Rapper Fenix Flexin posted a snippet of his song “RUBBERZ” on Instagram and drew 15 million views in a few days, against an average of a few hundred thousand. The opportunities that followed ran into the hundreds, and the job was to pick two or three and execute them well.

That selection fell to The Content Code, a Los Angeles social-first creator marketing agency that Braden Blacker founded in 2025. He and his team match brands across genres with its roster of talent while offering social media strategy and execution. Braden, who began managing creators at 15, says talent should judge an agency by how actively it sources opportunities. “It’s key to work with a team that is constantly hustling and building new collaborations and partnerships for its clients,” he says.

That outbound work began for Fenix, a member of the West Coast group Shoreline Mafia, about a month before “RUBBERZ” was released by his label EMPIRE, when a mutual friend introduced Fenix to Braden. Braden says his agency’s role was social media marketing and finding ways to further monetize Fenix’s brand. Three moves followed. The agency set up a RapTV interview, a livestream with N3ON, and built a partnership with the iGaming company Roobet.

The Making of Fenix’s RapTV Interview

Braden says he knows RapTV’s Chief Executive and Head Producer, and before he reached out, he reviewed the outlet’s content to see if it would be a match. He pulled up its YouTube channel, noticed a freestyle series, and messaged his contacts proposing Fenix. RapTV replied that Fenix was among the artists it had been trying to book, according to Braden, so it seemed timely to do a collab.

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The interview was filmed after “RUBBERZ” was released and drew millions of views across RapTV’s social accounts, Braden says. The song’s co-creator “Purps On The Beat” was interviewed alongside Fenix. Braden says he and his team handled the negotiation, logistics, and attended the shoot in person.

“Any opportunity where Fenix gets to talk to a large relevant audience is, to his team and to me, an opportunity to connect and engage with fans,” Braden says. He also filmed roughly an hour of behind-the-scenes footage with a cameraman, which he says could become long-form content or a documentary.

A N3ON Collab Put Fenix in Front of The Live Streaming World

A live music-making session with N3ON also began with a relationship. Braden called N3ON’s manager, a friend, and sent over a summary of what was happening around Fenix. N3ON agreed to a live-streamed studio session, and according to Braden, the two made music together in front of tens of thousands of viewers, and the clips reached millions.

The stream aired on a Thursday, Braden says, and the song appeared on Billboard’s rankings the next day. He lists the stream among several factors that added momentum to the track. He says the song spent 13 weeks on the Billboard Hot 100 list, and peaked at #5 on Billboard’s rhythmic chart. 

The stream also served to show audiences the depth of Fenix’s catalog. “A key for me always is that people understand the depth of his creativity,” Braden says.

A Roobet Partnership Blended Fenix’s Everyday Routine into the Brand

Brand deals are one way The Content Code’s works with talent, and crypto casino Roobet followed that pattern. Braden and his business partner Aaron Kiirshenberg brought Fenix a specific offer, stating that the artist had not done a deal at that level before to their knowledge. Roobet’s interest rested on the song’s momentum, according to Braden, who cited more than a million user-generated TikTok videos using “RUBBERZ.”

Fenix’s own interests shaped the category. “It all stems from what he wants to do,” Braden says, pointing to Fenix’s habit of ripping Pokémon packs for fun. “ A gambling deal made sense in this case,” Braden explains.

He describes the content as video built around Fenix’s daily life, including shopping and talking about his music, with Roobet woven into his social voice with no strict script. Part of the campaign involved giving money to his fans through Roobet and, as Braden says, giving back matters to Fenix.

Brands Are Less Concerned About AI Use Than Music Fans

The N3ON stream took place during a public debate over whether “RUBBERZ” was made with AI. “It was used as a tool in making the song,” Braden says. “It was not completely made with AI.”

He compares the technology to autotune, which he says drew criticism when it first arrived, and to 808s and the drum machine. “AI is a tool, and there are ways to use it, and there are ways to be creative with it,” Braden says, noting that Fenix addressed the question publicly.

On brands, Braden says the question carries less weight than it does in music circles. “I don’t think a lot of brands feel it’s a big deal.” He expects some brands to pass on Fenix, as with any artist, and says inbound interest has been “fruitful.”

Braden Tells Brand Marketing Teams to Watch Moments Like This One

Braden’s advice to brand marketers is to keep an eye (and an ear) on trending social and audio. He says more than a million TikTok videos and more than 100,000 Instagram videos use “RUBBERZ.” In one example, he says a celebrity who averages 5 to 10 million views per post drew 45 million with a video set to it, and he could cite about 60 celebrities whose posts using the track outperformed their norms.

“Marketing teams should study moments like this due to the organic nature of this viral moment,” says Braden. 

He says his team ran several pages that posted clips and other content around the song, generating millions of views. He describes that as one of the key strategies alongside the RapTV and N3ON collaborations.

Extending Fenix’s Reach From Music Into Fashion

The next work Braden describes centers on fashion. “If you talk to Fenix for five minutes, you probably think he’s a fashion designer as much as you would think he’s a music artist,” he says. That is why the agency pitches him as a creator, and Braden says brands already send Fenix products and ask for his advice, pointing to past work with Supreme. 

Braden also shares that Fenix is in conversations with fashion and clothing companies about serving as creative director and co-creating capsule collections.

According to Braden, the viral moment came shortly after the agency’s work commenced with Fenix. The next step for The Content Code was to convert attention and engagement into placements and a sponsorship while helping to expand Fenix’s overall social presence and further capitalize on the momentum. While there was not a large marketing budget, Braden credits the song by Fenix, his producer and label, coupled with organic growth and a“lightning in a bottle” element to a track that spread widely.  

Fenix’s collaboration with French Montana, Max B, and Purps On The Beat was released last month, and his national tour with Shoreline Mafia continues into the coming months.  

For talent weighing agencies, Braden’s standard is to provide strategic social media planning, brand partnerships, unique collaborations, and 24/7 service on his client’s behalf. “Make sure you build a team around you that is constantly hustling and working to bring you as many opportunities as possible. It’s all happening right now,” he says.

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