All posts tagged "youtube"
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Agency
Social Media Agency Spin Appoints Born Social’s Kate Higham as Group CEO
October 28, 2026Spin, the independent social media agency, has named Kate Higham, Managing Director of Born Social, as...
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Platform
YouTube Launches Shorts Series Feature as Microdramas Pass 6.5B Views in H1 2026
October 28, 2026YouTube has introduced a Shorts series feature that lets creators organize vertical videos into seasons and...
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Technology
AnyMind Group Launches YouTube Rights Management Tool for Creators
October 28, 2026AnyMind Group has introduced “Rights Management,” a service that lets creators monetize, block, or track other...
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Commentary
Why Trybe’s Best-Selling Creators Skew Older: Eight Creator Economy Lessons From Founder Lukas Pakter
October 28, 2026Lukas Pakter, founder of the creator-sales platform Trybe and an activewear brand, said the creators earning...
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Influencer
‘MrBeast Lab’ Animated Series Returns November 1 With Eight New Episodes
October 28, 2026MrBeast has released a trailer for the next run of “MrBeast Lab,” his animated series, which...
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Agency
AGC Studios’ New Creator Unit To Finance and Co-Develop Original IP, Digital First
October 26, 2026AGC Digital, the creator division AGC Studios launched in October 2026, aims to begin production on...
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Influencer
‘TBPN’ President Says OpenAI’s Acquisition Was a ‘Marketing and Comms Play,’ Not a Distribution Deal
October 22, 2026Dylan Abruscato, President of the daily tech talk show “TBPN,” said OpenAI’s acquisition of the company...
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Commentary
Cal AI Founder Zach Yadegari Breaks Down the Influencer Playbook Behind His App’s Growth
October 22, 2026Zach Yadegari, the 19-year-old co-founder of calorie-tracking app Cal AI, discussed how he scaled the app...
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Platform
AliExpress, YouTube Launch Global Affiliate Partnership
October 21, 2026AliExpress and YouTube have announced a global strategic affiliate partnership that gives eligible creators access to...
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Strategy
How Astral Tequila Built a Five-Episode Microdrama That Drew 6M YouTube Views
October 20, 2026When a growing tequila brand earns a tie-in with a film franchise, the obvious move is...
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Tech
How Cliptic Uses Paid Clipping Networks to Scale Brand Reach
October 19, 2026How does a brand’s existing content reach a million social media viewers a month through accounts...
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Influencer
GigaStar Makes YouTube Revenue Tradable as Its Creator Economy ‘Nasdaq’ Works to Build Liquidity
October 19, 2026Until this summer, fans who bought a share of a YouTuber’s future ad revenue on GigaStar...
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Talent Collectives
Spy Ninjas Entertainment Hires Moonbug, SMOSH and The Royalty Family Alumni to Lead Creative Team
October 16, 2026Spy Ninjas Entertainment, the creator-led family media company behind the YouTube series “Spy Ninjas,” has added...
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Agency
Pocket.watch Hires First Ad Sales Chief to Pitch Creator Media as a Premium Network
October 15, 2026Pocket.watch named Fernando Romero as its first President of Brand and Ad Sales in September 2026,...
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Commentary
Niche Creators Win Attention on YouTube While Scale Wins Views, Report Finds
October 15, 2026Smaller niche channels attracted more viewer attention than mega channels on YouTube, while studio channels outperformed...
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Commentary
YouTube Leads Platforms in Creator Content Preference Across Generations, Report Finds
October 14, 2026YouTube is the platform where creator content most consistently wins consumer attention, regardless of the age...
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Influencer
Smosh Adds Four Cast Members as Comedy Brand Expands Live Programming
October 12, 2026Smosh has added four new cast members to its sketch comedy ensemble, formally integrating Courtney Theophin,...
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Strategy
Sony Pictures Hires YouTube Veteran to Lead Screen Gems’ Pivot to Digital-Native Filmmakers
October 12, 2026Sony Pictures has named Fede Goldenberg, who spent 15 years at YouTube overseeing film and TV...
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Influencer
Street-Style Interviewer Maurice Kamara Signs With UTA
October 8, 2026Maurice Kamara, the creator behind the celebrity and street-style interview page “The People Gallery,” has signed...
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Talent Collectives
Lost Co-Founds Media Companies With Athletes and Targets Television Budgets on YouTube
October 6, 2026YouTube channels built around elite athletes are beginning to generate media company valuations, but production capacity,...
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Influencer
Mark Rober Built CrunchLabs to Survive Without Him
October 6, 2026Mark Rober, the YouTuber and founder of CrunchLabs, said in an interview with Bloomberg’s Emily Chang...
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Commentary
Pakistan Imposes 5% Tax on Social Media Earnings, Including Income From Overseas Creators
October 6, 2026Pakistan’s Federal Board of Revenue (FBR) has introduced a new procedure for taxing income earned from...
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Agency
WME Bets on Creator Ownership With New Digital Unit, Astra Media Investment
October 2, 2026WME has introduced “Creator Labs,” an in-house digital operations unit designed to help its clients build...
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Commentary
Studio Content Wins Attention, Creators Win Volume on YouTube’s TV Screens, Study Finds
October 2, 2026YouTube content made by independent creators draws more viewing sessions on television sets than content from...
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Talent Collectives
Guy Raz Takes Ownership of ‘How I Built This’ From NPR, Taps Vox Media for Video and Live Events
October 1, 2026Guy Raz has acquired full ownership of “How I Built This” from NPR and will partner...

