Technology

Startup Gaggl Champions ‘Creator-Hosted TV’ To Bring Gen Z Back To Watching Together

Greg Miall has spent his career building media businesses through every major shift in how people...

Agency

Solving The Equation Between Brands And Creators: Algebra Media’s Direct-Response Model

David Keller founded Algebra Media in 2017 when influencer marketing was entering a noisy adolescence. Networks...

Influencer

Why Ashley Norton Swapped Law Books For Long-Form Storytelling On YouTube

It’s not every day that a lawyer trades case files for YouTube scripts. Yet, for Ashley...

Agency

Swiss Agency Kingfluencers Looks Beyond Likes As Gregor Doser Pushes For Measurable Impact

When Gregor Doser joined Kingfluencers as Chief Commercial Officer, he saw a rare opportunity to unite...

Talent Collectives

How Brittany Ratelle Built A Law Firm To Protect The Business Of Being A Creator

When Brittany Ratelle graduated from law school in 2011, few could have predicted that Instagram influencers...

Influencer

From YouTube To Cat Food Brand: How Petra Luna Turned Feline Passion Into CatCrazy

In Menifee, California, Petra Luna has built a career around two enduring passions: storytelling and cats....

Influencer

Rachel Barker On Building ‘Girl Horror’ And A Career That Puts Craft Before Hype

Rachel Barker is a New Zealand-born writer, editor, and filmmaker whose YouTube channel, “Girl On Film,”...

Influencer

Engineering Curiosity: How Integza Turned Rocket Fails, Humor, And Hard Work Into A Creator Career

Once a mechanical engineer in Portugal, Joel Gomes, better known to his 1.73 million YouTube subscribers...

Influencer

Jason Hibbs On Building Bourbon Moth Woodworking And A Creative Community

Woodworking wasn’t supposed to be a career. It was meant to fill the empty corners of...

Talent Collectives

Excel Sports Management Names Ryan Orozco Head Of Digital Media Talent

Excel Sports Management has hired Ryan Orozco as Head of Digital Media Talent, a newly created...

Influencer

Rashid Lumunye On Storytelling, Survival, And Why Dubai Is The Future For Creators

Rashid Lumunye (@rashidlumunye) is a Ugandan-born creator and entrepreneur who turned content into a sustainable business...

Platform

YouTube Offers Voluntary Exit Program For U.S. Staff Amid Organizational Restructure

YouTube has initiated a voluntary exit program with severance for U.S. employees while reorganizing its product...

Commentary

VTubing Viewership Dips In Q3 2025 Despite Strong Creator Engagement, Report Shows

Virtual creator livestreaming sees its first decline after record-setting quarters while independent streamers gain market share....

Platform

YouTube Expands TV Screen Tools As Creator Revenue From Living Room Viewing Surges 45%

YouTube is introducing five new television-focused features as the platform reports substantial growth in creator earnings...

Brand

YouTube Takes Flight: Delta Partners With Creators To Transform In-Flight Entertainment Experience

Delta Air Lines announces a strategic partnership with YouTube to offer passengers access to ad-free content...

Platform

YouTube Launches Experimental Likeness Detection Tool To Help Creators Combat AI-Generated Deepfakes

YouTube introduced a new experimental tool aimed at helping creators identify and manage AI-altered content featuring...

Commentary

UK’s Junk Food Ad Ban Looms Over Creators As 2026 Enforcement Date Nears

According to a recent study by Pixability, food and beverage is now ranked as the fourth...

Talent Collectives

Former YouTube Exec Pete Cory Named Chairman Of Sidemen’s Arcade

Arcade, the management company behind creator collective The Sidemen, announced the appointment of Pete Cory as...

Agency

YouTube Named Title Partner For #paid’s 2025 Creator Marketing Summit

Creator marketing platform #paid, which powers campaigns for leading brands, announced YouTube as the title partner...

Agency

Bringing Transparency To YouTube Sponsorships: Inside Adhesive Media’s Approach

Adhesive Media has closed more than $20 million in YouTube sponsorship deals since its founding in...

Platform

YouTube Rolls Out AI Deepfake Detection Tool For Partner Program Creators

YouTube launched a new AI detection feature yesterday (October 21, 2025) for creators enrolled in its...

Platform

YouTube Shopping Ecosystem: New Report Reveals What Drives Consumer Purchases

Shopping is no longer confined to malls or marketplaces – it now thrives in the same...

Platform

YouTube’s Creator Economy Contributes €7 Billion To EU GDP, Supports 200,000 Jobs

YouTube’s creative ecosystem added more than €7 billion to the European Union’s GDP while supporting more...

Talent Collectives

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Technology

Former Business Insider Chief Charts New Course With Dynamo, A Video Network Built For The YouTube Age

Nicholas Carlson, the former Global Editor-in-Chief of Business Insider, is building Dynamo, a TV network designed...