Tech

Levanta Makes the Case That Creator Channels Belong Alongside Every Amazon Ad Budget   

Levanta, the Seattle-based affiliate and creator platform for e-commerce, announced in early April the acquisition of...

Strategy

General Motors Built Five Hollywood Soundstages to Prove Creator Marketing Can Scale

The easiest version of creator marketing is a sponsored post. A brief, a rate card, and...

Agency

The Creator Economy Keeps Adding Tools – The Influencer Marketing Factory Keeps Finding the Same Gap

Brands are consolidating their creator budgets under fewer agencies, demanding a single point of contact for...

Tech

Pixability Launches Platform to Unite YouTube Ads, Organic Channels, and Creator Strategies

YouTube advertising technology company Pixability has launched Pixability360, a platform that brings together YouTube advertising, organic...

Commentary

How Creator Businesses Reduce Founder Dependency Without Losing Trust, According to 21 Experts  

Creator-led businesses routinely generate the kind of brand loyalty and conversion rates that traditional consumer companies...

Strategy

The Conference That Taught Marketers Social Media Is Now Teaching Them to Fear It Less

Social Media Marketing World, the annual conference that has spent more than a decade teaching small...

Commentary

California Bill Giving Former Child Influencers the Right to Erase Monetized Content Clears Two Senate Committees

California legislation that would allow adults to demand the removal of compensated social media content featuring...

Commentary

YouTube Leads Ad Recall, Purchase Influence in U.S. Teen and Millennial Survey

YouTube outperformed competing platforms on ad recall, perceived ad quality, and purchase influence in a U.S....

Platform

YouTube Adds Side-by-Side Ads for Live Streams on Mobile, Muting Stream Audio During Breaks

YouTube has begun rolling out a new ad format for livestreams on mobile that displays ads...

Influencer

CAA Signs Fashion & Beauty Creator Chriselle Lim

Creative Artists Agency (CAA) has signed fashion and beauty creator Chriselle Lim for representation, per The...

Commentary

SiriusXM Media Named Exclusive U.S. Audio Ad Representative for YouTube

SiriusXM Media and Google have announced a partnership that makes SiriusXM Media the exclusive advertising representative...

Influencer

Sidemen Charity Match 2026 Raises Record £6.2 Million at Sold-Out Wembley

The 2026 Sidemen Charity Match took place on April 18, drawing a sold-out crowd of approximately...

Platform

YouTube Rolls Out Ad-Free Windows, New Live Tools to Boost Creator Earnings

YouTube has introduced four updates to its live streaming platform aimed at increasing creator earnings and...

Platform

Gen Z Rates Indie YouTube Animation on Par With Major Studio Productions, Survey Finds

A new report from YouTube’s “Culture and Trends” team finds that independent online animators are attracting...

Platform

YouTube Premium is Raising U.S. Subscription Prices

YouTube is increasing subscription prices for its Premium and Music tiers in the United States, joining...

Platform

Source Media Group Launches YouTube Golf Network With Bryson DeChambeau, Grant Horvat

Sports digital media firm Source Media Group has launched “Source Golf,” a YouTube-based network that aggregates...

Platform

YouTube to Stream Coachella 2026 Across Seven Stages in 4K

YouTube will livestream both weekends of Coachella 2026 beginning April 10, expanding this year’s coverage to...

Commentary

Creator Pricing, Rewritten: 50 Industry Professionals on Metrics That Actually Predict Performance

Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S....

Platform

YouTube Opens Creator Partnerships API to Third-Party Influencer Marketing Platforms

YouTube has expanded access to its Creator Partnership API, allowing a select group of third-party Influencer...

Commentary

Clios Expand Into Creator Economy With New Awards Program Backed by YouTube, Influential

The Clios, the global awards company founded in 1959, has announced a new program recognizing creative...

Brand

General Motors Launches Hollywood Creator Competition With New Vehicle as Grand Prize

General Motors has launched GM Creator Lab, a creator competition that places 25 selected participants on...

Platform

YouTube Overhauls BrandConnect With Gemini AI, Consolidating Creator Marketing Into Single Hub

YouTube has announced the rebranding of BrandConnect, its creator-brand sponsorship tool, as Creator Partnerships, a revamped...

Agency

Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Platform

YouTube Partners With FIFA to Expand World Cup 2026 Content Access for Creators, Media Partners

YouTube has officially joined TikTok as a FIFA-designated “Preferred Platform” for the FIFA World Cup 2026,...

Platform

YouTube Says It Paid Music Industry $8B in a Year as Platform Bets on Visual Storytelling and AI Tools

In a letter to music partners, Lyor Cohen, YouTube’s Global Head of Music, outlined a 2026...