Influencer

Bo Corley Is Betting on Royalties as the Next Model for Food Creators 

“You can have a million views and still not have a business,” says Emeus “Bo” Corley....

Brand

Sony Music Sues Over Unauthorized Songs in Social Media Posts, Kroger Faces Up to $59M

Sony Music Entertainment and nine affiliated labels sued grocery retailer Kroger on August 21, alleging at...

Talent Management

How NETWORK Helps High School Athletes Create Brand Identities Before They Reach College

Justin J. Giangrande, founder and CEO of NETWORK, doesn’t think traditional sports representation works anymore.  “The...

Platform

YouTube Expands 24/7 ‘Stations’ Streams Beyond Music to Creators, Podcasts, and Media

YouTube announced in an August 21 update that it is expanding “Stations,” its continuous 24/7 stream...

Influencer

The Williams Fam Made Four Brothers Working Together Its Most Valuable Creator Asset

It was Christmas, and a dance challenge was making the rounds on Vine. Tag Williams rounded...

Tech

Nuggit’s £5M Creator Fund Pairs YouTube Financing With the Operational Support Creators Need to Scale

In alternative credit, Johnny Freeland learned to price assets that other investors couldn’t underwrite. When he...

Technology

Streams Charts Adds Brand Radar to Track Brand Mentions Across Livestreaming

Streams Charts, the livestreaming analytics platform, has launched Brand Radar, a standalone tool that tracks brand...

Influencer

LeBron James Launches YouTube Channel Dedicated to Golf

LeBron James has launched a YouTube channel centered on golf, with the first episode chronicling a...

Influencer

Owin Pierson on Building a Creator Business Where Relationships, Identity, and Usage Rights Drive Growth

Before Owin Pierson had management, before he had a rate card, he sent a DM to...

Influencer

KSI, DAZN Strike Broadcast Deal to Stream Dagenham & Redbridge Matches on YouTube

KSI has partnered with streaming platform DAZN and Dagenham & Redbridge FC, the sixth-tier English club...

Brand

Disney Signs Gary Neville’s Media Company for ‘Stick to Football,’ New Wayne Rooney Show

Disney+ has announced a one-year exclusive sponsorship agreement with The Overlap, the football media company founded...

Influencer

Sidemen’s Vikkstar Breaks Silence on KSI’s Exit, Says Group Had No Plan for It

Vikkstar, a founding member of the Sidemen, addressed KSI’s departure from the YouTube collective publicly for...

Influencer

The Body Language Creator Who Built an Audience by Refusing to Overclaim What Body Language Can Tell You 

Every video on Logan Portenier’s “Observe” channel carries a disclaimer: the analyses are educated opinion, not...

Platform

YouTube Raises Bar for New Creators to Join Partner Program, Tightens Shorts Payout Threshold

YouTube has announced changes to the YouTube Partner Program (YPP) that will require new creators to...

Tech

Former Omnicom Media India Advisor Shashi Sinha Invests in Creator-Tech Platform Qoruz

Shashi Sinha, who stepped down as strategic advisor at Omnicom Media India in late July, has...

Tech

Korean Ecommerce Platform Cafe24 Becomes First Asian Company to Integrate YouTube Creator Partnerships API

South Korean ecommerce platform Cafe24 has become the first company in Asia to integrate YouTube’s Creator...

Platform

YouTube Opens Shopping Affiliate Program to UK Creators

YouTube is bringing its shopping affiliate program to the UK, giving creators there the ability to...

Influencer

Melanie Wilking-Ekeler on Building a Creator Business Around Every Stage of Her Life 

Melanie Wilking-Ekeler moved to California at 17 to dance professionally, the same period she first watched...

Influencer

How Lively Lewis Media Built a Business Around YouTube’s ‘Made for Kids’ Constraints 

Seven million subscribers were never the hardest part. For Alexa Lewis, the harder problem was figuring...

Technology

Inside DittoDub, the AI Dubbing Startup Behind Erling Haaland’s Multilingual YouTube Push

AI dubbing has become one of YouTube’s fastest-growing creator tools. DittoDub, a Salt Lake City startup,...

Tech

Babbl Labs Introduces AI Agent That Cuts Creator Discovery Time  

Finding the right YouTube creator has never been a judgment problem, according to Ramsey Shaffer, co-founder...

Platform

Ryan Kalil, Blake Griffin Lead NFL and NBA Veterans’ Mexican Football Team Into YouTube Docuseries

An ownership group of NFL and NBA veterans is bringing its purchase of a Mexican professional...

Influencer

How Alex Zarfati Turned YouTube Sponsorships Into an Independent Film Budget

Alex Zarfati spent years pitching original documentaries to Netflix, Amazon, and Hulu. On one project, executives...

Platform

YouTube Terminates Wave of ASMR Creator Channels, Citing ‘Sexually Gratifying’ Content Policy

YouTube has removed the channels of several Autonomous Sensory Meridian Response (ASMR) creators for allegedly violating...

Strategy

Sticker Bracelets Brand Sticki Rolls Is Bringing Its YouTube Community Into the Real World With a SoHo Pop-Up

Sticki Rolls built its following entirely on YouTube through unboxing videos and sticker trading hauls. This...