Talent Collectives

Veteran Hollywood Media Executive Bryan Smiley is Building the Media Company Gen Z Men Don’t Have

Gen Z men are everywhere in media conversation and almost nowhere in media planning. Bryan Smiley...

Strategy

The 3-Billion-Impression Campaign That Kept Its Brand Name Hidden Until the Credits

A cultural behavior millions of people live by, but rarely name: bathroom vanities overwhelmed with beauty...

Influencer

How Simone Sharice Is Executing a Beauty-to-Wellness Pivot Platform by Platform 

The moment that changed Simone Sharice’s creator career happened not in front of a camera, but...

Agency

Social Agency team5pm Opens Johannesburg Office as Innovation, AI Hub 

Social media agency team5pm, part of global social-first group SAMY, opened a new office in Johannesburg...

Agency

BBC Studios Names VCCP Media’s Lindsay Turner VP of Digital Growth to Scale Ad Revenue

BBC Studios Digital Brands has appointed Lindsay Turner as VP Digital Growth and Strategy to lead...

Platform

YouTube Brings Back Private Messaging 7 Years After First Launch

YouTube is expanding its in-app video sharing and messaging feature to users in the U.S. and...

Influencer

Dara Denney Is Going to Cannes With a Message Most Brands in That Room Don’t Want to Hear

Last year, Dara Denney paid $15,000 out of pocket to attend Cannes Lions. The one brand...

Platform

YouTube Names 25-Creator Global Roster for FIFA World Cup 2026 Coverage

YouTube has selected 25 creators to cover the FIFA World Cup 2026™, assembling a group that...

Commentary

Aaron Sorkin’s ‘The Social Reckoning’ Trailer Revives Facebook Files Debate Over Platform Transparency, Creator Risk

Sony Pictures released the first trailer for director Aaron Sorkin’s “The Social Reckoning” on June 10,...

Commentary

How NewGen’s AI Platform Multiple Removes the Manual Work Behind Global Creator Campaigns 

Running a creator campaign across multiple markets used to mean hiring several multilingual staffers, weeks of...

Tech

How Two Teenage Founders Built a YouTube Studio That Works with MrBeast, Red Bull, and NBA

Many brand marketers treat YouTube like a billboard. Max Behrens (18) and Dimcha Aiwi (20), the...

Influencer

PewDiePie Releases Free, Open-Source AI Workspace Targeting Creator Data Privacy

Felix Kjellberg, the YouTube creator known as “PewDiePie,” released Odysseus on May 31, a free, open-source,...

Platform

YouTube Brings Creator Premieres Format to Europe, Pitching German Creators as Prime-Time TV Alternative

YouTube held its first European Creator Premieres event in Berlin on June 2, bringing approximately 70...

Influencer

Eleanor Neale on Building a True Crime Channel by Resisting the Click 

Most true crime creators are rewarded for the click. Eleanor Neale built one of YouTube’s most...

Influencer

Courtney Adanna Is Taking the Reezys From YouTube Community to Clothing Brand 

Around 2012 or 2013, Courtney Adanna was getting made fun of for having a YouTube channel....

Influencer

KSI Exits Sidemen After 13 Years

KSI, the British creator whose real name is Olajide Olatunji, announced that he is leaving the...

Platform

YouTube Lists 17 Creator Partnerships API Partners as Advertiser Access Remains Controlled

YouTube has made part of its Creator Partnerships partner ecosystem more visible to advertisers, with a...

Strategy

From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform

Eight years ago, four organizers behind Dream Con spent a full year planning an event in...

Influencer

YouTube Franchise Spy Ninjas Commits $25 Million to Content Expansion, Hires Former Jubilee Media COO

Qlay Co., the parent company behind the YouTube franchise “Spy Ninjas,” announced it is investing $25...

Influencer

Donut Media Expands Beyond YouTube With Exclusive Tubi Deal for ‘HiLow’ Series

Donut Media, the American automotive digital content brand, is bringing its flagship YouTube series “HiLow” exclusively...

Influencer

Danny & Zach Guarino on Building ‘The Bread Basket’ Into a Multiplatform Sports Media Brand

Danny and Zach Guarino were seven years old when they decided they would do something together...

Platform

YouTube, BBC Launch UK Creator Training Program

YouTube and the BBC have launched a nationwide training program in partnership with the National Film...

Tech

Most Brands Think They’re Winning on YouTube But Data Shows Otherwise, Says ChannelCrawler’s Jake Kitchiner

YouTube has become the most-watched streaming platform on television screens in the United States, and sponsorship...

Commentary

Creator TV Sports’ Creator Poker Championship Set for CBS Sports Network Premiere

Creator TV Sports, the studio label of Creator TV, Sabio Holdings’ creator-led streaming network, will air...

Influencer

Dhar Mann Expands Into Podcasting With Weekly Celebrity Interview Series ‘What Happens Next’

Dhar Mann Studios announced the launch of its first original podcast, “What Happens Next,” set to...