Agency

Ozen.fm Hires Former Spotify Brasil and TV Globo Executives to Grow Brazilian Ad Business

Published on July 29, 2026

Ozen.fm, a curated audio monetization network, has added Fabio Urbanas and Luci Bondiole to its Brazilian team, the company announced. The hires are aimed at expanding Ozen.fm’s presence in Brazil’s advertising market and deepening its relationships with agencies, brands, and strategic partners.

Urbanas joins with more than two decades in media, planning, business, and digital advertising, having worked at Spotify Brasil, WMcCann, AlmapBBDO, Lew’Lara\TBWA, VML, and FCB. He won the Caboré Award in the Media Professional category in 2019. Bondiole brings a background in research, audience measurement, and business development from roles at IBOPE, Globosat, and TV Globo, where she led initiatives integrating content, media, and business strategy.

“Brazil is one of the most dynamic digital audio markets in the world, with audiences embracing podcasts and streaming at an incredible pace,” Urbanas said. “Ozen.fm is uniquely positioned to help brands, agencies, and creators capitalize on that momentum by combining premium content, innovative technology, and scalable monetization solutions that connect advertisers with highly engaged audiences across Brazil and beyond.”

Rodrigo Tigre, Ozen.fm’s co-founder and President, said the additions support the company’s broader push into Latin America. “As Ozen.fm continues to expand across Latin America and strengthen its position in the global digital audio ecosystem, attracting leaders like Fabio and Luci is an important step in our growth,” Tigre said. “Their combined expertise in media, audience intelligence, and strategic partnerships will help us deepen relationships with agencies and advertisers while accelerating our mission to make podcasting and digital audio more accessible, measurable, and valuable for creators, publishers, and brands.”

The hires follow Ozen.fm’s April launch of PodcastBot.ai, an AI-powered tool that converts live radio broadcasts into on-demand podcast episodes for broadcasters and radio groups.

Ozen.fm describes itself as an audio monetization network connecting podcast and streaming radio inventory with programmatic and direct advertising demand, with a focus on multicultural and multilingual content.