Spotify has launched a dedicated fitness category on its platform, introducing guided workout experiences alongside a partnership with fitness company Peloton that gives Premium subscribers access to more than 1,400 on-demand classes as part of their existing subscription.

Free and Premium users can now access dozens of curated workout playlists alongside content from wellness creators, including Yoga With Kassandra, Chloe Ting, Pilates Body By Raven, and Sophiereidfit, among others. Premium subscribers in supported markets receive the expanded benefit: full access to Peloton’s on-demand class catalog, spanning strength, cardio, yoga, and meditation, with no specialized equipment required.

Users can access fitness content through a dedicated hub by searching “fitness” in the Spotify app or navigating through Browse. Classes are available for offline download and are accessible across mobile, desktop, and TV. Workouts are offered primarily in English, with select options in Spanish and German.

“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, Global Head of Podcasts at Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time – it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”

The Business Case

Spotify reported that nearly 70% of its Premium users work out at least once per month, and that more than 150 million fitness playlists are currently active globally. Fitness and workout content also ranks among the top use cases for Prompted Playlists, the company’s AI-driven playlist generation feature.

The expansion follows a shift in how creators were already using the platform. Bloomberg reporter Ashley Carman, who interviewed Spotify co-CEOs Gustav Söderström and Alex Norström in Stockholm in November 2025, reported that guided-workout creators had begun uploading content to Spotify as the company pushed further into video.

“We see people doing exercise with Spotify all of a sudden,” Söderström told Carman. Users have long built playlists for workouts, he noted, but “they never watched Spotify doing yoga in front of it, so it kind of opens up this very big, interesting opportunity for us.”

Creator Economy Implications

The fitness launch extends Spotify’s ongoing effort to attract and retain non-music video creators on the platform. Carman’s Bloomberg reporting noted that Spotify’s co-CEOs are working to position the company as a destination for content types beyond its core audio business, as it faces competitive pressure and internal questions around AI’s role on the platform.

Spotify reports that users now engage with the platform an average of 25 out of 30 days per month, up from 21 days five years ago.