Platform

Pinterest’s Claudine Cheever Reveals Why Saves Count More Than Followers

Claudine Cheever, who joined Pinterest as chief marketing officer in January after leading global brand and...

Influencer

5 Lessons From Mark Rober on Building CrunchLabs to Outgrow Its Founder

Mark Rober, the former NASA engineer and YouTuber who founded CrunchLabs, described how the company launched...

Agency

Social Commerce Club’s Jordan West Breaks Down 6 Tactics Behind Its TikTok Shop Launches

Jordan West, founder and president of Social Commerce Club, the TikTok Shop agency Podean acquired in...

Brand

NBAT2 Launches Travel Series With Phoenix Suns’ Khaman Maluach, Creator Aria Inthavong

NBAT2, the joint venture between the NBA and Take-Two Interactive, is launching “Foreign Exchange,” a six-episode...

Technology

Livestream Analytics Platform Streams Charts Adds YouTube VOD Tracking

Streams Charts, a livestreaming analytics platform, has added tracking of YouTube stream VODs, and its analysis...

Commentary

The Telly Awards Opens 48th Season Entries With Microseries Track, ReelShort as Season Partner

The Telly Awards has opened entries for its 48th annual competition, adding a dedicated “Microseries” track...

Talent Collectives

Lighthouse Studios Builds TV-Style Networks on YouTube as Joint Ventures With Creators

Lighthouse Studios finances television-style networks on YouTube as collaborations with creators who already have audiences. It...

Strategy

Florida Resort Makes Itself the Lead Character in Episodic Microdrama Starring Creators

SkyBeach Resort in St. Petersburg, Florida, released an eight-episode vertical microdrama in which the resort is...

Influencer

Jubilee Media to Stream First Live Midterm Election Results Coverage on YouTube

Jubilee Media will host its first live coverage of the 2026 U.S. midterm election results on...

Influencer

Djerf Avenue and The Skinny Confidential Trade Audiences in a Co-Branded Collection

Matilda Djerf, co-founder and chief creative officer of Djerf Avenue, said a creator’s following does not...

Influencer

‘The Diary of a CEO’ Passes Joe Rogan in YouTube Subscribers Among Chart-Ranked Podcasts

“The Diary of a CEO,” the interview podcast hosted by British entrepreneur Steven Bartlett, now has...

Commentary

Enterprise Brands Scaling Creator Spend Need Infrastructure Before Budget, per Viral Nation Co-CEO

Joe Gagliese, co-founder and co-CEO of Toronto-based creator marketing company Viral Nation, said enterprise brands routinely...

Influencer

Indian Creator Varun Mayya’s Aeos Group Plans Network of Tens of Thousands of Clip Pages

Aeos, the bootstrapped Indian media group run by creator Varun Mayya, plans to build a clipping...

Platform

Instagram Offers YouTube Creators Up to $500,000 to Post Long-Form Videos, per Report

Instagram has offered select YouTube creators between $50,000 and $500,000 to publish long-form videos in Features,...

Platform

YouTube Tests Cutting Minimum Payment Threshold for Some Creators

YouTube is running an experiment that lowers the minimum amount creators must earn before receiving a...

Platform

YouTube Lays Out Five-Part Revenue Playbook for Broadcasters and Media Companies

YouTube is pitching European broadcasters on a way to grow on its platform without moving away...

Strategy

How The Content Code Turned Fenix Flexin’s Viral Hit Into Brand Deals and Media Collaborations

Rapper Fenix Flexin posted a snippet of his song “RUBBERZ” on Instagram and drew 15 million...

Agency

Social Media Agency Spin Appoints Born Social’s Kate Higham as Group CEO

Spin, the independent social media agency, has named Kate Higham, Managing Director of Born Social, as...

Platform

YouTube Launches Shorts Series Feature as Microdramas Pass 6.5B Views in H1 2026

YouTube has introduced a Shorts series feature that lets creators organize vertical videos into seasons and...

Technology

AnyMind Group Launches YouTube Rights Management Tool for Creators

AnyMind Group has introduced “Rights Management,” a service that lets creators monetize, block, or track other...

Commentary

Why Trybe’s Best-Selling Creators Skew Older: Eight Creator Economy Lessons From Founder Lukas Pakter

Lukas Pakter, founder of the creator-sales platform Trybe and an activewear brand, said the creators earning...

Influencer

‘MrBeast Lab’ Animated Series Returns November 1 With Eight New Episodes

MrBeast has released a trailer for the next run of “MrBeast Lab,” his animated series, which...

Agency

AGC Studios’ New Creator Unit To Finance and Co-Develop Original IP, Digital First

AGC Digital, the creator division AGC Studios launched in October 2026, aims to begin production on...

Influencer

‘TBPN’ President Says OpenAI’s Acquisition Was a ‘Marketing and Comms Play,’ Not a Distribution Deal 

Dylan Abruscato, President of the daily tech talk show “TBPN,” said OpenAI’s acquisition of the company...

Commentary

Cal AI Founder Zach Yadegari Breaks Down the Influencer Playbook Behind His App’s Growth 

Zach Yadegari, the 19-year-old co-founder of calorie-tracking app Cal AI, discussed how he scaled the app...