Influencer

YouTube Star Steven He Takes Lead Role In Action Comedy ‘Kung Fu Deadly’

Production has commenced in Dublin and County Meath for “Kung Fu Deadly,” a supernatural action-comedy featuring...

Technology

How Fundmates Is Building The First YouTube-Focused Fintech Platform

Fundmates founder & CEO Ilia Dronov says the creator economy lacks capital resources to help content...

Commentary

Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands

Video podcast viewership in the United States has been on the rise, with major platforms like...

Technology

YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation

YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...

Platform

YouTube Reveals Connected TV Tops Mobile, Desktop Watch Time In U.S.

In a blog post outlook for 2025, YouTube CEO Neal Mohan reveals that television screens have...

Brand

NFL Tap League Legends To Expand Content Program

The NFL is expanding its content creation program, in collaboration with YouTube, to include former league...

Influencer

Alex Cooper Moves ‘Call Her Daddy’ Video Episodes To YouTube

Alex Cooper has announced the migration of “Call Her Daddy” video episodes from Spotify to YouTube...

Platform

YouTube Users Complain About Hour-Long Unskippable Ads, Google Responds

Reports of unusually long, unskippable advertisements on YouTube are emerging across social media platforms. Multiple users...

Brand

As Golf TV Ratings Plummet, LIV Golf Signs Deal With Popular YouTuber Rick Shiels

LIV Golf announced a content creation partnership with Rick Shiels, one of YouTube’s most prominent golf...

Technology

Aspire Launches YouTube Shorts Integration To Help Brands Tap Into Short-Form Content

Aspire.io has introduced first-party YouTube Shorts integration for its influencer marketing platform, enabling brands to scale...

Talent Collectives

Underscore Talent Snags Forbes Top Creator With 7.5M YouTube Subscribers

Underscore Talent has signed Bailey Sarian, adding the two-time Forbes Top Creator list honoree to its...

Platform

Indonesian AI Startup Bythen Secures $5M To Democratize Virtual Influencer Space

Bythen, an Indonesian AI startup focused on virtual creator development, has raised $5 million in seed...

Agency

Havas’ New Creator-Led Docuseries ‘Shape Shifting’ Explores The Food Industry Impact Of GLP-1s

Havas has launched a new docuseries examining how GLP-1 medications are impacting consumer behavior and reshaping...

Influencer

YouTube Sensation ‘Ms. Rachel’ Is Bringing Viral Edutainment Show To Netflix

Netflix partnered with educational content creator Rachel Accurso, known as Ms. Rachel, to bring her research-backed...

Commentary

YouTube Spotlights Top Trends, Creators And More In 2024 

YouTube’s 2024 Global Culture & Trends Report highlights the rise of digital franchises as pivotal players...

Strategy

Brat TV Acquires Electric Monster To Expand YouTube Reach

Digital entertainment studio Brat TV has acquired Electric Monster and rebranded as ZATV, aiming to broaden...

Platform

Top Creator And Content Trends Worth Knowing: YouTube Report

YouTube’s 2024 Global Culture & Trends Report reveals that creators are successfully adapting traditional television formats...

Influencer

BabyBillion: Cracking YouTube’s Algorithm To Build The Fastest-Growing Kids Channel Ever

When Dinesh Godara and Akshit Chaudhary launched BabyBillion in December 2023, they set a clear target...

Brand

PGA TOUR Golf Creator Series Expands After Massive YouTube Success

The PGA TOUR and Pro Shop Studios announced an expansion of their creator-driven content strategy for...

Technology

PayPal Sued Over Browser Extension Allegedly Diverting Creator’s Commission

Devin Stone, an attorney and creator behind the LegalEagle YouTube channel, has filed a lawsuit against...

Platform

Fostering College Communities: How Connyct Creates Purpose-Built Social Networks

As major social platforms face increasing scrutiny over privacy and algorithmic content distribution, Matthew Berman’s new...

Brand

How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

The U.S. Department of Defense approved production support for shows featuring MrBeast, Kelly Clarkson, and Guy...

Platform

200k+ YouTube Creators Targeted In Massive Brand Deal Scam

CloudSEK researchers have uncovered a large-scale phishing operation targeting YouTube creators through fake collaboration and promotional...

Influencer

From Behind The Camera To Center Stage: Creator Dave Disci Breaks Down His Digital Storytelling Formula

Dave Disci has moved from selling cameras in a retail store to becoming a distinctive voice...

Commentary

Nearly Half Of U.S. Teens Say They’re Online ‘Almost Constantly’ [REPORT]

A new Pew Research Center survey reveals that 46% of U.S. teens report being online “almost...