Influencer

How One Creator Built the Trust to Film Inside the World’s Most Restricted Military Programs 

Louis Skupien became the first British civilian to fly supersonic in an F-16 Viper jet at...

Influencer

Spy Ninjas’ Founders Are Betting $25M That a YouTube Franchise Can Become an Entertainment Company

Chad Wild Clay and Vy Qwaint built “Spy Ninjas” into one of YouTube’s largest family franchises...

Tech

Razer Buys StreamElements to Expand Its Creator Tools Ecosystem

Gaming hardware brand Razer has acquired the assets of StreamElements, the cloud-based tools platform, from Live...

Commentary

YouTube Views Are Rising, But Watch Time and Ad Revenue Are Falling, Study Finds

YouTube channels are pulling in considerably more views than a year ago, but the audience is...

Influencer

Ashton Hall Said He Turned Down Saratoga Water Partnership Over Missing Equity Stake  

Fitness influencer Ashton Hall said he declined a partnership offer from Saratoga Water because the deal...

Brand

YouTube Channel ‘Toys And Colors’ Debuts First Toy Line at Target

Bonkers Toys has released its first toy line based on “Toys And Colors,” the YouTube family...

Commentary

Sports Creator Growth on YouTube Shows Subscriber Count Alone Isn’t Enough, Report Finds

Brand marketers evaluating YouTube sports creators by subscriber count alone are missing a fuller picture of...

Strategy

How B2B Unplugged Built a Sold-Out Event Series by Fixing What Conferences Get Wrong

Most B2B marketers have been to that conference: the recycled panel, the awkward mingling, the room...

Influencer

Blenders Eyewear Names Creator Jordan Howlett as Its First Chief Content Officer

Blenders Eyewear has appointed creator Jordan Howlett as its first-ever Chief Content Officer, marking the first...

Influencer

WME Signs YouTube Horror Filmmaker Evan Royalty Amid ‘SCP’ Franchise Buzz

WME has signed Evan Muir, the filmmaker and digital creator known professionally as “Evan Royalty,” with...

Influencer

Drew Afualo’s ‘The Comment Section’ Podcast Moves to Acast, Adds YouTube

New York Times bestselling author and creator Drew Afualo is moving her weekly podcast “The Comment...

Tech

MovieMe Is Rebuilding Streaming Around Time Instead of Views

Most streaming platforms pay creators based on how many people watched. MovieMe pays them based on...

Platform

YouTube’s Trust & Safety Chief Details Three Categories of Content Barred From Monetization

YouTube has spelled out, in specific terms, the types of content that cannot be monetized under...

Technology

Subscribr’s Bryan Ng on Building an AI Platform Around What Actually Drives YouTube Growth 

Bryan Ng built a YouTube AI platform on the premise that would have sounded wrong three...

Strategy

Brandon Smithwrick Left Corporate to Build Content Systems. B2B Brands Are Paying Attention.

By the time Brandon Smithwrick had matched his corporate salary through creator work, he was still...

Brand

Forever 21 Names Creator Riley Saurage Brand Ambassador in First Campaign Under New Partner Network

Forever 21 named creator Riley Saurage its newest brand ambassador, launching the partnership with a back-to-school...

Agency

How Street Poller Media Is Turning Street Interviews Into Performance Ad Infrastructure

Street interview ads were not a recognized format when Shane Ginsberg began filming them in 2020....

Platform

YouTube Tests Redesigned Studio Analytics With AI Insight Cards

YouTube has begun testing a redesigned analytics experience in YouTube Studio, renaming the Analytics tab to...

Influencer

How ‘The Stella Show’ Is Adapting to the Tween Gap After Growing to 7 Million YouTube Subscribers  

This summer, Stella Wallace walked onto a stage at VidCon and explained to a room of...

Brand

Colin & Samir Partner With Lexus on Four-Part YouTube Creative Series

Creator duo Colin & Samir have partnered with Lexus to produce “Colin & Samir Start Over,”...

Influencer

British TV Presenter Holly Willoughby to Launch YouTube Lifestyle Show

Holly Willoughby has confirmed that her new YouTube show, “Together,” will launch by the end of...

Talent Collectives

Former Wheelhouse CSO Ed Simpson, Content Partners Launch Wonderloom Media, Acquire True Crime Channel ‘Dr. Insanity’

Content Partners, an independent owner of studio-distributed film and television assets, and media executive Ed Simpson,...

Tech

Zefr Expands Brand Safety Platform Into Türkiye, GCC, and Egypt Through Local Media Partnerships

Zefr, a provider of AI-powered brand safety and suitability solutions, announced strategic partnerships with Black C...

Tech

Little Dot Studios Launches Tool to Boost YouTube Partner Revenue

Little Dot Studios has unveiled HyperLaunch, a new addition to its Little Dot OS suite of...

Talent Collectives

The Case Against Mega-Influencer Budgets: How Dawson Marie Is Empowering The Creators Brands Overlook

Ashlynn Racquel works both sides of the influencer deal. As the founder of Dawson Marie, a...