Influencer Marketing Council (AiMCO) has released a new Talent Agency Checklist for creators seeking...

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India’s creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Flywheel’s Eyal Baumel Breaks Down His Disney-Inspired Playbook For Creator Franchises

Can the business models that built entertainment giants like Disney truly work for individual creators? The...

Chanelle Evette: From Bigo Live Streamer To CEO Of A Creator-First Talent Agency

Chanelle Evette stumbled into live streaming seeking human connection amid pandemic lockdowns, only to discover her...

Podcast Movement Acquires Podcast Trade Association Sounds Profitable In Major Industry Merger

Left to right: Dan Franks, Bryan Barletta, and Tom WebsterImage credit: Sounds Profitable Podcast Movement has...

YouTube Creator Topper Guild To Be Repped By WME

YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all...

Free Creator Economy Class Offered To Hollywood Guild Members

Digital talent management firm G&B Digital Management is launching a free four-hour master class for members...

Sixteenth Names Paramount Veteran RJ Larese As U.S. President, Elevates Four To Partner Roles

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new...

REACH Invests In Tesslate To Bridge Creator Economy, AI Dev Tools

Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and...

The Bright Side Of Creator Management: Unpacking Bridget Jarecki’s ‘Humanizer’ Approach

Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough...

Inside Parker Management’s Talent Representation Model That Attracted Propagate’s Acquisition

Propagate Content’s recent acquisition of Parker Management made headlines in the entertainment industry, as traditional media...

Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype

Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...

Why Kai Plunk’s Elevate Puts Creator Relationships Before Revenue

“We’re putting people over profit and choosing the decisions that make the most sense for our...

Shine Talent Group’s Jess Hunichen Advocates For Creator Value

In 2015, Jess Hunichen, hailing from Australia, met Emily Ward in Toronto through a mutual friend...