Chanelle Evette stumbled into live streaming seeking human connection amid pandemic lockdowns, only to discover her true calling. What began as casual conversations on the Bigo Live platform quickly grew into a full-time creator career and ultimately led to the founding of LCA Talent Agency, where she now mentors and manages other live streamers.

“I started live streaming by accident,” Chanelle explains. “I was living in California. Fortunately, I had already been self-employed for a while – freelancing, doing some consulting, and helping people with marketing for their businesses.”

Surfing the app store and stumbling upon Bigo Live, a global social livestreaming platform from Singapore, she was “instantly hooked” by Bigo’s energy. “It stood out because it was a community of authentic people, and their personalities shone through the screen,” she recalls.

Unlike other content formats that allow for editing and polishing, live streaming offered Chanelle a “raw, unfiltered connection” with an immediate audience response.

“Live streaming is an adrenaline rush for creators,” Chanelle says with enthusiasm. “There’s no editing. What you see is what you get. It’s very unfiltered. It’s more than just content. It’s like an experience.”

Initially, like many creators during the pandemic, she wasn’t focused on monetization. Within her first year on the platform, however, she had a realization that would change her career trajectory. 

“The first time I realized this could be a career would be when I looked at my monthly numbers and thought, ‘Wait a minute, I’m able to pay my rent and my bills just by talking to people on my phone’. It was a light bulb moment, and I started treating this like a business, figuring out the strategy and the branding and putting a whole lot of consistency,” she says.

Finding a Niche

As Chanelle developed her presence on Bigo Live, she discovered that her content naturally centered around two interconnected themes: financial advice and mental well-being.

“I’ve always believed that money and mindset are completely connected. For me, I feel like you can’t really build financial freedom if you’re still mentally stuck in survival mode,” Chanelle explains. “So what I did was I merged the two and I created an atmosphere and I also helped people not only grow their wallets, but protect their peace on the app and build a community that’s supportive, motivated, and rooting for each other’s wins.”

This focus resonated with her audience, but finding her specific niche wasn’t immediate. Like many creators, Chanelle initially tried to cover too much ground, diluting her impact across multiple content types.

“I was doing a lot of content throughout the week, I did ASMR [Autonomous Sensory Meridian Response] Thursdays, motivational Mondays, etc. I was trying to do it all,” she says. “I felt like where I shone most and where I thrived most was helping and coaching other people. So once I found my niche and was consistent with that, I feel like [it] changed everything and helped me overcome a lot.”

Structure and Consistency

Despite her growing success, Chanelle faced major challenges in her early days as a creator, primarily around building structure into her work life.

“Creating a schedule and structure for myself was really hard. I felt like I was all over the place,” she recalls. “I wanted to do a lot, and at the same time, I would either burn out or just not have enough time for myself off of streaming.”

For Chanelle, the solution came through disciplined consistency and fostering true connections with her audience. “Consistency and connection were game changers,” she says. These hard-won insights about creator sustainability would later become central to how she advises other creators through her talent agency.

The Leap from Creator to CEO

Within a year of starting, Chanelle had learned the ropes of live streaming as a creator on Bigo Live. She had participated in tournaments, topped leaderboards, appeared in commercials, and gained a deep understanding of what makes a successful streamer.

The turning point came when Chanelle realized she was consistently providing high-level guidance to other creators. “I saw the gap. I felt like creators needed that management that actually understood the grind. So I turned my notes and my experience into an actual talent agency,” she says.

Her agency, LCA Talent Agency, is built on the principle that effective management requires a real understanding of the creator’s experience.

Managing both her own creator career and running a talent agency presents unique challenges that require careful balance. For Chanelle, success in this dual role hinges on the strength of the team and network she has built around herself.

“I always say your network is your net worth,” she points out. “I wouldn’t be where I am if I didn’t have the people around me that continue to believe in me and not only learn and take in everything that I teach, but relay it and continue to watch others grow as well.”

Building a Creator-First System

Chanelle’s approach to launching LCA Talent Agency was methodical and intentional. Rather than rushing to sign as many creators as possible, she focused first on developing complete systems that would genuinely support each individual’s unique goals.

“Creating a system before the hype,” she explains, describing her first steps. “Learning every aspect of it first and creating a system for people who are just now coming in, a very successful onboarding system that doesn’t feel like there’s so much going on because it can be a lot jumping right in.”

Her onboarding process specifically avoids a one-size-fits-all approach. “My system wasn’t just signing people blindly. My system depicted training and a one-on-one to figure out what this person’s desire was, what they were looking for out of this app, and how I can help them with that,” she says.

LCA Talent Agency’s modus operandi in the creator management field reflects Chanelle’s belief that creator development extends far beyond simply securing opportunities.

“We don’t just manage creators, we mentor them,” she says. “I’m very hands-on with strategy and branding, even personal growth off of the camera, because I feel like that can affect your success on it.”

This philosophy stems directly from Chanelle’s own journey and the gaps she identified in traditional talent management. She recognized that live streaming success requires both on-camera skills and off-camera stability and growth.

“We are more on top of you as a creator in totality. We focus on helping with promotion and marketing, depending on what your brand is, whether it’s just yourself, whether you have a side business that you’re trying to promote,” she explains.

Consistency and Genuine Content

When evaluating potential talents for her agency, Chanelle prioritizes mindset and drive over existing metrics or follower counts.

“The main things that I look for are more of a mindset and drive. I need people to understand that, at the end of the day, this is up to them,” she says. “I just look for someone ready to work.”

So what makes a successful talent manager in the 2025 creator economy? According to Chanelle, it’s the basics: “Consistency. It’s not just about booking brand deals today. It’s about creating this sustainable business. The only way to keep that in this industry is by being consistent, focusing on your audience, and delivering content that feels real in this world of AI.”

Chanelle cautions against the common creator mistake of spreading oneself too thin across various content types rather than focusing on building excellence in a specific niche. “I always tell people that it’s okay to be a multitasker. But at the same time, if you’re not giving 100% of yourself into something, you won’t see the results.”

Live Events and Creator Education

Chanelle sees immense growth potential for both the live streaming industry and her agency’s role within it. “I can just see it skyrocketing. This is just the new way. Live streaming is only going up,” she predicts.

For LCA Talent Agency, this growth direction includes expanding beyond digital spaces into physical events, further cementing the community bonds that have been central to Chanelle’s approach from the beginning.

“LCA is going to be expanding to more of the live events and workshops so I can create with or connect with more creators offline,” she reveals. “We’re going to be hosting an event called the ‘Stream Rich Event,’ and it’s also going to be promoting my ebook that is coming out, ‘Live Stream to the Riches.’”

This expansion builds on Chanelle’s commitment to sharing her knowledge with aspiring creators. Her upcoming ebook promises to be “the ultimate guidebook to live streaming and teaching people how to make money at home,” with a specific focus on mastering the Bigo Live platform that launched her own career.

Despite these business plans, regarding her personal creator journey, Chanelle expresses contentment with her current path and the impact she’s having on others.

“I feel, like honestly, I’m right where I need to be. I couldn’t be any happier,” she says. “My biggest reward throughout this journey is not only accomplishing things for myself, but teaching other people.”

For Chanelle, the accidental discovery of Bigo Live during pandemic isolation has blossomed into a purposeful career helping others succeed in the creator economy. “I’m just excited to meet more people and have more opportunities like this,” she says. “This is really exciting.”

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